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1	Comunicação social como instrumento para a gestão dos recursos hídricos uma análise da experiência de uma organização pública – o caso SRH-Bahia Follador, Maria Lúcia January 2007 (has links) p. 1 - 127 / Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-01-31T18:40:09Z No. of bitstreams: 1 444.pdf: 4212397 bytes, checksum: 6a50dcb119faa11bc449dea3cee42adb (MD5) / Approved for entry into archive by Fatima Cleômenis Botelho Maria (botelho@ufba.br) on 2013-02-04T14:31:25Z (GMT) No. of bitstreams: 1 444.pdf: 4212397 bytes, checksum: 6a50dcb119faa11bc449dea3cee42adb (MD5) / Made available in DSpace on 2013-02-04T14:31:25Z (GMT). No. of bitstreams: 1 444.pdf: 4212397 bytes, checksum: 6a50dcb119faa11bc449dea3cee42adb (MD5) Previous issue date: 2007 / Quais os modelos de comunicação que necessitamos em nossas atividades sócio-ambientais? Como tratar a questão da comunicação social, no âmbito de uma organização pública, no contexto político baiano? A presente dissertação, desenvolvida no Mestrado Profissional de Administração da Universidade Federal da Bahia, intitulada Comunicação Social como instrumento para a gestão dos Recursos Hídricos: uma análise da experiência de uma organização pública – o caso SRH-Bahia enfoca a as práticas de comunicação na Superintendência de Recursos Hídricos da Bahia (SRH-Ba). O trabalho buscou provocar o diálogo entre a realidade da SRH-Ba e a teoria relacionada ao campo do meio ambiente, da Comunicação Social, da informação e da participação social. Após a construção, houve a “desconstrução” da noção de que a teoria fosse capaz de dar luz segura a um futuro incerto. O que se descortinou foi uma realidade nua e dura de um modelo tradicional de gestão, que corre para se contemporaneizar, pautando-se no planejamento do balanced score card e na participação social num contexto democrático. Trata-se de uma busca frenética pela compreensão e implantação do que se entenda por sustentabilidade e meio ambiente, recursos hídricos e participação social procurando assim coabitar entre as diversas áreas interdisciplinares necessárias para essa gestão: técnica, cognitiva, econômica, social e política. / Salvador Comunicação e Informação SRH-Bahia Communications and Information
2	Jean-Paul II et la communication sociale de l'Église catholique Anyidoho, Paul Kwabla 02 1900 (has links) Jean-Paul II a été favorable à une bonne utilisation des moyens de communication sociale pour renforcer les activités missionnaires de l'Église catholique dans un monde davantage sécularisé. Plusieurs autres auteurs qui seront mentionnés dans ce mémoire célèbrent ce rapport positif que le pape entretient avec les médias et les professionnels des médias. Toutefois une relecture des textes de Jean-Paul II permet de conclure que ce rapport aux médias prend en compte les problèmes associés aux effets négatifs des médias. Certes, son usage et sa compréhension des médias se trouvaient motivés largement par les avantages certains qu'ils offrent, dont il se servira avec habileté, mais aussi par les effets débilitants sur l’annonce de l'Évangile dans le monde actuel qu'ils provoquent. Ambivalent, ce pape réussira tout de même à tirer son épingle du jeu et tentera par tous les moyens de convaincre les Catholiques de l'importance des médias, toutes les formes de médias. Dans le but d'éclaircir ce rapport ambivalent, le mémoire formule deux questions sur lesquelles les analyses sont centrées : 1. Quels sont les enjeux problématiques des médias sous-entendus dans les réflexions de Jean-Paul II en matière de communication sociale ? 2. Quelles approches a-t-il utilisées en réponse à ces enjeux ? En définitive, ces questions permettent, du moins nous semble-t-il, de saisir des aspects fondamentaux concernant les apports de Jean-Paul II en communication sociale. / John Paul II promoted the good use of the means of social communication to support the Catholic Church’s missionary activities in a rapidly secularizing world. Several authors that will be mentioned in this essay celebrate the positive relationship the Pope fostered with media and media professionals. A re-reading of John Paul II’s texts leads us to the conclusion that he was concerned with the problems that the media entails. His use and understanding of the media were motivated largely by the obvious benefits they offered, which he employed to great advantage, but also by their harmful effects on the spread of the Gospel. Ambivalent, the Pope knows how to draw on the best practices and attempts to convince Catholics of the importance of all forms of media. In the hope of clarifying this ambivalent relationship, this essay presents two questions to guide its analysis: 1. What are the problematic issues associated with the media implied in John Paul II’s reflections on the means of social communication? 2. What approaches did he use in response to these issues? In short, these questions allow us, at the very least, to examine some fundamental aspects of John Paul II’s views on social communications. communications sociales théologie de communication enjeux des médias manières de faire des médias Église catholique modèles ecclésiologiques Vatican II Jean-Paul II aréopage moderne social communications theology of communication medias problems medias strategies Catholic Church ecclesiological models modern areopagus Theology / Théologie (UMI : 0469)
