Purpose: The purpose of this thesis is to analyze and evaluate essential prerequisites for companies and corporations aiming at marketing global brands in a restricted market. Method: The investigation strategy used for this essay was to perform a case study on the Islamic Republic of Iran. Both primary data – such as a survey, interviews and participating observation – and secondary data – found in books, scientific articles and the internet – have been used to achieve the results. The gathering of empirical data was performed inside the Islamic Republic of Iran during two weeks in November 2007 in three different cities: Tehran, Ispahân and Bâbol. This was carried out by considering several theories: global branding strategies, brand equity, involvement theory and communication models. Results: The outcome of this essay show several factors that should be taken in consideration in relation to marketing global brands in Iran. Many companies have chosen adaptation as their promotion– and product strategy because of countless rules and restrictions hindering global marketing. These strategies affect consumer involvement: low involvement global brands become high involvement global brands once in the Iranian market. The authors have taken Brand Awareness as a primary factor for spreading and promoting global brands. The empirical material also shows how global brand knowledge is mostly spread through prohibited new media (Satellite TV and Internet) as well as with the Word-of-Mouth practice in Iran. Furthermore, global brand knowledge amongst Iranian consumers is widely extended. As a result, consumers prefer standardized global brands before adapted global brands or local brands. What the authors also found out was that the enormous demand of standardized global brands has already been fulfilled by the use of new solutions for distribution and promotion in the Iranian market: most global brands enter the Iranian market via other countries (Dubai and Turkey). From gathering all the empirical findings by using methods of triangulation, the authors have concluded that it is impossible to hinder knowledge and accessibility of global brands, even in a restricted market such as the Islamic republic of Iran. / Syfte: Syftet med denna uppsats är att analysera och utvärdera förutsättningar som är relevanta för företagens marknadsföringsstrategier av globala varumärken i en sluten ekonomi. Metod: Uppsatsens forskningsstrategi har varit att göra en fallstudie på Iran. Vidare kombinerar studien kvalitativ– och kvantitativ angreppssätt i form av litteratur såsom böcker, artiklar och Internet, samt en enkätundersökning, intervjuer, och deltagande observation. Empirisk datainsamling skedde i Iran under två veckor i November 2007 på tre olika städer: Tehran, Ispahân och Bâbol. Detta utfördes med hjälp av följande teorier som bakgrund: global marknadsföringsstrategier, Brand Equity, involveringsteorier och kommunikationsmodeller. Resultat: Ett flertal faktorer bör beaktas i samband med marknadsföring av globala varumärken i Iran. De flesta företagen har valt anpassning som produkt– och kommunikationsstrategi på grund av en mängd regler och restriktioner som hindrar global marknadsföring. Dessa strategier påverkar konsumenternas engagemang: låg involverade köp omvandlas till hög involverade i den Iranska marknaden. Uppsatsförfattarna har valt märkeskännedom som den viktigaste faktorn för att kommunicera och marknadsföra globala varumärken. Det empiriska materialet visar hur global märkeskännedom sprids framförallt genom de förbjudna nya medierna (Satellit TV och Internet) samt genom Word-of-Mouth metoden i Iran. Dessutom är global märkeskännedom redan utbrett bland Iranska konsumenter. Utifrån det, föredras standardiserade globala varumärken framför anpassade eller lokala varumärken. Uppsatsförfattarna har även konstaterat att den stora globala varumärkesefterfrågan har redan besvarats med hjälp av nya distribution– och kommunikationsslösningar för den Iranska marknaden: de flesta globala varumärken marknadsförs via andra länder (Dubai och Turkiet). Utifrån all uppsamlad empiri, har uppsatsförfattarna genom metodtriangulering dragit slutsatsen att det går inte att hindra tillgången och kännedom av globala varumärken, även i en sluten ekonomi såsom den Islamiska Republiken av Iran.

