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Etude et réalisation de filtres matriochkas pour des applications spatiales / Conception and fabrication of matriochka filters for spatial applicationsHallet, Christophe 26 October 2018 (has links)
Le résonateur matriochka est conçu à partir de résonateurs coaxiaux ré-entrants créant ainsi des sauts d’impédances (SIR). La thèse développe alors des innovations théoriques sur la technologie matriochka en proposant des modèles analytiques précis sur le comportement fréquentiel et du facteur de qualité du résonateur. Les modélisations mettent en relief l’existence de degrés de liberté au sein du résonateur matriochka induisant une flexibilité du rapport de forme du résonateur. Les degrés de liberté créent ainsi une multitude de configurations du résonateur matriochka pour une fréquence fondamentale et un facteur de qualité donnés. Par conséquent, une optimisation en volume est réalisée pour concevoir deux filtres en bande L et C afin de minimiser leur encombrement. Une étude de la tenue en puissance dans le vide est également effectuée pour le filtre en bande L. Une méthode conjointe d’optimisation de la tenue en puissance et de minimisation en volume est alors proposée pour ce filtre. Ainsi, les modélisations et les optimisations sont employées afin de concevoir et de fabriquer deux filtres hyperfréquences. Le premier est un filtre de transmission en bande L conçu pour l’application de navigation Galileo qui propose une alternative d’encombrement et une tenue en puissance dans le vide élevée. Enfin, le second est un filtre de réception en bande C conçu, fabriqué et mesuré pour l’application de télémesure qui propose de meilleures performances en réjection et un volume réduit par rapport à l’existant. Finalement, la technologie matriochka est une alternative de résonateur par rapport à l’état de l’art en proposant, selon les configurations, un rejet élevé des harmoniques et un volume réduit pour une fréquence fondamentale et un facteur de qualité donnés. / The matriochka resonator is based on reentrant coaxial Stepped Impedance Resonator (SIR). So, the thesis develops theoretical innovations on the matriochka technology offering accurate analytical models on the frequency and the quality factor behaviors of the resonator. The models prove the existence of degrees of freedom within the matriochka resonator which allows to get different form factors of the resonator. The degrees of freedom create many configurations of the matriochka resonator for a fundamental frequency and a quality factor. Consequently, a volume optimization is realized to design a L-band filter and a C-band filter. A multipactor study is also carried out for the L-band filter. So, a joint optimization method of the multipactor and the volume minimization is proposed for this filter. Thus, the models and optimisations are used in the order to to design and fabricate the microwave filters. The first one is a transmission L-band filter for the navigation application Galileo which offers a volume alternative and a high power in the vaccum. Then, the second one is a reception C-band filter for the telemetry application which offers wide spurious free-performance and a low volume compared to the state of the art. Finally, for a frequency and a quality factor and depending on the configurations, the matriochka technology offers an alternative of the resonator volume, and it offers a wide spurious free- performance and a low volume compared to the state of the art.
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A microscale chemical sensor platform for environmental monitoringTruax, Stuart 18 August 2011 (has links)
The objective of this research is to apply micromachined silicon-based resonant
gravimetric sensors to the detection of gas-phase volatile organic compounds (VOCs). This
is done in two primary tasks: 1) the optimization and application of silicon disk resonators
to the detection of gas-phase VOCs, and 2) the development and application of a novel
gravimetric-capacitive multisensor platform for the detection of gas-phase VOCs.
In the rst task, the design and fabrication of a silicon-based disk resonator structure
utilizing an in-plane resonance mode is undertaken. The resonance characteristics of the
disk resonator are characterized and optimized. The optimized characteristics include the
resonator Q-factor as a function of geometric parameters, and the dynamic displacement
of the in-plane resonance mode. The Q-factors of the disk resonators range from 2600 to
4360 at atmosphere for disk silicon thicknesses from 7 µm to 18 µm, respectively.
The resonance frequency of the in-plane resonance mode ranges from 260 kHz up to 750 kHz.
