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Internetinės žiniasklaidos verslo organizavimo aspektai: mažos šalies patirtis / Online media business organization peculiarities: small country caseMažeikienė, Giedrė 16 June 2008 (has links)
Internetinė žiniasklaida, kaip savarankiška verslo ir žiniasklaidos sritis, gyvuoja jau daugiau nei dešimtmetį Lietuvoje. Perėjusi įvairias vystymosi stadijas, šiuo metu ji yra viena iš pelningiausių verslo sričių bei svarbi reklamos rinkos dalis. Tą įrodo ir egzistuojantys teiginiai „jei tavęs nėra internete, tavęs nėra niekur“, ir gausiai besikuriančios viešųjų ryšių agentūros, besistengiančios bendradarbiauti su internetine žiniasklaida, ir vis augantis internetinės žiniasklaidos vartotojiškumas. Visi šie dalykai skatina verslininkus investuoti į internetą, sekti naujoves ir tobulinti internetines technologijas.
Žiniasklaidos ekonomika tyrinėja įvairius ekonominius veiksnius, kurie tiesiogiai daro įtaką žiniasklaidos projektui. Tyrinėjimo sritis yra labai plati, apimanti socialinius, kultūrinius ir ekonominius faktorius. Žiniasklaidos ekonomika tyrinėja žiniasklaidos koncentraciją, rinkos sąlygas, vartotojų poreikius, žiniasklaidos projektų pasiūlą, efektyvias ekonomikos strategijas ir kitas su žiniasklaidos verslu susijusias kryptis.
Kaip ir kiekviename versle, taip ir internetiniame galima išskirti kriterijus, kurie yra svarbūs, kuriant verslo modelį. Būtina išanalizuoti šalies rinką, kokie verslo modeliai yra efektyvūs, kurie nebeegzistuoja, kurie turi perspektyvas. Taip pat svarbu, ar kuriamam produktui arba paslaugai jau yra susiformavusi vartotojų grupė ir šis produktas yra pageidaujamas rinkoje.
Šio darbo objektas – internetinės žiniasklaidos verslo modeliai ir jų... [toliau žr. visą tekstą] / Online journalism, as independent business and journalism sphere, exists more than 10 years in Lithuania. Recently it has been one of the most profitable business branches and important branch of the advertisement market. Nowadays we have an expression such as „if you are not online, you do not exist“. More and more public relation organizations are being established and they are cooperating with online journalism organizations. Also we have growing usage of internet and online journalism. These aspects encourage businessmen to invest in the internet, look for the novelty and improve technology of the internet.
Media economics embodies theoretical and practical economic questions specific to media of all types. Field of research is very wide and includes social, cultural and economic factors. Media economics explores media concentration, conditions of market, consumers‘ needs, supply of media projects, effective strategies of economic and other fields.
In every business we can exclude criterions, which are important for business model. In the internet business are important these directions of research: what is the market of the country, which business models are effective and which ones do not exist, what are consumers needs, is this project is needed in the market and has its audience.
Subject of this work is business models of online journalism and their distribution in Lithuania. In this work is discussed, which business models are effective, what is contributed in... [to full text]
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Creating community over the net a case study of Romanian online journalism /Nocasian, Mihaela V. Young, Marilyn J., January 2005 (has links)
Thesis (Ph. D.)--Florida State University, 2005. / Advisor: Marilyn J. young, Florida State University, College of Communication, Dept. of Communication. Title and description from dissertation home page (viewed Jan. 27, 2006). Document formatted into pages; contains vi, 222 pages. Includes bibliographical references.
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Blogging, journalism and the public sphere: assessing the value of the 'blogosphere' as a new form of the public sphere : a case study of the Mail & Guardian Online's BlogmarkSibanda, Fortune January 2006 (has links)
The study seeks to investigate whether weblogs can act as virtual public spheres, where people can meet to discuss issues of interest to them. It uses the Mail & Guardian Online’s Blogmark as a case study. Weblogs – highly interactive online journals comprised of links and postings in reverse chronological order – are fast becoming an avenue of choice for many internet users wanting to share opinions and news with others online. Because of their unique read-and-write characteristics, some have equated them to the 18th century coffeehouses, around which the early forms of citizen involvement in public affairs began in early capitalist Europe. Despite their growing popularity, however, not much scholarly work has been dedicated to the practice of blogging in Africa, and particularly in South Africa. The study’s theoretical framework is drawn from Jürgen Habermas’s concept of the public sphere. While noting some of the criticisms of the Habermasian model, it is argued that the concept is instrumental in our understanding of the relationship between the media and democracy. The study, however, adopted a re-worked model of the concept of the public sphere. This model argues for the need to have a multiplicity of public sphericules (instead of one single public sphere as advocated by Habermas), around which individuals can congregate to discuss issues of common concern to them. Using a combination of qualitative content analysis, self-completion questionnaires and a semi-structured interview, the study found Blogmark to be an example of how emerging internet genres such as weblogs can be vehicles of citizen involvement in public life. A range of issues were discussed in the blog, from politics, race and ii i gender issues, to personal anecdotes, relationships, and sex. However, while some posts exhibited high levels of interactivity, with many bloggers joining in to offer their opinions, some read like online monologues. The study argues that although blogging is a practice that is still limited to a few privileged individuals, with the everrising size of the ‘blogosphere’, weblogs such as Blogmark are making a small but not insignificant contribution to the number of voices that can be heard in the public realm.
