This study examines the influence of polls and pollsters on politicians. The analysis reviews the American literature, which suggests that electoral technology is used by private political consultants to assist the politician in manipulating the voter. Six hypotheses are identified from the electoral manipulation literature, focusing specifically on the influence of political consultants on politicians. These hypotheses are tested with an historical analysis of the use of polls in the political organization of the Liberal Party of Canada from 1943 to 1984. Secondly, in-depth interviews were conducted with prominent Liberals, and are reviewed to further test the hypotheses as they relate to the influence of polling on politicians. The study concludes by examining the rise of electoral technocracy in the party, and by assessing the pollsters' influence on political decision-making.

The purpose of this study was to examine grade six and seven students' images and understanding of First Nations people. Eighteen students participated in the study out of an intact class of 21. I hypothesized, based on the students' personal experience through popular culture, family and school, that they would possess historical images and would lack a broad understanding of contemporary First Nations people. I determined what their images and understanding were prior to starting a unit of study on the subject and what, if any, changes occurred in their thinking and knowledge after the eight week unit was taught. The unit focused on the First Nations cultures of British Columbia with special attention given to the Northwest Coast cultures. Data were collected using a photo-portrait questionnaire, pre- and post- unit questionnaires, learning log entries, and pre- and post-unit interviews with six students. A photo- portrait questionnaire consisted of 15 images representing contemporary and historical First Nations people of both genders, all ages and from different professions. The students determined whether each person in the photo represented a First Nations person, and provided a brief explanation of their response. Pre- and post- unit questionnaires provided evidence of the effects teaching had on the students' knowledge. Learning logs gathered information on the students' understanding of Native peoples as they progressed through the unit of study. Prior to commencing the unit, students' possessed historical/stereotypical images, and had a good historical understanding of how the First Nations people lived on the West Coast. However, knowledge of contemporary First Nations people and issues was limited. By the end of the unit, students displayed empathy towards First Nations and demonstrated that they had a broadened understanding of contemporary issues as well as stable misconceptions and inaccurate depictions of First Nations peoples.

