Made available in DSpace on 2016-07-18T17:54:27Z (GMT). No. of bitstreams: 1 EDILAINE_DISSERTACAO_FINAL[1].pdf: 2596078 bytes, checksum: 6d0e94d2ebe3187562bd7ad447f6443a (MD5) Previous issue date: 2007-11-28 / This study aims to investigate the alcoholic beverage use among college students of a university in western Sao Paulo State. Look for verify drugs consume among freshman, senior and last year college students of a graduation university. The problem to deal with is the spread of alcoholic beverage among young and the pedagogic actions presents in the university to prevention, control and conscientious of the damage cause by the use. It is a considerable subject, because is getting enlarge with a big experimentation incidence among young persons, and exist the necessity to do a abuse and dependence substance prevention in a educative form in the university. The research results will to help the academic policy conscious in the academic community for the indicated problem in the local and regional communities. How objective is pretended the research about the alcoholic beverage use in a way for contribute with educational proposal in the curricular environment, in order to analyze the proximity o college students with the alcoholic beverage and their motivation for use; determine for sample the incidence of alcoholic beverage use among college students; verify the initial behave of freshman and compare it with the senior and last year university students; analyze the initial conduct in the first term and comparison with senior an last year colleges, by the use and suggest same pedagogic interventions in the university for the younger education in relation of drugs use and abuse. The research uses the investigation method quali-quantitative, case study, the data underpinning for the bibliographic reflex ion, semi-structured interviews and questionnaire. From the obtained results, we can find out the higher consume is for the younger admissions in the university, going to consume reduce in the university study conclusion 20%; in the teacher and disciple opinion, do not exist projects for the prevention and conscious for the alcohol malefaction, provided that the education managements do not to deal about this subject, however had been pointed the drunken students presence in the class room. Teachers interviewed responded, in the percentage of 30%, that education does not contribute to this type of prevention, 12% do not have formed opinions and other 12% knew not opine. It follows that: teachers and administrators know that the problem of alcoholism exists, but does not have enough support to tackle the problem. / Este estudo tratou do uso de álcool no meio acadêmico universitário. Procurou-se constatar o consumo da droga, pelos alunos dos primeiros, penúltimos e últimos termos dos cursos de graduação universitária. O problema que se abordou foi a disseminação e o uso do álcool entre jovens e quais as ações pedagógicas estão presentes na universidade para prevenção, controle e conscientização dos prejuízos de seu uso. O assunto é relevante, pois vem aumentando com grande incidência a experimentação de álcool entre jovens, há necessidade de fazer-se a prevenção do abuso e dependência dessa substância, de forma educativa na universidade. Os resultados da pesquisa auxiliarão na consciência política acadêmica da comunidade universitária para o problema apontado e comunidade local e regional. Como objetivos, pretendeu-se: contribuir com propostas educativas no ambiente curricular, analisar a proximidade e o uso pelo graduando de bebidas alcoólicas e suas motivações; determinar por amostragem a incidência do uso de bebidas alcoólicas entre universitários; verificar o comportamento inicial no 1º termo e compará-la ao penúltimo e último termo, em destaque aos futuros educadores quanto ao uso; ainda propor as intervenções pedagógicas na universidade para educação dos jovens quanto ao uso e abuso da droga. A pesquisa apóia-se no método de investigação quali-quantitativo, estudo de caso com reflexão crítica-teórica e instrumentos como entrevistas semi-estruturadas e questionários. Dos resultados obtidos, podemos verificar que o maior consumo se dá com a entrada dos jovens na universidade, na porcentagem de 20%; na opinião de professores e alunos, não existem projetos para a prevenção e a conscientização dos malefícios do álcool, dado que a gestão educacional não trata este assunto, embora tenha sido apontada a presença de alunos alcoolizados em sala de aula. Os professores entrevistados responderam, na porcentagem de 30%, que a educação não contribui para este tipo de prevenção, 12% não possui opinião formada e outros 12% não souberam opinar. Conclui-se que: professores e gestores sabem que o problema do alcoolismo existe, mas não possuem suporte suficiente para enfrentar o problema

