The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. However, from a sociocultural viewpoint, engaging in second-hand consumption could conflict with traditional Chinese values, particularly face Consciousness. This study applies the Theory of Reasoned Action to investigate Chinese consumers' attitudes towards second-hand consumption and to discern whether Face Consciousness induces feelings of shame in this context. Through quantitative and qualitative surveys, the study reveals a moderately positive consumer attitude towards second-hand consumption, unswayed by gender, education, or city tier. Simultaneously, Sustainable Awareness and Face Consciousness stand out as the primary positive influences, with younger generations more inclined to second-hand consumption. Furthermore, both quantitative and qualitative findings affirm that Face Consciousness is positively correlated with feelings of shame in the context of second-hand consumption.

The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. Currently, the fashion industry is acknowledged as a highly detrimental sector in terms of its environmental impact, attributable to its extensive utilization of harmful chemicals, substantial consumption of energy and water resources, and contribution to waste generation and pollution. Therefore, it is imperative to adopt more sustainable practices when it comes to purchasing apparel, particularly in light of sustainability concerns. Moreover, physical second-hand stores play a crucial role in promoting sustainability by offering pre-owned items. To attract customers, these stores need to cultivate a more appealing ambiance and atmosphere. To achieve this, the implementation of a sensory marketing strategy within physical second-hand stores can be employed to enhance the customer experience. By engaging the senses of smell, touch, vision, and hearing in a cohesive manner, a sensory marketing strategy can potentially contribute to a more enjoyable shopping experience and attract customers to physical second-hand stores. This study adopts a qualitative approach, collecting empirical data through semi-structured interviews with female participants aged between 18 and 60 years old in Sweden. The interviewees consisted of individuals who frequently made purchases in physical second-hand stores, as well as those who did so less frequently. The empirical findings were subsequently analyzed in conjunction with the existing literature. The research findings conclude that the implementation of sensory marketing techniques in physical second-hand stores has the potential to enhance the store's image, market position, and overall attractiveness. Creating congruence among the senses can result in a positive customer experience and a pleasant atmosphere, thereby increasing the likelihood of customers choosing to purchase apparel from second-hand stores. Additionally, the study reveals a growing interest among customers in sustainable shopping choices, leading to an increased inclination to opt for second-hand items.

The purpose of this study is to examine and investigate if there has been a growth within the second hand industry during the pandemic and if so, investigate what factors there are that have contributed to the growth. The target group of this study is within generation Z and their view on second hand. The study is based on the number of gaps that had been identified with help on earlier research on the subject. Numerous people in the literature and articles are eager to present that the second hand market has increased, but why it has increased and what has caused generation Z to shop more second hand is more challenging to answer. Furthermore, an analysis has been conducted in order to cover the gaps that have been identified. The study is based on a quantitative study with generation Z as respondents. The results from this study shows that the generation has begun to shop more second hand over the last years than they have been doing before. This is due to the fact that the generation is very active on social media where second hand has become a trend. New websites have emerged and it has become increasingly accessible to find good second hand bargains. It has also become increasingly common to seek inspiration on social media to find a foundation where they can express themselves with clothes and products. The results also show that there is a growing interest in products that are sustainable and environmentally conscious. It can be said that there are a number of factors that have played a major role in the growth of the second hand industry.

Introduction Although studies have examined the association between childhood asthma and parental smoking and secondhand smoke, little research has explored the moderating role of birth weight and prematurity (BWP) status on this association. We examined the association between secondhand smoke exposure, asthma, and asthma severity in children aged six to 17 as well as the modifying effect of BWP on parental smoking and asthma. Methods We used data from 36,954 children from the National Survey of Children's Health 2017-2018. In addition to univariate analysis, adjusted and unadjusted logistic regression models were used to estimate the effect of secondhand smoke on asthma. The interaction term between parental smoking and BWP was tested. Multinomial regression was used to evaluate the association between secondhand smoke on asthma severity. Results About 15.1 % of children had asthma and 15.4% of parents reported smoking. Odds of asthma were higher in children living with an outdoor (AOR, 1.27; 95% CI, 1.06-1.52) and indoor (AOR, 1.46; 95% CI, 1.01-2.11) smoker in the adjusted model. The association of parental smoking with asthma differed by birth weight and premature status. Normal weight children who are premature had the highest odds ratio (AOR, 2.15; 95% CI, 1.2-3.86). In the multinomial model, low birth weight and premature children had higher odds of mild (AOR, 1.90; 95% CI, 1.40-2.56) and moderate/severe (AOR, 1.81; 95% CI, 1.16-2.84) asthma compared to the no asthma group. Conclusion The Association of parental smoking on asthma was modified by BWP. Focused asthma interventions in children should inquire about BWP status as well as parental smoking and household smoke exposure to reduce asthma morbidity and mortality.

