El presente trabajo es un plan de negocios, cuyo objetivo es aprovechar la oportunidad existente durante la comunicación entre el fabricante de tecnología y su canal de ventas corporativo minorista. Esta comunicación tiene muchas deficiencias, debido a la gran cantidad de marcas que operan localmente, las cuales brindan diversa información comercial y técnica sobre sus productos y servicios, que cambia y/o se actualiza de manera permanente. Se percibe el interés de los fabricantes en mejorar esta comunicación y la insatisfacción de la fuerza de ventas minorista, por la manera de cómo reciben la información. Esto ha sido corroborado en los sondeos realizados para la elaboración del presente documento. Validamos una oportunidad de mejora y optimización de la gestión de la comunicación del fabricante con el canal minorista, mediante un servicio que integre toda la información de cada marca en un solo lugar. Por lo tanto, se ofrecerá como propuesta de valor un servicio digital de suscripción de membresías para los fabricantes de tecnología, por medio de una aplicación móvil (App), la cual brindará información comercial de cada marca, de manera segura, actualizada, inmediata y gratuita, para el canal de ventas corporativo minorista. Además, esta herramienta buscará apoyar el incremento de las ventas y márgenes de los fabricantes de tecnología, mayoristas y minoristas. Finalmente, se espera un retorno con un valor actual neto (VAN) de S/. 508,536.54 soles y una tasa interna de retorno TIR de 51.17%. / This present work is a business plan. Its aim is to present a solution to leverage the current opportunity within the communication between technology manufacturers and reseller market. There are many gaps in this communication, mainly because the large number of companies operating on the market, which provide various commercial and technical information about their products and services that are being permanently changing and / or constantly updating. There is clearly an interest of the manufacturers to improve communication problems and the reseller market dissatisfaction in the way they receive the information, as reflected in surveys carried out in the market research. A service integrating information of each brand in one place will help to improve and optimize the manufacturer's communication management with the reseller market. Therefore, as a value proposition, an online membership subscription service for technology manufacturers will be offered to corporate retail market, through a free of charge mobile application (App) that provides prompt, up-to-day and secure commercial information of each brand. In addition, this tool (App) will seek to support the increase in sales and margins of technology manufacturers, wholesalers and reseller market. Finally, we expect a return with a Net Present Value (NPV) of S/ 508,536.54 soles and an Internal Rate of Return (IRR) of 51.17% is expected. / Trabajo de investigación

Quantifying human posture and range of motion remains challenging due to the need for specific technologies, time for data collection and analysis, and space requirements. The demand for affordable and accessible human body position measurement requires alternative methods that cost less, are portable, and provide similar accuracy to expensive multi-camera systems. This thesis developed and evaluated a novel augmented reality mobile app for human posture measurement to bring marker-based body segment measurement to the point of patient contact. The augmented reality app provides live video of the person being measured, AprilTag2 fiducial markers locations in the video, processes marker data, and calculates angles and distances between markers. Results demonstrated that the mobile app can identify, track, and measure angles and distances between AprilTag2 markers attached to a human body in real-time with millimetre accuracy, thereby allowing researchers and clinicians to quantify posture measurements anywhere, at anytime.

This report is going to be focusing on the development of a promotion page and login system for the web production company Adoreyou. The promotion page and login will be parts of a new taxi application for iPhone that lets the customer book a taxi and drivers manage the requests from the customers. Taxi application’s that let customer’s book trips are nothing new but they are constantly being explored and developed. The most common practice is to let the customer fill in from what address he or she wants to be picked up and to where he or she wants to be taken. Then the price is set in the application depending on the distance and most likely other factors like weekday and time. Some of them do not have functionalities such as being able to choose which type of car you want to order or managing payments from the app itself. This taxi app will be developed to take it to the next level and utilize GPS to locate cars close to the customers. The promotion page will be constructed in HTML and CSS. The login system will be constructed in the PHP framework Codeigniter and connected to Parse.com through an API. The project has been using the so called waterfall model to develop the promotion page and the login system. The model has been used throughout the project and each stage was been checked with the project manager on Adoreyou before the next stage was initialized.

The purpose of this research is to explore the business strategies of a firm seeking to develop and profitably market a mobile smartphone application to understand how small, digital entrepreneurships may build sustainable business models given substantial market barriers. Through a detailed examination of one firm’s process to try to commercialize their mobile app, we identify various business model decisions and marketing strategy approaches that hindered the company’s efforts. The case study describes two distinctly different business models adopted in succession, as well as the various adjustments the firm makes to its target market, distribution and pricing approach that led to their current strategy. This research looks closely at business-to-business-to-consumer distribution arrangement for mobile apps and in doing so challenges the rising positive bias that exists for the app store as the dominant actor in the mobile value chain. For practice, this paper suggests unanticipated hurdles small digital entrepreneurs may face if they rely heavily on mobile advertising and the app store to launch and sustain their business.

