This master thesis aims to explore and predict counterproductive work behavior (CWB) targeted to the employer within a framework of the Theory of Planned Behavior (TPB). The question is examined by quantitative questionnaire survey, assessing attitudes, subjective norms, perceived behavioral control, intention and actual behavior. The aim of this study is to verify the psychometric properties of a non-standardized questionnaire designed in the theoretical framework of the Theory of Planned Behavior, analysis of functionality of the proposed model and the proposal of its possible improvements to be given. Unrepresentative sample (n = 71 in the first phase of research, n = 41 in the second phase) consists of working adults with a work history of at least one year. The proposed model of the Theory of Planned Behavior is analyzed using the method of multiple linear regression analysis, which shows a statistically significant relationship between the dependent variable and some of the independent variables in the first phase of the research. In the second phase, no significant relationships between variables are found. Since the psychometric properties of the measuring instrument are not satisfactory, the item analysis using principal component analysis is conducted, which identifies some problematic...

Dans le cadre d’une réflexion sur la mobilité internationale, nous nous intéressons dans cette thèse aux motivations des cadres français dans leur intention d’accepter une affectation internationale. Notre étude nous permet de soutenir que cette intention ne dépend pas uniquement des attitudes. Le contrôle comportemental perçu contribue également à la détermination de cette intention. Ce travail s’appuie sur la Théorie du Comportement Planifié (TCP). L’apport théorique de notre recherche est d’appliquer le modèle de la TCP auprès des cadres français pour savoir dans quelle mesure ils ont l’intention d’accepter une affectation internationale. L’apport managérial est de proposer aux entreprises des clés de compréhension leur permettant d’améliorer leurs pratiques de mobilité en identifiant les motivations des cadres pour une affectation internationale. L’apport méthodologique est la proposition de scénarios en fonction du pays de destination pour mettre en évidence la contribution des trois déterminants de cette intention en termes d’attitudes, de normes sociales et de contrôle perçu. / In the context of international mobility, we aim to explore in this thesis the motivations of the French executives regarding their intentions to accept an international assignment.Our study is based on the Theory of Planned Behavior (TPB) and enabled us to conclude that the intentions to accept international assignment does not depend solely on the attitudes. The perceived behavioral control also contribute to the determination of this intention. The theoretical contribution of our research is to apply the model of TPB on the French executives who have the intention to accept an international assignment. The managerial contribution is to offer the firms some key guidelines to broaden their understanding pertaining to the improvement in their practices of mobility by identifying the motivations of the executives for an international assignment.The methodological contribution is the proposition of scenarios based on country of destination for exhibiting the contribution of three determinants of this intention in terms of attitudes, social norms and perceived control.

This M.A. thesis aims at investigating the socio-psychological motivations and demographic factors related to how individuals perform energy conservation behavior in the household domain. For this reason, two approaches to this sociological issue, the Theory of Planned Behavior and Norm Activation Model, were comprehensively examined to be adequately combined into one experimental model that would determine and help to explain the motivations on the energy conservation behaviors in households. In total, 303 respondents were surveyed who have a residency in Prague by sharing an online-based questionnaire in various Facebook groups between April 28, 2021, and July 3, 2021. In order to test the created hypotheses according to the developed model of the research study, structural equation modeling and ANOVA analysis were employed. As a result, the findings show that combining the Theory of Planned Behavior and the Norm Activation Model gives promising results in explaining the socio-psychological motivations of household energy conservation behaviors. The author of the thesis concludes that social norms have a positive influence on personal norms, and further the personal norms have a positive impact on intentions, and therefore the intentions directly impact the household energy conservation behavior....

The aim of this thesis is to define in more detail a safety factor, a factor of passage of time and an ecological behaviour factor influencing the mode choice on the Prague-Munich route in relation to railway as a reference mode, and to estimate the change in mode choice after HSR completion with emphasis on defined factors. The work qualitatively analyzes the sets of ideas and understandings of selected factors, which in turn affect the travel behavior and the mode choice. Defining these factors creates space for estimating and proposing perspectives for the development of expected travel behavior in the context of the planned HSR system on the Prague-Munich route. The presented thesis discusses and interprets the comparison of selected factors between existing modes of transport. The significance of the thesis lies in the understanding and definition of selected factors that are important for HSR planning strategies between Prague and Munich. Keywords: high-speed rail, travel behaviour, transport safety perception, perception of time, grounded theory, theory of planned behavior

