Yes / The paper explores the discrepancy between attitude and behavioural intention in ethical consumption, focusing on the role of techniques of neutralisation. Drawing on findings of 251 respondents in the UK, results suggest despite positive attitude towards ethical consumption, consumers are also susceptible to the techniques of neutralisation. Hierarchical and moderated regression analyses reveal that inclusion of the neutralisation construct moderates the influences of attitudes on behavioural intention, and advances the model’s predictive capacity. In spite of suggested positive attitude towards ethical consumption, real existing behaviour is frequently filtered through the techniques of neutralisation. The sample is restricted to in size and location, however the study clearly establishes techniques of neutralisation as a construct in the decision-making process, further warranting examination of each of the techniques. Summary statement of contribution: The study confirms validity of the addition of the neutralisation construct into the modified TPB model noted by Chatzidakis et al. (2007). It suggests improvement in predicting behavioural intention and shows the moderating effects the techniques of neutralisation have on constructs in the modified TPB model. The neutralisation construct is itself found to have a significant impact on moderating purchasing intention in ethical consumption.

What are the key antecedents, factors and moderators that influence environmentally friendly and socially responsible consumer behaviour? Individual consumers buy products and services not only for their intrinsic satisfactory functionalities. They make their consumption choices also because of specific extrinsic products/service abilities to affirm their lifestyle choice, i.e. enhance their self-concepts and satisfy their psychological needs. Given that despite the recent increase of interest in sustainable consumer behaviour, little is known on sustainable consumer aspirations, this study aims at filling the research gap in this area of academic research. This study investigates ad hoc literature in Lifestyle Strategic Marketing, Branding, Social Psychology and Self-Concept Theory applicable in Green and Fair Trade Operational Marketing . Mixed research methods are used in three distinct studies: (a) laboratory experiment, (b) SurveyMonkeyTM online questionnaire analyzed quantitatively, and (c) SPSS and SEM software data management and analysis. They are conducted in France and based on the common research models, i.e. the Theory of reasoned action (TRA) founded by Fishbein & Ajzen (1975) and the Theory of planned behaviour (TPB) coined by Ajzen (1991). Specific attitudes towards environmentally friendly and fair-trade products and services are derived from Value sets, Awareness of Consequences beliefs and Environmental Concern evaluations; therefore in the third partial study we adapt the research model proposed by Hansla et al. (2008). In all of them is employed a convenience sampling method that allows to gather between 109 and 350 respondents. Results allow for identification of salient factors influencing consumer purchasing intention and willingness to adopt and pay for both environmentally friendly and socially responsible products and/or services.

Textilindustrin är den mest förorenande industrin efter oljeindustrin och ett mål är därför att arbeta med mer återvunna fibrer. Dock väljs ofta dessa alternativ bort av konsumenter även fast en viss efterfrågan har identifierats. Trots en ökad efterfrågan kopplat till hållbara val så besitter inte konsumenter kunskap kring miljöfrågor kopplade till de hållbara alternativen. Avsaknad av kunskap kan alltså vara en orsak till varför deras åsikter inte återspeglas i konsumtionsvalet, därmed uppstår frågan om det finns ett samband mellan kunskap och köpintentioner, eller vilka variabler som påverkar köpintentioner. Polyester är ett material som är mycket påfrestande för miljön och fortsätter vara populärt att använda. Detta har lett till föroreningar, ett avsevärt ökat utsläpp samt stora mängder PET-avfall till miljön. Produktionen av återvunnen polyester, rPET, är mer miljövänlig än produktion av nyproducerad polyester. Exempelvis, för varje kilo mekanisk återvunnen polyester minskar utsläpp av växthusgaser med 70% jämfört med växthusgasutsläpp orsakade av nyproducerad polyester. Då tidigare studier som använt sig av en omarbetad version av teorin Theory of Planned Behavior har visat att attityder, subjektiva normer, upplevd beteendekontroll samt kunskap påverkar intentioner testar denna studie om så även är fallet när de kommer till köpintentioner till rPET. Genom en kvantitativ enkätundersökning och med hjälp av en omarbetad version av teorin Theory of Planned Behavior undersöks om det finns ett samband mellan modellens variabler och köpintentioner till rPET. Resultatet visar att attityder och upplevd beteendekontroll har ett starkt samband med köpintentioner till rPET samt att det finns ett samband, dock negativt och svagare, mellan objektiv kunskap och köpintentioner till rPET. De andra variablerna, subjektiva normer och subjektiv kunskap, besitter inte ett signifikant samband med köpintentioner till rPET. Fortsättningsvis skiljde sig sambanden för variablerna mellan män och kvinnor. / The textile industry is the most polluting industry after the oil industry. Therefore, a goal is to work with more recycled fibers within the textile industry. However, these alternatives are often opted out by consumers despite the fact that a demand has been identified on the market. Previous studies have shown that even though the increased demand is associated with sustainable choices, consumers do not possess knowledge about the environmental issues related to sustainable alternatives. Lack of knowledge can be a reason for why consumers' opinions do not reflect on their consumption choices, hence the question arises whether there is a connection between knowledge and purchase intentions, or which variables do affect the purchase intention. Polyester has a negative impact on the environment but remains popular to use. This has led to pollution, significant increase of emissions, and large amounts of PET waste. The production of recycled polyester, rPET, is however more environmentally friendly than the one of newly produced polyester. For instance, for every kilogram of mechanically recycled polyester, the greenhouse gas emissions are reduced by 70% compared to the greenhouse gas emissions caused by newly produced polyester. By using the revised model Theory of Planned Behavior, previous studies have shown that attitudes, subjective norms, perceived behavioral control and knowledge affects intentions. Thus, this study aims to test whether this is the case or not when it comes to purchasing intention for rPET. By using a quantitative survey and a revised version of the model Theory of Planned Behavior, the revised model explores whether there is a relation between these variables and purchasing intentions towards rPET. The results show that attitudes and perceived behavioral control have a strong relation with purchasing intentions to rPET. Moreover, there is a relation, although negative and weaker, between objective knowledge and purchasing intentions to rPET. However the other variables, subjective norms and subjective knowledge, do not have a significant relation with purchasing intentions to rPET. Furthermore, the relation between the variables differ between the genders.

