Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-25T16:36:01Z No. of bitstreams: 1 Diana G Macedo.pdf: 2647071 bytes, checksum: 129185202232aa8e6fa8fc940f0bec10 (MD5) / Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-25T16:36:13Z (GMT) No. of bitstreams: 1 Diana G Macedo.pdf: 2647071 bytes, checksum: 129185202232aa8e6fa8fc940f0bec10 (MD5) / Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-25T17:24:06Z (GMT) No. of bitstreams: 1 Diana G Macedo.pdf: 2647071 bytes, checksum: 129185202232aa8e6fa8fc940f0bec10 (MD5) / Made available in DSpace on 2016-11-25T17:25:24Z (GMT). No. of bitstreams: 1 Diana G Macedo.pdf: 2647071 bytes, checksum: 129185202232aa8e6fa8fc940f0bec10 (MD5) Previous issue date: 2010-03-30 / Since we live in a consumer society, we consider very important to get to know it, which means, to understand better the process of consumption. We try to get to know the receptors/consumers in their daily cultural practices, considering the consumption of the media and the consumption of material/symbolical goods, through the inter-relations communication, reception and consumption. The object of this research are the relations between communication/reception/consumption in three categories of television time slot: news, soap opera and advertising, inserted in the brazilian and portuguese prime time, especially advertising, due to its close relationship with both sides: production and consumption. This research attempts to identify the profile of receptors/consumers “draw” in each of these categories, which means, to understand with whom they dialogue in particular and, secondly, to investigate with the receptors/consumers the appropriations and attribution of meanings to the media categories already established, through the application of questionnaires with open and closed questions and focus group. / Já que vivemos numa sociedade de consumo, consideramos indispensável conhecê-la, ou seja, entender melhor o processo através do qual o consumo se dá. Busca-se, através das inter-relações comunicação, recepção e consumo, conhecer os receptores/consumidores em suas práticas culturais presentes no seu cotidiano, em relação ao consumo de mídia e ao consumo dos variados bens materiais em interface com o simbólico. O objeto dessa pesquisa são as relações comunicação/recepção/consumo em três categorias da programação televisiva: telejornal, telenovela e publicidade, inseridas na grade de programação do prime time brasileiro e português, com destaque para a publicidade, devido a sua estreita relação com o lado da produção e do consumo. Essa pesquisa tenta identificar o perfil dos receptores/consumidores “desenhado” em cada uma dessas categorias, ou seja, procura entender com quem elas dialogam mais especificamente, e, num segundo momento, investigar junto aos receptores/consumidores as apropriações e as atribuições de sentido às categorias da programação midiática pré-estabelecidas, através da aplicação de questionários com perguntas abertas e fechadas e de discussão em grupo.

The media are powerful agents of socialization in modern society influencing values, beliefs, and attitudes of the culture that produces them. Both the quantity and quality of Latino images in the media may reflect and reinforce the place of Latinos in United States society. This study examines how Latinos are portrayed in television entertainment programming by addressing two major research questions: 1) What is the extent of Latino recognition on prime-time television? and 2) What is the extent of respect accorded Latinos on prime-time television? A one-week sample of prime-time television programming airing on three networks yielded 47 programs and 807 characters for analysis. Using content analysis methodology, recognition is identified by examining the frequency and proportional representation of Latino television portrayals and respect is measured by examining the types and significance of these roles. The results indicate an overall lack of diversity on prime-time television with only 11 of the 47 programs analyzed reaching 50% or more of the maximum possible diversity in their racial and ethnic portrayals. Specifically, Latinos represent only 3% of primetime television characters, less than one-fourth of their proportion of the nation's population. Compared to non-Hispanic Whites, Blacks, and Asians, Latinos are the group least likely to occupy major roles in prime-time entertainment shows and represent only 1.9% of the total opening cast credits. Latinos are still presented stereotypically but are more often presented in a generic fashion with no reference to ethnic cultural experiences. The extent of recognition and respect accorded Latinos in prime-time television is severely limited, thus there is a need for continued research and dialogue regarding symbolic media images of Latinos. The findings have implications for social scientists interested in media forms and content as cultural artifacts, members of the television media industry responsible for program development and distribution, and college media educators responsible for training young media professionals.

