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The purpose of this work is study of mediation as a new methodological approach to interaction with audience of art museum. The first chapter is devoted to complex analysis of the spectrum of socio-cultural conditions that led to a change of visitor’s role in the museum communication and an emergence of a new vision of museum’s mission. A general characteristic is given of a new approach that focuses on the audience as a center of museum's activities and thus makes a search of new methods of interaction with the public a problem of current interest. The second chapter explores the concept of "cultural mediation": different connotations of the term are given and inconsistencies in its use are removed; an author’s definition of the concept is offered. In the third chapter key characteristics of mediation as a specific method of interaction with the public are analyzed, and this method is compared to the traditional forms of gallery education (guided tours, lessons). The task of applied research is to develop a curriculum of training of mediators for the 3rd Ural Industrial Biennale of Contemporary Art. The list of professional competences and goals of training for a mediator is formed based on the analysis of the experience of mediators at the Manifesta 10 Biennial and the study of the professional documents of the European associations of mediators. Additionally, the main principle of studying and representing works of art is explained, which is the basis of mediators training. / Целью работы является исследование медиации как нового методологического подхода к взаимодействию с аудиторией художественного музея. Первая глава посвящена обобщению и системному анализу спектра социо-культурных предпосылок, приведших к изменению роли зрителя в музейной коммуникации и возникновению нового представления о миссии музея. Дается общая характеристика нового подход, акцентирующего роль аудитории как центра деятельности музея и делающего актуальной проблему поиска новых методов взаимодействия со зрителем. Во второй главе исследуется понятие «культурной медиации»: разбираются различные коннотации термина и снимаются разночтения в его использовании, предлагается авторское определение понятия. В третьей главе анализируется специфика медиации как метода работы с публикой на музейной экспозиции, выявляются его отличия от традиционных форм образовательной деятельности в художественном музее (экскурсия, музейно-педагогическое занятие). Прикладной задачей работы является разработка учебной программы подготовки медиаторов для 3-ей Уральской индустриальной биеннале современного искусства. На основе анализа опыта медиаторов на Манифесте 10 и изучения профессиональных документов европейских ассоциаций медиаторов выделяются профессиональные компетенции и задачи подготовки медиатора для выставки современного искусства. Раскрывается принцип взаимодействия медиатора с произведениями (содержанием экспозиции) и их репрезентации, ложащийся в основу его профессиональной подготовки.

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His master's thesis I've divided into three parts, theoretical, practical and empirical. The theoretical part deals with the teaching of geography, educational technology and teaching aids, museum pedagogy, individual educational specificities of schools and museums and how should cooperation look like, what role in it plays the personality of the museum educator and what it is for a school and a museum benefit. And last but not least the literature, which is in my opinion an important element in the teaching of geography. In the practical part, I have described a realization of a project in which it is used didactic technology, a collaboration with the museum and work with literature. The empirical part is focused on research in basic schools in the field of educational technology. The key concepts on which the research is based, such as: modern didactic techniques, working with modern educational technology, the perception of educational technology as a means to the realization of the teaching.

A pesquisa de caráter qualitativo teve como objetivo levantar e discutir maneiras pelas quais o campo do design pode contribuir para a divulgação científica para o público infantil. A partir de um levantamento de casos de comunicação da ciência para crianças no Brasil e exterior, de naturezas e mídias diversas, foram identificados os processos de design empregados e determinados os eixos investigativos da pesquisa: processos colaborativos, processos participativos, ludicidade e design da informação. Para evidenciar e discutir as questões relativas aos quatro eixos, foi realizado um estudo de caso sobre o livro informativo para crianças Lá fora - Guia para descobrir a natureza (textos de Maria Ana Peixe Dias e Inês Teixeira do Rosário, ilustrações de Bernardo P. Carvalho, editora Planeta Tangerina, Portugal, 2014). O estudo de caso baseou-se em revisão bibliográfica relativa a: processos colaborativos, processos participativos, processos voltados ao lúdico, design da informação, livros ilustrados e livros informativos para crianças. As análises sugerem que as contribuições do campo para a divulgação científica para crianças potencializam-se quanto mais abrangente for o escopo de participação do design e quanto mais inicial for o estágio de projetação em que é introduzido. Além disso, de cada eixo investigativo sobressaem contribuições específicas ligadas às forma de participação do design no processo de produção da divulgação, a saber: o rigor informativo, investigativo e crítico, e a criatividade na abordagem dos temas da ciência (processos colaborativos); a defesa da autonomia, do protagonismo e do respeito às necessidades cognitivas e emocionais da criança (processos participativos); a aproximação poética, aberta, imaginativa e complexa dos assuntos tratados (processos voltados à ludicidade); e o cuidado com a usabilidade dos objetos, a legibilidade e a visualização da informação (design da informação). / This qualitative study aimed to raise and discuss ways in which the design field can contribute to science communication for children. Specific applied design processes and certain investigative axes of research were identified from a survey of cases of science communication for children in Brazil and abroad, of different natures and media: collaborative processes, participatory processes, playfulness and information design. In order to highlight and discuss questions relating to these four axes, we conducted a case study of the children\'s information book Lá fora - Guia para descobrir a natureza (texts by Maria Ana Peixe Dias and Inês Teixeira do Rosário, illustrations by Bernardo P. Carvalho, Planeta Tangerina, Portugal, 2014). The case study is based on literature review on: collaborative processes, participatory processes, processes aimed at playfulness, information design, picturebooks and children\'s information books. The analysis suggests that the design field contribution to science communication for children can be enhanced the more comprehensive its scope is and the earlier it is introduced in the design process. In addition, each investigative axis highlights specific contributions, linked to the form of participation that design takes on the production process of the publication, namely: the informative, investigative and critical accuracy, and the creativity in addressing the themes of science (collaborative processes); the defense of autonomy, leadership and respect to cognitive and emotional needs of the child (participatory processes); the poetic, open, imaginative and complex approach of subjects addressed (processes aimed at playfulness); the attention to the usability and readability of objects, and its information visualization (information design).

