The purpose of this study is to examine the extent of which culture influences the food consumption process. More specifically, our research will focus on the consumption process of Swedish consumers, as well as their motivations when buying food products. The overall objective of our research is to analyse the extent of applicability the Swedish model of consumption might possibly have in a country like France with a strong food culture. To conduct our research, a qualitative method was used along with an interpretivist approach. This was in accordance with the overall aim to highlight social and cultural facts by analysing consumer behaviour. Based on the theoretical framework studied in the report, ten in-depth interviews were conducted on Swedish and French students. The findings include good insights and advice that retailers and suppliers in the food industry could use to improve the grocery shopping experience and make it a better fit to the consumers’ expectations. Some limitations could be observed in our research, mainly due to the language barrier, concerning both the research material and the interviews. The results were also influenced by the location of the study and the past experience of the respondents. Further research can be recommended to investigate the effect of food and culture on larger cities and in different locations. Doing so, the findings could give a more representative overview of the food consumption process. The study could also be expanded on different market niches with different age groups allowing comparisons from different generations. Another idea would be to target consumers with varying levels of incomes, in order to see to what extent income influences the food consumption process.

The idea for this paper resulted out of a curiosity for minimalist lifestyle concepts, namely capsule closets and the missing research about this topic as well as the importance of this concept for the society, the environment and the future of the fashion and textile industry. The study describes a phenomenological study in which the researcher explored participants’ lived experiences with capsule closets in order to provide a better understanding of the capsule closet experience. Fixed-interval diaries and semi-structured in-depth interviews with five women were conducted. Using descriptive phenomenological analysis, the researcher identified seven essential themes representing the lived experiences found in participants’ experience with capsule closets: 1) Feeling excited, enthusiastic and determined; 2) Feeling relived and satisfied; 3) Experiencing struggles and challenges; 4) Feelings of guilt and regret; 5) Feeling limited, bored and less creative; 6) Feelings of accomplishment and proudness; 7) Learning experience. These findings both support and contribute to existing literature related to this topic and provide new insights and add new aspects to the knowledge of the capsule closet experience.