Användningen av GPS-teknik har på senare år tagit ett stort steg framåt. I dag finns den inbyggd i våra datormobiler som inte sällan rapporterar var vi befinner oss. I denna uppsats undersöks hur datormobilanvändare påverkas av datormobilens inbyggda GPS. Teknik utvecklas ständigt, det som var nytt i går kan kännas gammalt i dag. De senare åren har försäljningen av datormobiler expanderat kraftigt. I takt med detta har Internet blivit något som människor ständigt bär med sig. Då allt fler datormobiler sålts har även mobilapplikationer blivit allt vanligare. Många av dagens applikationer kräver GPS för att fungera och sociala medier erbjuder användare att dela med sig av positionering i samband med inlägg och uppdateringar. En fråga som uppstår i och med detta handlar om bevakning och integritet. I denna uppsats redovisar vi hur datormobilanvändare ser på lokaliseringsfunktionen i mobiltelefonen och hur de ser på GPS-teknologin överlag. De främsta för- och nackdelarna diskuteras och sätts i proportion till varandra. / The use of GPS technology has during the last couple of years made significant progress. Today GPS is a standard function in modern cellphones. The GPS function in the cellphones enables tracking and is also one of the fundamental building stones in many smartphone applications. This essay investigates how users are affected by the GPS function in modern smartphones. Technology is always changing, smartphones and GPS are no exceptions. During the last year the sales and usage of smartphones has increased significantly. As the Internet gets more and more available and people have the possibility to go online with their mobile phones, the usage of smartphone applications also have increased. As of this, applications are now a well-known concept. Many applications need location data in order to function. It’s the smartphones GPS-functionality, built in to whatever application that provides data for positioning. Different social media provides users with their location, which can be used in status updates. A question that often comes up is about the personal integrity and monitoring that follows with GPS tracking. In this essay smartphone users share their comments about the technology. The primary advantages and disadvantages are discussed in proportions to each other.

Our society is becoming more restless and mobile, a symbol for this mobility are the backpackers. Backpackers are found everywhere in the world and represent a form of low-cost independent travellers. To experience as much as possible, seems to be a very important issue for backpackers and they have that as a motivation during their travels. Backpackers have been described as ”experiences hungry”. The term experiences, is today being used a lot in the tourism industry. To be able to predict what an experience is, can be hard and the term is hard to define. Mobile technologies are also becoming a permanent part of the our society. Communication technology are something that backpackers use more and more during their travels. This thesis identifies knowledge and design implications for a mobile application to support backpacker´s need when travelling and how backpackers define the notion of travel experiences. The result of the thesis have calumniated in a mobile application prototype that coul contribute in letting backpackers get more out of there journey. This in an interactive and social way, by giving backpackers the opportunity to be social towards each-other share information through a social medium. As the thesis have shown that backpackers wants to meet others on there journey and experience the world.

Developing rich Web applications can be a complex job - especially when it comes to mobile device support. Web-based environments such as Lively Webwerkstatt can help developers implement such applications by making the development process more direct and interactive. Further the process of developing software is collaborative which creates the need that the development environment offers collaboration facilities. This report describes extensions of the webbased development environment Lively Webwerkstatt such that it can be used in a mobile environment. The extensions are collaboration mechanisms, user interface adaptations but as well event processing and performance measuring on mobile devices. / Vielseitige Webanwendungen zu entwickeln kann eine komplexe Aufgabe sein - besonders wenn es die Unterstützung mobiler Geräte betrifft. Webbasierte Umgebungen wie Lively Kernel können Entwicklern helfen Webanwendungen zu entwickeln, indem sie den Entwicklungsprozess direkter und interaktiver gestalten. Zudem sind Entwicklungsprozesse von Software kollaborativ, d.h. Enwicklungsumgebungen müssen so gestaltet sein, dass sie mit kollaborativen Elementen zu unterstützen. Diese Arbeit beschreibt die Erweiterungen der webbasierten Entwicklungsumgebung Lively Webwerkstatt, so dass diese in einer mobilen Umgebung genutzt werden kann. Die Reichweite dieser Erweiterungen erstreckt sich von Kollaborationsmechanismen und Benutzerschnittstellen bis hin zu Eventbehandlung und Performanzmessungen auf mobilen Geräten.

The purpose of this research is to explore the business strategies of a firm seeking to develop and profitably market a mobile smartphone application to understand how small, digital entrepreneurships may build sustainable business models given substantial market barriers. Through a detailed examination of one firm’s process to try to commercialize their mobile app, we identify various business model decisions and marketing strategy approaches that hindered the company’s efforts. The case study describes two distinctly different business models adopted in succession, as well as the various adjustments the firm makes to its target market, distribution and pricing approach that led to their current strategy. This research looks closely at business-to-business-to-consumer distribution arrangement for mobile apps and in doing so challenges the rising positive bias that exists for the app store as the dominant actor in the mobile value chain. For practice, this paper suggests unanticipated hurdles small digital entrepreneurs may face if they rely heavily on mobile advertising and the app store to launch and sustain their business.

This thesis focuses on persuasion and how principles of persuasion embedded within mobile health applications are there to promote attitude and behavioral change. It includes a background in rhetoric; beginning with the Aristotelian method for persuasion, then stretching on to psychological rhetoric, and finally how the Aristotelian methods have worked its way into everyday society, especially in marketing and games. The thesis then benefits from the rhetoric background as it explores Dr. BJ Fogg’s model of behavior as well as his principles of persuasion. An analysis of the mobile health application “My Fitness Pal” is made. After which the principles are transferred into a mockup designed to fit another context, namely education. This to challenge the authors hypothesis, that the same principles of persuasion used to promote and persuade the user to do a physical activity, can also be used to persuade a user to study.

The aim of this thesis was to suggest practical use of m-commerce in the company Elektra PV based on analysis of options of m-commerce in the Czech Republic and in the world. First part of this thesis investigates theoretical basics of mobile commerce. Next part processes three case studies about the companies Amazon, Argos and Alza.cz, then followed the analysis of m-commerce. Based on previous findings is suggested for the company Elektra PV to implement mobile application.