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The purpose of this study was to investigate the image selection in the swedish newspaper Aftonbladet during three days. We wanted to know what kind of images Aftonbladet choosed to publish in the printed newspaper and in the corresponding articles on the web. Through a semiotic image analysis we were able to analyze what images Aftonbladet choosed to publish and what the images signaled. We were also looking for differences and similarities in the image selection so we compared what kind of different images the newspaper where using on the web and in the printed newspaper. We analyzed three  pages from two newspapers in June, and the associated web articles, which gave us a total of 50 photos to analyze. Through the analysis we found that most of the images could speak to the observer's pathos, that is, emotions. The result also showed that Aftonbladet used more sensational journalism on images of people in the printed newspaper compared to the web. The similarities we found mainly concerned that there were many of the images that were the same on the web and the printed newspaper. The differences we found mainly concerned that there were many more images on the web than in the printed newspaper and the pictures were also much bigger at the website. We hope that our study will provide an in-depth understanding of the importance of the image in the news context and contribute to the journalistic research field.

Today we live in an advertised-oriented society and we are constantly exposed to commercialized messages. Most advertising is based on stereotypical portraits of humans. And something that has attracted attention during the last decade is the one-sided representation that appears in these advertisements. This matter has been particularly relevant during the last decade with the emergence of significant societal phenomena and the questioning of power relations in society. Among these, Black Lives Matter, Metoo, and the Body Positivity-movement. This study aims to investigate what stereotypes can be identified in H&Ms advertisement and if these have changed over the last two decades. The theoretic framework consists of representation, the designation of ethnicity, stereotypes, and corporate social responsibility. Semiotic image analysis has been used as the method, and from this tool such as denotation, connotation, and body rhetoric have been implemented for the execution of the analysis. The result that emerged from the analysis showed that the gender stereotypes have changed over the studied years, as well as the amount of diversity of the objects portrayed in H&Ms advertising. The diversity that holds the most significant change is that people of color are more prominent in the later ads. When it comes to diversity in body types and plus-size models a decrease can be identified. Furthermore, the results also left us questioning if it is successful for companies to include diversity and implement the current trends in society in their advertisement

Judy Chicago’s art installation The Dinner Party celebrates historical women and theirachievements, and is considered one of the first epic feminist art pieces. Although The Dinner Party’s huge popularity, Judy Chicago received a lot of criticism regarding her feministagenda and her choices about which women are included in The Dinner Party and how theyare portrayed. The aim of this essay is to explore how The Dinner Party was received in thesecond wave of feminism that it was produced during, what it has meant for the feministmovement and for feminist art through a historical background, contextualize and nuance thecriticism, while also analyzing whether The Dinner Party would still be considered asfeminist art in today’s modern society. The essay is also focused on the symbolism in the artinstallation, the ceramics and the crafts, with help from Roland Barthes method for semioticimage analysis.

Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial. The study was conducted by analysing images used for marketing tourist destinations located outside Europe, with a focus on photographs portraying people. The pictures included in this study were found in five travel catalogues for the Swedish market. The sample was narrowed down and reduced to three pictures, which were analysed by using a semiotic image analysis. The study aim to answer the following questions: When marketing a tourist destination how are people in the tourism advertising being presented? In what way can the images that are being used for tourism advertising generate stereotypes about places/people? The study indicates that, according to the included sample, the people portrayed in tourism advertising are being presented in a stereotypical manner.

The purpose of this thesis is to examine how six different art museums are working on digitizing their collections, and how they are made available to the public. To answer the purpose, three research questions were formulated; how the museums work with digitization, what is digitized and which programs and guidelines are used, and how the digitized material is made available to the public on the websites. The museums examined in this thesis are Nationalmuseum in Stockholm, the Rijksmuseum in Amsterdam, the Smithsonian Institution in Washington D.C., Moderna Museet in Stockholm, the National Palace Museum Taiwan in Taipei and the Metropolitan Museum of Art in New York. Prior to the study, previous research on digital humanities, digitization in museums, and the role of museums and their approach to digital collections, were studied. The theoretical framework used in the analysis consists of theories regarding “New media” and digital humanities, theories about “The museum process” and Actor-network theory, ANT. The method used is qualitative content analysis and semiotic image analysis of the museum websites. The results and analysis show that the museum websites differ in terms of design, functions, user-friendliness and collection content. In addition, the museums use different guidelines and software programs in the digitization process of their collections, although there is some overlap. The analysis shows that the Rijksmuseum, the Smithsonian and the National Palace Museum Taiwan are the museums in the study that have made the most progress with digitizing their collections and using interactive elements on their websites. The museum with the least developed digitization work is Moderna Museet, whose search page is the simplest and most standardized in comparison with the other museum websites.