The aim of bachelor work is to introduce the event marketing, defining its objectives and understanding of the substance. The first part deals with the theoretical perspectives on event marketing, its importance, role in the communications mix and its place among the four P. The second part looks at the experience of event marketing. As a case study presentation was chosen by INTERNET CZ, as, and its participation in the Forum Invex Forum in Brno. Part of this work are the results of a questionnaire survey.

The thesis investigates the motivation structure of cinemagoers and theatregoers. Its theoretical part examines the concepts of motivation and culture. Its marketing research part consists of a questionnaire inquiry, which forms the core of the analytical part of the thesis. The objective of the paper is to determine the key factors motivating people to pay a visit to a theatre or a cinema. The practical part of the thesis consists of the questionnaire development, distribution and processing, with an emphasis on the practical application of the acquired data by the relevant cultural entities.

This thesis deals with cultural monuments and appreciation their importance in regional development. This work monitors microregion Pelhřimov. The main goal of this thesis is analysis of position cultural monuments and finding their importance in microregion Pelhřimov. This goal reaches with questonnaire survey and quided interview. Additional goal attendances by selected subjects. Partial objective is analysis of secondary data in strategic planes and financial mechanisms that is as instrument to achievment the main goal.

This diploma thesis deals with means of communication of The Motol University Hospital. The objective is to find out, which means of communication the hospital uses for communication with patients and hospital visitors and which are used for communication with its employees. Next I describe them and find out, which means of communication suit these two groups, which don't and where is the room for improvement. The questionnaire survey was used to find out the preferences of means of communication, which I realized in The Motol University Hospital. The work includes research findings and recommendations resulting from their foundations.

Title: Migration of Czech ice hockey players to North America. Objectives: The main objective of this diploma thesis is to evaluate the current development of migration of Czech ice hockey players to North American highest competition - NHL since 1990. The sub-objective of this thesis is to investigate migration factors, then to describe historical developments within migration and to compare with other ice hockey powers. Further analysing the influence of Czech ice hockey players on the performance of teams in North American competitions, as well as introducing leagues themselves. Methods: This thesis used qualitative research which abnormally consists of a questionnaire survey and precedes quantitative research, which includes deskresearch, a method which is also referred to as secondary data analysis, data are mainly drawn from the outputs of mass media and virtual data for this work. Next method of comparison and correlation analysis. Hereinafter the comparation method and correlation analysis are used. Results: This study reveals the importance of focusing on the experiences of the migrants themselves as well as on the factors related to migration. They exist not only in professional field, but also in personal life. All this affects the overall adaptation process. The most motivating factor...

Abstract The purpose of this research is to investigate the different types of tutorial education and training implementation profiles and impact. And to understand tutorial teachers through the regularization of education and training, whether it can be operational concept to convey to the teachers and thereby affecting their professional growth and educational philosophy and attitude, and finally implement the business service concept. The main purposes of this research are as follows¡G 1. To understand and compare the overview of different types of tutorial education and training of the implementation. 2. The effectiveness of cram educational training, and to identify the factors of limiting different tutorial training. 3. Optimal principle and mode of tutorial education and training, to put forward a set of tutorial education and training principles and models for further reference. The information collection methods are expert interviews and questionnaires. The research interviews the manager of training for cram, and has the employees fill out a questionnaire survey. According to the interviews and survey,the main findings of this research are as follows: A¡BDifferent types of cram education and training of implementation has variations, but all of them would make plans on educational training based on different types of motivations and purpose ,training implementation patterns and training implementation plans ,such as part to plan education and train. B¡BThe staff and training manager both agree that education and training have effective outcome , it should be combined with the primary consideration: "payroll system" and "reward system". Different types of cram schools could vary the measures and methods of training programs based on their scale of organizations. Moreover, the cram school dean believes that training programs are merely utilized to help teachers upgrade their professional ability and they could not connected to any system inside the crams. C¡BThe tutorial class staff generally believes that for the most effective and favorite training way are ¡ugroup discussion¡v,and ¡uteaching demonstration and observation ¡v¡C D¡BThe rank by the staff toward training programs in terms of the satisfactions of needs assessment,implementation and effectiveness are between satisfied and very satisfied. E¡BAccording to the research on the tutorial staff, it can be found that the biggest difficulty in planning conducting training programs are ¡§raining incentives¡¨ ¡§and¡¨ teacher¡¦s lack of interest. Key words: cram school, questionnaire survey, educational, training program, payroll system, group discussion

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Purpose: The aim of this bachelor thesis is to explain how advancement factors affect men and woman to advance in their careers in the accounting profession.                                  Methodology: A positivist approaches and a deductive approach, with a quantitative method was used to obtain the results of the analysis.   Theoretical perspective: The theory describes the career stages, audit assistant, approved auditor, registered auditor, manager and partner. Their responsibilities and what it takes to get there is explained. Theory section also describes the different advancement factors from a gender perspective.   Empirical: The empirical material is based on a survey conducted in respondents who represent the five career stages. The collected data is then analyzed using statistical tests.   Conclusion: The analysis shows that the identified career advancement factors that limit and stimulates the male and female auditors’ career ladder. Some advancement factors limited female auditors’ career ladder more than a generation. / Syfte: Syftet med denna kandidatuppsats är att förklara hur avancemangsfaktorerna påverkar män och kvinnor att avancera på karriärstegen inom revisionsbranschen. Metod: Ett positivistiskt angreppsätt och en deduktiv ansats, med en kvantitativ metod har använts för att få fram resultatet till analysen. Teori: Teorin beskriver de olika karriärstegen, revisorsassistent, godkänd revisor, auktoriserad revisor, chef och partner. Deras arbetsuppgifter samt vad som krävs för att ta sig dit förklaras. Teoridelen beskriver också de olika avancemangsfaktorerna utifrån ett könsperspektiv. Empiri: Det empiriska materialet är baserat på en enkätundersökning utförd på respondenter som representerar de fem karriärstegen. Datainsamlingen har sedan analyserats med hjälp av statistiska tester. Resultat: Analysen visar att de identifierade avancemangsfaktorerna både begränsar och stimulerar manliga och kvinnliga revisors karriärstege. Somliga avancemangsfaktorer begränsade en kvinnlig revisors karriärstege mer än en mans.