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Fashion komunita ako príklad spotrebitelskej online žurnalistiky / Fashion Community as an example of consumer online journalismPavúková, Natália January 2018 (has links)
This diploma thesis focuses on fashion blogs and the perception of bloggers by their readers. The thesis is divided into three parts - theoretical, methodological and analytical. In the first part, I explain the terms that are associated with blogging and therefore journalism, online journalism, blogging, social networks, but also the character of journalist, blogger and the concept of an opinion leader. In the second part, I will present the procedures that I used for date collection, I will also introduce the research objective and describe the research file. In the last part, I describe the research itself, which I translated through a mixed analysis when I used both quantitative and qualitative approaches. Using a questionnaire survey, I perceived the perception of a fashion blogger from the viewpoint of its followers, their identification with the blogger's figure, but I also chose the supplementary question where I studied, whether the readers prefer fashion blogs or magazines and also the reason for their preferences. The results confirm the positive relationships of readers to the blogger, they consider him as an inspirational person who influences fashion trends, but also opinions on current topics. I see the added value of this diploma in revealing what readers think about bloggers and...
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PRIMEIRA PÁGINA: O DESAFIO DE DAR A NOTÍCIA EM ÉPOCA DE INFORMAÇÃO EM TEMPO REAL O CASO FOLHA DE S.PAULO / The front page: The challenge of publish in the news in real time: The case of folha de S. PauloVeríssimo, Júlio 01 February 2012 (has links)
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Previous issue date: 2012-02-01 / The goal was to capture, analyze and search for the reasons why the front pages of Folha de S.Paulo, in its printed version, repeat the same information from news, which were conveyed on the previous day on the internet. In this regard, an exploratory research of the front pages of the printed version of the daily newspaper which has the largest paid circulation in Brazil will be made, aside from bibliographic research, which addresses the issue of real-time information. / O objetivo foi captar, analisar e buscar as razões pelas quais as primeiras páginas da Folha de S.Paulo, na versão impressa, repetem as mesmas informações de fatos noticiosos que foram veiculados no dia anterior pelos sites de comunicação na internet. Para isso, foi feita uma pesquisa exploratória das primeiras páginas da versão impressa do jornal de maior circulação diária paga no Brasil, além de pesquisa bibliográfica que discuta a questão da informação em tempo real.
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A INFOGRAFIA MULTIMÍDIA NO CLARÍN.COM E FOLHA.COM: o Flash e o HTML5 na ampliação das características interativas / The multimídia infographics at clarin.com and folha.com: the flash and the html5 tecnologies in the expansion of interactive featuresBarboza, Eduardo Fernando Uliana 15 April 2015 (has links)
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Previous issue date: 2015-04-15 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This paper aims a comparative study of the use of multimedia infographics by the sites Clarín.com, from Argentina and Folha.com, from Brazil. The research aims to determine and analyze how these two important online media in Latin America have used new technologies like HTML5 to modernize the information that they present. Therefore, the comparative analysis will stick to the multimedia infographics, which has undergone profound technological changes, changing the format and the content of the news. Besides the theoretical conceptualization and review of literature on infographics, newsgame, transmedia storytelling, online journalism, interactivity and programming languages used to produce multimedia infographics, the paper will bring foward a comparative analysis of the section Infografia, presented by Folha.com, and Especiales Multimedia, by Clarín.com. The analysis, quantitative and qualitative, will check the narrative and informational resources, tools and Internet programming language technologies that are used by the two media, based on the analysis model proposed by Alberto Cairo in the book Infografia 2.0 visualización interactiva de información en prensa. The research has shown that although the Clarín.com has used Flash technology in most multimedia infographics analyzed, the results of comparative analysis show that the Argentine online newspaper infographics allowed higher levels of interactivity than multimedia infographics in Folha.com, mostly developed in HTML5. / Este trabalho propõe o estudo comparativo do uso de infográficos multimídia pelos sites Clarín.com, da Argentina e Folha.com, do Brasil. A pesquisa tem como objetivo verificar e analisar como esses dois importantes veículos de comunicação online da América Latina têm utilizado a tecnologia HTML5 para avançar nas possibilidades interativas do gênero jornalístico. Para tanto, a análise comparada trata da infografia multimídia, que tem passado por profundas mudanças tecnológicas, alterando o formato e o conteúdo da notícia. Além da conceituação teórica e revisão de literatura sobre infografia, newsgame, narrativa transmídia, jornalismo online, interatividade e as linguagens de programação voltadas para a produção de infografia multimídia, o trabalho realizou análise comparativa das seções Infográficos, veiculada pela Folha.com, e Especiales Multimedia, do Clarín.com. O estudo, quantitativo e qualitativo, verificou os recursos narrativos e informativos, ferramentas e tecnologias de linguagem de programação para Internet que são empregadas pelos dois meios de comunicação, com base no modelo de análise proposto por Alberto Cairo em Infografia 2.0 visualización interactiva de información en prensa. A pesquisa demonstrou que ainda que o Clarín.com tenha utilizado a tecnologia Flash na maioria dos infográficos multimídia analisados, os resultados da análise comparada mostram que os infográficos do jornal online argentino possibilitaram níveis mais elevados de interatividade do que os infográficos multimídia da Folha.com, desenvolvidos majoritariamente em HTML5.