The disk resonators are applied to the sensing of gas-phase VOCs using (poly)isobutylene
as a sensitive layer. Limits of detection for benzene, toluene and m-xylene vapors of 5.3
ppm, 1.2 ppm, and 0.6 ppm are respectively obtained. Finally, models for the limits of
detection and chemical sensitivity of the resonator structures are developed for the case of
the polymer layers used.
In the second task, a silicon-based resonator is combined with a capacitive structure
to produce a multisensor structure for the sensing of gas-phase VOCs. Fabrication of the
multisensor structure is undertaken, and the sensor is theoretically modeled. The baseline
capacitance of the capacitor component of the multisensor is estimated to be 170 fF. Finally,
initial VOC detection results for the capacitive aspect of the sensor are obtained.
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Návrh a realizace bezdrátového nabíjení pro vestavěné systémy / Design and implementation of wireless charging for embedded systemsBednařík, Josef January 2020 (has links)
This thesis deals with the design and realization of wireless power charging circuit for embedded systems. The research section focuses on the various ways and technologies used in applications of wireless power transfer. The theoretical part also briefly characterizes resonant inductive coupling and critical parameters of the transfer. This is followed by realization of various variants of transfer coils and electromagnetic oscillators. Wireless power charging prototype system is created and used for testing purposes to find optimal configuration of resonator. The hardware unit presented in the final part of the thesis exploits microcontroller and implemented software is extended by foreign object detection algorithm along with method to monitor battery charging state.
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Filtres à forts facteurs de qualité accordables continument / Continuously tunable filters using high quality factor resonatorsLaplanche, Etienne 18 October 2019 (has links)
De nouveaux besoins dans le domaine des télécommunications par satellite ont amené les industriels du secteur à se pencher sur l’optimisation des ressources en créant des systèmes reconfigurables, capables d’adapter leur fonctionnement fréquentiel en cours de mission. Cette thèse s’intéresse plus particulièrement aux multiplexeurs et à la manière de les rendre agiles à travers les filtres qui les composent ainsi qu’une adaptation de leur architecture.Dans un premier temps, le présent manuscrit dresse l’état de l’art des dispositifs accordables réalisés par les équipes de recherche du monde entier, avant de proposer des solutions mettant en œuvre une topologie de multiplexage à coupleurs hybrides. Dans un second temps, des études sont présentées portant sur une pluralité de concepts de cavités ou d’éléments de couplage accordables. Certains de ces concepts sont ensuite sélectionnés et assemblés afin de former des fonctions de filtrage et de multiplexage accordables. La dernière partie présente ainsi deux multiplexeurs accordables, l’un permettant une reconfiguration en bande étroite, l’autre en bande large, le premier ayant donné lieu à une réalisation expérimentale. / New needs in the field of satellite telecommunications have led manufacturers in the sector to focus on optimizing resources by creating reconfigurable systems able to adapt their operating frequencyplan during the mission. This thesis focuses on multiplexers and how to make them agile through their architecture and the filters that compose them.This manuscript starts by realizing the state of the art oftunable filtering devices through analysis of contributions made by research teams around the world. Based on this state of art,solutions to the problematic are proposed using a hybrid coupler multiplexing topology. Then studies are presented on various tunable cavities or coupling elements concepts. Some of these concepts have been selected and assembled to form tunable filtering and multiplexing functions. The last part thus presents two tunable multiplexers, allowing narrowband or broadband reconfiguration. An experimental realization has also been conducted on the narrowband version.
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Compact Superconducting Dual-Log Spiral Resonator with High Q-Factor and Low Power Dependence.Excell, Peter S., Hejazi, Z.M. January 2002 (has links)
No / A new dual-log spiral geometry is proposed for microstrip resonators, offering substantial advantages in performance and size reduction at subgigahertz frequencies when realized in superconducting materials. The spiral is logarithmic in line spacing and width such that the width of the spiral line increases smoothly with the increase of the current density, reaching its maximum where the current density is maximum (in its center for ¿/2 resonators). Preliminary results of such a logarithmic ten-turn (2 × 5 turns) spiral, realized with double-sided YBCO thin film, showed a Q.-factor seven times higher than that of a single ten-turn uniform spiral made of YBCO thin film and 64 times higher than a copper counterpart. The insertion loss of the YBCO dual log-spiral has a high degree of independence of the input power in comparison with a uniform Archimedian spiral, increasing by only 2.5% for a 30-dBm increase of the input power, compared with nearly 31% for the uniform spiral. A simple approximate method, developed for prediction of the resonant frequency of the new resonators, shows a good agreement with the test results.
