The purpose of this thesis is to describe the behaviors that multinational corporations(MNCs) and small and medium-sized enterprises (SMEs) are taking for carrying outcorporate social responsibility (CSR) under the context of sustainable development.Besides, the factors which drive and influence the performance are further exploredand discussed.The thesis is to be analyzed by means of a literature review, qualitative case study,semi-structured interviews, within case study and cross case study.By adopting these methods, the thesis shows that both MNCs and SMEs are aware ofand actively shouldering CSR in spite of different contents and approaches. MNCs areable to integrate economic, environment and social values into CSR strategy whileSMEs focus more on economic values. Competitive pressures, social expectations andinternal governance system are the main drivers of MNCs. By contrast, owners’ desiregives rise to the performance of carrying out CSR strategy by SMEs.It is suggested that a new domain of CSR namely, political social responsibility isfound through the study. It demonstrates that MNCs with the state-owned nature haveparticular missions and responsibilities to serve the country and society, which is notcommon but exists in the world.

Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. A number of market actors (or stakeholders) affect or are affected by the internationalization process, and therefore stakeholder management determines its success to a large extent. Thus, stakeholder management competences are becoming increasingly important in today’s business world. Our study addresses stakeholder management strategy applied by a Swedish global retailer (IKEA) when internationalizing to the Russian market. We also try to identify the main cultural differences between the focal organization and the Russian stakeholders, and the way in which the company faces and overcomes those diversities. Thus, we first give a brief overview of stakeholder management approach applied by IKEA on the corporate level, and then focus on particular practices adopted in Russia. Although the IKEA Group has internal and external stakeholder management framework, we find out that no explicit stakeholder management methodology is used in Russia. The strategy of managers is emergent and implicit, but within the company guidelines and code of conduct and in accordance with organizational culture and values. Although we outline IKEA Russia’s interaction with all main stakeholder groups on the Russian market, we examine more in detail the strategies applied towards the company’s three most critical stakeholders: government, suppliers and employees. Hence, IKEA Russia opts for long-term close collaboration with suppliers through knowledge and expertise exchange, close relationship-building, improvement of working standards, and even financial investments in some cases. Employees are granted good working conditions and respectful attitude, different compensation package, possibilities for personal and professional development. Government, identified by our respondents as the most challenging stakeholder, is approached through lobbying on different levels, development of personal relationships, exchange of experience and best practices. However, when interacting with authorities, IKEA also has to adapt, be “flexible within the limits”, and focus on the long-term. Having outlined real-life strategies applied by IKEA in Russia, we compare them with the results of theoretical modeling. In order to come up with theoretical propositions for stakeholder management of IKEA in Russia, we developed a stakeholder management model, which comprised all the most relevant theories. We, thus, discover that theoretical suggestions for stakeholder management are close to what is done by management in practice. However, the theoretical model overlooks “soft” aspects of dealing with stakeholders: local and organizational culture, turbulent business environment, fast pace of doing business. Moreover, it is difficult for a single stakeholder management framework to give a one-right stakeholder management approach: it is important to combine different theories and use them for complementing each other. This allows to get a more profound insight into managing stakeholders. We develop our research based on the information we could gather from IKEA’s representatives as well as secondary data sources, such as books, two doctoral theses, and a vast amount of journal articles. Our respondents were asked to answer questions throughout which their perceptions about the company’s stakeholders have been evaluated. This has helped the researchers to draw conclusions and answer the research questions.