本研究透過永續發展三重盈餘理論，以虛擬故事法設計問卷，針對金融業永續發展進行研究消費者對於其企業形象、個人及企業購買意願與知覺風險四構面的影響。 本研究針對各校企業管理研究所碩士生客群為抽樣對象，共收集有效問卷225份，並利用結構方程模式檢驗研究假說。研究結果歸納如下： 1.金融業永續發展對企業形象有正向影響關係，社會面及環境面表現是關鍵因素。 2.金融業永續發展對個人購買意願、企業購買意願與知覺風險有正向影響關係，經濟面表現是關鍵因素。 3.永續教育非為讓受試者更重視各構面社會及環境面向的關鍵要素。 透過文獻回顧與資料分析實證研究，本研究的研究貢獻如下： 1.以往文獻較少探討金融業永續發展對於消費者行為的議題，僅有是以企業社會責任為基礎的情況下探討，本研究透過永續發展理論，釐清與企業社會責任關係，針對金融業進行研究消費者行為相關議題。 2.實證金融業永續發展對於企業形象、個人購買意願、企業購買意願及知覺風險有正向的影響效果，並發現影響各構面的關係面向因素。 3.實證受試者接受永續教育及對永續認知的多寡與各構面的關係。 4.研究對象為各校就讀企業管理研究所學生，此群學生對於永續發展議題的觀點對於未來金融業發展永續作為相關實務有其參考價值。 / The research is a study of Corporate Image, Personal Purchasing Intention, Enterprise Purchasing Intention and Perceived Risk based on the sustainable development theory - Triple Bottom Line through the scenario approach to design the questionnaire. The study collected 225 valid questionnaires from students who are major in business administration in master degree and took advantage of SEM to verify research hypotheses. Results and discussions are concluded below： 1.The sustainable development of the financial industry has a positive impact on Corporate Image. Social and Environmental aspects performance are the key factor. 2.The sustainable development of the financial industry has a positive impact on Personal Purchasing Intention, Enterprise Purchasing Intention and Perceived Risk. Economic aspects performance is the key factor. 3.Thera are not having positive result on through sustainable education can let the subjects pay more attention to Social and Environmental aspects performance. Through analysis of empirical research and literature review, research contributions of this study are concluded below： 1.Past researches few investigated the case of the financial sector for sustainable development issues in consumer behavior and most of researches are based on corporate social responsibility. Therefore, this study clarifies the relationship between corporate social responsibility and studies cusomers behavior issues through sustainable development theory. 2.Through the Empirical Study, found that the sustainable development of the financial industry has a positive impact on Corporate Image, Personal Purchasing Intention, Enterprise Purchasing Intention and Perceived Risk and further found the relationships between various aspects (Economic, Social and Environmental). 3.Through the Empirical Study, found the relationships among sustainable education, awareness of sustainable development and various aspects. 4.This reasarch, target group are students study for MBA, can apply financial institutes for some pratical reference value when financial institutes want to do the sustainable development.