There is an increasing awareness in the food industry about the role that proper nutrition plays in maintaining health and preventing disease. Women especially have always been interested in nutrition and its impact on their well-being. This awareness has placed more pressure on the food industry to provide a greater variety of nutritious and wholesome products which has led to the development of a new field in the food industry, called functional foods. These are food products that apart from the micro- and macronutrients that it already provides have additional important physiologically active functions that enhance health. These active components, called phytochemicals (from plant sources) and zoochemicals (from animal sources) have changed the role of diet in health. Functional foods can, by nature or design, bridge the traditional gap between food and medicine and thereby provide consumers with the opportunity to become involved in their own health care. One of these functional foods that have been receiving increased attention and research is soy. Apart from other health benefits of soy, such as cholesterol reduction and bone strengthening, scientific evidence has shown that soy can be used as an alternative for hormone replacement therapy (HRT). The increased interest in the latter can be ascribed to the changed attitude of women, as well as evidence of the side effects of conventional hormone replacement therapies. Consumer research in the nutraceutical area is, however, still in its infancy stage. Objective: The main objective of this study was thus to assess South African consumers' opinion of the potential health benefits of soy and soy products as an alternative for HRT. To attain this main objective, the following specific objectives were stated: To determine, by means of a consumer questionnaire, the percentage of South African consumers who are aware of soy. To determine, by means of an attitude scale, the attitudinal disposition of South African consumers towards the potential health benefits of soy and soy products as an alternative for HRT. To determine South African consumers' opinions regarding the menopausal related health benefits of soy. To determine whether there is a relation between respondents who Eat/drink soy and their opinion of the potential health benefits of soy. To determine whether there is a relation between respondents who never use soy and their opinion of the bone strengthening benefit of soy. To determine whether there is a relation between respondents' opinion of the health benefits of soy and their opinions of soy as an alternative for HRT and reliever of menopausal symptoms, respectively. Methods: In this study, consumers' opinion regarding the health benefits of soy was evaluated using a questionnaire. Respondents were randomly selected from nine metropolitan, as well as rural areas in South Africa, representing the four main race groups, namely whites, blacks, coloureds and Indians. The total sample size of the metropolitan and rural subjects was 3001. A sub-dataset was created which included female respondents that have heard of soy before and were premenopausal (35-44 years) and post-menopausal (50-59 years) of age. Thus, the total number of respondents used for further statistical analyses was 825. The respondents expressed their opinions of the health benefits of soy on a five-point hedonic (Likert) scale which was adapted to a three-point scale for easier interpretation of the tables. Results: 1. Of the 3 001 respondents, 2 437 (80%) were aware of soy. 2. A mean attitudinal disposition score of 2.47 on a three-point scale indicated a neutral to positive attitudinal disposition of the South African consumer population towards the potential health benefits of soy and soy products as alternative for HRT. No practically significant differences were found between the mean values of each statement, which indicated that no specifically strong opinions were expressed between different races or between different age groups. 3. Of all the consumers surveyed and those who did express a specific opinion, 72% agreed that soy has many health benefits compared to only 7% who disagreed. Although 34% of South Africans expressed a positive opinion when asked if soy can be used as alternative for HRT, the majority (46%) of the population had a neutral opinion. Forty-two percent of the consumers who held an opinion regarding soy as reliever of menopausal symptoms were positive, 35% had a neutral opinion and 23% of South Africans did not agree that soy can relieve menopausal symptoms. 4. A relation, although not of practical significance, was found between respondents who eat/drink soy and their opinion of the health benefits of soy. Of the respondents who indicated that they eat/drink soy, the majority agreed that soy has many health benefits. The respondents who disagreed when asked if they eat/drink soy, still expressed an overall positive opinion when asked whether soy has many health benefits. 5. A relation, although not of practical significance, was found between respondents who never use soy and their opinion of the bone strengthening benefit of soy. Of those who indicated that they use soy, the majority agreed that soy has a bone strengthening benefit. On the contrary, only 43% of those who agreed that they never use soy were positive about the bone strengthening benefit of soy, whereas 37% held a neutral opinion and 20% expressed a negative opinion. 6. The relation between respondents' opinion of the overall health benefits of soy and their opinion of soy as alternative for HRT and reliever of menopausal symptoms was of practical significance. Of the respondents who did not agree that soy has many health benefits, the majority expressed a negative opinion of soy as an alternative for HRT. Of those who agreed that soy has many health benefits, 45% expressed a neutral opinion and 44% a positive opinion of soy as alternative for HRT. Almost half (47%) of the respondents who agreed that soy does have many health benefits, expressed a neutral opinion when asked if soy can relieve menopausal symptoms, whereas only 30% had a positive opinion in this regard. The majority (86%) of the respondents who disagreed that soy has many health benefits, also expressed a negative opinion of soy as reliever for menopausal symptoms Conclusion: The results of this study indicate that 80% of the South African consumer population are aware of soy and that South African consumers have a neutral to positive attitudinal disposition towards the potential health benefits of soy. Respondents did not express a particularly strong opinion regarding several health benefits of soy. It may be hypothesized that they are not informed well enough on the health benefits of soy as to take a stand and to form a definite opinion. Neither different race groups, nor pre- or post-menopausal women differ significantly in the frequency of their opinions, indicating that in this study, race and age did not have a practical significant influence on opinion of the health benefits of soy. Of all those surveyed and who did express a specific opinion, 72% agreed that soy has many health benefits, which is almost the same percentage (74%) as American consumers who perceive soy products as healthy as according to the United Soybean Board (USB) National Report (2003-2004:4). A survey by Adams (2001:433) reported that 71% of American consumers believed that plant-derived HRT have fewer risks and can thus be used as a safe alterative for conventional HRT. According to the results of the present study only 34% of South African consumers expressed a positive opinion when asked if soy can be used as an alternative for HRT. Insufficient evidence on the safety and efficacy of the potential health benefits of soy, as well as a lack of consumer education in South Africa, could be the reason for this uncertainty among XIV South African consumers. While only 26% of American consumers are aware that soy might relieve menopausal symptoms (USB National Report, 2003- 2004:4), results of the current study found that 42% of South Africans were of opinion that soy can relieve menopausal symptoms. A relation, although not of practical significance, was found between respondents who eat/drink soy and their opinion of the health benefits of soy. This can be an indication that whether or not the South African consumer population consume soy doesn't have an influence on their opinion of soy's health benefits in practice. The relation found between respondents who never use soy and their opinion of the bone strengthening benefit of soy were not of practical significance. This can be an indication that whether or not South Africans use soy does not influence their opinion of the bone strengthening benefit of soy in practice. Furthermore, a practically significant relation was found between respondents' opinion of the overall health benefits of soy and their opinion of soy as alternative for HRT and reliever of menopausal symptoms, respectively. Interestingly, respondents who expressed a positive opinion regarding the health benefits of soy did not have a convincingly positive opinion of soy as alternative for HRT and as reliever of menopausal symptoms. They expressed a more neutral opinion. As expected, consumers that were not of opinion that soy has certain health benefits, also disagreed when asked if soy can be used as an alternative for HRT or as reliever of menopausal symptoms. Although the causes for the respondents' opinion or uncertainty were not determined in this study, it can be hypothesised that it may be due to lack of standardisation of evidence on the safety and efficacy of alternative hormone replacement therapies. Further studies are still needed to determine the contributing factors which influence consumers' opinion or lack of opinion on soy. If consumers are not educated about the benefits and disadvantages of soy as alternative for HRT, they cannot make intelligent decisions and choices as to whether or not to use soy as alternative for HRT. / Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2004.