One common idea within participation theory is the need for new approaches in decision making that emphasize a two-way interaction between decision makers and the public as well as deliberation among participants. Citizens should be given the opportunity to weigh evidence, discuss and debate potential decision options and possibly arrive at mutual agreements by which all parties can abide. The demand for sound scientific information and public participation is particularly great especially in adapting to some of the impacts of climate change such as floods due to sea level rise. The uncertainties and the socially sensitive nature of such risk, makes it important for all relevant stakeholders to be involved. This study draws on two research projects carried out in Sweden and Denmark with the intention of engaging stakeholders in finding suitable ways of adapting to climate change. The two cases that have been selected for this study include the SEAREG (Sea Level Change Affecting the Spatial Development in the Baltic Sea Region) and the BALTCICA (Climate Change: Impacts, Costs and Adaptation in the Baltic Sea Region). Using a comparative case study method, this thesis looks into the design of participatory processes and the conceptions that underlie them, as well as the consequences on the active participation of other stakeholders with a particular focus on the public. Some of the main differences on the extent of public participation between these projects are sorted out and compared using theoretical perspectives from participation theory. Both cases cut across the local and national scales of decision making and use flooding scenarios in communicating with the public. However, the design of these scenarios as well as the participatory models differ.

Ecotourism has increased in demand and aided destination development within many destinations over the past decade. Many Germans have shown an increase of interest in nature-based tourism, and for travelling to Scandinavia. The study examined German tourist behaviour and German visitor trends to Scandinavia. Sweden has become an attractive holiday destination for many international guests including Germans. A case study of destination Ansättfjällen was conducted regarding the low awareness level by international summer tourists. An analysis of the current situation of the destination was conducted and recommendations were provided for future solutions to improve promotion to German ecotourists. Due to the fact that such research about destination Ansättfjällen was not done previously, it was necessary to primarily use qualitative research approach and using an abductive method with a tendency to an inductive manner. Based on the tourism attractiveness, various aspects of destination development had to be examined. One of the final conclusions of the study was the need to do further research about this destination, due to being at development stage of the Butler’s Model and improve stakeholder collaboration within the destination locally and regionally.

ABSTRACT The purpose of this thesis is to analyze, describe, and explain how Swedish firms implement CSR in their Chinese supply chains. In order to reach the intention of the thesis a case study of four Swedish firms operating in China has been conducted which involved personal interviews in the field. The theoretical framework contains a description of the stakeholder theory, the legitimacy theory, the CSR pyramid, the ARA-analysis, and theory on business relations which all are relevant to the phenomenon studied and the research questions. The empirical findings include the case firms view on stakeholder pressure, their CSR related activities in their supply chains, and how supplier relations are managed. In the analysis the theoretical framework is connected to the empirical findings. The analysis consist of how the case firms deal with stakeholder pressure, to what extent they take social responsibility in their Chinese supply chains, and how their supplier relations are managed concerning CSR. Our analysis shows that the firms perceive their customers to be the main pressure to engage in CSR. However, the analysis further demonstrates that the case firms find it difficult to comply with the responsibilities demanded by their customers in the Chinese context. Moreover, the analysis will touch upon how supplier relations are managed when implementing CSR. The conclusion of the thesis shows that Swedish companies implement CSR in their Chinese supply chains by adding Chinese characteristics, meaning adapting the expected responsibilities to the Chinese context. The thesis will end with recommendations for further research in the field of CSR in firms’ supply chains in emerging economies.

