El presente trabajo de investigación consistió en desarrollar un plan de negocio para la implementación de un Hostal de 3 estrellas pet friendly en la ciudad de Tacna. Se consideró el alto número de turistas extranjeros, en su mayoría chilenos, que arriban en compañía de sus mascotas, y la poca oferta de alojamientos orientados en recibir a los engreídos del hogar. La sostenibilidad del plan de negocio está basada en un análisis integral del turismo en Tacna para determinar la demanda de las personas que buscan este tipo de alojamientos. Asimismo, se analizó la afluencia de los turistas que llegan a Tacna con mascotas, el perfil del turista extranjero y su nivel socioeconómico. Como parte de su diferenciación, el hostal brindará, adicionalmente, el servicio de guardería para canes, alquiler de los jardines para eventos y un dog bar para expender accesorios para perritos. La proyección de ventas por el servicio de hospedaje a los turistas nacionales y extranjeros se elaboró para un periodo de cinco años, con un índice de ocupación anual distribuido entre huéspedes con mascota y huéspedes sin mascota. Para el primer año se proyectó un índice de ocupabilidad de 62.84 %, equivalente a 10,781 huéspedes. La inversión inicial del proyecto es de S/ 825,343.97, estructurado por el 60% de capital de trabajo de tres accionistas y por el 40 % financiado por el banco, finalmente obtendríamos una utilidad neta desde el primer año de S/ 137,489.77 / The present research work consisted of development a business plan for the implementation of 3 estrellas pet friendly Hotel in the city of Tacna, considering the high number of foreign tourists, mostly Chileans, who arrive to city of Tacna their pets together, and to little offer of lodging aimed at caring for conceited of the home. The sustainability of the business plan is based on a comprehensive analysis of tourism in Tacna to determine the demand of people looking for this type of accommodation, as well as the influx of tourists who come to Tacna with pets, the profile of foreign tourists and their socioeconomic status. As part of its differentiation, the hostel will also provide a nursery service for dogs, rental of gardens for events; and a dog bar to sell dog accessories. The projection of sales for the lodging service to national and foreign tourists was prepared for a period of five years, with an annual occupancy rate distributed between guests with pets and guests without pets. For the first year, an occupancy rate of 62.84 % was projected, equivalent to 10,781 guests. The initial investment of the project is S/ 825,343.97, structured by 60% of working capital of three shareholders and 40% financed by the bank, finally we obtain a net profit from the first year of S/ 137,489.77 / Trabajo de investigación

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En los últimos años, observamos una tendencia cultural en crecimiento de los “Pet friendly”; como las mascotas han pasado a ser parte integrante de las familias peruanas y con ello, también ha evolucionado sus hábitos de consumo, la demanda por productos y servicios de calidad, abriendo una amplia oportunidad para generar negocio en este rubro. Por otro lado, considerando que el 60% de los hogares peruanos cuenta con una mascota (CPI, 2018) y según Silvia Díaz (2016) – Directora de Invera, indica que el gasto promedio mensual en mascotas oscila entre S/ 144.00 a S/ 220.00 soles, donde el 53% es destinado para alimento y la diferencia (47%) a la adquisición de servicios (baños y tratamientos). Sumamos a ello, que esta pandemia ha acelerado la conducta digital del peruano, según Sentinel (2020) el 94% de la población encuestada (muestra de 1000 encuestados), ha realizado alguna compra, pagos o ha usado streaming en plataformas digitales. Por ende, las empresas de este rubro, deben responder a las necesidades del mercado actual a las nuevas tendencias, comportamiento y preferencias de los Pet friendly, en donde la calidad de servicio, encontrar información fiable, la facilidad de navegación por estas plataformas no solo sea fácil; sino empática a sus necesidades. Asimismo, esto nos lleva a una realidad donde el empresario peruano no necesariamente tiene sus negocios digitalizados o cuenta con plataforma para exposición de sus servicios, perdiendo grandes oportunidades de alcance para el sostenimiento y crecimiento de su negocio. / On the last years we saw a cultural trending on the growing of the pet friendly movement and how the pets on our families have been a big part of our peruvian families, and with that their consume habits has evolved too, also their product demand y quality services opening a big opportunity to generate business in this area. On the other side considering that 60% of peruvian homes has a pet (CPI 2018) and according to Silvia Diaz (2016)-director of Invera, it says that the average of costs per month of the pets is around between 144.00 to 220.00 soles where the 53% goes to food and the rest to basic needing (treatments and baths) Adding this, the pandemic has accelerated the digital conduct of the peruvian according to Sentinel (2020) the 94% of the people we ask (an average of 1000 people) they made a purchase making the payment via streaming on digital platforms. In conclusion, the enterprises of that area must response to the needing of the actual market to the new trending, conduct and preferences of the pet friendly, in where the quality of service, finding information that is trustable, the facility of navigation on this platform is not just easy, instead of that also friendly with their needing. In addition, this led us to a reality in where finding the peruvian businessman is not necessarily connected or with the knowledge of put their services on expose, losing big amounts of opportunities that could be for big sustainment and growing to their business. / Trabajo de investigación