Actualmente en Lima Metropolitana, 7 de cada 10 personas consumen bebidas alcohólicas como la cerveza y el trago corto. Este hecho origina que casi el 90% de estas personas padezcan resaca por alcohol, producto de la ingesta excesiva y/o la mezcla de estas bebidas, originando malestar general acompañado de dolor de cabeza, náuseas, mareos y dolor estomacal. Los momentos más frecuentes de consumo que se presentan son los fines de semana, festividades, feriados y fines de mes. Los consumos de las bebidas alcohólicas se presentan en su mayoría en reuniones, fiestas, integraciones familiares, amicales y de trabajo. Para solucionar esta problemática identificada hemos creado R-BORN, una Bebida hecha a base de insumos naturales, teniendo como propuesta de valor principal aliviar el malestar y mitigar los síntomas de la resaca con productos naturales. Esta bebida está hecha a base de tres frutas, las cuales son la tuna, piña y coco, debido a sus componentes y propiedades que permiten contrarrestar los efectos del alcohol. Nuestro producto va dirigido para hombres y mujeres mayores de 18 años hasta los 39 años de edad, que pertenezcan a un nivel socioeconómico A y B, que padezcan el malestar de resaca producto de la ingesta excesiva de bebidas alcohólicas y prefieran combatirla con un producto hecho a base de insumos naturales. Nuestro tamaño de mercado estimado es de 390,378 personas. Asimismo, este producto será comercializado a través de los siguientes canales de ventas: bodegas, ferias saludables, sitio web, redes sociales y venta directa. / Currently in Lima Metropolitan 7 out of 10 people, consume alcoholic beverages such as beer and short drink. This fact results in almost 90% of these people developing alcohol hangover caused by an excessive intake and/or the mixture of these drinks, producing general discomfort accompanied by headache, nausea, dizziness and stomach pain. The most frequent times of consumption that occur are weekends, holidays and weekends. Consumption of alcoholic beverages are the mostly presented in meetings, parties, and family, amical and work integrations. To solve this identified problem we have created R-BORN, a drink made from natural inputs having as its main value proposition to alleviate the discomfort and mitigate hangover symptoms with natural products. This drink is made from three fruits, which are tuna, pineapple and coconut because of its components, and properties that counteract the effects of alcohol. Our product is aimed at men and women over the age of 18 up to the age of 39 who belong to a socioeconomic level A and B who suffer from hangover discomfort resulting from excessive alcoholic beverages and preferring to fight it with a product made from natural supplies. Our estimated market size is 390,378 people. In addition, this product will be marketed through the following sale’s channels: grocery stores, healthy food fairs, website, social networks and direct selling. / Trabajo de investigación

Thesis (MBA)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: This study investigates the South African Wine industry as a viable market for CHEP SA (Pty) Ltd, using standardised pallet configurations, in the distribution of wine products. The study focuses on the global alcoholic beverage industry and how the South African wine industry is integrated within these markets. The global wine industry has experienced a decline in consumption since 1980, along with a number of changes in the way wine has been marketed. Means of marketing and consumption may vary from country to country, and remains a critical factor of consideration for CHEP SA. The results of the study indicates that in order for CHEP SA to successfully penetrate this market, CHEP SA will need to integrate themselves into the supply chain of the industry and to develop a better understanding of the global wine market. Results of interviews conducted and analysis of the industry indicates, that the market consists of a large number of producers in an industry, which is highly fragmented and uncoordinated. These producers and exporters are in the process of establishing a strategy, which will consolidate the industry and pursue the global wine industry. The identification of global export trends and markets in the alcoholic beverage industry, such as the gradual shift from European markets to North American and Asian markets provides CHEP SA with a clearer understanding of what future distribution and service requirements are needed. The importance of the retailer as well as branding in the wine industry has been identified as two critical factors which require more attention by market participants who wish to provide secondary products and services in the industry like