En hållbar utveckling är ett stort begrepp och innefattar det mesta i samhället. Sveriges regering har som uttalat politiskt mål att samhällsplaneringen ska ske mot en hållbar utveckling, men det finns idag ingen allmänt känd metod för kommunerna att använda i planeringen mot ett hållbart samhälle. Syftet med denna fallstudie har varit att genomföra en deltagandebaserad backcasting för att undersöka dess potential som metod i planeringen av en legitim och hållbar stadsutveckling, vilka för- och nackdelar metoden har, samt att undersöka betydelsen av begreppet ”En hållbar stad”. Deltagandebaserad backcasting är en kombination av traditionell backcasting och stakeholder workshops, vilket innebär att en framtidsvision skapas i seminarieform med lokala aktörer, som sedan även diskuterar och tar fram möjliga sätt att uppnå visionen. Fallstudien har genomförts i Borlänge/Falun där backcastingen har använts för att ta reda på styrkor och svagheter i regionen samt för att skapa idéer och om vad som skulle kunna göras för att utveckla regionen mer hållbart. Undersökningen konstaterar att en beskrivning av vad som är viktig i en hållbar stad och hur en hållbar stad bör se ut måste klaras ut lokalt, och att det inte går att ge en generell beskrivning av detta eftersom det skiljer sig beroende på människors åsikter och synsätt. Resultatet visar att deltagande i planeringen för en hållbar stadsutveckling är av yttersta vikt, då den lokala situationen hamnar i fokus, engagemanget ökar och en spridning av kunskap sker. Deltagandebaserad backcasting är måluppfyllande och fungerar bra för att skapa visioner och framtidsbilder om en hållbar stad, vilket kan ge planerarna nya idéer att arbeta mot. Den stora nackdelen med metoden är svårigheterna att locka seminariedeltagare med olika bakgrunder och att få de deltagande att släppa sina redan förutfattade meningar. Eftersom alla metodens fördelar är beroende av att det finns ett brett deltagande kan hela processen riskeras om det inte finns ett tillräckligt intresse från omgivningen att delta.

Introduction and research question:  This study investigates the widely discussed notion “Corporate Social Responsibility” and its practice in the tourism industry. In the contemporary society more companies are realizing the significance of Corporate Social Responsibility (CSR) and its potential as a means of differentiation.  The author’s interest in this particular phenomenon was awakened after reading about the business case of Scandic Hotels. This is a company that nowadays is referred to as “Scandinavia’s leading hotel chain”. However, in the early 90’s the company was facing bankruptcy. Hence, a new strategy based on responsibility towards the environment was developed and later on executed. These facts led the author to question how can and as of today are CSR implemented in the tourism industry. Consequently the research question for this thesis is: how is CSR implemented in the tourism industry? Purpose: This study aims to explore the CSR operations of two hotel chains. Delimitation: In order to present a study with greater depth and obtain a deeper understanding of the implementation of CSR, the study is therefore limited to two hotel chains. Method: The results of this study have been derived through the use of a qualitative method referred to as “grounded theory”.  Unstructured interviews with employees from the different hotel chains have been conducted in order to collect vital data and answer the research question as successful as possible. In order to develop a theoretical analytical framework the author has studied various scientific articles and other appropriate literature in the subject. Empirical data and conclusion: The study clarifies how CSR in this particular context is implemented strategically, both locally and globally. The hotel chains perceive CSR as an approach of enhancing their corporate reputation and thus its profitability. Due to these beliefs, CSR is implemented as a tool in e.g. the development of new services and/or modifications of services.  However, it is also revealed that acting responsible to employees is a precondition in order to successfully and legitimately practise CSR. In order for the CSR activities to be successfully implemented, the study also concludes the significance of leadership and employee knowledge and engagement. Ideas for further research involve investigating how organisational structures affect the implementation of CSR. Moreover, another proposition involves investigating how CSR is implemented as a competitive tool in customer sales interactions.

The current study investigates the mechanisms employed for analyzing and engaging stakeholders through the planning and implementation phases of the mobility management project Sustainable Travel in Umeå Region (Sweden). In alignment with researchers' epistemological and ontological assumptions, an abductive approach and the case study strategy were selected. The qualitative data collected through conducting interviews with the five project team members and through examining project's documentation were analyzed using the pattern matching technique and leading to the findings presented in detail in Chapter 4 and discussed in Chapter 5. The core finding of the study is a model of the use of mechanisms through the planning and implementation phases of a MM project. The planning phase of the project coincides with the stakeholders' analysis process, thus identifying, classifying, characterizing and a very complex process of designing the engagement strategy for citizens, which includes also deciding and starting implementing the strategy for organizations. The correspondent analysis and engagement mechanisms, developed by the project stakeholders‟ scholars for each of these stages, are mostly unwittingly used by the project team. Once the engagement strategy for citizens is decided, the implementation phase is initiated. The implementation phase is characterized by a blend between MM mechanisms and classic stakeholders' engagement mechanisms, which are constantly reassessed through project's lifecycle. In addition, the main challenges emerged in the process of stakeholders' engagement in this project are discussed, concluding that the lack of alignment between some of the regulations coming from the national and supranational level and the project's aim, combined with communication issues and the unwillingness of the targeted organization to interfere in the personal lives of their employees, are the elements that most endanger the success of the stakeholders' engagement process and implicitly of the MM project.