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Výzkum pokročilých metod analýzy online písma se zaměřením na hodnocení grafomotorických obtíží u dětí školního věku / Research of Advanced Online Handwriting Analysis Methods with a Special Focus on Assessment of Graphomotor Disabilities in School-aged ChildrenZvončák, Vojtěch January 2021 (has links)
Grafomotorické dovednosti (GA) představují skupinu psychomotorických procesů, které se zapojují během kreslení a psaní. GA jsou nutnou prerekvizitou pro zvládání základních školních schopností, konkrétně psaní. Děti v první a druhé třídě mohou mít potíže s prováděním jednoduchých grafomotorických úkolů (GD) a později ve třetí a čtvrté třídě také se samotným psaním (HD). Narušení procesů spojených se psaním je obecně nazýváno jako vývojová dysgrafie (DD). Prevalence DD v České republice se pohybuje kolem 3–5 %. V současné době je DD hodnocena subjektivně týmem psychologů a speciálních pedagogů. V praxi stále chybí objektivní měřicí nástroj, který by umožňoval hodnocení GD a HD. Z tohoto důvodu se tato disertační práce zabývá identifikováním symptomů spojených s grafomotorickou neobratností u dětí školního věku a vývojem nových parametrů, které je budou kvantifikovat. Byl vytvořen komplexní GA protokol (36 úloh), který představuje prostředí, ve kterém se mohou projevit různé symptomy spojené s GD a HD. K těmto symptomům bylo přiřazeno 76 kvantifikujících parametrů. Dále byla navrhnuta nová škála grafomotorických obtíží (GDRS) založena na automatizovaném zpracování online píma. Nakonec byla prezentována a otestována nová sada parametrizačních technik založených na Tunable Q Factor Wavelet Transform (TQWT). Parametry TQWT dokážou kvantifikovat grafomotorickou obratnost nebo nedostatečný projev v jemné motorice. GDRS přestavuje nový, moderní a objektivní měřící nástroj, který doposud chyběl jak v České republice, tak v zahraničí. Použití škály by pomohlo modernizovat jak diagnostiku DD, tak reedukační/remediační proces. Další výzkum by tento nástroj mohl adaptovat i do jiných jazyků. Navíc, tato metodologie může být použita a optimalizována pro diagnostiku dalších nemocí a poruch, které ovlivňují grafomotorické dovednosti, například pro autismus, poruchu pozornosti s hyperaktivitou (ADHD) nebo dyspraxii (DCD).
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Innovative production of nuclear fuel by microwave internal gelation.Cabanes Sempere, Maria 02 September 2013 (has links)
El continuo af'an por reducir la cantidad de act'¿nidos minoritarios (MA) procedentes del combustible quemado en los reactores de agua ligera (Light Water Reactor, LWR) y de esa forma reducir la radiotoxicidad, ha llevado a desarrollar nuevos conceptos de combustible nuclear. El nuevo combustible por empaquetamiento de esferas (Sphere-Pac, SP) ofrece la oportunidad de reintroducir los MA en una matriz y quemarlos en un reactor r'apido de neutrones, donde se facilitan ciclos mu'ltiples por transmutaci'on de elemen- tos. Este combustible se puede utilizar tambi'en en un sistema subcr'¿tico r'apido de neutrones, es decir, un sistema nuclear accionado por un acelera- dor de part'¿culas (Accelerator Driven System, ADS), donde la subcriticidad (seguridad de parada del reactor) permite utilizar combustibles con mayor contenido de MA que en un reactor normal, reduciendo eficazmente en un solo paso la radiotoxicidad.
