This thesis open the problematics of reading literacy and its development by project teaching. Dissertation is divided into two parts - theoretically and practically. In the first part there is described foundation of projects and project teaching, its history and advantages of its technique. Another topic is reading literacy, especially different concepts and ways of development by RWCT, creative drama and project teaching. Particular project is described in empiric part. Pupils of third class at primal school were observed during project. Qualitative and quantitative research is used in this thesis. The aim of research is influence of project teaching on pupil's motivation during the work with reading matter.

When joining a new service, in order to access its features, users are often required to accept the terms of service and privacy policy. However, the readership of these documents is mostly non-existent, leaving an information asymmetry, the imbalance of knowledge between two parties. Due to this, users are sacrificing their online data privacy without being aware of the consequences. The purpose of this work is to investigate the readership of terms of service and privacy policies among users of social media services. We implemented a prototype called ‘ShareIt’, which resembles a photo-sharing platform to gain insight about readership, behavior and effectiveness of our adjusted presentations of terms of service and privacy policies in regard to readership and comprehension. We conducted a survey experiment using the prototype with 31 participants and concluded, that 80,6% of our participants did not spend more than ten seconds in our terms of serviceand privacy policy. The observed behavior suggests, that social media users are used to sharing information on the internet which in addition to their trust towards online services leads to the aforementioned low readership. We presented adjustments to the presentation of terms of service and privacy policies which showed a slight tendency of higher engagement in comparison to the current way of accessing these documents. This result however, due to the lack of readership examined for our participants, has to remain debatable and needs further investigation.

The problem with which this study is concerned is that of determining what differences, if any, existed between two newspapers with different circulation characteristics and whether the two papers were in competition. The thrice-weekly News-Advertiser and the five-day daily Leader were measured by a content analysis over eight weeks and by a readership and advertiser survey. This study concludes that the two newspapers are in competition in six of eleven designated categories of the content analysis, using Spearman rho and t-tests. However, the two newspapers seemed to be aiming at different markets in Lewisville, because one paper subscribes to a news service and prints thousands of inches of wire news and the other paper is all local news.

Ce mémoire, Women, Sources, and Rhetoric in George Pettie’s A Petite Pallace of Pettie his Pleasure, étudie la collection de romans courts de l’anglais moderne intitulée A Petite Pallace of Pettie his Pleasure (1576) et l’identifie comme une collection pour les femmes et comme un précurseur du style euphuistique. Le mémoire est constitué de trois chapitres. Dans le premier chapitre, j’analyse la position des femmes au début de l’Angleterre moderne, alors que A Petite Pallace est dédié aux femmes. Le deuxième chapitre traite des éléments structuraux de chaque histoire comprise dans la collection. Je relève également les modifications faites par l’auteur à des histoires d’origine afin de les adapter à ses lecteurs et afin d’attirer davantage d’attention. Le dernier chapitre porte principalement sur les figures de style utilisées par Pettie pour éblouir ses lecteurs et démontrer toute la richesse de la langue anglaise / This thesis, Women, Sources, and Rhetoric in George Pettie’s A Petite Pallace of Pettie his Pleasure, studies the early modern English collection of novellas A Petite Pallace of Pettie his Pleasure (1576) and indentifies it as a collection for women and a forerunner of the euphuistic style. The thesis consists of three chapters. In the first chapter I consider women’s position in early modern England, as A Petite Pallace is dedicated to ladies. The second chapter deals with structural elements of each story included in the collection. I also trace modifications made by the author to his source stories in order to adapt them for his readers and to attract more attention. The last chapter focuses on linguistic devices used by Pettie to dazzle his audience and to demonstrate the possibilities of the English language.

Travel periodicals are one of the means, how can readers - potential tourists to learn about a specific destination, or be motivated to visit presented country. This diploma thesis describes the development and transformation of the tourism magazines that are published in the Czech Republic after 1989. The attention is focused on the title COT business (for professionals) and National Geographic (for the public). Although targeted at different audiences, both periodicals bring news and coverage from destinations, interviews with travelers, practical travel advices and thus contribute for the increase or decline of demand for various places. Selected magazines gradually gained a strong position on the Czech media market and can be thus described as prototypes in their segment. Especially in recent years in comparison with the competition selected periodicals have declined in sold costs, advertising revenues and readership. The aim of this thesis is to investigate the market overall with selected travel periodicals and also identify opportunities that should selected titles (publishers) include into marketing planning, if they want to stay "leaders" on the media market. The thesis also presents a case study that is comparing the framing methods of selected destinations in order to determine, to what...

