This article presents the development of an optimization of the package for a certain air purifier. The new design was more environmentally friendly, cheaper to produce, saves storage space and simplifies the repacking processes. The concept was generated in the concept generation phase, and selected among other concepts with the help of Pugh Matrix. After an iterative development process of cushioning design, drop simulation and drop tests, the proposed concept was verified by drop simulations in ANSYS, drop tests following the ISTA 3A standard, and a brief Life Cycle Assessment. Future work was also proposed based on the findings in the project. The theoretical background of the design, the various methods which were used in the development process and the development process itself were presented and discussed in this article. A method of rapid cushioning development was also concluded. The method was suitable for developing a cushioning system made of pre-compressed corrugated paper board based on an existing cushioning system. The method was designed to achieve a rapid iterative development for a new cushioning design with pre-compressed corrugated paper board based on an existing cushioning design.

Jag har studerat och försökt att undersöka varför förpackningar av sexleksaker ser ut som de gör och i processen har jag också undersökt hur deras visuella kommunikation uppfattas och vad som eventuellt skulle kunna göras bättre. Anledningen till denna uppsats är att min uppfattning av förpackningari sexleksaksindustrin är sexistisk, kränkandeoch framför allt består av dålig design. Jag redogör för litteratur som jag anser vara intressant för uppdraget och den behandlar både byggandet av varumärken och förpackningsdesign. En undersökning ochintervjuer med experter kommer också att presenteras. Slutligen gerdesignarbetet ett exempel på hur enstilren förpackningsdesign kan vara svaret påfrågan om hur man bäst kommunicerarförpackningen till en sexleksak.Uppsatsen är inte avgörande i den aspekten att den inte ger ett svar på varför paketenär utformade som de är, dockutvecklar jag vad några av möjligheternaskulle kunna vara. Till slut diskuterar jag varför det är viktigt att en förändring sker detta område av förpackningsdesign. / I’ve studied and tried to investigate why thepackaging of sex toys look like they do, andin the process I’ve also researched how theirvisual communication is perceived and whatcould possibly be made better. The reasonfor this thesis is that my opinion of packagingin the sex toy industry is sexistic, offensiveand mainly consistent of bad design. I reviewliterature that I consider to be interesting forthe mission and it treats both the building ofbrands and packaging design. A survey andexpert interviews will also be presented. Finallythe design work gives an example of how aclean package design can be the answer forthe question of how one best communicatethe packaging of a sex toy.The study is not conclusive in the aspect that itdoesn’t provide an answer to why the packagesare designed the way they are, I do howeverelaborate on what some of the possibilitiesmight be. In the end I discuss the importanceof why a change must be made in this area ofpackaging design.

Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this fundamental question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the study observes the most important factors in the development of packaging design. A theoretical work of reference, consisting primarily of theories related to branding, design development and visual identity, has been developed to support the study. The thesis has been carried out using two semi-structured interviews with companies that think of packaging design as a vital part of their business: Designkontoret Silver and Amore Brand Identity Studios. The question formulations in this thesis are answered by describing the research front to the matter and to inquire how packaging design has made its mark in the Coca-Cola brand in the years 1886-2014. In this essay, the iconic Coca-Cola bottle plays a central role, as it sets an example of a successful design, along with the campaign “Share a Coke”. The study’s findings show that the phenomena of packaging design and branding are inseparable and require a strategic anchor between them. Packaging design is an effective means to create a good image of your company in the consumer’s mind. Important factors in the design development are recognition, color and shape, and consistency. These are highly characteristic marks of Coca-Cola who over a century stringently has maintained the brand’s well-known design language. The company has historically used design as an innovative tool, not least at the launch of the Contour Bottle in 1916, and has only performed minor changes since then.

The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products’ expected quality and price. This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers’ perception of a product’s price depending on the pack’s design. The focus of this paper is based upon household products. The first study is solely focused on consumers’ opinions on package design, while the second study is based on existing product packs on the market. The results obtained in the consumer study will discover eventual general opinions concerning cheap and expensive packages. These results will then be compared to a selection of products from the markets’ existing offers. The purpose of this study is to clarify how well companies shape their packs based on consumers’ general perception. It is finally discussed how the different attributes can be used to legitimize a higher or lower price. / Konkurrensen mellan företag ökar och blir allt hårdare med ett ständigt växande antal aktörer på marknaden. Ett sätt att differentiera sig från konkurrenter är genom förpackningsdesign. För att varan i sin helhet ska ge ett pålitligt intryck måste förpackningens attribut vara enhetliga och genomgående. Spretar attributen inger detta förvirring och skapar brist i trovärdighet hos konsumenten. Förpackningen signalerar varans förväntade kvalitet och pris. Denna uppsats omfattar två studier med syfte att kartlägga svenska konsumenters uppfattning av en produkts pris utifrån förpackningens utformning. Fokus i denna uppsats ligger på hushållsprodukter. Den första studien vänder sig direkt till konsumenten medan den andra undersöker befintliga förpackningar på marknaden. Resultatet av konsumenternas generella uppfattning, gällande billiga respektive dyrare förpackningar, jämförs med ett urval från marknadens befintliga utbud. Detta görs med syfte att klargöra för hur väl företagen arbetar efter konsumenternas generella uppfattning. Slutligen diskuteras hur de olika attributen kan användas i förpackningsdesign för att legitimera ett dyrare respektive billigare pris.