Made available in DSpace on 2016-04-25T16:44:25Z (GMT). No. of bitstreams: 1 Veridiana Nogueira Aimola.pdf: 907747 bytes, checksum: c84cd6c68e0fe3687c3ed0e7a78d97bb (MD5) Previous issue date: 2011-10-24 / The vision of this work is based on the urgency of other work and study, developed relationship marketing, bringing the main objective to identify possible constraints to the development or not of relationship marketing in consumer goods industries of mass. To do so, present a literature review on the subject and analyze how companies use relationship marketing as a strategy, are key highlights of this dissertation. Especially within the model of relationship marketing Gummesson, also known as 30 Rs. The elements of performance and proposed strategies are based on experiences gained through the data collection performed on field research conducted in the Unit of Analysis AmBev, the largest private consumer goods in Brazil, located in Sao Paulo, which had the support of ABIR - Brazilian Association of Soft Drinks and Soft Drinks. The methodology is set by the recommendations of Robert Yin, working with a single case study, however, using multiple sources of evidence as the researcher's observation, interviews, institutional materials, as well as research on the internet. Based on the convergence of different theoretical perspectives, the approach taken by this logic is no longer in tangible assets, the value entered or transactions, but on intangible assets such as skills, information and knowledge co-creation of value between them and the client organization and especially relationships. It was found that relationships are emerging as an important component of organizational performance, which is central to understanding the assumptions of a relationship, such as trust and commitment between the parties, the background of the relationship, such as some types of costs change, and, especially, the resulting relationship (eg loyalty). It is extremely complicated and difficult working relationship marketing in an industry of mass consumption. However, social media is emerging as an instrument approach to the public and, therefore, work try to give concreteness to relationship marketing / A visão deste trabalho está fundamentada na premência de outros trabalhos e estudos, desenvolvidos em marketing de relacionamento, trazendo como objetivo principal identificar as possíveis condicionantes para o desenvolvimento ou não do marketing de relacionamento nas indústrias de bens de consumo de massa. Para tanto, apresentar uma revisão literária sobre a temática e analisar como as empresas utilizam o marketing de relacionamento como estratégia, são destaques fundamentais dessa dissertação. Especialmente, dentro do modelo de marketing de relacionamento de Gummesson, também conhecido por 30 R s. Os elementos de desempenho e estratégias propostos estão fundamentados em experiências obtidas através da coleta de dados realizada na pesquisa de campo realizada na Unidade de Análise AMBEV, maior indústria privada de bens de consumo do Brasil, situada em São Paulo, que contou com o apoio da ABIR Associação Brasileira das Indústrias de Refrigerantes e de Bebidas Não Alcoólicas. A metodologia está configurada por meio das recomendações de Robert Yin, trabalhando com um estudo de caso único, contudo, utilizando múltiplas fontes de evidência como observação da pesquisadora, entrevistas, materiais institucionais, assim como pesquisas em internet. Baseada na convergência de diferentes perspectivas teóricas, o enfoque dado por essa lógica não é mais nos recursos tangíveis, no valor inserido ou nas transações, mas nos recursos intangíveis, como as habilidades, as informações e conhecimentos, a co-criação de valor entre a organização e o cliente e, especialmente, os relacionamentos. Verificou-se que os relacionamentos despontam como importante componente do desempenho organizacional, sendo este primordial para entender as premissas de um relacionamento, como por exemplo, a confiança e o comprometimento entre as partes; os antecedentes do relacionamento, como por exemplo, alguns tipos custos de mudança; e, principalmente, os consequentes do relacionamento (ex.: lealdade). É extremamente complexo e dificultoso trabalhar o marketing de relacionamento em uma indústria de consumo de massa. No entanto, as mídias sociais despontam como instrumento de aproximação ao público e, com isso, trabalhar a tentativa de dar concretude ao marketing de relacionamento

Abstract     We humans are hard on our planet, how long will it take before Mother Nature bites back and call on the Apocalypse, to reset the poisoned earth and begin anew. My project is largely about criticism of how we live today in the western world, how I with an arts and crafts, criticize an unsustainable lifestyle. I have with an exciting combination of popular culture, craftsmanship and the critical design portrayed the Apocalypse with a storage cabinet. / Vi människor sliter hårt på vår planet, hur lång tid tar det innan moder natur biter ifrån och kallar på apokalypsen, för att nollställa den förgiftade jorden och börja om på nytt. Mitt projekt handlar till stor del om kritik på hur vi idag lever i västvärlden, hur jag med ett konsthantverk kritiserar en ohållbar livsstil. Jag har med en spännande kombination av populärkultur, hantverkskonst och critical design gestaltat apokalypsen med en förvaringsmöbel.

