Internet advertising is becoming more and more important. Budgets of media planners are moving from TV and print to internet. Due to the young age of the Internet and especially online marketing, we can assume that this trend will grow stronger. This work addresses one of the biggest players on the Internet - Google and especially its tool for creating PPC ads. The first part concerns the most important aspects of the current internet marketing sphere and the second part is devoted to a specific topic of creating campaigns through Google Adwords and their subsequent success analysis by using already established metrics.

Orientador: Orival Andries Júnior / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Educação Física / Made available in DSpace on 2018-08-24T05:58:49Z (GMT). No. of bitstreams: 1 SilvaNeto_LuizVieirada_M.pdf: 895752 bytes, checksum: 969b92939cb56474d2c75ca0ebb18906 (MD5) Previous issue date: 2014 / Resumo: O Triathlon é uma modalidade esportiva composta por três etapas, que são nadar, pedalar e correr. Diversos estudos vem investigando como nadar influencia etapas seguintes, mas os resultados ainda são controversos em alguns aspectos. Existem estudos, que falam da importância de nadar para o desempenho geral da prova, pois à medida em que às distâncias das provas variam, a correlação com o resultado final varia. Com isso o objetivo do presente estudo foi analisar como nadar 375 metros pode influenciar durante o pedalar e o correr, além do resultado geral em uma prova simulada de triathlon super sprint (nadar 375m- pedalar 10Km-correr 2.5Km). Foram avaliados 8 triatletas amadores, (27 ± 4 anos; 75 ± 6 kg; 179 ± 7 cm), que assinaram o termo de consentimento livre e esclarecido (TCLE), que foi aprovado junto ao projeto de pesquisa pelo comitê de ética em pesquisa da Unicamp com o Nº8999/2012. Foram realizados três protocolos de avaliação: 1º Triathlon (Tri) que consistia em nadar 375m, pedalar 10Km e correr 2.5Km, no 2º Pedalar e Correr (PC) onde o voluntário deveria pedalar 10Km e correr 2.5Km e no 3º Correr (C) e último o voluntário teve de correr 2.5Km. Todas as coletas foram randomizadas e obedeceram um intervalo que tinha o mínimo de 48 horas. Os dados foram analisados através de estatística descritiva, a normalidade foi testada através do teste de Shapiro-Wilk e após a normalidade dos dados aceita, foi usado o teste "t" pareado para se comparar duas situações e a correlação de Pearson de um momento com o outro, os resultados da presente pesquisa foram expostos em dois artigos. No primeiro estudo, nadar reduziu o desempenho do pedalar (-8,4%) e o tempo total (pedalar + correr; -5,4%) quando comparados à realização das mesmas sem a presença prévia do nadar, todas as etapas analisadas, com exceção do correr em PC, houveram correlações significativas com o tempo total de prova. No segundo estudo, houve diferença significativa nas variáveis, potência média e máxima, potência relativa média e máxima, além de velocidade média e máxima, entre os protocolos Tri e PC. Com base nos achados da presente pesquisa, concluímos que nadar previamente, reduz o desempenho do pedalar, mas não influencia no desempenho do correr, mesmo dessa forma o tempo total de prova foi influenciado, pelo nadar previamente / Abstract: Triathlon is a sport consisting of three stages, which are swimming, biking and running. Several studies have been investigating how swimming may influence on biking and how biking may influence on running, but the results still controversial in some aspects. There are studies that pointed out the importance of swimming for the overall performance in the competition. As the shorter the competition, the bigger the correlation with the final result were found. Therefore, the aim of this study is to analyze how to swim 375 meters may influence biking and running and the overall outcome in a simulated competition of super sprint triathlon (375m swim, 10km cycle, run 2,5 Km). Eight amateur triathletes (27 ± 4 years, 75 ± 6 kg, 179 ± 7 cm), who signed the consent form which was approved by UNICAMP research and ethics committee with number 8999/2012. Three protocols of evaluation were performed: 1st Tri which consisted of swimming 375m, cycling 10km and running 2.5 km; in the 2nd CR the volunteer should cycle 10km and run 2.5 km and in the 3rd R and the last one, the volunteer had to run 2, 5km. All samples were randomized and they had a minimum of 48 hours rest. The data was analyzed using descriptive statistics. Normality was tested by the Shapiro-Wilk. "t" paired test was used to compare the situations and the correlation of Pearson of one moment with other. In the first study, swimming reduced biking performance (-8.4%) and the total time (cycling + running; -5.4%) when compared to the performance of biking and running without the prior presence of swimming. All stages analyzed, with exception of running on BR had significant correlations with the total time of the competition. In the second study, there were significant differences in the variables, average power, maximum power and maximum average relative, and average and maximum speed between the Tri and BR protocols. Based on the results of this research, we concluded that to perform swimming first reduces cycling performance, but does not influence the performance of the run. Finally the total time of the competition was influenced by the pre-swim / Mestrado / Biodinamica do Movimento e Esporte / Mestre em Educação Física