<p>Physical inactivity has become a global health concern and is among the 10 leading causes of death and disability. This has led to increased concern for chronic diseases of lifestyle (CDL).&nbsp / Studies have revealed that regular physical activity is effective in combating several CDL such as cardiovascular disease, diabetes, cancer, hypertension and obesity. Physiotherapists are in a&nbsp / position to combat inactivity and effectively promote physical activity to their clients. Studies however have shown that participation in physical activity among physiotherapists could have an&nbsp / impact on the promotion of physical activity and their health practices. This study therefore sought to establish the relationship between physical activity levels of physiotherapists and their&nbsp / physical&nbsp / activity promotion strategies and barriers to promoting physical activity. Sequential Mixed Method Design was used in this study. Data was collected by means of a self administered&nbsp / questionnaire and a total of 92 physiotherapists voluntarily answered the questionnaire. A focus group discussion comprising of 10 purposively selected physiotherapists was conducted. The&nbsp / questionnaire assessed physical activity levels&nbsp / and physical activity promoting strategies of the participants while the focus groupdiscussion looked at the barriers to promoting physical&nbsp / activity. The Statistical Packages for Social Sciences (SPSS) version 18 was used for data capturing and analysis. Descriptive statistics were employed to summarize demographic information&nbsp / as means, standard deviation, frequencies and percentages. Inferential statistics (chi-square) was used to test the associations between different categorical variables (p&lt / 0.05). For the qualitative data, focus group discussions were used to collect data. Tape recorded interviews were transcribed verbatim, field notes typed, sorting and arranging data was done and themes&nbsp / &nbsp / were generated. Thematic analysis was then done under the generated themes. Ethical issues pertaining to informed consent, anonymity, confidentiality and the right to withdraw from the&nbsp / study were respected in this current study. The findings in the current study revealed that a big number of the participants were physical active both at work and recreation domains. However,&nbsp / there was no statistically significant association between physical activity and the demographicvariables. The results in this study revealed that the majority of participants were good&nbsp / physical activity promoting practices, although there was no significant association between physical activity levels and the physical activity promoting practices. The finding in this study revealed that discussing physical&nbsp / activity and giving out information regarding physical activity to their clients were the most common methods used in promoting physical activity. However, participants also highlighted barriers they&nbsp / ace in promotion of physical activity such as policies on physical activity, cultural influence, nature of work, time management as well as environmental barriers. The study demonstrates the&nbsp / need for all stakeholders to come up with solutions to break the barriers to promotion of physical activity. In return it will bring about enormous health&nbsp / benefits to the general population.</p>

<p>Physical inactivity has become a global health concern and is among the 10 leading causes of death and disability. This has led to increased concern for chronic diseases of lifestyle (CDL).&nbsp / Studies have revealed that regular physical activity is effective in combating several CDL such as cardiovascular disease, diabetes, cancer, hypertension and obesity. Physiotherapists are in a&nbsp / position to combat inactivity and effectively promote physical activity to their clients. Studies however have shown that participation in physical activity among physiotherapists could have an&nbsp / impact on the promotion of physical activity and their health practices. This study therefore sought to establish the relationship between physical activity levels of physiotherapists and their&nbsp / physical&nbsp / activity promotion strategies and barriers to promoting physical activity. Sequential Mixed Method Design was used in this study. Data was collected by means of a self administered&nbsp / questionnaire and a total of 92 physiotherapists voluntarily answered the questionnaire. A focus group discussion comprising of 10 purposively selected physiotherapists was conducted. The&nbsp / questionnaire assessed physical activity levels&nbsp / and physical activity promoting strategies of the participants while the focus groupdiscussion looked at the barriers to promoting physical&nbsp / activity. The Statistical Packages for Social Sciences (SPSS) version 18 was used for data capturing and analysis. Descriptive statistics were employed to summarize demographic information&nbsp / as means, standard deviation, frequencies and percentages. Inferential statistics (chi-square) was used to test the associations between different categorical variables (p&lt / 0.05). For the qualitative data, focus group discussions were used to collect data. Tape recorded interviews were transcribed verbatim, field notes typed, sorting and arranging data was done and themes&nbsp / &nbsp / were generated. Thematic analysis was then done under the generated themes. Ethical issues pertaining to informed consent, anonymity, confidentiality and the right to withdraw from the&nbsp / study were respected in this current study. The findings in the current study revealed that a big number of the participants were physical active both at work and recreation domains. However,&nbsp / there was no statistically significant association between physical activity and the demographicvariables. The results in this study revealed that the majority of participants were good&nbsp / physical activity promoting practices, although there was no significant association between physical activity levels and the physical activity promoting practices. The finding in this study revealed that discussing physical&nbsp / activity and giving out information regarding physical activity to their clients were the most common methods used in promoting physical activity. However, participants also highlighted barriers they&nbsp / ace in promotion of physical activity such as policies on physical activity, cultural influence, nature of work, time management as well as environmental barriers. The study demonstrates the&nbsp / need for all stakeholders to come up with solutions to break the barriers to promotion of physical activity. In return it will bring about enormous health&nbsp / benefits to the general population.</p>