Submitted by Mario BC (mario@bc.ufrpe.br) on 2016-08-08T12:29:06Z No. of bitstreams: 1 Stella DAngelis Rodrigues Rocha.pdf: 3694835 bytes, checksum: e9d9f4fdae2d0466c2f87e6f6a7c0ac0 (MD5) / Made available in DSpace on 2016-08-08T12:29:06Z (GMT). No. of bitstreams: 1 Stella DAngelis Rodrigues Rocha.pdf: 3694835 bytes, checksum: e9d9f4fdae2d0466c2f87e6f6a7c0ac0 (MD5) Previous issue date: 2016-02-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This paper chiefly aims at understanding the perception that recipient families entitled to the Housing State Program under PAC Beberibe have on experiencing their right to the city, taking into account the consumption perspective of collective use-driven goods. Besides the economic reasoning, consumption can be also construed as a social distinction factor, and also as political expression, when reasoned as a purpose of grassroots struggle for the equal access right to the ensemble of goods and services made available within the urban background. The perspective of the said consumption construing further enhances the studies dedicated to social inclusion process, in particular, when dealt with the urban setting and upon taking the city as a product of human labour, placed within a capitalist environment that brings together not only the physical structural dimension, but also the cultural, symbolic and the political dimension underneath the daily life. Aiming to meet the purposes of the said survey, the paper hereof turned out to be an exploratory, quality-led research. The empirical background of this paper comprised the families who have left the wretched dwellings in the banks of Beberibe River and currently live in council housings built according with Beberibe Basin’s Integrated Sanitation Programme (PAC Beberibe), carried out in the municipality of Recife, State of Pernambuco. Hence, upon the sample selection based on the snowball sampling technique, the empiric contribution to the speech analysis was employed as related to the French line to guide the search for the meaning given to the right to the city as experienced by the recipient families through their own descriptions. Among the outcomes thus achieved, it should be stressed that it is becomes indispensable that social housingoriented public policies are built upon the housing concept in a broader sense than its physical infrastructure, by encompassing the home feeling awareness and the entitlement to other social rights to the family, including the access to mass consumption goods and services and the actual involvement at the urban development, based upon the adoption of the citizenship status. / A presente dissertação tem por objetivo, compreender a percepção que as famílias beneficiárias do programa habitacional do PAC Beberibe possuem sobre a vivência do direito à cidade, levando em consideração a perspectiva do consumo dos bens de uso coletivo. Além da racionalidade econômica, o consumo pode ser interpretado também como um fator de distinção social e ainda como uma expressão política, quando pensado como um propósito de luta popular pelo acesso igualitário ao conjunto de bens e serviços disponibilizados no ambiente citadino. A observação destas interpretações do consumo, enriquece ainda mais os estudos que se dedicam ao processo de integração social, especialmente, quando se trata da esfera urbana e se admite a cidade como um produto do trabalho humano, imerso em um contexto capitalista que congrega não só a dimensão estrutural física, mas também a cultural, simbólica e a política que subjazem o viver cotidiano. E para atender os propósitos desse estudo, este último configurou-se como uma pesquisa qualitativa. Teve como universo empírico, as famílias que saíram de habitações miseráveis às margens do rio Beberibe e que hoje residem nos habitacionais sociais construídos através do Programa de Saneamento Integrado da Bacia do Beberibe (PAC Beberibe) executado no município de Recife em Pernambuco. Assim, após a seleção da amostra com base na técnica bola de neve, fez-se uso do aporte teórico da Análise do Discurso referente à linha francesa para nortear a busca pela compreensão do sentido dado à vivência do direito à cidade pelas famílias beneficiárias através de suas narrativas. Entre os resultados obtidos, destaca-se que é imprescindível que as políticas públicas voltadas para habitação social alicercem-se no conceito de moradia em um sentido mais amplo que o de sua infraestrutura física, ao englobar a sensação de lar para o núcleo familiar e o atendimento dos outros direitos sociais, incluindo o acesso aos bens e serviços de consumo coletivo e a efetiva participação no desenvolvimento urbano a partir da apropriação da condição de cidadania.

