Submitted by Francisco Costa (xcosta@ufba.br) on 2013-07-04T15:06:02Z No. of bitstreams: 1 DISSERTAÇÃO ÉDIS CARVALHO - PPGAU - UFBA.pdf: 37809235 bytes, checksum: 25c2d8f1a94b3b63150f7a538ee1c866 (MD5) / Approved for entry into archive by Edilene Costa(ec@ufba.br) on 2013-07-25T21:55:29Z (GMT) No. of bitstreams: 1 DISSERTAÇÃO ÉDIS CARVALHO - PPGAU - UFBA.pdf: 37809235 bytes, checksum: 25c2d8f1a94b3b63150f7a538ee1c866 (MD5) / Made available in DSpace on 2013-07-25T21:55:29Z (GMT). No. of bitstreams: 1 DISSERTAÇÃO ÉDIS CARVALHO - PPGAU - UFBA.pdf: 37809235 bytes, checksum: 25c2d8f1a94b3b63150f7a538ee1c866 (MD5) / A pesquisa procurou mostrar que a arquitetura pode servir como um elemento de manifestação cultural e artística resultante da busca por uma afirmação de nacionalidade. O resultado desse processo fica evidente na Arquitetura Neocolonial. As consultas durante a pesquisa mostraram que o tema foi relegado a um segundo plano em função de uma historiografia que se recusa emaceitar o papelde outras arquiteturas brasileiras que não sejam a coloniale a moderna. O trabalho traçou relações entre a Arquitetura Neocolonial encontrada em diversas partes do país, demonstrando seu alcance territoriale temporal, seus valores ideológicos e artísticos. / Salvador

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This thesis critically analyzes the phenomenon of nation branding as a technique of neocolonial governmentality. The study focuses on Brand India - postcolonial India’s attempt to imagine the nation and its people through the discourse of branding. I argue that India’s nation branding exercise hollows out the postcolonial imagination so that the nation can now only be imagined through a language and within a framework ‘always-already’ constituted for the postcolony. This thesis builds on Michel Foucault’s analysis of governmentality and utilizes a postcolonial framework, to show that when the practice of nation branding is applied to a postcolonial nation, it works to reinscribe the colonial legacy and reaffirm colonial power relations

This thesis critically analyzes the phenomenon of nation branding as a technique of neocolonial governmentality. The study focuses on Brand India - postcolonial India’s attempt to imagine the nation and its people through the discourse of branding. I argue that India’s nation branding exercise hollows out the postcolonial imagination so that the nation can now only be imagined through a language and within a framework ‘always-already’ constituted for the postcolony. This thesis builds on Michel Foucault’s analysis of governmentality and utilizes a postcolonial framework, to show that when the practice of nation branding is applied to a postcolonial nation, it works to reinscribe the colonial legacy and reaffirm colonial power relations

This essay illustrates how the debates surrounding the neo-colonial redevelopmentof Lima’s Plaza de Armas (1940-1952) altered perceptions of the city’s urban modernization and architectural heritage. Analyzing projects dating back to the turn of the 20th century reveals that the redevelopment was part of a series ofurban interventions involving the destruction of architectural heritage and the construction of major avenues and buildings. The promoters of functionalismcriticized the redevelopment, causing this type of urban intervention and the neo-colonial style as «anachronistic». / Este ensayo muestra cómo los debates en torno a la reforma neocolonial de la plaza de Armas de Lima (1940-1952) propiciaron un cambio en las percepcionessobre modernización urbana y patrimonio arquitectónico en la ciudad. Repasar los proyectos presentados desde inicios del siglo XX permite comprender que la reforma se enmarcó en una línea de intervenciones urbanas que implicaron la destrucción de arquitectura tradicional y la construcción de grandes avenidas y edificios. El ataque de los promotores del funcionalismo contra la reforma produjo que ese tipo de intervenciones y el estilo neocolonial pasen a ser percibidos como «anacrónicos».