This study used the Health Belief Model to examine the effects of viewing valenced levels of consequences of sexual decision found in prime time television programs. When exposed to portrayals of negative consequences, participants had higher levels of perceived severity than those in the positive condition. After viewing positive portrayals, participants perceived an increased amount of benefits of behavior modification when compared to those who were exposed to the negative portrayals. In addition, multiple correlations were found between several individual-level variables that were tested for in the study and the HBM constructs. Theoretical implications and practical implications are discussed. / Master of Arts

Master of Science / Department of Journalism and Mass Communications / Louise Benjamin / This study examines women’s interpretations of model minority stereotypes of Asian American women in prime-time television. This stereotype depicts Asian Americans as well educated, intelligent, competitive, hardworking and successful career women. Using focus group discussions, this study recalls perceptions and explores potential effects of model minority stereotypes in prime-time television among women of varied racial-ethnic backgrounds. The study finds that both Asian/Asian American women and women from other racial-ethnic groups confirm belief in the model minority media stereotype in prime-time television. The selfperception and others’ perception of Asian American women as a model minority imposes stress on Asian/Asian American women in terms of gender role, academic performance and career achievement. Additionally, perceptions toward the model minority media stereotype among women of varied racial-ethnic backgrounds influence intergroup relations, interracial contact and evaluation of the model minority media image. Implications indicate that the model minority media stereotype has both positive and negative influences on Asian/Asian American women and other racial-ethnic groups. The study suggests that American media can increase the frequency and diversity of Asian American women’s media representation to reduce the negative societal influence of one-dimensional media stereotypes.

The master thesis called "A comparative study of contemporary morning broadcast Radiozurnal and Radio Impuls" presents broadcasting comparation of this two radio stations. Both of them are the most listened stations in the Czech Republic, they are also the biggest competitors. Radiozurnal is Czech radio's public station and Radio Impuls is commercial station, therefore, thesis is based on the assumption that their program is different. The main part of this master thesis is content analysis, which was made between two weeks in the end of January and in the beginning of February 2019. The morning broadcast of both stations was analyzed on the basis of three reasearch questions, in terms of thematic focus, local focus and genre focus. The analysis includes a comparasion of language style. The research results are compared and shown in charts and graphs. Based on literature, the master thesis also defines specific features of radio broacasting and its genre forms. The specific methodology of morning broadcasting of both station is based on interviews with the editors.

目前，台灣地區的電視台對於電視收視率資料的使用，似乎較強調業務導向的數據解讀。然而，在節目收視表現的使用上，常由所有觀眾角度所詮釋的節目收視率，一來與廣告代理商實際執行廣告活動的「目標群設定」邏輯不符，沒法說明節目觀眾的全貌，二來也無法描繪觀眾收視行為的細節問題。因此，本研究試圖從收視率（TV Rating）的電視節目之節目編排的運用觀點出發，以剖析收視率在節目編排與應用的意涵。 本研究以六台「綜合性電視台」（民視、台視、中視、華視、三立台灣台與TVBS）之週間黃金時段為研究主題，透過數據分析與深訪資料，討探各台在節目編排策略的考量因素與電視收視調查資料（TV Audience Measurement，TAM）的實際使用情形。研究發現，電視收視調查資料著實可反映出電視產業中大多數的「外部因素」與部分的「內部因素」狀況，經營者可藉以瞭解電視收視市場，是電視收視市場的投射。研究建議，電視台可加強台內同仁在數據使用與解讀之人員訓練，並著重電視收視調查資料於節目編排之使用，使「業務」與「節目」兩數據使用面向並重。 此外，研究中以「電視收視調查」一辭替代「收視率調查」。因研究者認為「電視收視調查」是指「針對電視收視市場的調查研究」，是一種研究調查的方式；而「收視率」是電視收視調查研究中所呈現的一類「數據」，無法說明此研究調查的真正意涵；因此，在研究中對於此調查研究的名稱，都以「電視收視調查」論述之。 / In Taiwan, most of TV Channels prefer the analysis of the business-orientated information about the application of TV Rating. In program-orientated information, the program rating of total audience does not consist with the target setting of the advertising agency. In addition, this approach can neither draw out the audience’s profile nor describe the viewing behavior in detail. Therefore, the research tries to analyze the significance of TV Rating in programming and application. The research samples the prime time of weekday of six TV channels (FTV, TTV, CTV, CTS, Sanli and TVBS) as the research subject to probe into the critical factors are in the programming and the application of TV Audience Measurement (TAM) of each channel. From the research result, it is proved that TAM projects almost all the outside factors and parts of the inside factors about each TV channel. Moreover, the management team also can understand the situation of TV market through TAM. With this research, I suggest that the management team of TV channel should plan to enhance the training for the employee’s ability to use data. And they should put the business-oriented and the program-oriented in balance through emphasizing the application of TV Audience Measurement. Besides, the research will replace “TV Rating” with “TV Audience Measurement”. The writer regards the research of TV Audience Measurement as a research method of TV marketplace and “TV Rating” is just a kind of figure, part of survey result of TV Audience Measurement and cannot explain the real meaning behind the number. Hence, we proclaim the survey to the TV marketplace as TV Audience Measurement in this research.

