This study investigates HIV/AIDS coverage in selected South African newspapers. The rationale for the study hinges on the fact that the media’s role in informing society about social issues, such as HIV/AIDS, is of paramount importance. The study adopted, principally, the content analysis method and, as a supplement, discourse analysis. Four daily newspapers were content-analysed, namely: Daily Dispatch, Daily Sun, Sowetan and The Star. A total of 288 editions of newspapers, spanning a period of twelve months (January to December 2010) were sampled. This study is informed by agenda setting theory. Discourse analysis was used to determine the compliance of these newspapers to media guides on the use of appropriate language or terminologies. The tone, sentence structures used when disseminating HIV/AIDS stories were also examined. The results revealed that HIV/AIDS coverage by these newspapers is reasonable even though the prominence given to HIV/AIDS issues is dissatisfactory in terms of placement on the page, headline font-size and number of paragraphs devoted to HIV/AIDS stories. 5.0% of HIV/AIDS-oriented stories were placed on the front page; 93.8% on the inside pages while 1.3% were placed on the back pages. It was also found that news and feature were used equally to disseminate HIV/AIDS issues. These genres constituted 50% each. On the other hand, the results revealed a statistically non-significant relationship between the newspapers and categories; that is: (25.09 2   , p  0.122  0.05 ). Results further revealed that these newspapers used appropriate terminology and value-neutral language in their stories. The tone of the messages was found to be positive and encouraging.

Oliver Tambo institute of Governance and Policy Studies / MPM

Thesis (M. A. (Media Studies)) -- University of Limpopo, 2021 / Citizen journalism has the potential to enhance the state of community newspapers. The emergence of digital media brought about the concept of citizen journalism, allowing ordinary citizens to practice journalism similar to professional journalism. The resultant high volume of news information from ordinary citizens, despite its benefits, leaves editors grappling with what enters the news gate. This study investigated the perceptions and attitudes of editors of community newspapers in Limpopo province of South Africa towards integrating citizen journalism into their daily journalism practices. This qualitative study used interview guide for data collection from a total of six (7) community newspaper editors in the province. The findings of the study indicate that most editors of community newspapers have positive perceptions towards citizen journalism. They are of the view that it could contribute positively towards their organisations particularly in strengthening democratic participation as a corner stone of community media, increasing the circulation of their newspapers, and assisting their communities to strive and strengthen their relationship with the outside world. However, they are not keen to incorporate citizen journalism in their professional practices. Their expressed concerns are lack of ethics and other basic journalistic skills in citizen journalism and the possibility of encumbering the process of news gatekeeping. However, due to many positive impacts of citizen journalism, editors should endeavour to find ways to incorporate citizen journalism into their organisations. Keywords: Gatekeeping, citizen journalism, community newspapers, community participation, news editors

In this dissertation, the researcher presents the findings of a discourse analytic enquiry on the construction of femininity within a contemporary South African magazine. It is argued that gender is a social construction and that women’s magazines provide a channel through which discourse of femininity reaches women. These discourses in women’s magazines are often narrow and stereotypical in nature which may limit the development of women’s feminine gender identities. A discourse analytic approach was utilised to reveal the different discourses of femininity within a contemporary women’s magazines, Cosmopolitan, as well as to indicate how they may contribute to the construction of femininity. From the magazine, relationship-focused articles were selected, from which three predominant discourses of femininity were identified which includes femininity as heterosexual, nurturing, and managerial. An important finding is that competing discourses of empowerment and traditional femininity were evident. This points to the highly complex ways in which gender, specifically femininity, is constructed in the magazine under study. / Psychology / M.A. (Psychology)