CHEP SA. / AFRIKAANSE OPSOMMING: Hierdie studie ondersoek die Suid Afrikaanse wynbedryf as 'n lewensvatbare mark waar CHEP SA (Pty) Ltd, sy standaard draagplate kan gebruik in die verspreiding van wynprodukte. Die studie fokus in die geheel op die totale alkaholiese drank bedryf en hoe die Suid Afrikaanse wynbedryf homself integreer in hierdie wêreldmarkte. Die wêreld se wynbedryf ervaar sedert 1980 'n afname in gebruik en dit gaan gepaard met verskeie veranderinge in maniere waarop die produkte bemark word. Hierdie gebruiksyfers en bemarkingstegnieke mag verskil van land tot land, maar bly uiters belangrike faktore wat CHEP SA in oorweging sal moet neem. Die uitslag van hierdie studie toon dat vir CHEP SA om met sukses die mark toe te tree, hulle genoodsaak sal wees om hulself ten volle te integreer met die aanvoerketting van die bedryf asook 'n baie beter begrip te hê van die wêreld se wynbedryf. Die resultate van onderhoude gevoer met industrie kenners toon daarop dat die berdyf uit 'n groot hoeveelheid en hoogs gefragmenteerde en ongeköordineerde groep produsente bestaan. Hierdie produsente en uitvoerders is huidiglik in die proses om 'n strategie vas te lê, wat die industrieë sal verenig om die wêreldwynbedryf te kan aandurf. Die identifiseering van wêreld uitvoer tendensies en markte van die alkoholisie drankbedryf soos byvoorbeeld die geleidelike verskuiwing van die Europese markte na die Noord Amerikaanse en Asiatiese markte, verskaf CHEP SA 'n baie duideliker begrip vir die toekomstige vereistes wat benodig sal word met betrekking tot verspreiding en dienslewering. Die belangrikheid van die kleinhandelaar asook die gebruik van handelsmerke in die wynbedryf word geidentifiseer as twee van die mees belangrikste faktore wat aandag sal moet geniet deur markspelers wat graag sekondere produkte en dienste wil verskaf in die industrie soos CHEP SA.

Orientador: Angelo Catâneo / Banca: Waldemar Gastoni Venturini Filho / Banca: Sergio Augusto Lunardelli Furchi / Resumo: O presente trabalho teve por objetivo a análise de investimentos para implantação de unidade industrial de pequeno porte de refrigerante de acerola, planejada para ser instalada no município de Bauru - SP, onde existe um empresário potencial investidor. O mercado brasileiro de refrigerantes tem obtido crescimento considerável, e o grande potencial de consumo deste mercado tem propiciado o surgimento de pequenas indústrias de refrigerantes. Potencial que coloca o Brasil em 3º lugar no consumo de refrigerantes, apenas atrás dos Estados Unidos e México. A acerola que é uma fruta de sabor agradável e rica em vitamina C tem despertado interesse crescente no consumidor brasileiro e apresenta uso potencial como matéria-prima na produção de refrigerante. Para analisar a viabilidade econômica de uma indústria de refrigerantes de pequeno porte, utilizou-se como referência uma capacidade de produção de 300.000 litros/mês. Foram calculados os custos de implantação e os custos de operação da unidade industrial. Para determinação das receitas foram utilizados dois cenários ao longo de um ano de produção. No cenário 1, admite-se a produção constante de 300.000 litros de refrigerante por mês, sendo que no período de entressafra (maio a julho) diversificou-se a produção, com a produção de 30% (90.000 litros) de refrigerante de acerola e 70% (210.000 litros) de refrigerante de guaraná. Já no cenário 2, admite-se que no período de entressafra da acerola, o consumo de refrigerantes apresenta uma redução de 20%, passando para uma produção de 240.000 litros/mês, sendo 72.000 litros de refrigerante de acerola e 168.000 litros de refrigerante de guaraná. Sobre os fluxos de dispêndios e receitas foram determinados os indicadores de viabilidade econômica do projeto, que são: "payback" simples e econômico; valor presente líquido... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The aim of the present study is to analyze investments for the installation of a small-sized industry of acerola soft drink, planned to be installed in the county of Bauru - São Paulo - Brazil where there is a potential investor. The Brazilian market of soft drinks has had considerable growth and its great potential has made many small industries emerge. This potential puts Brazil in 3rd place in soft drinks consume, only behind United States and Mexico. Acerola which is a tasty fruit and rich in vitamin C has caught Brazilian continuing interest and presents potential use as prime matter in the production of soft drinks. To analyze economic viability of a small-sized soft drink industry, a production capacity of 300,000 liters per month has been used as reference. Installation and factory operation costs have been calculated. Two scenarios along one year of production have been used to determine budget