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Potencialidades e limitações do boletim de notícias UFBA em Pauta para a comunicação interna da Universidade Federal da BahiaFreitas, Rosemary Silva 01 November 2013 (has links)
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Freitas, Rosemary Silva.pdf: 6164832 bytes, checksum: 2e890346ab4fd1ba1f2e1284fdc4cdfc (MD5) / Este estudo tem como objetivo identificar as potencialidades e limitações do boletim
de notícias UFBA em Pauta, instrumento de comunicação interna da Universidade
Federal da Bahia. A partir do fornecimento de informações que possam subsidiar o
aperfeiçoamento dos serviços existentes no âmbito da comunicação interna, o boletim em questão possibilita a adoção de novos alinhamentos, além da exploração das potencialidades do jornalismo online. Durante o desenvolvimento da pesquisa,
foram realizadas entrevistas com professores, servidores técnico-administrativos e estudantes, representantes dos diversos públicos internos da Universidade Federal da Bahia. Dentre os conceitos que nortearam o processo de elaboração teórica, destacam-se a Comunicação Organizacional, a Comunicação Interna e as Tecnologias da Informação e Comunicação. A definição de Internet, ambiente em rede pelo qual são disseminados o Portal Universitário e o boletim de notícias da UFBA, também adquire relevância. This study aims to identify the potentials and limitations of UFBA em Pauta, a
newsletter, instrument of internal communication at the Universidade Federal da Bahia. From providing information that can support the improvement of existing
services within the internal communication, the newsletter in question enables the adoption of new alignments and the use of the potential of online journalism. During the development of this research, interviews with teachers, students and technicaladministrative
servers, representatives of the internal users at Universidade Federal da Bahia, were conducted. Among the concepts that guided the process of theoretical elaboration, there are the concept of Organizational Communication, Internal Communication and Information Technologies and Communication. The definition of Internet, networked environment in which it is disseminated the University Portal and newsletter UFBA em Pauta, also becomes relevant.
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Design de modelos colaborativos em sites de notícias / Design of collaborative models on news sitesAugusto de Freitas Lohmann 30 August 2012 (has links)
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A colaboração de usuários em sites jornalísticos é um fenômeno crescente. Cada vez mais, a evolução tecnológica abre espaço para uma maior participação dos usuários no processo de construção da narrativa noticiosa. Nesse contexto, um olhar do design sobre os modelos colaborativos dos sites jornalísticos fornece subsídios para o entendimento deste fenômeno e para o aprofundamento em cada uma das etapas que compõe o processo colaborativo. Dessa forma, essa dissertação apresenta a análise teórica e prática dessas diferentes etapas, bem como das soluções de design aplicáveis aos modelos colaborativos, de maneira a estabelecer conceitos e diretrizes para a construção de modelos que otimizem o aproveitamento do conteúdo enviado por usuários e sua relação com o conteúdo editorial dos sites noticiosos. / The collaboration on news sites is a growing phenomenon. Increasingly, technological change makes room for greater involvement of users in the process of building the news narrative. In this context, a design look on the models of collaborative news sites provide insights for understanding this phenomenon and to deepen in each of the steps that make up the collaborative process. Thus, this dissertation presents the theoretical analysis and practice of these different stages, as well as design solutions applicable to collaborative models in order to establish concepts and guidelines for the construction of models that optimize the use of the content posted by users and its relationship with the editorial content of news sites.
