Abstrakt_anglicky _Diplomova_prace_Ptackova_Renata The diploma thesis "Pošta pro Tebe - reality TV and social motivation of participants" focus on the use of social television. It describes in detail the reality TV genre, its brief history of broadcasting, focusing on the motivational elements of the program participants Pošta pro Tebe. It investigates the impact and effect of media and mediated relationship to the contents of a reality. It analysis the audience base, explores reasons for visiting the TV studio spectators, why people looking for this TV show and why they watch it by questionnaires, interviews. It's looking for the credibility of the program and asking whether the audience would become program participants. Further, the work captures the audience ratings and popularity in each year of its broadcast. Finally, describes the creation of the show and behind the scenes. The diploma thesis is divided into 4 chapters: Theoretical introduction thesis (clarifying the concepts that are crucial for the work related), Ratings (analyzing rating charts of the first channel of Czech Television and the demographic composition of the audience), Behind the Scenes program (described shooting of, the role of interested participants, technical background of the show), Audience (defines who is the audience and...

The objective of the diploma theses "The Phenomenon of Healthy Lifestyle in the Online Setting: Public Research" is to introduce detailed characteristics of the audience consuming media subject matter focusing on healthy lifestyle. For this purpose the audience is defined as a group of readers of the thematic blog. At the same time the readers are linked up into the social network community and lead discussions of the given topic. The first part of the theses sets a theoretical framework of the healthy lifestyle phenomenon in the society and in the media. It is followed by the research of the audience using quantitative and qualitative indicator methods. Initially a "research preview" based on a questionnaire is completed, which provides general characteristics of the audience. The qualitative research realized by the method of the grounded theory using a form of half-structured dialogues with selected people from the audience describes in detail the role of healthy lifestyle in their lives and which values in this field these people follow. It also describes their habits connected with the consumption of the media subject matter focused on the topic, while the main emphasis is put on media channels in the online setting.

Master thesis "Public television as an educational and informational medium, analysis of the program ČT Déčko" is aiming at upbringing and education targeted at children and youth, which is offered to its viewers by Czech television as a public media. Upbringing and educational influence is often ascribed to public media in relation to public media definition itself. Educational effect of Czech television is prescribed by a law and is also part of Czech television's Code, especially aiming at children and youth. Primary goal of this thesis is to map how is the Czech television approaching its own requirement in relation with start of children aimed ČT Déčko program. First part of this work is trying to define very basic concepts, like childhood, uprising and education in historic, sociologic and media context. It is describing idea of childhood, offers possible ways to educational and uprising potential of television broadcasting as itself. It is also mapping tradition of broadcasting for children and youth, program types, which can be identified in today's broadcasting. Practical part is then, using qualitative analysis, aiming at what ČT Déčko is offering to its children viewers in educational area and which ways are used in order to fulfill this goal. Above that, the practical part is monitoring...

How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects of movie trailers on potential audience. Collected data through quantitative methods of two uniform groups on the topic of movie trailers were studied by focus groups. This thesis focuses on understanding the approach of viewers on movie trailers and is trying to clarify when the movie trailers can act as a decision maker in order to change the approach and behavior of the audience. Thesis aims to offer a broader overview to the relationship between movie trailers and viewers and propose a guide how to read audiovisual works critically. The intention is to uncover that the scheme between text and context is characterized by complex processes of mediation and interpretation on the level of production, propagation and reception. The outcomes of the study can help to understand how viewers as consumers interpret...

Die Musikbetriebe der klassischen und der „Neuen“ Musik sehen sich gegenwärtig mit zwei publikumsbezogenen Problemen konfrontiert. Während „die Neue Musik einsam alt geworden ist“ und „das spärliche Publikum, das oft nur ein Konzert besucht, weil es zum Abonnement gehört, […] dieser Musik häufig verständnislos gegenüber [sitzt]“ (DIE ZEIT 43/2009: 57), droht das vergreiste und oftmals als „elitär“ etikettierte Publikum der klassischen Musik allmählich auszusterben. Diese Befunde beruhen methodisch oft auf subjektive, alltagspsychologische Betrachtungen der Konzertbesucher im Konzertsaal, was häufig zu einer Fehlinterpretation der tatsächlichen Situation führt (vgl. Dollase 1985: 371). Will man erfahren, ob es das typische Klassik- bzw. Neue-Musik-Publikum wirklich gibt und worin es sich vom jeweils anderen unterscheidet, so ist eine wissenschaftliche Auseinandersetzung mit dieser Problematik unumgänglich. Seit dem Boom der Kultursoziologie in den 1970er Jahren wurden der Konzertbesuch und der Musikgeschmack immer mehr zum Gegenstand soziologischer Forschungen. Ihre Ergebnisse führten zu der Auffassung, dass die musikalische und musikkulturelle Praxis nicht nur auf persönlich bevorzugte ästhetische Qualitäten, sondern auch auf die Zugehörigkeit zu sozialen Gruppen verweist (vgl. Neuhoff 2001: 752). Anzunehmen wäre deshalb, dass sich aufgrund der kulturellen Nähe der klassischen und Neuen Musik zueinander, auch ähnliche Publika herausgebildet haben. Dass sowohl theoretisch als auch empirisch vieles gegen diese Annahme spricht, soll die vorliegende Studie zeigen. Ausgehend von einer Publikumsbefragung des „Moritzburg Festivals“ für Kammermusik und des „Tonlagen-Festivals“ für zeitgenössische bzw. Neue Musik sollen im Folgenden die sozialen Strukturen der jeweiligen Publika aus der Perspektive der sozialen Ungleichheit vergleichend analysiert werden. (... aus der Einleitung)

Zugl.: Bern, Univ., Diss., 2004

Zugl.: Frankfurt (Oder), Univ., Diss., 2005

My dissertation is focused on the issue of reality shows. In the theoretical section of the paper I first address mass media and mass communication, because they are crucial elements in the process of transmisioning information to viewers or listeners. Reality shows would never reach the audience without public brnadcasting. I analyze reality shows as a whole and finally I marginally consider psychology of personality, which is closely tied with this work. In the research part, questions that derive judgmenet from hypothesis are described. I used the quantitative sociologic analysis and questionnaire as a process of collecting information for my research.

Wenn man die Geschichte der Oper und die der Musik im Theater Galiziens in der Zeit des 19. und Anfang des 20. Jahrhunderts untersuchen will, muß man drei einzelne Geschichtsverläufe in Betracht ziehen. Die österreichische, polnische und ruthenische (ukrainische) Musikgeschichte werden durch eigene historische und soziale Faktoren sowie nationale Traditionen der Kunstentwicklung gekennzeichnet. Nur unter diesem Aspekt kann man die besonderen ästhetischen Ziele, wie auch konkrete schöpferische Ergebnisse jeder nationalen Opernschule definieren.

Das Kiewer Opernhaus stand schon mehrfach im Mittelpunkt wissenschaftlicher Untersuchungen. Dabei ging es jedoch nicht um seine Rolle als sozialer Faktor im kulturellen Leben der Gesellschaft. Die Presse des 19. Jahrhunderts aber bietet interessantes Material zu diesem Thema.