El combustible SP se produce a partir de una soluci'on base (formada por metales y elementos qu'¿micos) mediante un proceso de gelificaci'on in- terna. Este proceso garantiza una buena homogeneidad del producto final y un riesgo de contaminaci'on mucho menor si se compara con la fabricaci'on cl'asica de pellets (combustible comprimido), puesto que se evita el uso de prensas y amoladoras. La gelificaci'on interna es una reacci'on qu'¿mica acu- osa que se produce al calentar la soluci'on hasta 80 ± 5¿ C. Cuando se realiza el proceso por calentamiento electromagn'etico, se observan algunas venta- jas con respecto al calentamiento tradicional por conducci'on (contacto de la muestra con aceite de silicio precalentado): se evita la etapa de reciclado del aceite y de los disolventes org'anicos necesarios para eliminar el aceite de la superficie de las part'¿culas producidas. En la unidad de gelificaci'on in- terna por microondas (Microwave Internal Gelation, MIG), las microondas representan una alternativa mucho m'as simple y segura: el calentamiento volum'etrico sin contacto facilita la producci'on a distancia del combustible en celdas calientes y adem'as reduce los residuos de l'¿quido contaminado.
Esta tesis se enmarca dentro del proyecto Platform for Innovative Nu- clear FuEls (PINE), que tiene como objetivo fundamental la producci'on de combustible SP por MIG. En el sistema MIG, el tiempo de calentamiento es muy corto (del orden de decenas de milisegundos), por lo que se deben optimizar los par'ametros que contribuyen al calentamiento por microondas y es necesario conocer en profundidad la interacci'on entre las microondas y las muestras.
En la primera parte de este trabajo se investiga un modelo t'ermico basado en diferencias finitas en el dominio del tiempo (FDTD), el cual es capaz de determinar, en cada instante durante el proceso de calentamiento, el comportamiento t'ermico de un punto definido dentro del material que se calienta. Adem'as se presenta una descripci'on detallada de los par'ametros m'as relevantes del modelo, incluyendo las condiciones de contorno (entre ellas la convecci'on). Por otra parte, se implementa anal'¿ticamente y se valida con diferentes t'ecnicas: una basada en teor'¿a de la f'¿sica, otra basada en la herramienta de ecuaciones diferenciales parciales (PDEtools) y la u'ltima basada en ejemplos encontrados en la literatura.
En segundo lugar, se investigan los posibles disen¿os de cavidades de microondas para su aplicaci'on en MIG. Tanto las cavidades (selecci'on de los modos, frecuencia de resonancia, factores de calidad, etc.) como su posterior caracterizaci'on, se detallan con el objetivo de especificar el acoplamiento de energ'¿a. Los mecanismos de transferencia de energ'¿a de las cavidades se explican utilizando el m'etodo de perturbaci'on, con el que adem'as se analizan las p'erdidas de la cavidad cuando se coloca una muestra diel'ectrica en su interior. Con el modelo de transferencia de energ'¿a desar- rollado, se obtiene la tasa de generaci'on de calor por microondas, que se aplica al modelo t'ermico FDTD mencionado anteriormente. Los resultados anal'¿ticos demuestran la viabilidad de producir esferas gelificadas por MIG.
Seguidamente se introducen los principales par'ametros relacionados con el calentamiento de un material por microondas, es decir, las propiedades diel'ectricas. Se desarrolla un nuevo procedimiento que permite medir estas propiedades en gotas que caen libremente a trav'es de una cavidad de mi- croondas. Se presenta el montaje experimental, cuya viabilidad se prueba a trav'es de diferentes experimentos. Las propiedades diel'ectricas medidas se incluyen en los modelos (perturbacional y t'ermico) con la intenci'on de determinar la potencia absorbida por la sustancia (en forma de gotas) y la temperatura que alcanza.