revenues. In scenario 1, the constant production of 300,000 liters per month has been admitted, the off season (May to July) production being diversified with 30% (90,000 liters) acerola soft drinks and 70% (210,000 liters) guarana soft drinks. In scenario 2, acerola off season presents a 20% reduction in the consume of soft drinks, lowering to a 240,000 liters per month production, 72,000 liters of acerola and 168,000 liters of guarana. Over the flow of 4 expenses and revenues, the project indicators of economic viability were determined, which are: simple and economic payback; liquid present value; intern feedback rate and cost benefit relation. The opportunity cost of the capital was 20%. The results obtained through economic viability indicators for both scenarios were favorable to the industry installation. Scenario 1 was more favorable than scenario 2 due to not considering the lower consume in the off-season. The investment analysis for the installation... (Complete abstract, click electronic access below) / Mestre

Ce travail de thèse traite de l'étude de levures non-Saccharomyces (Kluyveromyces marxianus et Pichia kluyveri) du point de vue physiologique lors de la fermentation de moût à base de jus d’agave pour l’obtention de tequila. Il consiste à déterminer comment différents facteurs tels que la source de carbone, d'azote, les concentrations de minéraux (calcium et magnésium) présent dans le milieu, l'aération et la température affectent le métabolisme de la levure et provoque des changements dans la production de composés volatiles durant la fermentation qui peuvent contribuer positivement à la boisson alcoolisée. Les levures utilisées au cours de cette étude ont été obtenues à partir de la collection de microorganismes du CIATEJ, qui ont été isolées à partir de différents procédés de fermentation artisanale de mezcal des états de Oaxaca, Guerrero et San Luis Potosi au Mexique. Sur la base de connaissances préalables disponibles dans la littérature qui démontrent que ces levures non-Saccharomyces sont de bonnes productrices de composés volatiles ainsi que des résultats obtenus, une utilisation de ces levures dans le procédé de fermentation alcoolique pour la production de tequila est considérée. Les résultats montrent que les levures non- Saccharomyces étudiés sont affectées par tous les facteurs étudiés, ils doivent donc être considérés et contrôlés durant le procédé de fermentation pour obtenir la production des composés volatiles recherchés. Les souches étudiées présentent un certain potentiel qui leur permet de se positionner comme possible candidat pour réaliser une fermentation de manière indépendante sans avoir besoin de la présence de Saccharomyces cerevisiae, ou en co-culture avec S. cerevisiae pour obtenir dans les deux cas une tequila plus aromatique par rapport aux produits qui sont actuellement disponibles sur le marché. La connaissance détaillée des besoins physiologiques de la levure, nous donne la possibilité de modifier les composés volatiles présents dans la boisson alcoolisée, en contrôlant les paramètres au cours du procédé de fermentation. / The present work aimed to study how factors such as carbon and nitrogen source, calcium and magnesium concentration (in the medium), aeration or temperature disturb the metabolism of non-Saccharomyces yeasts (Kluyveromyces marxianus and Pichia kluyveri), specifically their impact on the production of volatile compounds during alcoholic fermentation of agave must employed in Tequila elaboration process. The used yeasts were obtained from the collection of CIATEJ strains, which were isolated from artisanal mezcal fermentation processes from the states of Oaxaca, Guerrero and San Luis Potosi in Mexico. It is intended to use the information generated and then using these yeasts in alcoholic fermentation processes for the production of tequila. Based on prior knowledge that non-Saccharomyces yeasts are good producers of volatile compounds desired in alcoholic beverages requested by consumers and the results of this study, the use of these strains is considered for tequila production. The results obtained in the present study revealed that all tested factors disturbed volatile compound production in these non- Saccharomyces yeasts and therefore need to be considered to drive fermentation processes aiming the production of a more aromatic beverage. Some yeast strains showed good potential to perform fermentation without or in co-culture with S. cerevisiae obtaining in both cases a product with more desired flavors compared to products currently on the market. The knowledge about the physiological needs of these yeasts gives the opportunity to modify the composition of the alcoholic beverage, only by controlling the parameters during the fermentation process.

