Orientador: Maria de Fátima Morethy Couto / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-24T11:13:41Z (GMT). No. of bitstreams: 1 Mendes_Talita_M.pdf: 6181643 bytes, checksum: 13de2f327820836fe396de02355bc780 (MD5) Previous issue date: 2014 / Resumo: Esta pesquisa tem por objeto a análise de três instalações realizadas pela artista brasileira Rosângela Rennó ¿ a saber: Imemorial (1994-1995), In Oblivionem (1994-1995) e Hipocampo (1995) ¿ com o propósito de compreender as investigações da artista em torno da imagem fotográfica e das implicações de seu uso no que concerne aos conceitos de memória, deslocamento e estética da desaparição na arte contemporânea. Além das citadas obras deve-se considerar, para efeito analítico, o work in progress da artista, seu Arquivo Universal (desde 1992), por se tratar de coleção pessoal de notícias de jornal que, frequentemente, é revisitada para a elaboração das obras. Fundamental para a pesquisa é a análise do posicionamento de Rennó enquanto colecionadora de ruínas (fotografias descartadas e outros resíduos culturais), de modo a problematizar a tensão existente entre duas formas de coleção que implicam maneiras diferentes de lidar com o tempo e a história: têm-se a dimensão singular e afetiva das coleções da artista como uma prática da memória ¿ fragmentária por excelência ¿ e a organização de suas instalações nos espaços destinados às exposições de arte (galerias e museus), em que prevalece o discurso pautado na linearidade histórica. O papel da artista, que é discutido na pesquisa, coincide, a meu ver, com o contratipo positivo do colecionador, definido por Walter Benjamin como aquele que descarta a função utilitária dos objetos ligando o ato de colecionar a uma percepção dialética do tempo, não linear. A este posicionamento da artista está associado o conceito de desaparição do teórico da cultura e urbanista Paul Virilio, importante para a análise das manipulações que Rosângela Rennó exerce nas imagens das quais se apropria / Abstract: In this research were analyzed three installations made by the Brazilian artist Rosângela Rennó ¿ Imemorial (1994-1995), In Oblivionem (1994-1995) and Hipocampo (1995) ¿ aiming to understand the artist's investigations about the photographic image and the implication of its uses when related to memory, displacement and aesthetics of disappearance concepts in contemporary art. Besides the mentioned works, the artist's work in progress Arquivo Universal (since 1992) is also considered in the analysis, once it consists in her personal collection of news articles which are usually consulted during the conception of her works. It¿s fundamental for this research the analysis of Rennó's position as a collector of ruins (wasted photos and other cultural remains) to problematize the tension between the two types of collection, which mean different ways to deal with time and history: there is the unique and affectionate dimension of the artist's collection as a memory practice ¿ fragmentary par excellence ¿ and the organization of her installations in spaces for art expositions (galleries and museums), where the historical linear discourse is predominant. The role of the artist, which is discussed during this research, coincides with the positive countertype of the collector, defined by Walter Benjamin as the one who discards the utility functions of the objects, connecting the action of collecting to a nonlinear dialectical perception of time. The artist's position is related to the disappearance concept thought by the cultural theorist and urbanist Paul Virilio, important for the analysis of the alterations Rosângela Rennó does in the images she appropriates / Mestrado / Artes Visuais / Mestra em Artes Visuais