Orientador: Silvana Barbosa Rubino / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciências Humanas / Made available in DSpace on 2018-08-22T18:47:32Z (GMT). No. of bitstreams: 1 Natal_CaionMeneguello_D.pdf: 8141541 bytes, checksum: 7e2cc08427621fd90de71c3ad6c4c762 (MD5) Previous issue date: 2013 / Resumo: A presente tese aborda a construção de uma ideia de patrimônio arquitetônico no Brasil. A partir do final da década de 1910, cidades e edifícios remanescentes do período colonial começaram a ser considerados monumentos históricos e artísticos da nação. No início da década de 1950, as referências ao patrimônio arquitetônico do país já estavam claramente delineadas. Assim, procuramos mostrar o processo ao longo do qual se constituiu uma evidência de arquitetura brasileira. Conceitos como monumento, tradição, identidade nacional, autenticidade, história e patrimônio foram fundamentais à designação da "arquitetura nacional". Em outras palavras, buscamos compreender como foi possível a formação de um campo discursivo onde se percebesse uma série de bens arquitetônicos enquanto objetos dotados de qualidades ou características genuinamente nacionais / Abstract: The following thesis approaches the formation of an idea about the architectonical heritage in Brazil. Since the end of the 1910, cities and buildings from the colonial era began to be considered artistic and historical monuments of the Nation. At the beginning of 1950, the references to the architectonical heritage of the country were clear. Thus, we looked at exposing the process through which an evidence of the Brazilian architecture has been formed. Concepts such as tradition, national identity, authenticity, history and heritage were fundamental to the so called "national architecture". In other words, we tried to understand how it was possible the formation of a discursive field where it would be noticed a series of architectural goods, as objects of true national features / Doutorado / Politica, Memoria e Cidade / Doutor em História

This project seeks to expand Asian American studies and Asian North American studies to the Caribbean/South America by examining works of SKY Lee, Maxine Hong Kingston and Jan Shinebourne. I argue that these writers represent Chinese diasporic experiences by reconstructing Chinese immigration history to the Americas. Although different racial constitutions and different cultural and historical specificities occasion the racializations of the Chinese in these regions, the colonial and neocolonial powers deploy similar mechanism for racializations and cultural politics that favors the dominant. These writers’ evocation of the nomadic female subjectivity that traverses the multiple and shifting borderlands and contact zones in their narratives offers a comparative perspective on the construction of ethnic female identity across the Americas and leads to a critique of the function of (neo)colonial power in identity and social formation in the Americas. Engaging in a hemispheric study of the Chinese immigration to the Americas, this project also contributes to recent scholarship on diasporic studies as it challenges the conventional categorization of global diasporas, specifically Chinese diaspora as diaspora of trade, and destabilizes the homeland/hostland binary with an account of the secondary migrations within the Americas. Drawing on recent scholarship on diasporic, hemispheric and women’s studies, and global Asian immigration, the Introduction outlines the methodology of the project. Chapter one examines Lee’s "Disappearing Moon Café," arguing that in this family saga Lee repoliticizes the marginalization of the Chinese by exploring the relationship between Chinese and American Indians against the broad racial relationships in Canada. Chapter two reexamines autobiography as a genre and contends that Kingston documents anti-Chinese U.S. immigration history in "The Woman Warrior" and "China Men" by narrating her family genealogy, which mirrors the collective history of Chinese immigration to the Americas. Chapter three focuses on Shinebourne’s representations of creolized Chinese experiences in "The Last English Plantation" and "Timepiece" against the background of Afro- and Indo-Guyanese conflicts in colonial Guyana. While Lee and Kingston foster transpacific dialogues, Shinebourne’s works depict the intersecting experiences of Chinese, East Indian and African diasporas. Her works foreground the historical and political connection of Asian indentureship with African slavery as an alternative labor source for the colonial economy in the Caribbean and Latin America and hence make evident the extension of European Atlantic system to the Pacific

