nÃo hà / O estudo da lealdade de uma marca permite que as empresas que atuam no varejo possam desenvolver estratÃgias assertivas para manter clientes atuais e atrair novos consumidores. Partindo deste pressuposto, a presente pesquisa tem por objetivo principal analisar a diferenÃa da relaÃÃo entre a lealdade de marca e os atributos de compra de confecÃÃo infantil em lojas especializadas e lojas de fÃbrica. Como forma de analisar essa relaÃÃo, foi desenvolvida uma pesquisa quantitativa, composta de 20 variÃveis relacionadas aos atributos da relaÃÃo preÃo qualidade, qualidade do produto e atmosfera de loja. A amostra do estudo foi composta de 201 mulheres, consumidores e compradoras da marca pesquisa. Os dados da pesquisa foram coletados em novembro de 2013 e submetidos a testes estatÃsticos de anÃlise fatorial e regressÃo mÃltipla. A partir dos testes estatÃsticos, foi identificado que, dos 20 itens pesquisados, os atributos com maior relaÃÃo com a lealdade de marca sÃo: imagem da loja, diferenciaÃÃo do produto, produto melhor que a concorrÃncia, acabamento do produto e relaÃÃo preÃo-qualidade / The study of the loyalty of a mark allows companies operating in retail can develop assertive strategies to retain current customers and attract new consumers. Under this assumption, the present study has as its main objective to analyze the difference of the relationship between brand loyalty and purchase attributes of infant clothing at specialty stores and factory outlets. In order to analyze this relationship, a quantitative survey was developed, consisting of 20 variables related to the attributes of value for money, product quality and store atmosphere. The study sample consisted of 201 women, consumers and buyers of brand research. The survey data was collected in November 2013 and submitted to statistical tests of factor analysis and multiple regression. From the statistical tests, it was identified that, of the 20 items surveyed, attributes more related to the brand loyalty are: store image, product differentiation, product better than the competition, product workmanship and value for mon

The aim of this study has been to examine if an implementation of a One Stop Shop in the public sector and its IT-support can serve as a motor for business development. By examine the relation between the One Stop Shop and the public administrations we have tried to answer this question. The municipality that we have examined underwent a big change, seven years ago, when they implemented a One Stop Shop including a IT-support called Flexite. But despite these seven years and the fact that Flexite has changed approach from a Case Management System to a Support System for Business Development the municipality have not adapted to this change.

Rapporten tar upp och behandlar ämnet betalväxlar utifrån en utvecklares perspektiv. Två företag som varit i eller nära inpå processen att utveckla en webbshop har intervjuats och jämförts med utbudet hos ett antal olika betalväxlar. Intervjuerna har visat ett resultat som är mycket troligt att man som ny utvecklare kommer i kontakt med i början. Positionen kan då vara både som utvecklare eller som ägare till webbshoppen. Det gick även att konstatera att det fanns ett antal betalväxlar lämpade för olika kunskapsnivåer. Professionell hjälp i form av råd och implementation måste inte tvunget vara en nödvändighet för att man ska kunna sätta upp en relativt avancerad webbshop. / This report deals with online Payment Service Providers (PSPs) from the developer's point of view. Two companies that were in or in close connection to the process of developing a web shop were interviewed and compared to the suppöy of payment options at a number of different payment PSPs. The interviews has shown a result which is probable that a new developer will get in contact with in the beginning. The position could be either as a web developer or as an owner of a web shop. It was also possible to establish that there were a number of PSPs suitable for different levels of knowledge within the field. Professional help such as advices and implementation is not necessary in order to be able to set up a relatively advanced web shop.

This business plan has been developed to determinate the feasibility of establishing the company Icy mix in El Salvador as an option for ice dessert. This will be different from what is currently on the market, since it is a product in between shaved ice and ice cream, more known as the Taiwanese shaved snow ice; however, it´s considered to be under the shaved ice industry. Currently in El Salvador, this industry is not yet developed, since there are not many formal companies that sell this product and them don´t have much awareness in the market, the main familiar to consumers are the push-cart vendors on the streets, which are not easy to find, because they are constantly moving in the search for clients. This represents an opportunity for the company to enter the market with an organized plan, using as an advantage the weather in the country, which average is between 28 to 22 Celsius degrees in the internal plateau. The business will consist in a food shop located in a middle and upper class mall of the country, where consumers will buy the product to takeaway. After doing the research, we are confident that Icy mix will be a popular choice for consumers who are interested in having a healthy option of ice or frozen dessert, looking to cool off and enjoy a delicious treat.

