The aim of the diploma thesis is to determine the value of the company with yield methods on the date 31. 12. 2009. The theoretical part is focused on methodology for evaluation with emphasis on key moments of evaluation. The practical part begins with introducing analysed company. This part is followed by analysis of macro-environment, micro-environment and financial analysis. On the basis of knowledge from analyses and knowledge of company is compiled financial plan, which is a base for evaluation company with yield methods, concretely with FCFF (Free Cash Flow to the Firm) and EVA (Economic Value Added). Diploma thesis is concluded with value statement and efficiency of this information to management, which is contracting authority of evaluation.

Diploma thesis analyses marketing strategy of the hockey club and suggests possible recommendations for improving the current situation. Analysis of marketing strategy uses information from the marketing research and the situation analysis.

Abstract The role of the thesis is to analyze the financial situation of households and changes in living standards in Slovakia since 2000 through the creation of economic crisis to the present. In the thesis are described in detail information about unemployment, income and economically active population, but also the inflow of foreign investment, social security, household indebtedness of individuals and social situation in the Slovak Republic. These indicators compared with countries of European Union Member States. This topic is very interested because of its topicality. I chose Slovakia for two reasons. The first is that I am citizen of the Slovak Republic and the second is the availability of statistical data and work with them. Keywords: social situation, GDP, HDI, unemployment, poverty, FDI

The aim of this work is to describe the entry of the brand Missha to the Czech market and to analyze its marketing strategy. Then to propose recommendations for possible changes in the use of marketing communication tools to enhance observed indicators of the company's strategy. For the creation of the theoretical part the methods of literature search and compilation are used. Available secondary data are used to obtain data for analysis, also analysis of MML-TGI data are used for this thesis and qualitative research such as personal interviews with Missha customers.

This thesis is focused on the impact of the events that are connected with the Palestinian-Israeli conflict. The main focus is on the socioeconomic impact those events had on the Gaza Strip and West Bank. Therefore, the first chapter of this thesis summarizes the development in the area of today's Israel, Gaza Strip and West Bank territories in the period before the formation of the state of Israel to today. The second chapter continues with the socioeconomic description of those territories since the year 1967 until today. This chapter shows the influence of the occupation on the socioeconomic situation in the areas mentioned above and describes the socioeconomic changes that appeared in connection with the peace process in the nineties and also explains the influence of the current events on the socioeconomic situation in both areas. The thesis ends with a chapter that is focused on the main problems that appear when negotiating about the final status of the Palestinian territories, including the economic issues, and it outlines a possible solution of those problems in the case of a hypothetical decision for the existence of two independent states -- Palestine and Israel.

1. In the theoretical part: theoretical determination of retirement (pension) systems, determination of the pillared system in Slovak retirement sphere. 2. In the practical part: analysis of demographic situation, and resulting solutions for the innitiated Slovak pension reform, analysis and evaluation, in main features, of Slovak pension reform that was begun in the past. 3. Slovak pension reform evaluation with determination of its possible application for the Czech republic.

The diploma thesis deals with a strategic situation analysis of online start-up called Instant Feedback s.r.o. and brings information to strategy planning process of online start-ups in general. The thesis examines the specifics of this process and applies them accordingly in the strategic situation analysis. The outcome of the thesis is an overview of strategy development process by online start-ups mainly useful for young entrepreneurs in online environment.

The main goal of the Master's thesis is to find out if the Hershey Company, a traditional American producer of chocolate products, has a chance to succeed on the Czech market. In the first section we are introduced to methods of marketing situation analysis and market research. In the next part of the thesis is described the Hershey Company, its marketing mix and main competition on the market. The analytic part researches preferences of Czech consumers when buying chocolate products and also their attitude to broaden range of chocolate products caused by the entry of a new chocolate producer. The final part of the thesis provides recommendations for the company that result from analytic part of the Master's thesis.

By differentiating between the definitions of values and ethics, as well as contrasting value congruence with ethical congruence, this research aims to gain a greater understanding of person-organization fit.

Les études effectuées au début de l’ère des multithérapies antirétrovirales montraient un effet délétère de la maladie VIH sur les chances de maintien et d’accès de l’emploi pour les personnes vivant avec le VIH (PVVIH). Or, au cours de la dernière décennie de nombreux changements ont eu lieu à la fois en termes épidémiologiques et sociétaux, A partir des données des enquêtes VESPA-2003 et VESPA-2011, nous montrons que parmi les PVVIH le taux d’emploi est resté stable entre 2003 et 2011, alors que l’inactivité a baissé et le chômage a augmenté. A caractéristiques égales, les PVVIH sont restées, moins en emploi et plus au chômage que la population générale, tout au long de la décennie 2000. Cependant, cette situation défavorable des PVVIH sur le marché de l’emploi semble s’être aggravée pour les individus diagnostiqués à partir de 2008, soit en période de crise économique. Nous montrons également que la situation d’emploi est différente entre les différents groupes de PVVIH, les immigrés originaires d’Afrique subsaharienne connaissant une situation particulièrement défavorable. Au travers de l’analyse de l’enquête ANRS-PARCOURS, il apparait que ces derniers connaissent un déclassement professionnel marqué après l’arrivée en France. Cependant, le VIH semble avoir un rôle limité sur ces trajectoires professionnelles essentiellement structurées par une segmentation du marché du travail français.Les avancées thérapeutiques des années 2000 ne se sont pas accompagnées d’une amélioration de la situation d’emploi des PVVIH qui reste marquée par le poids de la maladie, un contexte économique dégradé et un cadre législatif contraignant pour les immigrés. / Studies conducted early in the era of combined antiretroviral therapy provided evidence of a deleterious effect of HIV disease on chances of maintain in and/or access to employment for people living with HIV (PlwHIV). However, major changes have occurred both in the field of HIV and more generally in the social context. Based on the VESPA-2003 and VESPA-2011 surveys, we show that the employment rate of PLWHIV remained stable between 2003 and 2011, while the inactivity rate decreased and unemployment rose. The comparison of labor market participation with the general population in 2003 and 2011 shows that all other things being equal, PLWHIV were persistently less in employment and more unemployed than the general population throughout the 2000s. Moreover, the disadvantage of PLWHIV on the labor market seems to be more marked for individuals diagnosed since 2008. We also show that the employment situation is heterogeneous across the various groups of PLWHIV, with immigrants from sub-Saharan Africa experiencing a particularly adverse situation. Analysis of the ANRS-PARCOURS survey shows a marked occupational downgrading mobility after arrival in France. However, HIV appears to have a limited role in these career paths, which seem to be essentially structured by the segmentation of the French labor market. The therapeutic advances of the 2000s do not have translated into improvements in the employment situation of PLWHIV which remains marked by the burden of the disease, a worsening economic context and a binding legislative framework for immigrants.