本研究係探討台灣電影之推廣策略，始自日治時期，自戰後開始，以十年為一個研究單位，將台灣電影先行區分成六個階段，分別是：日治時期(1895&#12316;1945年)、政權更替初期(1945&#12316;1959年)、成長的六○年代(1960&#12316;1969年)、沸騰的七○年代(1970&#12316;1979年)、轉折的八○年代(1980&#12316;1989年)與衰退的九○年代(1990年&#12316;)。 本研究希冀從每一階段的分析觀察台灣電影推廣策略之演變，並了解台灣社經變遷與電影政策變革對台灣電影推廣策略之影響，另外，也會透過實際個案探討台灣電影使用的推廣策略。 日治時期，台灣無論經濟或社會層面，都必須依附日本核心，從電影片源與人才培養而論，台灣市場便要倚靠東京、上海與好萊塢，在電影的製作、發行、映演方面也都要依賴日本人參與、指導或投資。另外，日本也深諳電影做為「政治宣傳」工具之重要性，藉由電影的巡迴放映來教育台灣人民，使之方便納入日本殖民統治體系。 國民政府遷台後，政府對於電影拍攝緊緊把持，以確保電影中闡釋的文化或思維符合官方意識型態，遂傾全力支持六○年代健康寫實主義製造出來的電影烏托邦或七○年代愛國政宣電影激起的反共、仇日情緒，在這樣的情況下，電影推廣不斷地被泛政治化。八○年代之後的台灣，解除戒嚴，並開放黨禁與報禁，電影創作愈益自由，卻因政策失當和片商短視，使得體質已然不良的台灣電影更顯搖搖欲墜，推廣倍受阻礙。 台灣電影推廣策略的形式變遷，主要是從「人際傳播」開始，繼之「大眾媒體」強化，至今「公關活動」盛行。在內容方面，「人際傳播」階段有巡迴映演隊、踩街、廣告人、三輪車等等，但仍以「報紙宣傳」為電影宣傳主力，是為使用最早且最廣泛的廣告媒體；迨六○、七○年代電視普及之後，「大眾媒體」較以往更加強化，「電視宣傳」開始大量露出；九○年代，因台灣電影式微，預算緊縮，舉辦公關活動如座談會、首映會、影展變得頻繁，業者更傾向使用較低成本的「議題操作」使電影本身因話題性吸引消費者注意，藉此獲得大量曝光。