Since 1987, the United Nations has promoted sustainable development as a form of development that takes into account and balances economic, ecological, and social considerations. To achieve sustainability, the United Nations has repeatedly required private businesses—among other actors—to assume a broader set of social responsibilities. This is though highly contested in the corporate world and among economists. To throw light on this debate, the aim of this paper is to assess whether contemporary theories of business ethics are compatible with the Brundtland notion of sustainable development. For that reason, the responsibilities for sustainable development that corporations should assume are deduced from the Brundtland Report; followed by an introduction to the field of business ethics and a detailed discussion of major contemporary theories reflecting instrumental, integrative, political, and ethical approaches to corporate social responsibility. By comparing the different responsibilities the compatibility of sustainability with each discussed theory on business ethics is assessed. This paper finds that the compatibility is low for instrumental theories, moderate for integrative and political theories, and high for ethical theories on business ethics. Nevertheless, ethical theories assume a normative perspective on sustainable development, idealizing how corporations ought to act in a sustainable world. In reality, the world is far from sustainability. This is not least a result of national economic and legal policies maintaining conditions and structures that continue to promote globalization and free markets. It is argued that the combination of fierce competition and corporations’ opportunities to take advantage of weak legal systems in emerging and developing countries leads firms to further subscribe to an instrumental approach to business ethics. It is suggested that international politics develop a global legal framework based on sustainable development that provides competitive conditions at arm’s length. At the same time, recent management research is presented that suggests that corporations can promote sustainability if they contribute solutions to the social and environmental problems of our time. The pursuit of sustainability, therefore, results more from business opportunities than from any ethical convictions.

Since the late 20th century, people extended to over-consume and over-discharge all kinds of resources and made the resources decreased hugely. The resources in the earth are not unlimited. Emissions and pollutions brought human all kinds of crisis. Social-trended management becomes the main stream of business operation in the 21st century, and it is not countable for the corporations that were incapable to follow this change. The awake of limit of the Earth resources had made the corporations start to respect the importance of resource reclamations as well as resource application, which means, in the recycle society, they started to create the new economical added-value of resources by 3R: Reduce, Reuse and Recycle. Now, more and more corporations are awaken of the damages environment pollution made to humans, and this is not a ignorable power. To research how the corporations combine their management strategies with the concepts of keeping a sustainable environment is the main target of this study. How do the corporations set up their management strategies by keeping the environment sustainable? In this study, we will discuss this topic by 3 dimensions and procedures: 1¡B Influences on business management made by the direct and indirect benefit parties of the corporations. 2¡B The Corporations¡¦ application of Green Management brings the corporations themselves more Green Values. 3¡B Use the past capability to develop a dynamic ability and create a competitive advantage of the corporation. Normal corporations emphasize on the development of single strategy, and ignore how to set up ¡ustrategic agendas¡v and ¡ustrategic target¡v, and plenty of them are lack of thoughts of integration. According to the point of resource-based view, each corporation shall understand its own value, its special property and its un-imitate resources to create its advantage. In the quick-varying environment, the corporations shall own its ability to increase its advantages by using the point of view of resources to develop a dynamic ability and create its continuing competitive advantage. This study takes 7 corporations which execute sustainable environment effectively in Taiwan by preceding a Qualitative Research, interview and collect every kind of documents and news, to analyze each of their Green Strategies.