Employees and organisations of the modern workplace exist in an extremely stressful, demanding, and competitive environment, which adversely affects the health and well-being of the individual employee and the organisation. Employees are recognised as the most important asset of any organisation, and their health and well-being play a critical role in the productivity, profitability and competitiveness of the organisation. Employers can improve employee performance and consequently organisational productivity by promoting both healthier individuals and healthier work environments. The extent to which employers are able to maintain optimal performance, together with commitment, high morale, and well-being of their employees, will ultimately determine their level of success. Employers are, therefore, constantly searching for means that would promote employee health and well-being, and as a result also enhance organisational issues, such as productivity, efficiency, and competitiveness. The implementation of an Employee Assistance Programme (EAP) is a conventional and trusted programme that produces such outcomes. The presence of pets in the workplace could possibly contribute to the field of employee assistance. According to research, the human-animal bond, and the positive interaction between humans and animals have a beneficial impact on the well-being, and quality of life of people from all age, and target groups. If these general health-enhancing benefits of pets on their human companions are experienced in the workplace, it may benefit the economically active adult population, as well as the organisation. Consequently, the implementation of a pet-friendly workplace policy may be an innovative means to enhance the outcomes of an EAP. The goal of this study is to explore the potential for implementing a pet-friendly workplace policy in a South African work environment as a means to enhance the outcomes of an EAP. The study was conducted in conjunction with employees from Lowe Bull Calvert Pace (LBCP), a leading advertising company in South Africa. Twenty-eight employees participated in the study. The study complies with a quantitative approach, as an electronic semi-structured self-completion questionnaire was developed and utilised to explore perceptions and opinions about the presence of pets in the workplace. Several interesting findings were made about the perceived functions, benefits, and drawbacks of pets in the workplace, as well as the overall opinion to the idea of pets in the workplace. The study also identified issues that need to be considered during the actual formulation of a pet-friendly workplace policy. Generally, research describes the benefits of pets for the more vulnerable people in society - those who are often not part of the economically active adult population. However, a pet-friendly workplace policy could benefit the economically active adult population and the organisation. This exploratory study reveals that a great deal still needs to be done before pets can be introduced into the South African work environment. It may however, in the near future, be possible to integrate a pet-friendly workplace policy as a logical, but limited, component of a comprehensive EAP as a means to enhance the outcomes of the programme. / Dissertation (MSoc.Sc (Employee Assistance Programme))--University of Pretoria, 2006. / Social Work / unrestricted

El avance de la tecnología y la eliminación de las barreras ha originado que la globalización tenga un incremento positivo en las poblaciones de diferentes culturas, ocasionando que los consumidores quieran seguir tendencias, que conocen por medio de las redes sociales, además, que vayan acorde a su estilo de vida, intereses y preferencias. Una de estas tendencias que ha tenido un crecimiento constante entre los consumidores es de los pet-friendly, que se caracterizan por personas que tienen como mínimo una mascota. Además, de que son tratados como si fueran parte de la familia, invirtiendo en categorías como de alimentos, ropa, accesorios, etc. Es por ello que, al tener un nuevo segmento en crecimiento, algunas marcas han optado por querer cumplir con las necesidades de este nuevo público de mercado, interactuando con ellos, a través de las redes sociales con el objetivo de ser lo que el consumidor está esperando creando un compromiso con ellos. Es por ello, que lo que se quiere con el presente trabajo de investigación es analizar las acciones que han realizado las marcas pet-friendly en conjunto con las redes sociales para la generación del compromiso del consumidor. / The advance of technology and the elimination of barriers has caused globalization to have a positive increase in the populations of different cultures, causing consumers to want to follow trends, which they know through social networks, in addition, that go according to their lifestyle, interests and preferences. One of these trends that has had a constant growth among consumers is the pet-friendly, which is characterized by people who have at least one pet. In addition, they are treated as if they were part of the family, investing in categories such as food, clothing, accessories, etc. That is why, having a new growing segment, some brands have chosen to meet the needs of this new market audience, interacting with them through social networks with the aim of being what the consumer is waiting for by creating a commitment to them. For this reason, this research work aims to analyze the actions that pet-friendly brands have taken in conjunction with social networks to generate consumer engagement. / Trabajo de investigación

Muchas empresas han sido impactadas por la tendencia pet friendly, la cual ha tomado protagonismo en diversos establecimientos comerciales y en las estrategias que elaboran las empresas de distintas categorías en el mercado. Asimismo, ha impactado también en el comportamiento de compra de las personas, el gasto que realizan en el hogar y en su estilo de vida en general. Es así que las empresas están adoptando una posición firme frente a los problemas sociales que afectan a las mascotas, como el maltrato y abandono animal, y se han vuelto parte de la solución adoptando estos problemas dentro de su responsabilidad social. Asumiendo esta realidad, lo que se busca en esta investigación es entender el impacto que puede tener en el consumidor la responsabilidad social que muestra una marca retail tan grande como Plaza Vea y que además se vea ligada a la tendencia pet friendly, fuertemente valorada por los consumidores actualmente. Para ello, se evaluará cuál es el comportamiento de compra de los consumidores, entendiendo primero su satisfacción con la marca y su grado de lealtad. / Many companies have been impacted by the pet friendly trend, which has taken center stage in various commercial establishments and in the strategies developed by companies of different categories in the market. Likewise, it has also had an impact on people's buying behavior, their spending at home and their lifestyle in general. Thus, companies are taking a firm position on the social problems that affect pets, such as mistreatment and neglect of animals, and have become part of the solution by adopting these problems within their social responsibility. Assuming this reality, what is sought in this research is to understand the impact that the social responsibility shown by a retail brand as large as Plaza Vea can have on the consumer and that it is also linked to the pet friendly trend, highly valued by consumers. consumers. consumers currently. To do this, the buying behavior of consumers will be evaluated, first understanding their satisfaction with the brand and their degree of loyalty. / Trabajo de investigación

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