The objective of this study was to investigate whether community print media is fulfilling its developmental mandate in society using a comparative study of Alex News and Greater Alex Today community newspapers. This study is as the result of an outcry from various stakeholders claiming that community print media is no longer playing its developmental role in society due to the impact of structure and agency. They also claim that community media is no longer representing the interests and needs of the communities that it serves and lacks community participation. There are also concerns that community print media is no longer serving historically disadvantaged communities and is failing in its role to disseminate information in the community. They claimed that the control and ownership of community media is not in the hands of the community that it is supposed to serve, but in the hands of outsiders who are after business opportunities and profit-making. The qualitative research method was used for this study and the findings correlated with the literature reviewed. It concluded that the constraints of structure and agency is shaping the role of community media in society. Based on these findings the research recommends that government should assist the community newspapers by providing a subsidised printing machine that can be placed in a central place for easy access by the community newspapers. It also recommends that the community newspaper should transform from the traditional newspaper print to digital media to cut the printing costs and that the government should allocate more funds to MDDA. / Communication Science / M.A. (Communication Science)

MA (Youth in Development) / Institute for Gender and Youth Studies / The purpose of this study was to explore how the portrayal of deviant behaviour in selected television programmes influences the youth to adopt similar behaviour in their lives. In the past, television programmes for young people were meant to nourish the soul and enable the voice of the youth to be heard. However, hip-hop, gangsta rap, R&B videos and some soap operas represent deviant behaviour in a fashionable manner. That the identity of young people is constructed by the portrayal of deviant behaviour in some television programme becomes a source of national concern. Television plays a major role in the lives of young people. Since the dawn of democracy in the 1990s, South Africa has witnessed rapid expansion in the use of television in households. Economic pressures oblige parents to go out to work, which makes it impossible for them to monitor their children’s viewing. Children are left alone and vulnerable to television programmes that promote deviant behaviour. Of course, not all television programme promote deviant behaviour: for instance, there are educational programmes, but the problem is that these are televised in the morning while young people of this study’s target population are at school. Cultivation theory, media theory and social learning theory were used in this study as a theoretical frame to explain the influence that some television programmes featuring deviant behaviour has on the behaviour of young people. The study was located at Madonsi Village, in the Colins Chabane municipality, South Africa. The study employed a qualitative research methodology, involving purposive sampling of a targeted population. The data collection tool used in the study was the semi-structured interview with focus groups. The data collected was analysed through the use of discourse and thematic analysis. The study sample consisted of twelve participants, six female and six male. Ethical considerations such as informed consent, confidentiality, anonymity and voluntary participation were taken into account to protect the participants. The study’s finding revealed that the portrayed of deviant behaviour in some television programmes result in the following forms of deviant behaviour among young people: premarital sex, the perception of women as sex objects, the use of profane language, the abuse of drugs and alcohol, involvement in gangster activities and sexual confusion. The study recommends that the municipality should build a community library in the area which will be programmed to restrict access to YouTube, pornography, etc., / NRF

In this dissertation, the researcher presents the findings of a discourse analytic enquiry on the construction of femininity within a contemporary South African magazine. It is argued that gender is a social construction and that women’s magazines provide a channel through which discourse of femininity reaches women. These discourses in women’s magazines are often narrow and stereotypical in nature which may limit the development of women’s feminine gender identities. A discourse analytic approach was utilised to reveal the different discourses of femininity within a contemporary women’s magazines, Cosmopolitan, as well as to indicate how they may contribute to the construction of femininity. From the magazine, relationship-focused articles were selected, from which three predominant discourses of femininity were identified which includes femininity as heterosexual, nurturing, and managerial. An important finding is that competing discourses of empowerment and traditional femininity were evident. This points to the highly complex ways in which gender, specifically femininity, is constructed in the magazine under study. / Psychology / M.A. (Psychology)