The aim of my thesis is to prepare a creative project in cooperation of primary schools and Gymnasium in Český Krumlov with the National Heritage Institute in České Budějovice. In the project I am going to outline the great educational potential which that discipline may offer to schools. I am going to introduce the educational possibilities of using one monument within the city of Český Krumlov. I am going to link my experience and knowledge with the experience and knowledge of teachers (lecturers who teach history). I am going to proceed from the literature of pedagogy and monument care, regional history, the curriculum, the research and the results of which are published on the website. The project is going to be focused on complementing and diversification of the curriculum, which is discussed in schools and it/the project will contribute not only to the effective presentation of heritage values, but also to the development of education, creativity, and value orientation of the target groups in favour of the voluntary and sustainable care of the cultural heritage.

The subject of the diploma work thesis is the issue of museum education in an authentic environment, namely a possible way of using the technique of chain guidance in the mediation of the cultural and historical heritage of a certain place to the wider public. The aim of the thesis is to define in the theoretical part the concept of chain guidance in the context of education in relation to cultural heritage and museum education. Practical part contains characteristics and analysis of examples of practical realizations of chain guidence in four historical objects and the autor´s own creative project of chain guidence at the Zdenka Braunerova Studio, which was prepared and implemented in cooperation with the museum and the elementary school. The practical part also includes a proposal for a possible starting point for further cooperation between the Central Bohemian Museum and the Primary school in Roztoky.

A pesquisa de caráter qualitativo teve como objetivo levantar e discutir maneiras pelas quais o campo do design pode contribuir para a divulgação científica para o público infantil. A partir de um levantamento de casos de comunicação da ciência para crianças no Brasil e exterior, de naturezas e mídias diversas, foram identificados os processos de design empregados e determinados os eixos investigativos da pesquisa: processos colaborativos, processos participativos, ludicidade e design da informação. Para evidenciar e discutir as questões relativas aos quatro eixos, foi realizado um estudo de caso sobre o livro informativo para crianças Lá fora - Guia para descobrir a natureza (textos de Maria Ana Peixe Dias e Inês Teixeira do Rosário, ilustrações de Bernardo P. Carvalho, editora Planeta Tangerina, Portugal, 2014). O estudo de caso baseou-se em revisão bibliográfica relativa a: processos colaborativos, processos participativos, processos voltados ao lúdico, design da informação, livros ilustrados e livros informativos para crianças. As análises sugerem que as contribuições do campo para a divulgação científica para crianças potencializam-se quanto mais abrangente for o escopo de participação do design e quanto mais inicial for o estágio de projetação em que é introduzido. Além disso, de cada eixo investigativo sobressaem contribuições específicas ligadas às forma de participação do design no processo de produção da divulgação, a saber: o rigor informativo, investigativo e crítico, e a criatividade na abordagem dos temas da ciência (processos colaborativos); a defesa da autonomia, do protagonismo e do respeito às necessidades cognitivas e emocionais da criança (processos participativos); a aproximação poética, aberta, imaginativa e complexa dos assuntos tratados (processos voltados à ludicidade); e o cuidado com a usabilidade dos objetos, a legibilidade e a visualização da informação (design da informação). / This qualitative study aimed to raise and discuss ways in which the design field can contribute to science communication for children. Specific applied design processes and certain investigative axes of research were identified from a survey of cases of science communication for children in Brazil and abroad, of different natures and media: collaborative processes, participatory processes, playfulness and information design. In order to highlight and discuss questions relating to these four axes, we conducted a case study of the children\'s information book Lá fora - Guia para descobrir a natureza (texts by Maria Ana Peixe Dias and Inês Teixeira do Rosário, illustrations by Bernardo P. Carvalho, Planeta Tangerina, Portugal, 2014). The case study is based on literature review on: collaborative processes, participatory processes, processes aimed at playfulness, information design, picturebooks and children\'s information books. The analysis suggests that the design field contribution to science communication for children can be enhanced the more comprehensive its scope is and the earlier it is introduced in the design process. In addition, each investigative axis highlights specific contributions, linked to the form of participation that design takes on the production process of the publication, namely: the informative, investigative and critical accuracy, and the creativity in addressing the themes of science (collaborative processes); the defense of autonomy, leadership and respect to cognitive and emotional needs of the child (participatory processes); the poetic, open, imaginative and complex approach of subjects addressed (processes aimed at playfulness); the attention to the usability and readability of objects, and its information visualization (information design).

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