Using 2005 data from Gallup public opinion surveys on attitudes toward immigration policy in Canada, the United States, and the United Kingdom this study explores the factors that impact attitudes. Additional analysis is conducted on the United States exploring how economic, political and associative measures impact attitudes.

This study looks at the linkages between incorporation models and public opinion. The intention of the study is to determine if a state’s incorporation model shapes public opinion or if public opinion shapes the incorporation model. Using Canada, France, and Great Britain as case studies, I explore the question of policy responsiveness to shifts in public opinion, as influenced by immigration, security, and economic concerns. By examining comparative polling data, major events timelines, and single state polling information, I determine that both incorporation models and public opinion have largely been stable over the past decade in Canada and France. In contrast, shifting public opinion in Great Britain has resulted in major changes to the incorporation model in place and relations between state and society. This suggests that there are major differences between the three states in the ways in which public opinion is incorporated into the decision- and policy-making process.

This study examined the civic properties afforded by Twitter and considered whether hashtag communities achieve issues-pluralism in order to facilitate at least some viewpoints to popular expression otherwise absent from print media. Data sources included Twitter hashtag communities that formed around the 2013 Alberta Budget and the associated print media coverage. This inquiry found that while diverse actors contribute to the formation of Twitter hashtag communities, the associated discussion failed to drive issues-pluralism. Twitter's most apparent value to civil society is information exchange--both in terms of tweet content and hyperlinked content and multimedia. In spite of this strength, Twitter is ill-suited as a communicative forum for civil society. Discussion uptake and opinion expression were relatively modest among participants, and the conversation was overwhelmingly dominated and driven by agents of traditional news media intent on perpetuating roles in content gatekeeping and who operated in the service of profits.

Dans les démocraties occidentales, la notion d’opinion publique occupe une place importante dans l’action des politiciens et le discours des médias. Elle y renvoie généralement à la somme des opinions individuelles des citoyens, aux résultats de sondages. Or, les limites de l’opinion publique ainsi conceptualisée apparaissent de plus en plus clairement aux chercheurs en sciences sociales, et cela jette un doute sur sa valeur comme guide des politiques publiques. Pour mieux comprendre la place de l’opinion publique dans le processus démocratique québécois, nous avons cherché à connaître les conceptions qu’en ont certains acteurs-clés : les chroniqueurs politiques et éditorialistes francophones du Québec. Au moyen d’entrevues, nous avons documenté leurs « théories profanes » à ce sujet, c’est à dire leurs façons de voir l’opinion publique et sa place dans le processus démocratique. L’exercice nous apprend que ces « commentateurs habituels » distinguent plusieurs formes d’opinion publique, de valeur inégale. Celle qui revêt le plus d’intérêt pour eux est une « opinion publique latente », qui intègre des dimensions d’intensité et de propension à changer. Ils jugent les sondages utiles mais insuffisants pour appréhender l’opinion publique; aussi l’interprètent-ils à partir de conversations et d’un certain « sens de l’opinion publique ». Selon eux, les médias peuvent influencer l’opinion publique, mais surtout influencer la tenue d’une délibération publique et la façon dont les décideurs lisent l’opinion publique. Ils estiment aussi pouvoir, par leur travail journalistique, favoriser l’émergence d’une opinion publique raisonnée, ce qui est conforme à leur idéal de démocratie participative. / The notion of public opinion is central to political action and media coverage of politics, in western democracies. It usually refers to the sum of all citizens’ individual attitudes, and to survey results. Yet, the limitations of public opinion thus conceptualized appears ever more clearly to scholars, calling into question its value as an input to the political process. In order to better understand the role of public opinion in the political process in Quebec, we have been seeking to understand how some important political actors — elite francophone political columnists and editorialists — view public opinion. By interviewing those journalists, we gathered their “lay theories”, i.e. the way they understand public opinion and its place in the democratic process. We found out that these pundits distinguish different types of public opinion, which are of unequal value to them. They are mostly interested in “latent public opinion”, a concept that includes dimensions of intensity and transformation potential of opinion. They believe surveys are somewhat useful, but incomplete tools for assessing public opinion. Therefore, they turn to other means of knowing it: conversations, and a certain “public opinion sense”. According to them, the media can have an influence on public opinion, but above all it can have an influence on public deliberation and on the way politicians view public opinion. Respondents also believe they can contribute, by their journalistic work, to the construction of a more considered public opinion — which is in tune with their ideal of participatory democracy.

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