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O uso de tecnologias digitais na produção de gêneros textuais jornalísticos por estudantes / The use of digital technologies in the production of journalistic genres by studentsRibeiro, Daniel José 28 July 2016 (has links)
Acompanha: Jornal escolar digital: recurso tecnológico e didático na produção de textos / O ponto de partida da pesquisa desta dissertação de mestrado surgiu da observação diária do professor pesquisador quanto ao desinteresse dos alunos de Ensino Médio pelas atividades de leitura e produção de textos. A partir daí, pensou-se em propor uma contribuição para enfrentar esse problema no ensino escolar. Assim, resolveu aderir à ideia atual e desafiadora de desenvolver um projeto didático que aliasse a tecnologia digital - de modo geral tão bem recepcionada pelos adolescentes e jovens de hoje - ao trabalho pedagógico de compreensão e produção de gêneros textuais jornalísticos, significativos para uma participação social crítica. Logo, este estudo acadêmico-científico trata de diretrizes que professores e alunos precisam conhecer para criar um jornal escolar digital e pretende alcançar dois objetivos: elaborar e aplicar um conjunto de diretrizes teóricas e práticas para a criação de um jornal escolar digital, a fim de despertar nos estudantes do Ensino Médio interesse pelas atividades de leitura e produção textual, com a promoção de um ambiente interativo e colaborativo de aprendizagem; analisar os resultados da implementação do material didático proposto. O aporte teórico constitui-se de pressupostos da Educomunicação e da Teoria dos Gêneros Textuais. Em termos de metodologia, a pesquisa caracteriza-se como de campo, bibliográfica, descritiva, experimental e analítica. O produto educacional foi aplicado, em cinco encontros de duas aulas cada, junto a uma turma de 2º ano do Ensino Médio, de um colégio público da cidade de Londrina-Paraná, em 2015. Os resultados obtidos na aplicação foram bem satisfatórios: os alunos elaboraram gêneros textuais jornalísticos de boa qualidade, criaram o jornal escolar digital Jornal Barão e participaram ativamente e com entusiasmo do projeto. Isso demonstra a validade da utilização funcional das tecnologias informacionais na educação como uma alternativa propícia para a aprendizagem interativa e colaborativa de conhecimentos e para a (re)construção dos sujeitos sociais escolares. / The starting point of this research master's thesis emerged from the daily observation of the researcher teacher and the lack of interest of students from high school by reading and production of texts. From there, it was thought to propose a contribution to address this problem in school education. So, it decided to join the current and challenging idea of developing an educational project that allied digital technology - in general as well approved by adolescents and youth of today - the pedagogical work of understanding and production of journalistic genres, significant for social participation criticism. So this academic-scientific study deals with guidelines that teachers and students need to know to create a digital school newspaper and aims to achieve two objectives: develop and implement a set of theoretical guidelines and practices for the creation of a digital school newspaper in order to awakening in high school students interest in reading activities and text production, with the promotion of an interactive and collaborative learning environment; analyze the results of implementation of the proposed courseware. The theoretical framework consists of assumptions of Educommunication and Theory of Text Genre. In terms of methodology, the research is characterized as a field, literature, descriptive, experimental and analytical. The educational product was applied in five meetings of two classes each, along with a group of 2nd year of high school, a public school in the city of Londrina, Paraná, in 2015. The results in the application were well satisfactory: students developed journalistic genres of good quality, created the digital school newspaper Jornal Barão and participated actively and project enthusiasm. This demonstrates the validity of the functional use of information technologies in education as a good alternative for interactive and collaborative learning and knowledge for the (re) construction of school social subjects.
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Design de modelos colaborativos em sites de notícias / Design of collaborative models on news sitesAugusto de Freitas Lohmann 30 August 2012 (has links)
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A colaboração de usuários em sites jornalísticos é um fenômeno crescente. Cada vez mais, a evolução tecnológica abre espaço para uma maior participação dos usuários no processo de construção da narrativa noticiosa. Nesse contexto, um olhar do design sobre os modelos colaborativos dos sites jornalísticos fornece subsídios para o entendimento deste fenômeno e para o aprofundamento em cada uma das etapas que compõe o processo colaborativo. Dessa forma, essa dissertação apresenta a análise teórica e prática dessas diferentes etapas, bem como das soluções de design aplicáveis aos modelos colaborativos, de maneira a estabelecer conceitos e diretrizes para a construção de modelos que otimizem o aproveitamento do conteúdo enviado por usuários e sua relação com o conteúdo editorial dos sites noticiosos. / The collaboration on news sites is a growing phenomenon. Increasingly, technological change makes room for greater involvement of users in the process of building the news narrative. In this context, a design look on the models of collaborative news sites provide insights for understanding this phenomenon and to deepen in each of the steps that make up the collaborative process. Thus, this dissertation presents the theoretical analysis and practice of these different stages, as well as design solutions applicable to collaborative models in order to establish concepts and guidelines for the construction of models that optimize the use of the content posted by users and its relationship with the editorial content of news sites.
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