En la u'ltima parte se presenta la implementaci'on del sistema MIG apli- cada al proyecto PINE, fundamental para la pr'actica de calentamiento (basado en frecuencias altas) dentro del laboratorio. Las propiedades de cada dispositivo se evaluan para realizar un estudio de potencia antes del ensamblaje del sistema MIG. De esa forma se evitan fallos al poner el sis- tema en funcionamiento. Adem'as se aportan las t'ecnicas experimentales y los resultados. La producci'on con 'exito de esferas gelificadas demuestra, sin duda, el uso favorable de las microondas en la producci'on de combustible SP por gelificaci'on interna. / In the continuous aim to reduce the amount of minor actinides (MA) from
the spent fuel of Light Water Reactors (LWR) and therefore reduce its
radiotoxicity (radioactive toxicity), new nuclear fuel concepts have been
developed. Sphere-Pac (SP) fuel gives the opportunity to reintroduce the
MA in a fuel matrix and to burn them in a fast reactor, which facilitates a
multi-cycle because of its breeding feature, or in a subcritical fast system,
i.e. an Accelerator Driven System (ADS) where its sub-criticality allows
higher MA contents than a normal fast reactor reducing efficiently the
radiotoxicity in one step.
SP fuel is produced from the base solution (already containing all the
elements) by internal gelation, which guarantees a good material homo-
geneity and a lower contamination risk compared to the classical pellet
fabrication, avoiding presses and grinding machines. The internal gelation
is an aqueous chemical reaction occurring when the solution is heated up
to 80 ± 5¿C. When performing the internal gelation process with electro-
magnetic heating, some advantages appear with respect to the traditionally
heating through conduction by contact of the sample with hot silicon oil:
the recycling step of the oil and the organic solvents necessary to clean the
particles from oil are avoided. In the Microwave Internal Gelation (MIG)
unit, the microwaves represent a much simpler and safer alternative: the
contactless volumetric heating facilitates the remote production of the fuel
in hot cells and furthermore reduces the contaminated liquid waste.
The fuel related project called Platform for Innovative Nuclear FuEls
(PINE), in which this thesis is embedded, aims for the production of SP-
fuel by MIG. In the MIG system, the heating time is very short (in the
order of tens of milliseconds), therefore the microwave heating parameters
have to be optimized and a good knowledge of the interaction between the
microwaves and the samples must be achieved.
In the first part of this dissertation a finite difference time domain
(FDTD) thermal model capable to determine over each instant about the
thermal behaviour of a definite point inside a material during heat process-
ing is investigated. A detailed overview of the most relevant parameters
on the model including the boundary conditions (e.g. convection) is pre-
sented. Furthermore, the model is analytically implemented and validated with different techniques: a theoretical based physically validation, a par-
tial differential equations (PDEtools) based validation and a validation with
examples from the literature.
Secondly, possible microwave cavity designs for MIG are researched.
The cavities (selection of modes, resonant frequency, Q-factor, etc.) and
its subsequent characterization for the coupling of energy are explained.
Furthermore, the power transfer mechanisms of the cavities are explained
using the perturbation method to analyse the losses when a dielectric sam-
ple is placed inside a cavity. The developed power transfer model delivers
the microwave heat generation rate which is applied to the FDTD thermal
model mentioned in the previous paragraph. The analytical results provide
a positive impression about the feasibility of producing gelated spheres by
MIG.
Next, the main parameters dealing with the heating of a material by
microwaves are introduced. A new procedure that enables the measure-
ment of dielectric properties of aqueous droplets freely falling through a
microwave cavity is developed. The experimental setup is presented and
several experiments prove its feasibility. The measured dielectric properties
are afterwards included in the perturbation and thermal models with the
main intention of determining the absorbed power by the material in form
of drops and the reached temperature.