End-users often complain about usability and safety problems in consumer packages. This study shows that these issues are an obstacle to the achievement of user satisfaction and to gain a competitive advantage in the market. To this end, a case study on food and beverage packages was done in order to identify and analyze these usability and safety problems based on the lifetime phases of packages in which end-users are involved. The study revealed that safety, clarity, legibility, visibility, storability, openability, re-closability, usefulness, and pleasantness are key areas where problems are widespread and should be considered by package developers and designers. The study also indicated that the problems occurred during use result from insufficiencies in current package design processes. These insufficiencies occur basically in the specification of the context of package use, identification of usability requirements, and the active involvement of the actual users in the package design processes. This study also highlights the need for a user-centered approach to package design in order to overcome the insufficiencies in current package design processes in a structured way and thus to achieve usable and safe packages. In addition, based on the literature and case study findings, checklists for user-centered package design process activities and for the design and evaluation of the packages are included. Moreover, a set of methods to be used during user-centered package design process is recommended.

Digitaliseringen har gjort att sociala kanaler blivit en mötesplats mellan konsumenter och varumärken. Konsumenter både interagerar och konsumerar på dessa kanaler idag vilket har gjort att många varumärken har handelsplatser kopplade till sociala kanaler. Engagemang är viktigt på sociala kanaler för att låta konsumenter interagera med varumärken som vidare leder till ett större varumärkesvärde. Färg och förpackningsdesign har länge varit faktorer som påverkar konsumenters köpbeteende i fysiska miljöer men i dag finns det gap i hur lyxvarumärken kan använda färg för att skapa engagemang på sociala kanaler. Studien syftar därför till att skapa förståelse för hur lyxvarumärken kan använda färg för att påverka konsumenters engagemang på sociala kanaler.Med utgångspunkt i teorier inom färglära, engagemang och konsumentbeteende syftar denna studie till att skapa förståelse för hur lyxvarumärken kan använda färg för att påverka konsumenters engagemang på sociala kanaler. Studien undersöker detta kvalitativt med hjälp av deltagande observationer och semistrukturerade intervjuer med 12 informanter. Med hjälp av en social-mediaprototyp undersöks det faktiska agerandet hos informanterna och genom intervjuer undersöks djupgående varför informanterna agerade som de gjorde.Resultaten visar att färgglad produktpaketering bidrar till högre interaktion än produktpaketering utan färg i produktinlägg på sociala kanaler. Studien kommer fram till att färg i produktinlägg på sociala kanaler engagerar mer än inlägg utan färg vilket beskriver att lyxvarumärken kan använda färg på olika sätt för att skapa mer engagerande produktinlägg på sociala kanaler. / The digitalization has transformed social channels into meeting places between consumers and brands. Today, consumers both interact and consume on these channels, leading many brands to establish commercial presence on social platforms. Engagement is crucial on social channels to enable consumers to interact with brands, thereby enhancing brand value. While color and packaging design have long influenced consumer purchasing behavior in physical environments, there is currently a gap in how luxury brands can utilize color to generate engagement on social channels. The study aims to create an understanding of how luxury brands can use color to influence consumer engagement on social channels.Drawing on theories of color theory, engagement, and consumer behavior, this study aims to understand how luxury brands can employ color to influence consumer engagement on social channels. The study adopts a qualitative approach, utilizing participant observations and semistructured interviews with 12 informants. By employing a social media prototype, the actual behavior of the informants is examined, while interviews delve into the underlying reasons for their actions.The findings indicate that colorful product packaging contributes to higher levels of interaction compared to packaging without color in product posts on social channels. The study concludes that color in product posts on social channels generates more engagement than posts without color, highlighting that luxury brands can employ color in various ways to create more engaging product posts on social platforms.

No description available.