Proust est un lecteur régulier et exigeant de Baudelaire, auquel il consacre des pages critiques qui ont compté dans la réception du poète au cours du XXe siècle. Toutefois, les liens qui unissent les deux auteurs sont loin de se réduire à cette dimension métatextuelle et permettent d’interroger plus avant la notion même d’intertextualité. La principale difficulté dans l’identification de la présence de Baudelaire tient à son côté diffus qui s’inscrit dans les linéaments de l’écriture. Loin d’être explicites, les renvois à l’œuvre du poète se font au mieux sur le mode de l’allusion, sinon au gré d’un filtrage intertextuel et culturel qui gomme presque totalement les traces de ce souvenir. Nous proposons de revenir à une définition de l’intertextualité entendue dans un sens large, associant l’étude du texte à l’histoire et à l’anthropologie culturelles, soulignant ainsi que l’écriture est autant mémoire qu’oubli, et, partant, que la mémoire du lecteur n’est pas moins ambivalente. Atteindre le Baudelaire de Proust suppose ainsi de comprendre quelle idée le romancier se faisait du poète, mais aussi par quelles médiations l’œuvre de Baudelaire, passée au filtre des sensations de Proust, de son histoire, de son époque s’est imprimée dans la Recherche. En d’autres termes, il convient tout à la fois d’établir la sociologie d’une lecture et celle d’un lecteur.Apparaissent ainsi deux Baudelaire : l’un est explicite et rapidement usée par la conversation et l’autre innerve la Recherche. On voit qu’un Baudelaire chasse l’autre, et que les réseaux intertextuels ne peuvent être que souterrains. L’œuvre de Baudelaire chez Proust est ainsi lue au prisme de la mémoire et de l’oubli. / A voracious and meticulous reader of Baudelaire, Proust’s non-fiction writing pays substantial attention to the poet, in criticism which would influence the reception of Baudelaire’s work throughout the twentieth century.However, the imbrication of these two writers extends far beyond the issue of metatextuality. Rather, by highlighting the pervasive presence of Baudelaire in Proust’s oeuvre, the object of scrutiny becomes the very notion of intertextuality itself. The challenge of identifying Baudelairean references in the Recherche arises from their diffusion. Seldom explicit, Proust’s allusions to the poet’s work are subtle, if not near camouflaged by the cultural and intertextual filters. This thesis argues for a return to intertextual analysis in the broadest sense of the term, namely a study that devotes attention to the text’s historical and cultural-anthropological facets. In so doing, the thesis underlines how the act of writing involves memory as much as forgetfulness, and that the reader’s memory is as ambivalent as the author’s. But also, and more importantly, my thesis undertakes to demonstrate the ways in which Baudelaire’s poetry is transformed through the Proustian prism: that is, the narrative and mood of the Recherche, being written in a particular period, with a particular aesthetic sensibility. The social conditions of a reading, and the social determinism of a reader, are placed here in parallel. There are thus two Baudelaire in the Recherche. One is referenced explicitly in banal exchanges; the other is referenced implicitly a Baudelaire diffuse who vitalises the Recherche. And so, each Baudelaire chases the other, creating intertextual networks.

Les nouvelles du XVIe siècle sont souvent lues comme de simples passe-temps, loin derrière les livres de Rabelais. Pourtant, cette littérature labile est dotée d’une « grande variété de formes narratives qui témoignent de [s]a souplesse et de [s]a plasticité […], laboratoire des expériences romanesques à venir » (D. Souiller, La nouvelle en Europe de Boccace à Sade). Il est ainsi difficile de conférer une identité générique à ces textes. En l'absence d’arts poétiques contemporains, la critique propose des définitions discutables. Trop restrictives ou partiales, elles aboutissent à un compromis : donner des caractéristiques majeures (brièveté, moralité, bon tour, bon mot, « réalisme », etc.), sans nettement distinguer le genre de formes narratives voisines (discours bigarrés, histoires tragiques). Pourtant, une autre piste est possible : adopter le point de vue des auteurs de romans comiques pour profiter d'une pratique d'écriture nourrie des conteurs de la Renaissance et d'une réception littéraire plus proche de celle des lecteurs du XVIe siècle, soit affiner les analyses modernes pour aspirer à établir la première liste de critères génériques fiables et opératoires. / Read short stories from XVIth french century, it’s like reading fancy stories or recreations, far away from Rabelais’books. However, this unsettled literature has a « grande variété de formes narratives qui témoignent de [s]a souplesse et de [s]a plasticité […], laboratoire des expériences romanesques à venir » (D. Souiller, La nouvelle en Europe de Boccace à Sade). It’s difficult, indeed, to give a set generic identity at these texts. Without contemporary arts of poetry, modern critics suggest debatable definitions. Too restrictive or partial, those definitions end up at a compromise : to give main characteristics (brevity, moral, good trick, good word, « realism », etc.) without make a clear distinction with close narrative forms (« discours bigarrés », « histoires tagiques »). Yet, there is another path : take the point of view of « romans comiques »’ authors in order to take advantage of a writing fed from Renaissance’s storytellers and of a reading closer with XVIth century’s readers, that is to say refine modern studies in order to draw up the first list of reliable and operating generic criteria.