In the last part the MIG system for the laboratory practice of the high
frequency heating applied to the PINE project is implemented. Each device
is characterized for a power study precedent to the MIG system assembly,
avoiding then failures when putting the system into operation. In addition,
the experimental techniques and the results are reported. Successful pro-
duction of gelated spheres shows the favourable usage of microwave for the
production of SP-fuel by internal gelation. / Cabanes Sempere, M. (2013). Innovative production of nuclear fuel by microwave internal gelation [Tesis doctoral]. Editorial Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/31641 / Alfresco
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Microwave Filters in Planar and Hybrid Technologies with Advanced ResponsesMarín Martínez, Sandra 31 October 2022 (has links)
[ES] La presente tesis doctoral tiene como principal objetivo el estudio, diseño, desarrollo y fabricación de nuevos dispositivos pasivos de microondas, tales como filtros y multiplexores con respuestas avanzadas para aplicaciones de alto valor añadido (i.e. comerciales, militares, espacio); orientados a distintos servicios, actuales y futuros, en sistemas inalámbricos de comunicación.
Además, esta investigación se centrará en el desarrollo de filtros encapsulados de montaje superficial y con un elevado grado de miniaturización. Para ello, se propone investigar distintas técnicas que consigan respuestas muy selectivas o con unas características exigentes en rechazo (mediante la flexible introducción de ceros de transmisión), así como una excelente planaridad en banda (aplicando técnicas tales como la mejora del Q o el diseño de filtros con pérdidas, lossy filters), obteniendo de este modo respuestas mejoradas, con respecto a soluciones conocidas, en los componentes de microondas desarrollados.
De forma general, la metodología seguida se iniciará con una búsqueda y conocimiento del estado del arte sobre cada uno de los temas que se acometerán en esta tesis. Tras ello, se establecerá un procedimiento de síntesis que permitirá acometer de forma teórica los objetivos y especificaciones a conseguir en cada caso. Con ello, se establecerán las bases para iniciar el proceso de diseño, incluyendo co-simulación circuital/electromagnética y optimización que permitirán, en última instancia, implementar la solución planteada en cada caso de aplicación concreto.
Finalmente, la demostración y validez de todas las investigaciones realizadas se llevará a cabo mediante la fabricación y caracterización experimental de distintos prototipos. / [CA] La present tesi doctoral té com a principal objectiu l'estudi, disseny, desenvolupament I fabricació de nous dispositius passius de microones, com ara filtres i multiplexors amb respostes avançades per a aplicacions d'alt valor afegit, (comercials, militars, espai); orientats a oferir diferents serveis, actuals i futurs, en els diferents sistemes sense fils de comunicació.
A més, aquesta investigació es centrarà en el desenvolupament de filtres encapsulats de muntatge superficial i amb un elevat grau de miniaturització. Per a això, es proposa investigar diferents tècniques que aconsegueixin respostes molt selectives o amb unes característiques exigents en rebuig (mitjançant la flexible introducció de zeros de transmissió), així com una excel·lent planaritat en banda (aplicant tècniques com ara la
millora de l'Q o el disseny de filtres amb perdues, lossy filters), obtenint d'aquesta manera respostes millorades, respecte solucions conegudes, en els components de micrones desenvolupats.
De forma general, la metodologia seguida s'iniciarà amb una recerca i coneixement de l'estat de l'art sobre cadascun dels temes que s'escometran en aquesta tesi. Després d'això, s'establirà un procediment de síntesi que permetrà escometre de forma teòrica els objectiusi especificacions a aconseguir en cada cas. Amb això, s'establiran les bases per iniciar el procés de disseny, amb co-simulació circuital / electromagnètica i optimització que permetran, en última instància, implementar la solució plantejada en cada cas d'aplicació concret.
Finalment, la demostració i validesa de totes les investigacions realitzades es durà a terme mitjançant la fabricació i caracterització experimental de diferents prototips. / [EN] The main objective of this doctoral thesis is the study, design, development and manufacture of new passive microwave components, such as filters and multiplexers with advanced responses for commercials, military and space applications; oriented to other different services, in current and future wireless communication systems.
In addition, this research will focus on the development of surface-mounted encapsulated filters with a high degree of miniaturization. With this purpose, it is proposed to investigate different techniques that achieve highly selective responses or with demanding characteristics in rejection (through the flexible introduction of transmission zeros), as well as an excellent in-band planarity (applying techniques such as the Q enhancement or lossy filters), thus obtaining improved responses, with respect to known solutions, in the developed microwave components.