ABSTRACT  Background: Second-hand clothing has significantly continued to generate interest both in research and in the real world and emphasis ofexisting works revolve around history, motivations for buying and effect on the environment as well as the impact on the countries that these second-hand clothes are imported. Consumers’ demographics is expected to play a role in their intention to purchase certain goods including clothes and findings also revealed that people have begun to incorporate sustainability in their intention to purchase second-hand clothing. Purpose: The purpose of this study was to investigate the impact of demographic variables and sustainability awareness on the consumers’ purchase intention on second-hand clothing. In other words, to investigate if statistical relationships exist between gender, age, income, educational level and sustainability awareness on the intention to purchase second-hand clothing. Method: This research was conducted through a quantitative method and five hypotheses were formulated based on the theory. An online survey was developed and shared through social media and sample of 111 respondents was generated. These responses were analysed through Excel and SPSS. Conclusion: Findings showed that none of the variables influenced consumers’ intention to purchase second-hand clothing. Implications: Business men can take advantage of this study to position their businesses using this findings to intensify their strategies since intention to purchase second-hand clothing has no relationship with gender, age, income, educational level and sustainability awareness. It also brought to light the level of sustainability awareness of the people and the need for the government to promote it. Originality: This work was the first to examine how demographic variables and sustainability awareness impact purchase intention on second-hand clothing in Nigeria. This contributes to existing second-hand clothing literature which is capable of inspiring comparative study and can also be useful for business decision.

This project deals with the potential interaction design that can create ways for fast-fashion consumers toward using second-hand clothing. Through contextual inquiries, main insights were used to guide the prototyping. This led to creating Vintage Block, an app and in-store experience consisting of three different ideas. The first one is a raffle that inspires more people to give quality items to the store for a chance to win the monthly premium item. This is in hopes of receiving a wider variety of sizes and styles from the customers. Secondly, the use of upcycling to customize through the app as well as through QR codes on items at the store. That aims to incentivize customers to download the app and potentially fulfill their shopping needs. Thirdly, an online shopping experience through the app where there is no shipping option to promote sustainable behavior and lower transportation emissions.

Den globala befolkningen ökar, lika så vår konsumtion och våra avfallsmängder. Miljöpåverkan från vår konsumtion är stor och en förändring till en mer hållbar och cirkulär konsumtion behöver eftersträvas. Avfallsmängderna är kopplade till den ekonomiska tillväxttakten, det linjära slit- och släng samhället behöver lämnas för att spara på jordens resurser och minska miljöpåverkan. Varje producerad produkt behöver användas så länge som möjligt innan den återvinns. Enligt EU:s avfallsdirektiv ska vi sträva uppåt i avfallshierarkin och förebygga avfall och återanvända produkter i första hand. En betydande mängd produkter som hade kunnat återanvändas slängs idag som avfall. Denna studie har gjorts i samarbete med Tranås kommun inför ett kommande återbrukshus på kommunens återvinningscentral. Syftet var att undersöka attityden till begagnat/återbrukat hos invånarna i kommunen och vad som är viktigt för att det kommande återbrukshuset ska kunna bli framgångsrikt. En enkätundersökning genomfördes i ett antal olika grupper i kommunen, såsom arbetsplatser, skolklasser, föreningar. En workshop kring återbrukshuset anordnades för delar av kommunens personal, där författaren fick möjlighet att delta. Resultaten från enkätundersökningen jämfördes mellan olika åldersgrupper och med resultaten från kommunens workshop och även med tidigare studier. Resultatet visade att en majoritet av invånarna i kommunen var positiva till återbruk och hade handlat, skänkt och sålt begagnade produkter de senaste tolv månaderna. Viktiga faktorer som framkom för att deltagarna skulle vilja skänka till och handla på ett återbrukshus var att det skulle vara ett brett utbud, tydligt skyltat, personal på plats att kunna fråga, generösa öppettider och att produkterna skulle vara hela och fräscha. Produktgrupper som deltagarna uppgav att de gärna ville handla på återbrukshuset var bland annat möbler, inredning, kläder, verktyg, elektronik och byggmaterial. För att lyckas så bra som möjligt med återbrukshuset uppmuntras till uppföljning genom mätning av ton insamlat material och försäljningsvärde. Denna studie kan användas som underlag för utformning av det kommande återbrukshuset och som inspiration för andra kommuner som ska starta upp återbruksverksamhet. Den kan även vara intressant för att få mer kunskap kring människors attityder till begagnade/återbrukade produkter.