Made available in DSpace on 2015-04-16T14:49:06Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1152474 bytes, checksum: 26700a7c34b11ab01884eb96bde9f8b1 (MD5) Previous issue date: 2013-03-04 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The central theme of thesis lies upon alcohol consumption amongst young people, under a social marketing perspective. The research is justified by an analysis on the consumer as an agent who generates imbalance in the exchange system, deriving from excessive alcohol consumption in youth. This indication has as immediate consequence a broadening of the marketing view either as an activity or a knowledge, thus becoming an area oriented for the system s balance. This study aimed to analyze determining factors for alcohol consumption predisposition, to measure and to hypothesize, based on the theoretical model proposed. Hence, a literature review on prospective constructs which might influence alcohol consumption oh youngsters was carried. To enable the empirical research s operationalization, 322 questionnaires were administered, with young people from 18 to 30 years old. With presential application in the city João Pessoa. Generally speaking, result show that social reference (family and friends), sociability and personal satisfaction influence on the perceived risk, social stigmatization and feeling of self-confidence was found in the study s analysis context. In the study s final part, theoretical and practical implications are presented along with limitations and recommendations for future research. / Esta dissertação tem como tema central o consumo de bebidas alcoólicas entre os jovens, tratado sob a perspectiva do marketing social. A pesquisa é justificada por analisar o consumidor, como um agente que gera desequilíbrios no sistema de troca decorrentes do consumo excessivo de álcool na juventude. Esta indicação tem como consequência imediata a ampliação da visão do marketing enquanto atividade ou conhecimento, pois passa a ser compreendida como uma área orientada para equilibrar o sistema. O objetivo desse estudo foi analisar os fatores condicionantes da predisposição do consumo de bebidas alcoólicas, mensurar e levantar hipóteses com base em uma proposta de modelo teórico. Para isso foi desenvolvido uma revisão de literatura elencando os potenciais construtos que influenciariam os jovens a consumirem bebidas. Para viabilizar a operacionalização da pesquisa empírica, foram aplicados 322 questionários, com jovens entre 18 e 30 anos, com aplicação presencial na cidade de João Pessoa. De maneira geral, os resultados indicaram que a referência social (familiares e amigos), sociabilidade e satisfação pessoal influenciam na predisposição do consumo de bebidas alcoólicas, não tendo sido observada influência de outros elementos como risco percebido, estigmatização social e sensação de autoconfiança no contexto de análise do estudo. Ao final do estudo são apresentadas as implicações teóricas e práticas, bem como as limitações e recomendações de futuras pesquisas na temática em questão.

Neste trabalho foi feito um levantamento da qualidade de cachaças comerciais. As barreiras que a cachaça enfrenta, principalmente no mercado exterior, se devem à baixa qualidade e à falta de padronização da bebida. Amostras comerciais de cachaça foram analisadas segundo os padrões de identidade e qualidade estabelecidos pela legislação vigente no Brasil (análises físico-químicas e cromatográficas). Houve uma grande variação na concentração dos componentes, exceto o grau alcoólico, indicando que a cachaça brasileira apresenta uma grande variabilidade de composição química entre as marcas. Das 94 marcas analisadas, 48% não atenderam a pelo menos um desses padrões. Outro estudo realizado foi a influência da madeira carvalho e da radiação gama no envelhecimento da cachaça. O processo de envelhecimento ou maturação da bebida proporciona uma melhora nas características sensoriais da cachaça, tornando-a de qualidade superior e de maior valor econômico. O método tradicional de maturação de bebidas é sua interação com madeiras, porém a irradiação pode acelerar este processo de envelhecimento. A cachaça e os tonéis de carvalho de 20 litros de capacidade foram submetidos à irradiação gama (150 Gy). Análises físico-químicas e cromatográficas foram realizadas periodicamente ao longo de 390 dias do período de envelhecimento da bebida. A irradiação da cachaça e do tonel não alterou a maioria dos componentes voláteis do coeficiente de congêneres como acidez volátil, ésteres, álcoois superiores e furfural durante os 390 dias. Há evidências, entretanto, que os parâmetros de alguns componentes como aldeídos, taninos, cor e teor de cobre são de alguma forma influenciados, resultando em aceleração parcial do processo de maturação ou envelhecimento. Ao final do período de envelhecimento, foi