There are several different methods of assessment of functional communication in individuals with aphasia. However, these are not very established in Sweden. A number of assessment methods are not translated and adapted to Swedish. The views about what functional communication means are scattered. The purpose of this study was to, with the help of a questionnaire survey, identify how Swedish speech and language therapists assess functional communication, to what extent and what they want that an assessment method should contain to be clinically useful. The study involved 54 clinically active speech and language therapists in the area of aphasia. Participants felt that it was important to assess functional communication. Assessment was commonly used but with different methods. The most common way of assessment was that the speech  and language therapists assessed the functional communication through dialogue and observation. It was less claimed to use only structured and published assessment materials. The speech and language therapists in the study considered it important that the results from an assessment method should be comparable over time to be clinically useful. An increased knowledge and dissemination of assessment materials for functional communication might increase the use. There is a need for new Swedish assessment material and/or translations of existing material regarding functionell communication. Another aspect that is important for a more thorough assessment of functional communication is the lack of time as many speech and language therapists where experiencing. / Det finns flertalet bedömningsmetoder för funktionell kommunikation hos personer med afasi. Dessa är dock inte särskilt etablerade i Sverige. Flera av bedömningsmetoderna finns inte översatta till svenska och är därmed inte anpassade till svenska förhållanden. Åsikterna kring vad funktionell kommunikation innebär är spridda. Syftet med föreliggande studie var att med hjälp av en enkätundersökning kartlägga hur och i vilken utsträckning logopeder i Sverige bedömer funktionell kommunikation vid afasi, samt vad de vill att en bedömningsmetod ska innehålla för att den ska vara kliniskt användbar.  I studien deltog 54 kliniskt aktiva logopeder inom afasiområdet. Deltagarna ansåg att det var viktigt att bedöma funktionell kommunikation. Bedömningen utfördes i hög grad men med olika metoder. Det vanligaste var att logopederna bedömde funktionell kommunikation genom samtal och observation. En mindre andel uppgav sig använda enbart strukturerade och publicerade bedömningsmaterial. Det logopederna ansåg viktigast för att en bedömningsmetod ska vara kliniskt användbar var att det gick att jämföra resultatet över tid. Det framkom av svaren att en utökad kunskap och spridning av bedömningsmaterial för funktionell kommunikation skulle få logopeder att använda dessa mer. Det behövs nya svenska material och/eller översättningar av redan befintliga material. Tidsbrist för bedömning av funktionell kommunikation är något som många deltagare angav som en anledning till att det inte genomförs i stor utsträckning.

Aim The aim of the thesis is to explain the factors that affect the auditor's recommendation concerning audit services to customers who are not subject to mandatory auditing. Background and problem In 2010 mandatory auditing for small companies was abolished. It is common for the auditor to provide recommendations re-garding whether or not a customer should chose to retain the audit. The question is which factors can explain the auditor's recommendation. Method and empirics This thesis uses a deductive approach with inductive elements and a combination of qualitative and quantitative data is used. The qualitative data consists of a pilot study and the quantitative data consists of a questionnaire survey. The analysis of the empirical data was performed using regression analysis. Theory This thesis applies an eclectic approach where the starting point is legitimacy, institutional theory, professional theory and decision making theory to develop a model. Results and conclusions The notion of the recommendation as well as the extent of the recommendations can be explained by factors related to the auditor's agency affiliation and the auditor's personal qualities. / Syfte Studiens syfte är att förklara vilka faktorer som påverkar revisorns rekommendation om revisionstjänster till kunder som inte omfattas av revisionsplikt. Bakgrund och problem År 2010 avskaffades revisionsplikten för mindre bolag. Vid valet om att behålla eller avskaffa revisionen är det vanligt att revisorn rekommenderar kunden om hur bolaget ska välja. Frågan är vilka faktorer som kan förklara revisorns rekommendation. Metod och analys Studien har en deduktiv ansats med induktiva inslag samt an-vänder en kombination av kvalitativ och kvantitativ data. Den kvalitativa datan består utav en pilotstudie och den kvantitativa datan utav en enkätundersökning. Regressionsanalyser genom-fördes vid analys av den empiriska datan. Teori Studien tillämpar ett eklektiskt angreppssätt där utgångspunkten är legitimitet, institutionell teori, professionsteori och beslutsteori som används för att utveckla en modell. Resultat och slutsats Både uppfattning om rekommendation samt omfattningen av rekommendationer kan förklaras av faktorer kopplade till dels revisorns byråtillhörighet och dels revisorns personliga egenskaper.