Orientador: Regilene A. Sarzi Ribeiro / Resumo: Essa pesquisa apresenta um estudo sobre o ensino da arte através da imagem e suas proposições reflexivas referentes à sua produção e repercussão no contexto educacional e cultural. A partir de um estudo sobre a fotografia, como meio provocador crítico-sensível, ressalta-se a importância da compreensão de abordagens metodológicas que são propulsoras de reflexões, no processo ensino-aprendizagem das artes visuais. Também problematiza a questão de como o ensino, mediado pela imagem, pode gerar processos e produtos capazes de provocar a transformação do pensamento sobre a realidade tecnológica em que vivemos. Tem como objetivo evidenciar a relevância de um ensino de arte mediado pela imagem tecnológica tornando consciente os processos de acesso e produção midiática na sociedade contemporânea, promovendo a mediação tecnológica crítica a partir de um aprofundamento do conhecimento sobre as relações de produção artística mediado pela tecnologia. A metodologia desenvolvida foi o levantamento bibliográfico sobre os temas interdisciplinares, além da pesquisa participante e pesquisa-ação. Também foram utilizadas as abordagens metodológicas do Project Zero de Harvard, como o Teaching for Understanding e o Artful Thinking. A análise da coleta de dados foi realizada a partir do desenvolvimento do projeto educacional fotográfico, contendo aulas e práticas reflexivas e fotográficas, além de um questionário final, que resultou em um relato de experiência. Os principais resultados apresentados... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: This research is a study about Arts teaching through image and its reflective propositions regarding its production and broadcast inside cultural and educational contexts. Analysis of photography as a provocative and critical sensitive medium highlights the importance of understanding methodological approaches that might trigger reflections in visual arts teaching and learning processes. It also problematizes the issue of how teaching through image might generate processes and products able to provoke transformation of thoughts about the technological reality we live in. It aims to put into evidence the relevance of art teaching process through technological images, bringing to consciousness the processes of access to media and its production in today’s society, promoting critical technological mediation triggered by deepening knowledge about the relations between artistic production and technology. The chosen methodology was bibliographic research about interdisciplinary themes, besides participative research and action research. Harvard’s Project Zero’s methodological approaches have also been used, such as Teaching for Understanding and Artful Thinking. Data analysis was collected from the educational project based on photography development, with lessons and reflective practices and also photography, besides a final survey, which resulted in a case report. The main results achieved show the relevance of art teaching through image and improved by reflective practices about... (Complete abstract click electronic access below) / Mestre

Diploma thesis analyzes documentation recieved from city magistrates,insurance companies or directly from police,concerning minor accidents. Documentation consists of a road accident reports,photodocumentation and plans of a real life collision sites,filed by the police and its experts. Analysis of this documentation and its consequent evaluation shows the extend of the damage occuring to an actual vehicles involved in a minor road accidents and what evidence left on site by these collisions. Informations gained from the analysis could be used as a guide when processing an insurance claim.

This thesis comprehensively covers the concept of procedure of examination of a traffic accident location by the police and its subsequent documentation in order to maximize the data and materials objectification. The thesis pursue to describe each step taken while investigating a traffic accident, as well as provides an overview of processing the facts collected and the measurements taken at the scene. Furthermore, a summary of each type of clue and damages occurring in the causality with traffic accidents is provided.

Cette recherche interroge la poétique du corps de mode contemporain à travers deux médias de la figuration du corps : le défilé de mode et les séries photographiques enchâssées dans la presse magazine. Au carrefour d’enjeux sémiotiques, discursifs, politiques et sociaux, la problématique centrale de notre thèse convoque le point de vue complexe et interdisciplinaire des Sciences de l’information et de la communication afin de réfléchir à la construction médiatique du corps de mode. Trois hypothèses qui appréhendent les dispositifs médiatisant le corps de mode et le produisant comme « forme réifiée » publicitaire et culturelle scindent la problématique posée. La première postule que les défilés et les séries mode sont des médias produisant un corps informé par la dimension dispositive propre à chacun d’eux. La seconde pose que si le corps de mode est produit à des fins marchandes et publicitaires, il n’en demeure pas moins « culturalisé » grâce à l’emprunt notamment au chorégraphique conçu comme écriture du corps dans l’espace de la scène du défilé à l’espace de la page photographique, le dotant d’un statut culturel qui lui permet de circuler dans l’espace social. La troisième enfin poursuit le mouvement de réification du corps de mode amorcé par sa médiatisation à travers le défilé en posant que sa mass-médiatisation par les séries photographiques en fait une production industrialisée et standardisée, le rendant semblable à une marchandise. / The present research interrogates the poetry of the fashion contemporary body transmitted by two media portraying the body : fashion shows and photographic series as part of fashion magazines. At the crossroads of semiotic, discursive political and social issues, the central problem investigated in this thesis is the complex and interdisciplinary point of view of the information sciences of communication with the aim to study the media construction of the fashion world. Three hypotheses divide the investigated problem by taking the mediatised part of the fashion world and produce it as “reified form” of advertisement and culture. The first postulates that fashion shows and fashion series are medias which produce an informed body by the apparatus owned by each of them. The second hypothesis postulates that the fashion body is produced for commercialand advertisement purposes. It does not persist less “culturalized” thanks to the choreography which is perceived as writing of the body in the catwalk space or in the photographic page. This gives it a culture status allowing it to circulate in the social medias. Finally, the third follows the movement of the fashion body's reification initiated by the exposure through fashion shows. It postulates that its mass exposure by photographic series, which is an industrialized and standardized production, make it similar to a merchandise.