In general, the followed methodology will begin with a search and knowledge of the state of the art on each of the topics addressed in this thesis. After that, a synthesis procedure will be established, which will allow the achievement of the objectives and specifications in a theoretical way, for each case. With this, the bases will be established to start the design process, with circuital and electromagnetic co-simulations and optimizations that will allow, ultimately, to implement the proposed solution, in every application case, specifically.
Finally, the demonstration and validity of all the investigations will be carried out through the manufacture and experimental characterization of different prototypes. / Marín Martínez, S. (2022). Microwave Filters in Planar and Hybrid Technologies with Advanced Responses [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/188943
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An assessment of the role of corporate brand identity in corporate brand image formationLe Roux, Christelle 13 June 2013 (has links)
This study focuses on the extent to which the various elements of corporate brand identity as identified in the literature are perceived to contribute to corporate brand image formation. In doing so, a theoretical perspective is adopted for this study that borrows from both marketing communication and corporate communication theories.
Three data collection techniques – Q methodology, an online questionnaire and computer-assisted telephone interviews (CATI) – were used to determine to what extent these elements are perceived significant in corporate brand image formation among participants from 106 South African organisations across various business sectors. Four categories were identified to be perceived as significant for corporate brand image formation, namely transformational leadership and management, positioning and differentiation strategy, brand equity and employee orientation and mentorship.
To date, a comprehensive measuring instrument that theoretically includes all the corporate brand identity elements perceived to be significant in corporate brand image formation has not been developed. Based on the research findings, the study aims to propose a theoretical framework for establishing a measuring instrument that includes all the corporate brand identity elements deemed significant in corporate brand image formation as perceived by South African organisations. The objective of providing a theoretical framework for establishing a measuring instrument is to enable organisations to assess the role of their corporate brand identity in corporate brand image formation among their stakeholder groups. The theoretical framework includes the four identified categories perceived as significant in corporate brand image formation. It indicates which of the corporate brand identity elements included in the four categories are perceived to be more significant in corporate brand image formation by South African organisations. In addition, it provides assumptions on how these corporate brand identity elements are perceived to work in synergy to enhance corporate brand image formation based on the research results. / Communication Science / D. Litt. et Phil. (Communication)
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An assessment of the role of corporate brand identity in corporate brand image formationLe Roux, Christelle 13 June 2013 (has links)
This study focuses on the extent to which the various elements of corporate brand identity as identified in the literature are perceived to contribute to corporate brand image formation. In doing so, a theoretical perspective is adopted for this study that borrows from both marketing communication and corporate communication theories.
Three data collection techniques – Q methodology, an online questionnaire and computer-assisted telephone interviews (CATI) – were used to determine to what extent these elements are perceived significant in corporate brand image formation among participants from 106 South African organisations across various business sectors. Four categories were identified to be perceived as significant for corporate brand image formation, namely transformational leadership and management, positioning and differentiation strategy, brand equity and employee orientation and mentorship.
To date, a comprehensive measuring instrument that theoretically includes all the corporate brand identity elements perceived to be significant in corporate brand image formation has not been developed. Based on the research findings, the study aims to propose a theoretical framework for establishing a measuring instrument that includes all the corporate brand identity elements deemed significant in corporate brand image formation as perceived by South African organisations. The objective of providing a theoretical framework for establishing a measuring instrument is to enable organisations to assess the role of their corporate brand identity in corporate brand image formation among their stakeholder groups. The theoretical framework includes the four identified categories perceived as significant in corporate brand image formation. It indicates which of the corporate brand identity elements included in the four categories are perceived to be more significant in corporate brand image formation by South African organisations. In addition, it provides assumptions on how these corporate brand identity elements are perceived to work in synergy to enhance corporate brand image formation based on the research results. / Communication Science / D. Litt. et Phil. (Communication)
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