Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-01-28T10:13:18Z No. of bitstreams: 1 thaisoliveiradadalt.pdf: 791653 bytes, checksum: 37247014158488320859745bf8f3f802 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-01-28T10:53:54Z (GMT) No. of bitstreams: 1 thaisoliveiradadalt.pdf: 791653 bytes, checksum: 37247014158488320859745bf8f3f802 (MD5) / Made available in DSpace on 2016-01-28T10:53:54Z (GMT). No. of bitstreams: 1 thaisoliveiradadalt.pdf: 791653 bytes, checksum: 37247014158488320859745bf8f3f802 (MD5) Previous issue date: 2014-08-29 / A rotina diária de nossa sociedade, incluí hoje, diversas viagens: de trabalho, lazer, saúde e etc. Mudanças sociais e econômicas permitiram que os deslocamentos se ampliassem. Preços mais acessíveis de transporte e hospedagem, além de ampla divulgação do produto turístico são algumas evidências mais concretas que reforçam essa avaliação. Fonte importante nesse processo tem sido a internet, que oferece diversas ferramentas aos seus usuários para que estes ampliem suas redes de comunicação e conhecimento, também de produtos e serviços, entre eles os turísticos. A proposta deste trabalho é compreender, por meio de um estudo de caso, as contribuições da circulação na mídia digital para a o discurso sobre a experiência da atividade turística. Para isso, realizou-se um estudo da relação existente entre a cultura participativa e a atividade turística, por meio do objeto empírico Blog Destino Brasil, que integra os veículos digitais no Ministério do Turismo. / The daily routine of our society, today included, several trips: work, leisure, health and etc. Social and economic changes have allowed displacements is widen. More affordable transportation and lodging, and wide dissemination of the tourism product are some more concrete evidence that reinforces this assessment. Important source in this process has been the internet, which offers many tools to their users so that they expand their networks of communication and knowledge, and also of products, including tourist services. The purpose of this study is to understand, through a case study, the contributions of movement in digital media to the discourse on the experience of the tourist activity. For this, we performed a study of the relationship between participatory culture and tourism, through the empirical object Blog Destination Brazil, which integrates digital vehicles in the Ministry of Tourism.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The dissertation under consideration aims to analyze the possibilities of preserving cultural memoir through the internet, studying the case of José Augusto “Sergipano”, a singer, who was nationally and internationally famous during the 1960s and 1970s. This artist recorded for Chantecler, one of the most important recording companies in Brazil at the time, 19 LPs and 10 compact singles, in addition to performing more than five hundred shows. After his death, in a car accident in 1981, his trajectory began to lose prominence, transforming the former idol into an “honourable strange”. The following specific objectives were established for this study: to discuss music as a cultural product; to relate the biography of singer José Augusto “Sergipano” with the evolution of the media, especially radio and television; to debate the role of Chantecler label in the dissemination of Brazilian popular music, especially the so-called romantic music; to conceptualize cultural memoir and to analyze the use of the internet as a platform for the preservation of cultural memoir. The research is articulated around the following questions: Can the internet be used as a platform for preserving cultural memoir? Can social networks, through their fanpages, contribute to the preservation of cultural memoir? How has the music industry been handling the distribution of digital cultural products? Have the changes in the music industry made it indispensable for artists to be present in the networks in order to preserve their trajectories memories? The methodological assumptions are based on literature review and the principles of netnography. The review was based on the works of researchers in the areas of culture, music, memory, convergence and social networks (…). In this paper, we present a review of the literature on the use of the Internet and netnography, taken here as proposed by Kozinets (1997), which was structured in four phases: cultural Entrée; data collection and analysis; research ethics; feedback and checking of information. The cultural entrée, which represents the first contact with the field, had as its central instruments the construction of a website and a fanpage about the singer, which were followed up for about six months before the beginning