Entre 1937 e 1945 o Brasil esteve sob o governo ditatorial do Estado Novo, cuja ideologia de progresso e engrandecimento nacional aparece fortemente caracterizada pelos paradigmas do nacionalismo, a defesa da soberania nacional, a modernização das instituições, a industrialização dos processos de produção, e, principalmente, pela crença no Estado como mediador das tensões. Neste processo, marcado pela transformação do imaginário coletivo num instrumento regulador do cotidiano, a construção de uma identidade nacional unificadora, capaz de acomodar as diferenças, tornou-se um mecanismo central de poder. Além disso, pode-se dizer que, neste mesmo período, culminou o longo processo de construção de um campo profissional autônomo para a arquitetura - especialmente no que diz respeito a seu aspecto erudito -, que havia ocupado as décadas anteriores envolvendo procedimentos e estratégias diversas não só no campo da educação, mas também no que diz respeito à consolidação de uma linguagem plástica reconhecida, à construção de obras emblemáticas e ao poder de elaborar sua própria história. Neste contexto, arquitetura e Estado estabeleceram, especialmente durante estes anos de governo ditatorial, uma relação bastante particular. O objetivo da presente dissertação, portanto, é abordar algumas destas questões, a partir de um episódio específico: a construção das Escolas Práticas de Agricultura do Estado de São Paulo, erigidas pelo Interventor Fernando Costa, entre 1942 e 1945. Propôs-se para tanto investigar os processos de idealização, concepção do projeto e implantação das referidas escolas, procurando identificar, a partir de sua arquitetura, o entrecruzamento de projetos políticos diversos. Destaca-se particularmente nesse cenário a adoção da arquitetura neocolonial como aspecto central do projeto de implantação das referidas escolas - executado no âmbito de órgãos públicos estaduais -, e o discurso ideológico que assume para tanto, onde os elementos constituintes de sua linguagem formal ganharam importância ao assumirem uma carga simbólica que se referenciava e propunha novas construções para o imaginário coletivo; e onde tais elaborações eram vistas em uma perspectiva da função social da arquitetura. / Between 1937 and 1945 Brazil was under the dictatorial government of the Estado Novo, whose ideology of progress and national growth appears strongly characterized by the paradigms of nationalism, defense of the national sovereignty, modernization of institutions, industrialization of production processes, and mainly by the belief in the government as a mediator of tensions. In this process, marked by the transformation of the collective imagery in a regulatory instrument of daily life, the construction of a unifying national identity, able to accommodate differences, became a central mechanism of power. Furthermore, we can say that, in the same period, the long process of construction of an architectural autonomous professional field - especially in what concerns its erudite aspect - reached its culmination. This process, which was present in the previous decades, involved many procedures and strategies not only in the educational field, but also regarding the consolidation of a recognized plastic language, the construction of emblematic buildings and the power to elaborate its own history. In such a context, architecture and the state established, especially during these years of dictatorial government, a very particular relationship. The aim of this dissertation is to approach some of these questions by addressing a specific episode: the construction of the Practical Schools of Agriculture, carried through by the governor of São Paulo, Fernando Costa, between 1942 and 1945. Therefore the research was centered in the analysis of the idealization, conception of the architectural project and establishment of these schools, in the effort to identify, through its architecture, interconnected or contrasting political projects. In this scenario, special attention was given to the neocolonial architecture adopted as the central aspect of the conception of these schools - whose architectural projects were conceived by governmental institutions -, and its assumed ideological discourse, where the esthetic and symbolic elements made reference to but also proposed new constructions to the collective imagery, and where these elaborations were understood as part of architectural social responsibility.