Magister Scientiae (Physiotherapy) - MSc(Physio) / Physical inactivity has become a global health concern and is among the 10 leading causes of death and disability. This has led to increased concern for chronic diseases of lifestyle (CDL). Studies have revealed that regular physical activity is effective in combating several CDL such as cardiovascular disease, diabetes, cancer, hypertension and obesity. Physiotherapists are in a position to combat inactivity and effectively promote physical activity to their clients. Studies however have shown that participation in physical activity among physiotherapists could have an impact on the promotion of physical activity and their health practices. This study therefore sought to establish the relationship between physical activity levels of physiotherapists and their physical activity promotion strategies and barriers to promoting physical activity. Sequential Mixed Method Design was used in this study. Data was collected by means of a self administered questionnaire and a total of 92 physiotherapists voluntarily answered the questionnaire. A focus group discussion comprising of 10 purposively selected physiotherapists was conducted. The questionnaire assessed physical activity levels and physical activity promoting strategies of the participants while the focus groupdiscussion looked at the barriers to promoting physical activity. The Statistical Packages for Social Sciences (SPSS) version 18 was used for data capturing and analysis. Descriptive statistics were employed to summarize demographic information as means, standard deviation, frequencies and percentages. Inferential statistics (chi-square) was used to test the associations between different categorical variables (p<0.05). For the qualitative data, focus group discussions were used to collect data. Tape recorded interviews were transcribed verbatim, field notes typed, sorting and arranging data was done and themes were generated. Thematic analysis was then done under the generated themes. Ethical issues pertaining to informed consent, anonymity, confidentiality and the right to withdraw from the study were respected in this current study. The findings in the current study revealed that a big number of the participants were physical active both at work and recreation domains. However, there was no statistically significant association between physical activity and the demographicvariables. The results in this study revealed that the majority of participants were good physical activity promoting practices, although there was no significant association between physical activity levels and the physical activity promoting practices. The finding in this study revealed that discussing physical activity and giving out information regarding physical activity to their clients were the most common methods used in promoting physical activity. However, participants also highlighted barriers they ace in promotion of physical activity such as policies on physical activity, cultural influence, nature of work, time management as well as environmental barriers. The study demonstrates the need for all stakeholders to come up with solutions to break the barriers to promotion of physical activity. In return it will bring about enormous health&nbsp; benefits to the general population. / South Africa

In this thesis a visual style for the brand Palma de Alma and a strategy for promotion and presentation for a new creative studio is proposed. The results of the thesis contain filters for a digital single-lens reflex camera and a smartphone, which alter the image in order to create the overall image of the brand. A proposal of a logotype, a business card and a website is also included.

Introduction: Obesity development is one of the most obvious - and at the same time, one of the most neglected - public health problems (WHO, 2018). Objective: The primary purpose was to investigate the understanding of the factors behind childhood obesity in a limited group of participants living in three areas in Viña del Mar, Chile; Reñaca Alto, Santa Inés and Center. The secondary purpose of the study was to elucidate the perception of the authorities' health-promoting efforts among participants in different socio-economic groups in these areas. The two main research questions were: What are the views of the residents of Viña del Mar about the factors behind childhood obesity? What are the opinions of residents of Viña del Mar about measures to counteract the problem? Method: The study is a cross-sectional survey (n = 63) and the data were collected and analysed using SPSS statistical program and an Excel program. The results are presented through descriptive statistics, in the form of tables. Results: The survey was answered by 63 persons, representing 63 families, consisting of a total of 231 persons, divided into 156 adults and 75 children. The results show that 15% of the participants do not know the severity of child obesity. Furthermore, 88% of the participants perceive that the household economy is the main significant risk factor for child obesity, followed by a high consumption of sugar and sugar-containing products. In addition, participants perceive that it is possible to influence the childhood obesity epidemic and 84% of participants feel that the family can have a positive influence on childhood obesity, but more tools are needed in the form of knowledge and support. The results show that only 10% of the participants think that the authorities are making a considerable effort, while 49% (n = 25) think that they are not doing enough. Behaviour-changing measures show a better result in population groups with a high SEP (Socio Economic Position) than in those with a low, since the former are more influenced by the information. However, a multidisciplinary holistic perspective is needed on health promotion work. If the SES gap (Socio Economic Status) is reduced and SEP equated, more people can get advice and be given the opportunity to have a healthy lifestyle. Socioeconomic factors affect the risk of childhood obesity in particular in economic transition processes. If SEP and SES, both individually and socially, change from poor to rich, child obesity in society increases and Chile is an example of this phenomenon. The health promotion efforts in the country are multifaceted and innovative in many ways and there are many actors working with these. However, the question is how effective the efforts are when the work is done in many different forms and often without being anchored to one another. Finally, prevention efforts should be developed and implemented in collaboration with the target groups.