A website’s foundation should be its usability and its user engagement. Designers can go further and persuade users. The design practice of persuasive design revolves around affecting people indirectly by changing attitudes or behaviors through product features or service characteristics. This has been utilized in various fields with great success. The field of sustainability has become a new theme of study with the goal of influencing user behavior toward more sustainable actions. Researchers have claimed that persuasive design is an effective way to change behaviors and could be utilized to reach different sustainability goals with websites being a viable medium for this. Frameworks for the entirety of the design process have been suggested but there seems to be a lack of literature on guidelines for existing sustainability website designs. This thesis aims to provide guidelines for websites of sustainability-related projects by researching the involvement of similar projects through people’s experiences, motivations, and intentions along with identifying persuasive design characteristics that can increase engagement. The resulting guidelines will be useful for existing designs of websites for sustainability-related projects to increase its persuasive power. A literature review was conducted along with empirical methods of data collection such as a survey, semi-structured interviews, and competition analysis. Theory of planned behavior (TPB), Fogg Behavior Model (FBM), and the Persuasive Systems Design model (PSD) were utilized as theoretical frameworks for collecting data. The empirical methods results were analyzed through a table connecting the theoretical frameworks to understand the results. The findings suggested that people have strong motivations and positive attitudes toward sustainability-related projects but the involvement in such projects is affected by limited ability caused by different barriers. By optimizing the interactive system and applying the persuasive design characteristics, the barriers can be reduced, and the websites’ persuasive power can be increased. Five guidelines were suggested based on the empirical results. An evaluation of the guidelines was not conducted which is proposed as the next step for further research. / Grunden av en webbplats bör vara dess användbarhet och användarengagemang. Utifrån denna grund kan designers gå längre och övertala användare via webbplatsen. Persuasive design är ett tillvägagångssätt inom design vilket kretsar kring att indirekt påverka människors attityder eller beteenden genom produkt- eller tjänsteegenskaper. Detta tillvägagångssätt har använts framgångsrikt inom varierande områden. Hållbarhet har blivit ett nytt studietema med målet att påverka användarnas beteende mot mer hållbara åtgärder. Forskare har hävdat att persuasive design är ett effektivt sätt att förändra beteenden och skulle kunna användas för att nå olika hållbarhetsmål med webbplatser som ett möjligt medium för detta. Ramverk för hela designprocessen har föreslagits men det förefaller vara brist på litteratur om riktlinjer för befintlig design av hållbarhetsrelaterade webbplatser. Denna studie syftar till att ge riktlinjer åt webbplatser för hållbarhetsrelaterade projekt genom att undersöka involveringen av liknande projekt genom människors erfarenheter, motivationer och avsikter samt att identifiera övertalande egenskaper hos persuasive design som kan öka engagemang. De resulterande riktlinjerna kommer att vara användbara för befintliga designer av webbplatser för hållbarhetsrelaterade projekt för att öka dess övertalande kraft. En litteraturgenomgång utfördes tillsammans med empiriska metoder för datainsamling som semistrukturerade intervjuer, en enkät, samt en konkurrentanalys. Teorin om planerat beteende (TPB), Foggs beteendemodell (FBM), samt modellen för Persuasive Systems Design (PSD) användes som teoretiska ramverk för att samla in data. De empiriska metodernas resultat analyserades genom en tabell som kopplade samman de teoretiska ramarna för att förstå resultaten. Studiens slutresultat tyder på att människor har starka motivationer och positiva attityder till hållbarhetsrelaterade projekt men engagemanget i sådana projekt påverkas av begränsad förmåga orsakad av olika hinder. Genom att optimera det interaktiva systemet och tillämpa de övertalande designegenskaperna från persuasive design kan hindren minskas och webbplatsernas övertalande kraft kan ökas. Fem riktlinjer föreslogs baserat på de empiriska resultaten. En utvärdering av riktlinjerna har inte genomförts vilket föreslås som nästa steg för vidare forskning.

Purpose: This research’s purpose is to test previous used factors that influence the green purchase intentions of apparel products on a not yet tested target group, young consumers in the Netherlands. The goal that goes with the purpose is to stimulate the sustainable apparel consumption in the Netherlands. Research design: To fulfill the purpose of this study, an online questionnaire has been distributed to young consumers in the Netherlands. A total of 400 valid respondents were collected through the convenience sampling- and snowball sampling method. With the valid respondents the multiple linear regression and hierarchical linear regression were conducted. Findings: The current study has found enough evidence to statistically prove that attitude, subjective norm, perceived environmental concern, a low aesthetic risk, and willingness to pay premium have a positive influence on the purchase intention. The study did not find enough evidence to statistically prove that perceived behavioral control, perceived environmental knowledge, and perceived consumer effectiveness have a positive influence on the purchase intention.