Ce travail de recherche met en avant l'intérêt qu'offre la simulation en ligne comme outil d'aide à la décision, outil centré sur le pilotage d'atelier vis-à-vis d'événements se produisant en temps réel et pour un horizon à très court terme. Après avoir présenté le contexte général du pilotage des systèmes de production, nous avons étudié les outils existants et utilisés industriellement pour l'exploitation de la production, de même que les outils d'aide au pilotage permettant d'assurer le respect optimal des objectifs fixés. Après un travail préalable sur la simulation hors ligne, nous proposons de coupler un outil de simulation en ligne à un outil d'exécution d'atelier de type MES afin de piloter en temps réel le processus de production. Une démarche de modélisation faisant appel de façon complémentaire à deux approches, analytique et simulatoire, est finalement mise en place. Nous mettons en exergue l'utilisation de la simulation de flux en ligne pour aider au pilotage d'un processus opérationnel. Ainsi nous modélisons le processus de pilotage en temps réel afin de décrire les fonctions requises. Pour cela, nous utilisons différentes stratégies d'utilisation des simulateurs en ligne pour le pilotage, avec un ou deux modèles et avec plusieurs méthodes d'utilisation de ces modèles. La simulation en ligne apporte alors des informations objectives sur les conséquences à court terme d'un événement, ainsi que sur les divers scenarii de correction envisagés. Pour mieux convaincre les industriels de l'intérêt de la simulation en ligne, nous présentons des solutions pratiques aux spécifications et besoins énoncés précédemment en nous appuyant sur une plate-forme expérimentale. / This research work highlights the interest of online simulation as a decision support tool. This tool is focused on workshop control in relation with real time and short-term events. Online simulation enables to analyze and compare scenarios affecting the production, such as failures or unexpected orders. Moreover online simulation allows a very short term projection in the future in order to quantify the consequences of some unexpected event: we call it projection simulation. Finally, online simulation is helpful to choose the solution that will reduce the impact of a critical event, through the simulation of several scenarios. To conclude, online simulation is one the most interesting decision support tool in workshop piloting. However, there are few industrial applications in manufacturing systems. The first part of this research work introduces the overall context of production system management. The different generic functions of controlling the production, the modes of piloting and the evolutions of workshop are detailed. We also explain piloting typologies according to their reactivity. In the second part, we study the existing software tools used in industry for the operation of production, and support tools that ensure optimal compliance in regard to the objectives. After a preliminary work on the offline simulation, we propose to couple an online simulation tool with a type MES delivery tool in order to control the production process in real time. A modeling approach using two complementary approaches, an analytical one and simulation, is then introduced. The objective of the third part is to emphasize the use of online flow simulation to assist in operating a production process. Thus we model the process in real time to describe the required functions. Therefore we try out different strategies of use of online simulators, through one or two models and several methods of using these models. Online simulation then provides realistic information on the short-term consequences of an event, as well as on the different ways of correcting the scenarios. To convince industry of the relevance of online simulation, the fourth part presents practical solutions to the specifications and requirements previously stated. An experimental platform helped us validate the concept of online simulation as piloting support tool, but also underline the difficulties of development.

Magister Commercii - MCom / This study aimed to assess employee’s responses with regard to the implementation of a new workplace improvement programme. The purpose of this research was to focus on the understanding that could be gained about employee’s responses to organisational change using qualitative research

Aim of this diploma thesis is to develop a referential catalogue of public administration services, which should provide its users with summary of services provided by public administration. Theoretical part of thesis at first defines notions and presents problems connected with providing public administration services in context of development in period after Velvet revolution in Czech Republic. After that, work follows with global situation in European Union and concentrates on one country (Austria) and its services. During design of the catalogue was used actual knowledge and research about service providing, which reflects customer oriented approach and access through single point of contact. The necessity of splitting the whole process of service providing into two parts, service access and service execution part, is emphasized. Within design of catalogue are presented two main models -- domain model describing the structure of catalogue itself and service model, describing services. Based on analysis of possible uses and its integration potential with existing systems are defined its main benefits and is devised integrating principles designed in catalogue into "Portal veřejné správy".

This master thesis concentrates especially on practical aspects of entrance of a specific Czech company to the German market through e-commerce. Therefore the thesis affects the whole process from the primary situation analysis prior to entering the market, through entrance strategy making process, partial marketing and financial strategies assembly, logistic and financial partners selection, concluded by launching the e-shop itself and processes of the strategic success factors evaluation. The first objective of this thesis is to create a strategy plan of entrance to the German market through e-shop. The second objective is to map the key aspects of the international expansion of the Czech company via e-shop concerning the environment in Germany.

This diploma thesis deals with several views on project in connection with information system proposal of rentals. The first part focussing on project preparation and verification of hypotheses about the possibility of entering into the software market for rentals. The second view is focused on comparision of provide software as a licence or Software-as-a-Service. The third point of view is engaged in proposal of project procedure of implementation PRINCE methodology. The work ends with the conclusion of the design phase by creation of detailed analysis application.

Zavedení informačního systému pro obchod This thesis deals with the selection of the information system and compare sets of software solutions covering different areas versus implementation of ERP. Thesis brings process and the election of a comprehensive e-business solutions, accounting software, loyalty program, customer care and storage software for small stores. The first part focuses on the definition of basic concepts such as information systems, ERP and other important concepts necessary for this work. This part of thesis continues to describe information needs, collect and catalog of requirements for small stores. In the last chapters of the first part of the thesis conditions and specific areas of expertise, which is important for companies and the subsequent assessment of economic return. The second part is practically focused on store (boutique) Gentleport and online store www.gentleport.cz. The method of analysis of documents, observation and interviews with management defines the expected reality, needs analysis and requirements for trade. This section is also devoted attention to the description of appropriate systems - a set of independent software compared to implementation of ERP. The third part focuses on the selection of a supplier that meets the requirements of an information system for online store and store Gentleport. The final part focuses on the evaluation of the chosen solution. This section confirms or refutes the hypothesis given at the beginning.