El presente trabajo está justificado por la necesidad real constatada por las empresas hortofrutícolas de mejorar la calidad de la lechuga Iceberg en vistas a su exportación a los países de la Unión Europea y, también, con el propósito de conocer el comportamiento fisiológico de esta hortaliza cultivada en la comarca del Campo de Cartagena de la Región de Murcia (España). La mejora de la calidad hace referencia a conseguir mantenerla desde la cosecha hasta el lugar de consumo, ya que la calidad del producto cosechado suele ser bastante buena. Respecto al comportamiento fisiológico, se ha pretendido conocer el potencial de conservación de la lechuga y el efecto del preenfriamiento y uso de las atmósferas modificadas en el mantenimiento de la calidad. También se han estudiado las alteraciones fisiológicas y microbianas que aparecen en las lechugas del Campo de Cartagena y el efecto de la refrigeración y coadyuvantes durante su almacenamiento. Como un complemento necesa rio al estudio de la calidad, se han determinado las características de permeación a los gases metabólicos de los envases plásticos destinados a la conservación de los productos vegetales en atmósferas modificadas y el comportamiento respiratorio de la lechuga con el fin de obtener una estrategia de diseño de envase que permita conocer las exigencias de este producto en relación al tipo de envasado que requiere. Los resultados han puesto de manifiesto que la lechuga Iceberg cultivada en el Campo de Cartagena es muy sensible a las alteraciones fisiológicas de nervaduras rosáceas y mancha canela sin mediación del etileno, que constituyen los principales problemas en su exportación. La solución planteada pasa por sustituir el envase actual, polipropileno macroperforado, por polipropilenos no perforados, biorientados o de tipo estándar, que han permitido reducir de forma drástica la incidencia de estas dos alteraciones y mantener un mejor aspecto visual incluso tras dos semanas de almacenamiento refrigerado. Si embargo, se debe controlar correctamente la temperatura y mantener la cadena de frío, ya que el envasado de la lechuga en estos polímeros no perforados presenta riesgos de incidencia de otras alteraciones fisiológicas como la mancha parda y el daño del cogollo interior. La reducción de las alteraciones en atmósfera modificada se ha atribuido a los niveles favorables de O2 (no menos del 10% y no más del 15%) y de CO2 (entre el 1 y el 4%) y su efecto beneficioso para frenar el metabolismo combinado con la reducción de la temperatura de refrigeración. / This study was accomplished because of horticultural Spanish companies needed to improve Iceberg lettuce quality to be exported towards the European Community countries and, at the same time, to know the physiological behaviour of this vegetable grown in the Campo de Cartagena area of the Murcia Region (Spain). The quality improvement consists of maintaining the lettuce quality from harvest to consumption, since the lettuce quality was usually quite good at harvest. Regarding to physiological behaviour, in this work it was searched both the lettuce shelf life and the effect of cooling and modified atmosphere packaging on maintaining quality. In the same way, the physiological and microbiological disorders which appeared in the lettuces grown in the Campo de Cartagena and the effect of chilling storage and other techniques were studied. In addition to this quality study, lettuce respiration and metabolic gas permeation throughout polymeric packages for using in modifi ed atmosphere packaging were studied. The data obtained permit to know the film requirements and to design an optimum modified atmosphere packaging for Iceberg lettuce. The results demonstrated that Iceberg lettuce grown in Campo de Cartagena is very sensitive to physiological disorders ‘pink rib’ and ‘russet spotting’ this last one without ethylene releasing. These are the main problems when lettuces are exported. Both non-perforated bioriented polypropylene and standard polypropylene were proposed as alternatives to substitute the conventional macroperforated polypropylene. The gas composition reached within packages with these films permitted to reduce drastically the above mentioned disorders and to maintain the overall quality for periods longer than two weeks under chilling. Both temperature and cold chain must be correctly kept so that no risks of either ‘brown stain’ or ‘heart-leaf injury’ can appear due to an inadequate use of non-perforated films. The disorders red uction was attributed to levels of O2 (between 10 to 15%) and CO2 (between 1 and 4%) within the packages and the favourable effects of those atmospheres combined with the use of chilling storage temperatures on restraining lettuce metabolism.

Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. The aim of this dissertation is to explore how the mind and the environment guides attention towards considered and chosen products in consumer decision making at the point-of-purchase. Consumers are equipped with several effort reduction strategies to simplify complex decision making. The selection of strategies can be conscious or automatic and driven by information in the environment or the mind of the decision maker. The selected decision strategy reduces the set of options to one alternative in an iterative process of comparisons that are fast and rely on perceptual cues to quickly exclude irrelevant products. This thesis uses eye-tracking to explore this rapid processing that lacks conscious access or control. The purpose is to explore how product packaging and placement (as in-store factors), and recognition, preferences, and choice task (as out-of-store factors) influence the decision-making process through visual attention. The results of the 10 experiments in the five papers that comprise this thesis shed new light on the role of visual attention in the interaction between the environment and the mind, and its influence on the consumer. It is said that consumers choose with their eyes, which means that unseen is unsold. The results of this thesis show that it is just as important to be comprehended as it is to be seen. In split-second decision making, the ability to recognize and comprehend a product can significantly impact preferences. Comprehension stretches beyond perception as consumers infer value from memory structures that influence attention. Hence, the eye truly sees what the mind is prepared to comprehend.