Holiday air travel behaviors are nowadays a significant issue in relation to climate change and sustainable tourism. Indeed, transportation, and especially air transportation, have a significant role in climate change. Hence, it is important that the tourism industry includes the transportation sector when developing solutions for sustainable tourism. As students are the future main target group of this industry, it is important to understand the reasons behind their choices. Until now, travel behaviors have been explained using single and specific theories, which did not include many factors explaining holiday air travel decisions. In this study, this concern is addressed by combining two theories in relation to behavior formation - the theory of planned behavior and the value-belief-norm theory - in order to understand all motivations and barriers behind students’ holiday air travel behaviors. The analysis of the findings shows that many internal and external factors affect students decisions in regards to flying during holidays, including values, beliefs, social and personal norms, as well as accessibility, country of origin, price, time, distance, and social influence. However, the analysis of the results also demonstrates two gaps between attitudes and behaviors within the student community, which link to the cognitive dissonance theory: an awareness-attitude behavior gap and a contextual gap. The paper argues that while the theory of planned behavior and the value-belief-norm theory can be used simultaneously in order to analyze decisions regarding holiday air transportation, they are not sufficient as these two gaps emerged. The study concludes suggesting destination developers and national governments to take into account the present factors behind students’ decisions in order to develop sustainable destinations.

Solicitud de embargo por publicación en revista indexada. / El marketing social, se puede decir que usa las mismas técnicas que el marketing tradicional, para motivar, así, un cambio de comportamiento que beneficie a la sociedad en general. Este estudio tiene como objetivo principal conocer los factores que explican el comportamiento frente al reciclaje doméstico, con el objetivo de desarrollar una estrategia de comunicación y marketing que promueva una rentabilidad de ingresos mínimos. El estudio se basó en un modelo de ecuaciones estructurales o SEM (por sus siglas en inglés), el cual se centra en tres factores que componen la teoría del comportamiento planificado (TPB). Adicionalmente se incluyeron cuatro variables más, a saber: conciencia ambiental, normas morales, los factores situacionales y el servicio e infraestructura para reciclar. Los resultados de 254 cuestionarios válidos revelan que la norma subjetiva, o presión social, fue el único de los tres componentes de la TPB en tener un efecto significativo en la intención de reciclar. Teniendo en cuenta que la presión social es el factor que más influye en la conducta del reciclaje, por lo que se recomienda una estrategia de marketing que maximice la visibilidad de esta actividad, y que dé relevancia a la participación de los vecinos dentro de esta. / Social marketing uses the same techniques as traditional marketing to influence behavior to benefit individuals and society. The main objective of this study is to find out what factors explain household recycling behavior to guide the development of a marketing strategy to promote this behavior. The study was based on a structural equation model using the three factors that make up the Theory of Planned Behavior (TPB). In addition, four more variables were analyzed: environmental awareness, moral standards, situational factors, and recycling service and infrastructure. The results of 254 valid questionnaires reveal that the subjective norm - or social pressure - was the only one of the three components of the TPB to affect the intention to recycle significantly. Considering the role social pressure has on recycling behavior, it is necessary to implement a marketing strategy that maximizes the visibility of this activity and includes the participation of neighbors as much as possible. / Tesis / PE

El comportamiento de los consumidores hacia los productos sostenibles ha crecido favorablemente en los últimos años. Esto brinda una oportunidad enorme a que la categoría de la moda entienda la intención de compra del cliente y aporten en el cuidado del medioambiente a través de sus productos. En este sentido, el presente estudio analiza los factores que interceden en la intención de compra en la categoría de ropa sostenible. El objetivo principal es identificar las relaciones entre las actitudes, normas subjetivas, y control conductual percibido de la persona y la disposición a pagar por estos productos para revelar la intención de compra sobre la misma. La metodología empleada será cuantitativa a través de datos extraídos de una encuesta desarrollada en Google Forms y analizada a través de ecuaciones estructurales SEM. De esta manera, el estudio pone en manifiesto factores que influyen en concretar el recorrido a una intención de compra hacia la categoría de ropa sostenible. / Consumer behavior towards sustainable products has grown favorably in recent years. This provides a huge opportunity for the fashion category to understand the customer's purchase intention and contribute to caring for the environment through its products. In this sense, this study analyzes the factors that intervene in the purchase intention in the sustainable clothing category. The main objective is to identify the relationships between the attitudes, subjective norms, and perceived behavioral control of the person and the willingness to pay for these products to reveal the purchase intention on the same. The methodology used will be quantitative through data extracted from a survey developed in Google Forms and analyzed through SEM structural equations. In this way, the study reveals factors that influence the path towards a purchase intention towards the sustainable clothing category. / Trabajo de investigación

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