Magistro darbo objektas – sociologiniai visuomenės tyrimai. Darbo tikslas Apžvelgti Lietuvoje atliktus sociologinius tyrimus. Išanalizuoti visuomeninės Lietuvos televizijos (toliau LTV) autorinėse laidose rodomų visuomenės atstovų socialinius ryšius, remiantis stratifikacijos modeliais suskirstyti juos į klases. Atlikti socialinį ekrano žmonių pjūvį, atskleisti šiandieninės Lietuvos visuomenės portretą – vystymosi, kaitos, lūžio etapų aspektus, nustatyti prielaidas, lėmusias vienokią ar kitokią visuomenės stratifikaciją. Palyginti realybėje egzistuojantį visuomenės modelį su tuo, kuris atsispindi televizijos laidose. Darbo uždaviniai: Sužinoti kokie yra atlikti sociologiniai tyrimai, ką, remdamiesi jais, galime sužinoti apie Lietuvos visuomenę, jos struktūrą, modelius ir kitus segmentus. Ištirti bei apžvelgti atliktų sociologinių tyrimų medžiagą, statistinius duomenis, LTV laidų archyvinę medžiagą, susisteminti, suklasifikuoti laidų dalyvius, taip pat išnagrinėti kitą, socialinius aspektus nagrinėjančią, medžiagą, padėsiančią patvirtinti arba paneigti keliamą hipotezę. Išsiaiškinti, ar egzistuoja skirtumas tarp Lietuvos televizijos laidose formuojamos visuomenės modelio ir modelio, kuris pagrįstas atliktų sociologinių tyrimų duomenimis bei išvadomis. Naudojantis mokslinės literatūros analize, tiriant televizijos laidų dalyvius, buvo prieita išvados, kad Lietuvos visuomenės modelis neatitinka to modelio, kurį sukuria televizijos. Darbe kelta hipotezė pasitvirtino. Darbe... [toliau žr. visą tekstą] / Theme actuality. Television like phenomenon has been analyzed and explored since it had begun. Television has become an usual discussion object because it has positive aspects (information, discovery opportunities) and also for negative (irresponsible view into facts, law defiance, bad influence for youngest users groups, too big commerciality).Finding parallels by comparing television public model with model which was made by social public analysis will help to find and understand what we see in TV screen. It is important to study persons types who we see in TV like separate public model. My work aim is to overlook the social analysis which was made in Lithuania, also to research public representative from LTV who have them own copyrighted shows social links according stratification models and separate them into groups. Also to perform sociological shows heads cut, to reveal today’s Lithuanian public portrait-development, changing, fracture stage aspects, to set presumptions which has determined public stratification. Compare public model which exists in reality with model which reflects in TV shows. Research object. The newest Social research institute, Lithuania Statistic Department accomplished analysis, statistical data, others whose department’s social analysis which can be found in them database also LTV archives ant documents converged with LTV work. I will try to examine the hypothesis that persons who take part in LTV shows social reality doesn’t mach Lithuanian... [to full text]