Entre 1937 e 1945 o Brasil esteve sob o governo ditatorial do Estado Novo, cuja ideologia de progresso e engrandecimento nacional aparece fortemente caracterizada pelos paradigmas do nacionalismo, a defesa da soberania nacional, a modernização das instituições, a industrialização dos processos de produção, e, principalmente, pela crença no Estado como mediador das tensões. Neste processo, marcado pela transformação do imaginário coletivo num instrumento regulador do cotidiano, a construção de uma identidade nacional unificadora, capaz de acomodar as diferenças, tornou-se um mecanismo central de poder. Além disso, pode-se dizer que, neste mesmo período, culminou o longo processo de construção de um campo profissional autônomo para a arquitetura - especialmente no que diz respeito a seu aspecto erudito -, que havia ocupado as décadas anteriores envolvendo procedimentos e estratégias diversas não só no campo da educação, mas também no que diz respeito à consolidação de uma linguagem plástica reconhecida, à construção de obras emblemáticas e ao poder de elaborar sua própria história. Neste contexto, arquitetura e Estado estabeleceram, especialmente durante estes anos de governo ditatorial, uma relação bastante particular. O objetivo da presente dissertação, portanto, é abordar algumas destas questões, a partir de um episódio específico: a construção das Escolas Práticas de Agricultura do Estado de São Paulo, erigidas pelo Interventor Fernando Costa, entre 1942 e 1945. Propôs-se para tanto investigar os processos de idealização, concepção do projeto e implantação das referidas escolas, procurando identificar, a partir de sua arquitetura, o entrecruzamento de projetos políticos diversos. Destaca-se particularmente nesse cenário a adoção da arquitetura neocolonial como aspecto central do projeto de implantação das referidas escolas - executado no âmbito de órgãos públicos estaduais -, e o discurso ideológico que assume para tanto, onde os elementos constituintes de sua linguagem formal ganharam importância ao assumirem uma carga simbólica que se referenciava e propunha novas construções para o imaginário coletivo; e onde tais elaborações eram vistas em uma perspectiva da função social da arquitetura. / Between 1937 and 1945 Brazil was under the dictatorial government of the Estado Novo, whose ideology of progress and national growth appears strongly characterized by the paradigms of nationalism, defense of the national sovereignty, modernization of institutions, industrialization of production processes, and mainly by the belief in the government as a mediator of tensions. In this process, marked by the transformation of the collective imagery in a regulatory instrument of daily life, the construction of a unifying national identity, able to accommodate differences, became a central mechanism of power. Furthermore, we can say that, in the same period, the long process of construction of an architectural autonomous professional field - especially in what concerns its erudite aspect - reached its culmination. This process, which was present in the previous decades, involved many procedures and strategies not only in the educational field, but also regarding the consolidation of a recognized plastic language, the construction of emblematic buildings and the power to elaborate its own history. In such a context, architecture and the state established, especially during these years of dictatorial government, a very particular relationship. The aim of this dissertation is to approach some of these questions by addressing a specific episode: the construction of the Practical Schools of Agriculture, carried through by the governor of São Paulo, Fernando Costa, between 1942 and 1945. Therefore the research was centered in the analysis of the idealization, conception of the architectural project and establishment of these schools, in the effort to identify, through its architecture, interconnected or contrasting political projects. In this scenario, special attention was given to the neocolonial architecture adopted as the central aspect of the conception of these schools - whose architectural projects were conceived by governmental institutions -, and its assumed ideological discourse, where the esthetic and symbolic elements made reference to but also proposed new constructions to the collective imagery, and where these elaborations were understood as part of architectural social responsibility.

[pt] Dentro de determinado evento histórico, as Exposições Internacionais, foram selecionados para estudo dois projetos de pavilhão brasileiro, para a Exposição da Filadélfia em 1926 e a Exposição de Nova Iorque, em 1939, ambas nos Estados Unidos, de autoria do arquiteto Lucio Costa. Da análise do contexto cultural, da conformação do concurso público e por fim da composição do projeto, pretende-se conectar o tema da representação nacional - específica do programa de pavilhão - ao estudo do desenvolvimento do discurso da arquitetura brasileira em dois momentos distintos de sua história no século XX: o período neocolonial e o moderno. Sendo projetos de um mesmo arquiteto, que consolidou-se como um dos maiores representantes da profissão no Brasil, o estudo é feito de maneira a compreender a formação tanto de sua prática projetual, contemplando a apropriação das formas tradicionais de um passado colonial, como também do seu discurso teórico, discutindo arte e técnica no pensamento contemporâneo. / [en] Within a given historical event, the International Expositions (also called World Fairs), two Brazilian s pavilions projects by architect Lucio Costa were selected for study, to the Philadelphia World Fair in 1926 and the New York World Fair in 1939, both in the United States. The analysis of the cultural context, the conformation of the architectural competition and finally the composition of the projects aims to connect the issue of national representation - program-specific of exposition pavilions - with the Brazilian architecture s discourse development in two different periods of its 20th century s history: the neo-colonial and modern period. As projects of the same architect, who has established himself as one of the greatest representatives of the profession in Brazil, the study is done in order to understand the formation of both his design practice, contemplating the appropriation of traditional forms of a colonial past, as well as his theoretical discourse, understanding art and technique in contemporary thought.