Donor-funded economic and development assistance for various countries and regions has been steadily increasing in the last half-century. According to the World Bank, the funding amount provided by this organisation has increased more than 40 times from 4.6 billion USD to 166 billion USD in a 58-year span (World Bank, 2018). The notion of development, which came to spotlight after the WWII, has been greatly debated with a lot of academics and theorists linking it to dependency and superiority of one over another.  Since the beginning of the ICT revolution from around 1980s, technologies have become tools and enablers for new opportunities (Forester, 1987). However, with the great benefits, came significant risks, such as data and information misuse, data protection or cybersecurity. Still the ICT related development projects are often portrayed as silver bullets which can resolve matters such as inequality, access to education or poor living conditions. Funding organisations are putting digitalisation at the forefront of their agenda and communicate the change and positive impact they bring. However, the evaluation mechanisms used by those bodies raise the question of suitability as they are very much based on benchmarking against the Western standards of success or failure. This essay is aiming to investigate how significant is Western-centric worldview when it comes to measuring donor funded or co-funded ICT projects, be it in a form of a grant or a loan, as well as what role the terms impact and outcome play when communicating the results. It is also intending to analyse how the ICTs have been changing the notion of development and what conclusions can be drawn.

<p>Cracking in continuous casting has always been one of the main problems of steel mills. Many cracks that occur during solidification are difficult to observe from outside the industrial mold. In order to better understand the formation of this defect, compared with the large-scale simulation used in the entire industrial process, microsimulation is also essential. A comprehensive study of using phase field method to simulate microstructure evolution has been conducted. A variety of two-dimensional models based on phase-filed method has been developed in order to simulate dendrites growth in continuous casting process. The basic concepts of phase-field method are presented. Among those models, Kobayashi model was first introduced to describe the morphology of pure material solidification, in this article, which are pure water and pure iron. In order to get closer to the actual situation of continuous casting, a multi-component model was introduced to solve the problem. To go a step further, by introducing a series of temperature parameters and modifications to a series of terms, the binary alloy directional solidification model was used to simulate the process of dendrite growth in continuous casting. Furthermore, the detailed derivation of the binary alloy solidification model and how to apply the model in open source software will also be introduced in this article. The effects of physical parameters such as anisotropic strength, temperature gradient and cooling rate on the growth and evolution of the dendrite interface were quantitatively analyzed. Finally, potential improvement of this model, optimization to primary cooling section in continuous casting process and various applications of the simulation were discussed.</p>

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La presente investigación fue realizada para determinar los impactos de las importaciones en materia tributaria y dilemas éticos que se presentan en los Resultados Financieros de las empresas del Sector Farmacéutico de Lima Metropolitana durante el periodo 2018. Para ello, la investigación se basará en la normatividad que existe en la actualidad sobre el tema de importaciones y sus contingencias tributarias. Por otro lado, también se basará en las diferentes investigaciones que se han realizado hasta el momento en materia ética que conllevan a un impacto en los Resultados Financieros. Para validar nuestra hipótesis general y específica, hemos realizado trabajos de campo a las principales empresas farmacéuticas de nuestra muestra en Lima Metropolitana, para la cual hemos realizado una encuesta a cada personal que trabaje en el área de contabilidad o impuestos. Por otro lado, se realizó entrevistas a los principales expertos en temas tributarios y éticos del sector. Finalmente, hemos realizado un (1) caso práctico para evaluar el impacto de nuestro trabajo de investigación A partir de los datos analizados, concluimos que hay un impacto en materia tributaria y dilemas éticos de las empresas del sector farmacéutico, que puede ser significativos si no se tiene un correcto manejo, ya que existe riesgo de que los precios sigan en tendencia al alza, sin contar con una justificación de los costos. Asimismo, como resultado del análisis se pudo comprobar que el impacto en materia tributaria el Estado, deja de percibir 36 millones de soles en 12 medicamentos contra las enfermedades más recurrentes del cáncer. Además, que el personal de las compañías se encuentra en un dilema ético llevando a paraísos fiscales beneficios farmacéutica para eludir impuestos. / The present investigation was carried out to determine the impacts of the imports in tax matters and ethical dilemmas that are presented in the Financial Results of the companies of the Pharmaceutical Sector of Metropolitan Lima during the period 2018. To do this, the investigation will be based on the regulations that currently exists on the subject of imports and their tax contingencies. On the other hand, it will also be based on the different investigations that have been carried out so far on ethical matters that lead to an impact on the Financial Results. To validate our hypotheses, we have carried out field work to the main pharmaceutical companies of our sample in Metropolitan Lima, which have conducted a survey. On the other hand, interviews were conducted with the main experts on tax and ethical. Finally, we have made one (1) case study to evaluate the impact of our thesis topic Based on the data analyzed, we conclude that there is an impact on tax matters and ethical dilemmas of companies in the pharmaceutical sector, which can be significant if there is no proper management. Likewise, as a result of the analysis it was possible to verify that the impact on tax matters the State ceases to receive 36 million soles in 12 medicines against the most recurrent diseases of cancer. In addition, that the personnel of the companies are in an ethical dilemma leading to tax havens pharmaceutical benefits to avoid taxes. / Tesis