The expansion of second hand clothing markets has developed through the recent years and the phenomenon has turned into a trend and normalization among fashion companies and consumers, rather than its historical label of being connected to low status. As digitalization has become important for how people consume fashion products, previous research suggests several perceived risks with shopping online. However, the Swedish second hand clothing market in the menswear segment is presented as a rather underdeveloped research area, which allows this study to investigate potential risks and possibilities in an online environment. In addition, we apply a combination of two theories (1) The perceived risk theory and (2) The servicescape theory. The chosen theories have been interpreted and tweaked in order to adapt to this research approach and to further analyze University students at Swedish School of Textiles and their online behavior, but also attitude towards second hand clothing. By applying these theories, a contribution on a deeper understanding was achieved and thereby allowed us to fulfill the purpose of the study, which is to identify how online companies can improve their presentation of product assortment with focus on second hand clothing menswear, using eye tracking technology. Hence, the results provide an increased knowledge from a business perspective and a consumer perspective. The chosen methodology for this study is based on a qualitative approach, primarily a laboratory experiment (eye tracking experiment), followed by a semi-structured interview. The experiment and the interviews took place at Handelslabbet located in Borås and the participants were students from Textile Management Bachelor program year 1. The most prominent perceived possibility was shown to be “Second hand - an increasing assortment” and the most prominent risk was “A hidden assortment”. The perceived risks and possibilities are presented in an online environment based on The servicescape theory. Ultimately, the findings indicate that an attitude- and behavioral gap is still a challenge in regards to sustainable consumption. Thus, companies must increase and develop strategies for their customers that facilitates how to consume more sustainably in an e-commerce environment.

It is widely known that the textile industry is a large polluter and that fast fashion in particular has sustainability issues. Meanwhile, second-hand stores struggle to sell their products in Europe, leading to most clothes either being exported and/or landfilled. This issue is partially driven by costumers not knowing what performance they can expect from second-hand products. In this study, the water repellency of used hardshell jackets will be evaluated with the goal of proving that second-hand products still have enough performance for reuse. This implies that prolonging the lifetime of waterproof jackets is possible, which will reduce CO2 emissions. Various standards are evaluated and a new method, dubbed the stream impact test is defined, trialed and compared to results from the ISO 4920 spray test. In order to estimate the full potential of reusing jackets, the effects of rejuvenating used jackets, by washing the mand using water repellent spray, are also tested. The current standards for aging fabric used by the industry to prove the durability of water repellency will be evaluated using both the ISO 4920 spray test and the new stream impact test. The testing concludes that while the new method has certain issues, it does achieve it’s core objectives and provides a new perspective on the water repellency of new, used and rejuvenated fabrics. It also shows that, on average, rejuvenating jackets has a good effect on the water repellency of jackets and that. During the testing of used jackets with the stream impact method, jackets are found with water repellent properties between those of new fabric and very old fabric. This suggests that there are jackets with a lot of technical performance left that are discarded, which would be ideal for reuse and allowing the clothing industry to become more sustainable.

Purpose: This study investigates the hedonic shopping values of Generation Z in the context of online second-hand fashion shopping, focusing on how environmental concerns, ethical reverence, and cost considerations influence their behaviors. This study delves into the existing research gaps by examining the complex interplay between hedonic values and pro-environmental behaviors, especially among younger consumers. Theoretical background: Background and theory highlight the increasing consumer awareness regarding the environmental impacts of fast fashion, leading to a shift towards sustainable alternatives such as second-hand shopping with low costs as a priority. The sections note that this trend is particularly pronounced among Generation Z, a demographic known for their digital nativity and strong ethical consciousness. Theoretical foundations address the high consumption of textiles and the corresponding environmental impact, underscoring the importance of promoting a circular economy in Sweden. Method: The quantitative data was collected through online surveys, which yielded 388 responses and was analyzed using SPSS. The results of all four hypotheses were accepted through Cronbach’s Alpha and Pearson Correlation Coefficient, and further analyzed through a regressionanalysis. Result & Conclusion: The results showed that all four hypotheses were accepted, with Hypothesis 3 having the weakest connection regarding the hedonic shopping value in the context of online second-hand purchases. Generation Z demonstrates an ability to prioritize ethical reasons over personal reasons and pleasure in their purchases, creating a complex paradox that influenced the conclusion and led to an updated conceptual framework where ethical reverence is no longer linked to Hypothesis 1, despite the general presence of hedonic shopping value among Generation Z. Future research is recommended to compare Generation Z with other demographic groups and conduct in-depth studies to observe how behavior changes over time within the same context.