La décennie 1960 figure comme une période d’intenses bouleversements dans l’histoire du cinéma japonais. Une nouvelle génération de cinéastes s’impose et se démarque des "grands maîtres" des années 1930 et 1950, tandis que se diversifient les plateformes de production et que les grands studios voient s’effriter leur monopole sur l’industrie des loisirs. L’heure est à la libération sexuelle, à la contestation politique, aux mouvements citoyens contre la pollution industrielle : un climat libertaire propice aux irrévérences, dont le monde cinématographique se fait comptable à travers une série de "scandales". Pourtant cette nouvelle et turbulente jeunesse du cinéma ne saurait s’envisager comme un simple phénomène démographique, malgré ce que certains cinéastes, Nakahira Kô et les tenants d’un éphémère "Taiyôzoku", voudraient faire croire à la fin des années 1950. Pour d’autres, Oshima Nagisa, Yoshida Kijû ou Matsumoto Toshio, le renouvellement passe au contraire par une redéfinition du rôle du cinéaste et de la façon dont il "agit" le monde : aussi est-il plutôt question de "vision du monde". Cette transition se constate d’autant mieux qu’on la rapporte au cinéma d’après-guerre, dont Imai, Naruse, Kurosawa développent des options esthétiques spécifiques, pour bâtir un espace-temps entropique, miné par l’angoisse. Mais l’accès du pays à la prospérité au tournant des années 1960, célébrée en grande pompe par les Jeux Olympiques de Tokyo de 1964, semble dissiper cette angoisse, entraînant les cinéastes de la nouvelle génération vers d’autres modèles théoriques et esthétiques, aptes à rendre compte de la nouvelle société de consommation et de communication de masse. / The years 1960s stand as a time of upheaval in the history of Japanese cinema. A new generation of filmmakers arises, marking its difference from the so-called “great masters” of the 1930s and 1950s. The platforms of movie production diversify, while the great studios lose their domination upon the leisure industry. It is time for sexual freedom, political protests, civil movements against industrial pollution: a climate suitable for audacity and bold behaviors one can notice thoughout the cinematographic world, thanks to various "scandals". Yet that new and boisterous youth shall not be considered as a mere demographic change, whatever may pretend filmmakers such as Nakahira Kô and other upholders of the so-called "Taiyôzoku" at the end of the 1950s. Indeed, for the likes of Oshima Nagisa, Yoshida Kijû and Matsumoto Toshio, that renewal relies on the contrary on a new definition of filmmaking as a way to "enact" the world: thus would it rather be a matter of weltanschauung. Such a transition is obvious when compared to postwar films: for instance, Imai, Naruse or Kurosawa develop specific aesthetic patterns what draw a world of entropy, undermined by anguish. Yet the access to prosperity at the turn of the 1960s, as celebrated by 1964 Tokyo Olympic Games, seems to dissipate such feelings, leading the young generation of filmmakers toward other aesthetic options, able to give account of the new society of mass consumption.

This study aims to analyze how industrial design as a profession and discipline has been presented to the public in Turkey. The object of the study is constituted by the popular home style magazines which increased rapidly in number through the dynamics of the post-1980 period. These publications have been inspected in the scope of the research and their in constructing and shaping public awareness about design culture has been the focus of the study. The main theme of the thesis is focused on the analysis of Turkish social values which changed after the 1980s and on how the magazines handled the subject of design, and the qualities which they highlighted in the presentation of the products. In addition, the roles which were ascribed to design and to the designers in terms of the newly calibrated consumption values, have also been discussed. The socio-political and economic transformations of the post-1980 period constitute the contextual framework of the thesis.

La relevancia del patrocinio en distintos ámbitos ha ido incrementando en los últimos años debido al aumento de exposición que pueden conseguir las marcas al asociarse con distintas plataformas, actividades y personas. La industria del deporte no es ajena a este fenómeno, sino que, por el contrario, sus eventos, personalidades, equipos y otros agentes capturan un público cuyo número se encuentra en constante crecimiento. Por esta razón, las marcas apelan cada vez más a posicionarse en el sector deportivo con el objetivo de obtener distintos beneficios, entre ellos, incrementar su valor de marca. Para el desarrollo de la presente investigación, se realizó un estudio correlacional con una muestra final de 385 personas mayores de edad, que viven en Lima Metropolitana y tienen cierto nivel de información sobre el deporte en el Perú. Para poder contrastar las hipótesis y obtener evidencias de relación entre las variables se utilizaron técnicas de estadística inferencial. Los resultados concluyentes demostraron que existe una relación directa entre el patrocinio deportivo y el valor de marca, y entre el patrocinio deportivo y cada una de las dimensiones que componen al concepto de valor de marca. Este hallazgo es relevante para aquellas organizaciones que consideran el patrocinio como herramienta a utilizar dentro de sus estrategias. / The importance of sponsorship in different fields has been increasing over the last years due to the rise in exposure that brands can achieve by working with several platforms, activities and people. The sport industry is no exception to this phenomenon, on the contrary, its events, personalities, teams and other stakeholders capture a constantly-growing number of people. For this reason, companies tend to position themselves in this area in order to acquire benefits and increase their brand equity levels. For the purpose of this research, a correlational study took place with a final sample of 385 people who were 18 years old or older, live in Lima Metropolitana and have a certain level of information about sports in Peru. In order to compare the hypothesis and gather evidence on the relationship between variables, inferential statistic techniques were applied. Conclusive results showed that there is a direct relationship between sports sponsorship and brand equity, and between sports sponsorship and each of the dimensions that make up brand equity. These findings are relevant to those organizations that consider sponsorship as a valuable tool among their strategies. / Tesis