of the data collection. The following three phases of overlapping collections have taken place: online questionnaire through the SurveyMonkey platform, sites and blogs, and YouTube. The ethics of research, feedback and information checking were strictly observed. The data indicate that the cultural memoir of the singer José Augusto “Sergipano” has found in the Internet an important ally, mainly through the action of fans or not who act within the scope of a participatory culture. / A presente dissertação tem por objetivo analisar as possibilidades de preservação da memória cultural através da internet, estudando o caso do cantor José Augusto “Sergipano”. O artista fez sucesso no cenário nacional e internacional durante as décadas de 1960 e 1970, tendo gravado pela Chantecler, uma das mais importantes gravadoras do Brasil à época, 19 LPs e 10 compactos (singles), além de realizar mais de quinhentos shows. Após sua morte, em um acidente de carro em 1981, a trajetória do cantor foi perdendo destaque, transformando o antes ídolo em “ilustre desconhecido”. Para o estudo de caso, foram estabelecidos os seguintes objetivos específicos: abordar a música como um produto cultural; relacionar a biografia do cantor José Augusto “Sergipano” com a evolução dos meios de comunicação, em especial o rádio e a televisão; discutir o papel da gravadora Chantecler na divulgação da música popular brasileira, sobretudo da chamada música romântica; conceituar memória cultural e analisar o uso da internet como plataforma de preservação da memória cultural. A pesquisa articula-se em torno das seguintes perguntas: A internet pode ser utilizada como plataforma de preservação da memória cultural? As redes sociais, através de suas fanpages, podem contribuir para a preservação da memória cultural? Como a indústria da música vem tratando a distribuição de produtos culturais digitais? A presença nas redes tornou-se indispensável para a preservação da memória de trajetórias artísticas com as mudanças na indústria da música? Os pressupostos metodológicos fundamentam-se na revisão da literatura e nos princípios da netnografia. A revisão foi pautada nas obras de pesquisadores das áreas de cultura, música, memória, convergência e redes sociais (ADORNO e HORKHEIMER, 1982; BENJAMIN 1994; LOTMAN, 1979; VICENTE, 2010; HALBWACHS, 2006; ASSMANN, A., 2008, 2011, 2011b; ASSMANN, Jan. 2005, 2008b; ASSMANN e CZAPLICKA, 1995; JENKINS 1992; 2006ª, 2006b e 2008; AMARAL, 2007; AMARAL, RECUERO E MONTARDO, 2009 e RECUERO, 2009). A netnografia, tomada na acepção de Kozinets (1997), estruturou-se em quatro fases: Entrée cultural; Coleta e análise de dados; Ética de pesquisa; Feedback e checagem de informações. A entrée cultural, que representa o primeiro contato com o campo, teve como instrumentos centrais a construção de um site e de uma fanpage sobre o cantor analisado, que foram acompanhados por cerca de seis meses antes do início da coleta de dados. A seguir iniciaram-se três fases de coletas sobrepostas: questionários online através da plataforma SurveyMonkey, sites, blogs e YouTube. Os princípios de ética de pesquisa, feedback e checagem de informações foram estritamente observados. Os dados indicam que a memória cultural do cantor José Augusto “Sergipano” tem encontrado na internet um importante aliado no sentido de sua preservação, assegurada, sobretudo, pela ação de fãs ou não que agem no âmbito de uma cultura participativa.

This diploma thesis deals with the topic of video on demand platforms and is more closely focused on one of the main worldwide available platform managed by Netflix. The thesis describes the history of the service and the basic principles and theories on the basis of which this service works. Attention is devoted to the functioning of this platform in the Czech Republic and the development of the user interface and expansion of the catalogue in order to gain more attention from the Czech audience. The research part of the thesis provides insights into the way how the platform is used by Czech users, specifically among 20-27 years old students. The qualitative survey examined the period and ways of how Netflix became known among the users, how users gained access to video content before subscribing Netflix and how the platform influenced their series and movie consumption habits. The research also focused on the perception of the offered content, on the form and price of the subscription and on the user-friendliness and functionality of the platform. The other aim of the research was to find out how much time users spend watching movies and series and in which situations they are looking for this activity. Part of the research also looked at changes in the use of the streaming service during the...