La presente investigación tiene como objetivo conocer cuál es la relación que existe entre las estrategias de promoción y el posicionamiento de los medicamentos de libre prescripción o también denominados Over the Counter (OTC). Desde el punto de vista del marketing, esta investigación suele ser bastante atractiva ya que la industria farmacéutica, una de las más poderosas del mundo, tiende a tener bastantes restricciones por parte del estado, por lo que la manera de promocionar sus productos suele ser bastante limitada, la creatividad, es un concepto clave para que ellos puedan desarrollar estrategias de promoción que les permitan tener un crecimiento en ventas y un posicionamiento de marca definido. Dichas estrategias vienen acompañadas de acciones tácticas como líderes de opinión, recortes en prensa, promoción en redes sociales y publicidad masiva, permitiendo que los medicamentos sean consumidos y recordados por el público objetivo. Sin embargo, existe una línea bastante fina si es que realmente los medicamentos se deben de seguir promocionando, ya que esto puede incurrir a que las personas se automediquen, tomando decisiones por su propia cuenta sin consultar a un médico especialista. / This research aims to understand the relationship between promotion strategies and the positioning of free prescription drugs or also called Over the Counter (OTC). From a marketing point of view this research is usually quite attractive since the pharmaceutical industry, one of the most powerful in the world tends to have quite a few restrictions on the part of the state, so the way to promote its products is usually quite limited, creativity, is a key concept for them to develop promotion strategies that allow it to have a growth in sales and a defined brand positioning. These strategies are accompanied by tactical actions such as opinion leaders, press cuts, social media promotion and mass advertising, allowing drugs to be consumed and remembered by the target audience. However, there is a fairly fine line if drugs really should be further promoted, as this may result in people self-medicating, making decisions on their own without consulting a specialist doctor. / Trabajo de investigación

Выпускная квалификационная работа посвящена особенностям продвижения НКО в социальных медиа. Проанализированы технологии продвижения, выделены наиболее эффективные из них с учетом специфики деятельности НКО. В заключении сформулированы рекомендации по формированию стратегии продвижения. / The final qualifying work is devoted to the peculiarities of promoting NGOs in social media. The technologies of promotion are analyzed; the most effective of them are highlighted, taking into account the specifics of the activities of NGOs. In the conclusion, recommendations are formulated for the formation of a promotion strategy. NGOs, promotion technologies, social media, social networks, promotion strategies, social marketing.

El artículo que se presenta a continuación tiene como objetivo general Analizar los factores clave de éxito del destino de Lambayeque para desarrollar estrategias de marketing turístico. Para obtener información de ambas variables se utilizó una entrevista con enunciados que se podían calificar por la escala de Likert y también preguntas abiertas, por consiguiente, los entrevistados fueron los actores del sector turismo y hotelero de la región Lambayeque, el tipo de investigación es cualitativa. En cuanto a la metodología empleada, tuvo un nivel descriptivo, de tipo aplicada, no experimental. Porsu lado los resultados que se obtuvieron de las entrevistas, fue que, existe poco apoyo de las autoridades para promover el turismo, y a falta de ello, muchas empresas dedicadas alturismo, trabajan de manera individual y la clave del éxito de un destino es que trabajen todos en conjunto, ya que así se puede lograr un mayor turismo no solo nacional, si no también internacional. Lo que se menciona más dentro de las respuestas obtenidas, es quese debe trabajar mucho más con las redes sociales, para promover el turismo, ya que es una pieza fundamental para dar a conocer el potencial del departamento de Lambayeque. Finalmente, se realizó una propuesta en relación a las estrategias que se pueden emplear para mejorar el turismo en Lambayeque. / The article presented below has the general objective of analyzing the key success factorsof the Lambayeque destination to develop tourism marketing strategies. To get information on both variables, an interview was used with statements that could be qualified by the Likert scale and also open questions, therefore, the interviewees were theactors of the tourism and hotel sector of the Lambayeque region, the type of research is qualitative. Regarding the methodology used, it had a descriptive level, applied, not experimental. On the other hand, the results obtained from the interviews were that there is little support from the authorities to promote tourism, and in the absence of this, many companies dedicated to tourism work individually and the key to the success of a destination is Let everyone work together, since in this way greater tourism can be achieved, not only national, but also international. What is mentioned more within the responses obtained is that much more work must be done with social networks to promotetourism, since it is a fundamental piece to publicize the potential of the department of Lambayeque. Finally, a proposal was made regarding the strategies that can be used to improve tourism in Lambayeque.