The installation is formed from the fifth sculptures, individuals, larger than life size. Their bodies are just shapes and surfaces, which leave place for the rest of the human form. The form is preserved only in black-and-white photography, in portraits, which are part of the sculptures. They ostensibly do nothing, like stopping in time. However they move, but for that move is neccessary initial impetus and it is the role of the viewer. Instability of sculptures is an expression of the unstable position of the human beings in today's society (the origin of instability). Sculptures creates society thanks for their quantity, community and contact.

In this thesis a visual style for the brand Palma de Alma and a strategy for promotion and presentation for a new creative studio is proposed. The results of the thesis contain filters for a digital single-lens reflex camera and a smartphone, which alter the image in order to create the overall image of the brand. A proposal of a logotype, a business card and a website is also included.

Professional photographers who actively use Instagram in their work notice its influence on various aspects of their professional and creative activities. The present thesis examines the manifestations of such influence noticed by a group of professional photographers. The results of five personal in-depth interviews, determined by the thematic analysis, revealed the peculiarities of work of professional photographers on the Instagram platform and beyond it, and their noticeof Instagram influence on such practices as photography creation, photo shootings, retouch, andinspiration search. It appeared that the photographers’ practices are adapting for the better account performance on the platform under the “threat of invisibility”. Besides, to achieve audience recognition, modern photographers need to actively participate in the race for higher metrics, which, due to the algorithmic features of Instagram management, are not guaranteed. All the professional photographers’ practices adapted for better Instagram performance and visibility can be considered as unpaid part of the photographers’ work, that is taken for granted.

The diploma thesis Similarities in Latency deals with the concept of latency in photography and its connection with the environment of a concrete plant. It is a set of objects formed from residual materials from the process of production of precast concrete, which are then buried deep below the earth's surface. Photographs are transferred to the artifacts from the production using the historical technique of photography – cyanotype. The whole set examines the analogies of two different processes and connects them into one whole.

In July of 1863 the photographs A Harvest of Death, Field Where General Reynolds Fell, A Sharpshooter's Last Sleep, and The Home of a Rebel Sharpshooter were taken after the battle at Gettysburg by a team of photographers led by Alexander Gardner. In the decades that followed these images of the dead of the battlefield became some of the most iconic representations of the American Civil War. Today, Gardner's Gettysburg photographs can be found in almost every contemporary history text, documentary, or collection of images from the war, yet their journey to this iconic status has been little discussed. The goal of this thesis is to expand the general understanding of these Civil War photographs and their legacy by considering their use beyond the early 1860s. Although part of a larger scope of influence, the discussion of the photographs presented here will focus particularly on the years between 1894 and 1911. Between those years they were made available to the public through large photographic histories and other history texts as well. The aim of these texts, which framed and manipulated Gardner's images, were to disseminate a propagandistic history of the war in a way that outlined it as a nationally unifying experience, rather than one of division. These texts mark the beginning of the influence the Gettysburg photographs would have on American memory of the war. Within these books the four photographs became part of a larger effort to reconnect with the past and shape the war into a source for a unified American identity.