El presente trabajo de investigación titulado “Efectos del liderazgo transformacional en el desempeño laboral de la fuerza de ventas del sector consumo masivo de bebidas en el Perú, año 2020” tiene como objetivo principal determinar si el liderazgo transformacional tiene efectos sobre el desempeño laboral. Hoy en día, las empresas buscan maximizar los resultados organizacionales a través de la correcta gestión de todos sus recursos. La presente investigación está dividida en 5 capítulos. El primer capítulo es sobre el marco teórico de ambas variables, para ello, se utilizarán conceptos y definiciones claves de los principales autores del liderazgo transformacional y del desempeño laboral. El segundo capítulo contempla un resumen histórico de ambas variables, para ello, se tomó la literatura de diversos autores que, a lo largo del tiempo, desarrollaron los conceptos del liderazgo transformacional y del desempeño laboral, y donde se apreciará como cada uno de estos conceptos fue evolucionando y tomando mayor interés en las organizaciones. El tercer capítulo contempla la metodología del trabajo de investigación, así como la población, muestra e instrumento propuesto para la evaluación de ambas variables a través de un cuestionario. El cuarto capítulo contiene los hallazgos estadísticos y cuantitativos de cada una de las hipótesis propuestas, estos hallazgos determinaron que el liderazgo transformacional si tiene efectos sobre el desempeño laboral, así como cada una de sus dimensiones, asimismo, presentan una correlación positiva moderada y alta. Finalmente, el quinto capítulo, contienen las conclusiones y recomendaciones del trabajo de investigación, siendo la principal conclusión que se determinó que el liderazgo transformacional si tiene efectos sobre el desempeño laboral de la fuerza de ventas del sector consumo masivo de bebidas en el Perú, año 2020. / The present research entitled "Effects of transformational leadership on the sales force’s job performances of drinks massive consume in Peru sector in 2020" has its main objective to determine if transformational leadership has effects on the job performance. Today, companies looking up to maximize organizational results and profit through the correct management of all their resources. This research is divided into 5 chapters. First chapter is about the theoretical framework of both variables, for this, key concepts and definitions of the main authors of transformational leadership and job performance will be used. Second chapter includes a historical summary of both variables, for this, the literature of many authors was taken who, over time, they developed the concepts of transformational leadership and job performance, and where it will be appreciated how each of these concepts it was evolving and taking greater interest in organizations. Third chapter contemplates the methodology of the research, as well as the population, sample and instrument proposed for the evaluation of both variables through a questionnaire. Fourth chapter contains the statistical and quantitative findings of each of the proposed hypotheses, these findings determined that transformational leadership does have effects on job performance, as well as each of its dimensions, likewise, they present a moderate and high positive correlation. Finally, fifth chapter contains the conclusions and recommendations of the research work, the main conclusion being that it was determined that transformational leadership does have effects on the sales force’s job performance of drinks massive consume sector in Peru in year 2020. / Tesis

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