The present dissertation investigates literary translation from a cultural perspective by comparing the translation of culture-specific words and concepts in five different translations of the novel Ein weites Feld by Günter Grass. The translations were chosen to represent three ‘small’ (Swedish, Danish, Norwegian) and two ‘large’ (American English, French) languages and cultures, in order to find out whether these categories are characterized by different ‘foreignizing’ or ‘domesticating’ translation methods. The main purpose of the study is to present an empirical and descriptive analysis of the concrete difficulties and possibilities connected with the process of transferring culturespecific words and concepts taken from the geographical, historical, literary and everyday context of the original work. A further aim of the study is to undertake a comparison of theory and practice of translation with regard to culture and culturespecific words. The methodological framework is taken from the historically oriented ‘Transfer’ method of the Göttingen literary translation school, where deviations from original literary texts are not seen as ‘mistakes’ in the traditional linguistic sense but as differences caused by various historical and individual factors. Above all, this study aims to focus on the translations themselves, to investigate what different solutions to cultural translation problems can tell us about the meeting between the ‘Foreign’ and the world of the translators and their prospective readership. The study’s analyses demonstrate that culture-specific words and concepts in this material are translated in a broad variety of ways, which often differ from translation to translation and therefore cannot be classified into predictable categories of translation 'strategies’. A certain pattern could be detected as far as the translation of geographical place-names and similar concepts were concerned, where the Scandinavian translators tend to preserve the original words and concepts to a greater extent than the other translators. As a contrast, the American and French translators have preserved a large number of words connected to the ‘Third Reich’ in the original form, which raises questions about the way strategies of preserving the ‘Foreign’ in translations are connected with the picture of other cultures. However, the most conspicuous result of the investigation could be found within the category of the ‘pragmatic’ decisions (Chesterman), which differ considerably in all translations as far as explanations of culture-specific phenomena within the text itself are concerned. Thus five literary translations make five different variations of the same novel. The heterogeneous translation solutions further show that the theoretical approaches within translation theory are of only limited use for describing existing literary translations in an adequate way.

Tabloid journalism has and continues to spark controversy. Scholarly considerations of tabloid journalism often question its contribution to democratic causes. However, little academic attention has been given to the question of how tabloids are understood and evaluated by their audiences. This study considered a range of audience responses to the Daily Sun by analysing the way some of its readers understand and evaluate it. The study examined the appeal of this popular tabloid to some Grahamstown readers. Reception analysis was employed to determine why these people read the Daily Sun. In particular, the active audience theory was used as a framework to conduct the research. To achieve the objectives of the study, qualitative research methods such as focus group interviews and individual in-depth interviews were employed. Looking at the findings, many of the respondents acknowledged they read the tabloid for interpersonal communication, diversion and entertainment. The results also revealed that their lived context plays a major role in their reading of stories. In a wider context, the research contributes to an understanding of the popularity of tabloid newspapers.

The study derives from a belief, based on many researchers' writings, that wide and frequent book-reading aids the development of knowledge, emotional maturity and human sympathy, which are all essential attributes in a fragmented culture such as South Africa's. It is not accepted that conventional secondary-school literature-teaching in this country promotes a lifelong reading habit among the majority of pupils and a plea is made for the recognition of Reading as a curricular entity in its own right. The study suggests that, owing to a paucity of local research in this field, South African teachers and educational authorities are severely disadvantaged. If they are unable to offer advice based on a proper study of their pupils as readers, they run the risk of guiding many pupils' reading along paths that cannot promise satisfaction and fulfilment. Such stultifying of reading habits would contradict the aims of the present National Core Syllabuses for English (First Language). The thesis sets little store by the investigation of specific bookchoices, pointing out that the validity of such incidental findings, if gleaned from a latitudinal survey, is questionable. Instead, using the findings of questionnaires administered to nearly 2 800 pupils and their teachers, the thesis investigates the relationships between voluntary leisure-time reading and such factors as age, gender, intelligence, academic achievement and standard of living. It also looks at the influences of parents, teachers, peers, contemporary literature-teaching practices, school and public libraries, and leisure- time pursuits other than reading. Many suggestions are offered for further research into finer aspects of those considerations. Many of the findings serve merely to corroborate research from abroad, particularly in respect of age, gender and intelligence. That is none the less alarming when a striking decline in reading is found to occur in the early years of the secondary school. A number of other interesting findings emerge. Standard of living is shown to be inversely correlated with amount of reading, and television-viewing is not found to displace reading. Nor are other leisure-time pursuits found to affect amount of reading: avid readers are by and large extremely active and committed pupils. Reading emerges from the study as providing its own peculiar satisfaction, as does each of the other leisure activities investigated. The challenge is to ensure that infrequent readers become aware of what reading has to offer, and strategies for attempting to achieve that are posited, particularly with regard to the roles of public and school libraries. The roles of teachers and parents are found to be crucial to the development of an appetite for books, and it is suggested that schools and parents liaise formally and closely in this matter. The study groups pupils by a number of personal variables, and investigates their reactions to common forms and genres as well as to certain specifics of style, thereby discussing the relationship between reading, social maturity and academic achievement It argues strongly for recognition of the fact that educating secondary-school pupils in the development of keen and sensitive lifelong reading habits is a process which cannot be systematically taught as a set of skills.