>Magister Scientiae - MSc / In this thesis, we consider some interesting mathematical models arising in ecology. Our focus is on the exploration of robust numerical solvers which are applicable to models arising in mathematical ecology. To begin with, we consider a simple but nonlinear second-order time-dependent partial differential equation, namely, the Allen-Cahn equation. We discuss the construction of a class of exponential time differencing methods to solve this particular problem. This is then followed by a discussion on the extension of this approach to solve a more difficult fourth-order time-dependent partial differential equation, namely, Kuramoto-Sivashinsky equation. This equation is nonlinear. Further applications include the extension of this approach to solve a complex predator-prey system which is a system of fourth-order time-dependent non-linear partial differential equations. For each of these differential equation models, we presented numerical simulation results. / 2025

Noninvasive brain-computer interfaces (BCIs) use scalp-recorded electrical activity from the brain to control an application. Over the past 20 years, research demonstrating that BCIs can provide communication and control to individuals with severe motor impairment has increased almost exponentially. Although considerable effort has been dedicated to offline analysis for improving signal detection and translation, far less effort has been made to conduct online studies with target populations. Thus, there remains a great need for both long-term and translational BCI studies that include individuals with disabilities in their own homes. Completing these studies is the only sure means to answer questions about BCI utility and reliability. Here we suggest an algorithm for candidate selection for electroencephalographic (EEG)-based BCI home studies. This algorithm takes into account BCI end-users and their environment and should assist in study design and substantially improve subject retention rates, thereby improving the overall efficacy of BCI home studies. It is the result of a workshop at the Fifth International BCI Meeting that allowed us to leverage the expertise of multiple research laboratories and people from multiple backgrounds in BCI research.

Existing scholarship in public sector results-based management (RBM) mostly conceptualizes implementation as an isomorphic process. Researchers frequently look at implementation from a top-down driven approach which conjures images of public servants as automatons who merely sustain RBM practices due to institutional pressures on behaviour. To that effect, little is known around how agency dynamically intersects with institutions not only to maintain, but also to create and disrupt RBM institutions through implementation. Combining institutional pressures and institutional work as theoretical frameworks, this study deploys qualitative content analysis on institutional instruments such as archival materials, as well as semi-structured interviews with Chief Results and Delivery Officers (CRDOs), to identify the various institutional pressures acting on public servants, the different types of institutional work activities performed during implementation of the Results Agenda, and how such actions contribute to the creation, maintenance, and disruption of institutional RBM regime within Canadian public sector. The agency of public servants bears heavily on how CRDOs perceive, understand, and respond to implementation pressures from institutional Results Agenda. The study finds that Results Agenda implementation is not a straightforward, linear, and exclusively top-down political and administrative centre driven activity. CRDOs overwhelmingly perform nuanced and overt actions that at times support, build on, and confront institutional Results Agenda imposed by the centres. This unique and evolving dynamic between institutions and agency intentionally and unintentionally reproduces, maintains, and alters institutional Results Agenda features within Canadian federal public sector. Given the importance of RBM systems in Canada’s federal public organisations, the insights from this study can shed light on how public servants implement institutional RBM and create, maintain, and disrupt centre driven institutional RBM through agency. Finally, this dissertation advances the methodological utility of integrating institutional work for combined empirical and interpretive social action research on institutional RBM implementation.

This study examines the relationships of work family conflict with job related consequences. Although past studies related work family conflict to different types of job outcomes, little is known regarding its impact on more distal organizationally important outcomes and causal mechanisms through which these effects occur. Based on both quantitative and qualitative literature reviews, mediation hypotheses were developed to test whether proximal outcomes which were commonly used in past studies mediate the relationships of work family conflict with distal consequences including ratings of job performance and organizationally meaningful performance outcomes. Data were collected from 220 customer service workers, matched to 29 managers in 31 hotel food service outlets. In particular, this study used three sources of information such as employee and supervisor surveys and system-generated archival indexes for data analysis. The results of multiple regression analysis (Baron & Kenny, 1986) revealed that job satisfaction and organizational commitment mediate the relationship of work family conflict with only one work outcome—self-reported contextual performance. However, job satisfaction and organizational commitment failed to mediate the relationship between work family conflict and other distal outcomes (e.g., results-organizational indexes). Further, work family conflict was related to one of distal outcomes, check size. The significance of work family conflict's influence on job related consequences and the utility of proximal outcome variables are discussed. Implications for both research and practice are provided along with future directions for research on work family conflict in the hospitality literature. / Ph. D.