New mass media impact on the nature of public communication and the use and gratification of existing mass media because each new medium is used and experienced differently. As a new mass medium, the Internet offers different forms of communication, such as Internet Relay Chat, Multi-User Dungeons and chatrooms. It has also combined traditional mass media, namely print, radio and television, into a single powerful medium. Due to the fact that the Internet is still an emerging medium, its long-term effects on the nature of public communication and traditional mass media warrants ongoing investigation. The first part (Part A) of this dissertation situates the Internet chronologically within the development of traditional mass media and their impact on public communication. Part B investigates Internet use among a group of professionals in South Africa. The objective is to identify how they use the Internet and the gratification they derive from it. / Communication Science / M.A. (Communication)

The aim of this study is to discover the relationship between health, media and gender, more specifically HIV and AIDS prevention, women’s magazines and women as readers. This research has been conducted within a Master’s dissertation at the Centre for Communication, Culture, Media & Society (CCMS) at the University of KwaZulu-Natal in 2012 and the primary emphasis is on media reception and the way in which women make sense of women’s magazines messages, particularly of HIV and AIDS messages. Therefore, the study’s focus is on media consumption, influences of women’s magazines and personal interpretation of embedded messages. The aim is to identify the role of women’s magazines as part of mass media within a particular field of communication rather than to identify the magazines’ impact on gender roles. My study will discover the reception of health messages on HIV and AIDS surrounded by controversial messages on femininity and gender stereotypes. The main research questions are: i) How, why and when are recipients using women’s magazines? ii) How are recipients perceiving and interpreting HIV and AIDS messages in women’s magazines, and specifically within the context of contradictory messages on sex, femininity and gender roles? iii) And, if and how are health messages in women’s magazines influencing recipients and their interaction with others? The interpretive qualitative research paradigm is applied and the method of qualitative interviews is used for collecting the data. The uses and gratification theory, social learning/social cognitive theory, the concept of entertainment education (EE), and the women-centred sense-making approach are consulted. As an overall result, the analysis reflects a positive picture and interpretation of women’s magazines by the participants, but it also shows the dual character of women’s magazines. Contradictions and critique on content were expressed, positive and negative features were identified, female stereotypes and at the same time the enjoyment of reading was noted, and with regards to health messages, the overall reception was predominantly positive and various content elements seemed to be relevant for the participants. In conclusion, the decisive factors for health messages on HIV and AIDS in women’s magazines, identified in my study are: motivation as an important stage, according to social learning/social cognitive theory in order 7 to enable behaviour modelling; relatedness, originally identified as a third human need within the self-determination theory, which helps to strengthen intrinsic motivation; the dual character of women’s magazines as an on-going conflict between the pleasure of reading a magazine and the consciousness of reprehensible stereotypes and female roles; the sense of female community and finally the role of readers as female opinion leaders. These results present women’s magazines as a multifaceted medium and might influence future research and programmes for health communication on HIV and AIDS prevention. Key words: Women, health, HIV and AIDS, women’s magazines, print media, reception analysis, HIV and AIDS communication, development communication, media usage, media consumption, health messages, relatedness, duality. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2013.

Feminists have always taken an interest in the manner in which the media represents women. This is due to the fact that the media is always accused of representing women in an unfavourable manner. If not under-represented, women are objectified or used to perpetuate negative stereotypes about women in general. Research demonstrates that the media has moved from under-representation of women. However, equal representation to men or overrepresentation of women does not necessarily mean correct representation. This dissertation is based on the soapi opera Generations, a soapie where female characters outnumber male characters. The purpose of this dissertation is to look at the manner in which black African women characters' bodies are represented. The women characters' bodies have been studied as social constructions with an underlying message. Foucault's ideas of subjectivity were employed to look at the unlimited possibilities as well as limitations of the body. Subjectivity when looking at bodies have been analysed through the flexibility of bodies to be changed through discipline, body gestures as well as adornment with jewellery and other accessories. Moreover, the underlying culture behind the various constructions was studied. The findings were that in the soapi opera Generations, the representation of women characters' bodies was highly influenced by western culture. The choice of a character's body size, hair texture and complexion is mainly that which is defined as beautiful in western culture. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2008.