feita uma análise sensorial com 30 provadores não treinados. A aceleração do processo de envelhecimento foi confirmada pela avaliação sensorial, onde a cachaça e/ou tonel irradiados receberam maior indicação de aprovação em todos os parâmetros analisados (aroma, sabor e aparência). / It was performed in this study a survey on the quality of commercial sugar cane spirits. The problems that the cachaça faces, mainly in the international market, are due to its low quality and to the lack of standardization of the drink. Commercial samples of sugar cane spirits were analyzed according to the standards of the identity and quality established by the Brazilian law (physical-chemical and chromatographic analyses). There was a great variation in the concentration of the compounds, except in alcoholic content, indicating that the Brazilian sugar cane spirit presents a great variability in the chemical composition among the brands. Among the 94 analyzed brands, 48% did not answer at least one of the standards. Another study performed was the influence of oak wood and the gamma radiation on the sugar cane spirits aging. The aging or maturation process of the drink improves the sensorial characteristics of the product, making it a qualified drink with a higher economical value. The traditional maturation method of the drinks is their interaction with the wood, but the irradiation can accelerate this aging process up. The sugar cane spirit and the oak barrels with 20 liters capacity were subjected to gamma irradiation treatments (150 Gy). Physical-chemical and chromatographic analyses were performed constantly for 390 days during the drink aging period. The sugar cane spirit and barrel irradiation didn't change most of volatile components of the same type coefficient such as volatile acidity, esters, superior alcohols and furfural during the 390 days. There are evidences, however, that some components parameters like aldehydes, tannin, color and copper concentration are in some way influenced, resulting in partial acceleration of the aging or maturing process. At the end of the aging period, a sensorial analysis was made using 30 non-trained people who tasted the drink. The aging process acceleration was confirmed by the sensorial evaluation, where the sugar cane spirit and/or barrel irradiated received higher approval indication in respect of all parameters analyzed (scent, flavor, and appearance).

The main goal of the master's thesis is to find reasons for and assess the results of recent repositioning of the brand Frisco conducted in 2013. In the theoretical part, main brand theories are analyzed together with a recent theory of so-called "Brand Archetypes". In the practical part, based on own consumer survey, market trends, brand history and company research, a brand SWOT analyses is conducted. As a result of this analysis, further recommendations for the brand heading are proposed.

This thesis is devoted to the legal regulation of tobacco and alcohol advertising in the Czech Republic. This thesis aims to evaluate the current state of legal regulation, above all from the point of view of the degree of fulfillment of achieving the social targets which led to the passing of the current legal regulation and to eliminate ascertained deficiencies. This thesis sets out the social targets, provides an overview of the development of relevant acts since 1989 and assesses the current legal regulation as to the quality of the wording of relevant acts and also as to the derived marketing practice and the judgement-making practice of the courts and of the Arbitrary commission of Rada pro reklamu. The acquiring of data necessary for the assessment of the marketing practice was achieved through a qualitative field research. Many deficiencies in the current state of legal regulation have been revealed in the course of working on this thesis. These deficiencies are addressed in the form of new "de lege ferenda" proposals, which are the principal practical outcome of this thesis.

Alcohol dependence (AD) is a serious and common public health problem that contributes to great societal, medical, and legal costs. It has taken work from multiple disciplines, including developmental psychology, genetic epidemiology, and molecular genetics, to achieve our current understanding of environmental and genetic risk factors for AD as well as its variable developmental trajectories. Nevertheless, there is still much to be learned in order to improve treatment outcomes. One approach to augmenting our understanding of this disorder is through genetically informative study designs that either examine risk in aggregate or assess specific susceptibility variants. In this dissertation, we utilize both study designs and provide support for the idea that they are both important and useful approaches to continue to pursue.