The thesis is focused on the conception of a new strategy plan company, ČEZ Logistics, which is a member of ČEZ Group. The New strategy goals and ways to get them, are based on the analysis of the actual state of the company. The main objective is to increase the company's goodwill and its competitiveness.

This master's thesis was written to create a model of the solution of the specialized e-commerce focusing on the sale of textiles. Part of this work is the model solution, economics of the project and the proposal of the project promotion.

This master’s thesis deals with business plan of production company. Based on the theoretical pieces of knowledges acquired during studies and discovered facts, it contains the proposal of establishment of the company and its conceivable positioning on the market.

Master´s thesis deals with the issue of segment “students” and its demand in the selected stores Maloobchodní sítě BRNĚNKA, spol. s r.o. To ensure that proposed solutions to best serve company itself, is an analysis of the current situation and customer satisfactions and needs analysis, made in the form of marketing research. It contains suggestions, to help increase demand in this segment and that serve to keep competitiveness stores.

This diploma thesis deals with the real estate trading theme, this means the construction market and the real estate market. The introduction is devoted to basic terms, followed by familiarization with the investment project and the division of market to the construction one and the one with the real estate. There are also defined subjects (participants) of these markets and institutions that can affect these markets. The main part of the thesis is the description of a development project from pre-investment phase to final sale or lease of real estate. It describes the course of construction project in the perspective of the developer. The final part is focused to an economic evaluation of the project, determining the profitability of rental and sale of individual parts of the building

The use of smart phones has changed the lifestyle of the society. Almost all kind of useful tools you can find on your smart phone. People used to buy goods every day. And for the purchase of goods they must pay. Security is very important while payment is concern. In this thesis we have designed and demonstrated a mobile phone application that can be used for a small shop or a big market. For any kind of commerce application, three different kind of entities are mostly involved: the customer, the sales person, and the management of the shop. Our designed mobile application has three different interfaces for three different kind of users: Manager Interface, Employee Interface, and Customer Interface. An interface for the system administrator is also designed, which should be used as an desktop application on the point of sale server. This application is flexible with capabilities of different payment options. Our proposed design can be implemented in any smart phone environment for example Android, iOS or Windows phone. This design provides availability, confidentiality, and integrity of payment data.

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The diploma thesis Semiotics of point of sale and product merchandising focuses on studying space as a semiotic phenomenon. Space here will be analyzed in terms of key concepts, such as orientation and identification. The diploma thesis will be based on a comparison of different spaces for consumption, where the space will be perceived as artificial place, whose position is changing according to the development of society. The main theme of diploma thesis will be arrangement of the space, that means idea how the people in the area of shopping centers are moving in parallel with the city. Shopping center will be the target of my interest, where I will analyze behavior of man depending on the point, which I will lay out in the shopping center. The aim of the thesis is to find out influences of buyer's behavior, what techniques are used in the point of sale and how brand builds his position. The research method will be semiotic analysis.

Agent-based asset exchange models serve as an interesting and tractable means by which to study the emergence of an economy's wealth distribution. Although asset exchange models have reproduced certain features of real-world wealth distributions, previous research has largely neglected the effects of economic growth and network connectivity between agents. In this work, we study the effects of globalization on wealth inequality in the Growth, Exchange, and Distribution (GED) model [Liu et al, Klein et al] on a network or lattice that connects potential trading partners. We find that increasing the number of trading partners per agent results in higher levels of wealth inequality as measured by the Gini coefficient and the variance of the agent wealth distribution. However, if globalization is accompanied by a proportionate increase in the economic growth rate, the level of inequality can be held constant. We present a mean-field theory to describe the GED model based on the Fokker-Planck equation and derive the stationary wealth distributions of the network GED model. For large Ginzburg parameter for which mean-field theory is applicable, the wealth distributions for the fully connected model are found to be Gaussian; however, for sparse trade networks, a non-Gaussian "hyperequal" phase is found even for large Ginzburg parameter. It is shown that several networks (Erdos-Renyi, Barabsi-Albert, one-dimensional and two-dimensional lattices) display mean-field critical exponents when the Ginzburg parameter is large and held constant and the system parameters are scaled properly.

En la presente investigación se realiza un estudio acerca de los factores in-store en relación a la intención de compra en tiendas de maquillaje en retails, pues no hay estudios realizados en el Perú que comprenda este tema a pesar que el sector está en continuo crecimiento en el mercado y donde el 50% de las compras de cosméticos se realizan en tiendas por departamento. Para determinar el grado de relación de los factores in-store y la intención de compra, la metodología utilizada fue un estudio de tipo regresión lineal múltiple y con un enfoque mixto. Para el desarrollo del estudio se realizó una investigación cualitativa, contando con dos mini groups y entrevistas al público primario y tres entrevistas a profundidad a expertos del tema. Además, se llevó a cabo una investigación cuantitativa de carácter concluyente, a través de 230 encuestas. A partir de ello, con la información obtenida y procesada permitió obtener data relevante acerca del comportamiento del público objetivo y obtener conclusiones acerca de la relación de las variables y la intención de compra. Finalmente, se pudo comprobar que los factores de mayor relación con la intención de compra para el público objetivo de acuerdo al modelo estudiado son la ambientación de la tienda, el pricing y la promoción. Y en caso de los factores menos relevantes quedaron la asistencia del personal de ventas y el atractivo de la tienda. Por ello, se recomienda poner mayores esfuerzos en las variables que se encuentran mayor valoradas por el público objetivo primario. / In the present investigation, a study is carried out on the in-store factors in relation to the purchase intention in makeup stores in retails, since there are no studies carried out in Peru that understand this topic despite the fact that the sector is in continuous growth in the market and where 50% of cosmetic purchases are made in department stores. To determine the degree of relations between in-store factors and purchase intention, the methodology used was a multiple linear regression study with a mixed approach. For the development of the study, a qualitative investigation was carried out, with two mini groups and interviews with the primary public and three in-depth interviews with experts on the subject. In addition, a conclusive quantitative investigation was carried out through 230 surveys. From this, with the information obtained and processed, it was possible to obtain relevant data about the behavior of the target audience and to draw conclusions about the relationship of the variables and the purchase intention. Finally, it was possible to verify that the factors with the highest relation to the purchase intention for the target audience according to the studied model are the store setting, pricing and promotion. And in the case of the least relevant factors, the attendance of sales personnel and the attractiveness of the store remained. Therefore, it is recommended to put greater efforts on the variables that are most valued by the primary target audience. / Tesis