3	A práxis artístico-cultural da ONG Rádio Margarida: uma história de linguagens artísticas e meios de comunicação social, a serviço da educação popular Pancera, Osmar 25 May 2009 (has links) Made available in DSpace on 2016-04-29T14:17:48Z (GMT). No. of bitstreams: 1 Osmar Pancera.pdf: 3390384 bytes, checksum: c894f0bfc7d3bbcbe73094c31000c3de (MD5) Previous issue date: 2009-05-25 / The action research, "the artistic-cultural practice of the Rádio Margarida Non- Governmental Organization (NGO): a history of artistic languages and social communications media, serving popular education", describes and analyzes the history of union and experiences artistic-cultural production and educational from a group of people (artists, educators, intellectuals, workers...), which shares a conception of world, organized in the form of civil society for public services, legally constituted, non-profit, named Centro Artístico Cultural Belém Amazônia (Artistic Cultural Center Belém Amazonia) Rádio Margarida NGO. The artistic-cultural practice of the NGO, which is developed since 1991 up to today, is the basis for the defense of this dissertation: The art as socialization of culture for social transformation, which is affirmed by demonstrating the usage of popular education method utilizing artistic languages (theater, theater of dolls, clown, games, music, etc) and social communications media (radio and popular video broadcasting). The categories of methods: communication + sense + transforming actions, are decoded into movements of creation and representation of theater plays, music, broadcasting radio programs, video scripts, oriented guides to use educational materials and pedagogic processes of making-learning-sharing / A pesquisa-ação, A práxis artístico-cultural da ONG Rádio Margarida: uma história de linguagens artísticas e meios de comunicação social, a serviço da educação popular , descreve e analisa a história da união e vivência produção artístico-cultural e educacional de um grupo de pessoas (artistas, educadores, intelectuais, trabalhadores...) que compartilham uma concepção de mundo, organizadas na forma de sociedade civil de utilidade pública, juridicamente constituída, sem fins lucrativos, denominada de Centro Artístico Cultural Belém Amazônia, ONG Rádio Margarida. A práxis artístico-cultural da ONG, que é desenvolvida desde o ano de 1991 até hoje, é a base para a defesa da tese: A arte como socialização da cultura para transformação social, que é afirmada pela demonstração da utilização do método de educação popular que utiliza as linguagens artísticas (teatro, teatro de bonecos, palhaço, brincadeiras, música) e meios de comunicação social (radiodifusão e vídeo popular). As categorias do método: comunicação + sentimento + ação transformadora, são decodificadas em seu movimento de criação e representação de textos teatrais, músicas, programas de rádio, roteiros de vídeo, guias de orientação de utilização de materiais educativos e processos pedagógicos de fazer-apreendendo-compartilhando Linguagens artísticas Comunicação social Práxis artístico-cultural Radio Margarida (ONG) Cultura de massa Comunicacao de massa Educacao popular Language arts Culture Social communications Artistic-cultural practice Popular education
4	Jean-Paul II et la communication sociale de l'Église catholique Anyidoho, Paul 02 1900 (has links) Jean-Paul II a été favorable à une bonne utilisation des moyens de communication sociale pour renforcer les activités missionnaires de l'Église catholique dans un monde davantage sécularisé. Plusieurs autres auteurs qui seront mentionnés dans ce mémoire célèbrent ce rapport positif que le pape entretient avec les médias et les professionnels des médias. Toutefois une relecture des textes de Jean-Paul II permet de conclure que ce rapport aux médias prend en compte les problèmes associés aux effets négatifs des médias. Certes, son usage et sa compréhension des médias se trouvaient motivés largement par les avantages certains qu'ils offrent, dont il se servira avec habileté, mais aussi par les effets débilitants sur l’annonce de l'Évangile dans le monde actuel qu'ils provoquent. Ambivalent, ce pape réussira tout de même à tirer son épingle du jeu et tentera par tous les moyens de convaincre les Catholiques de l'importance des médias, toutes les formes de médias. Dans le but d'éclaircir ce rapport ambivalent, le mémoire formule deux questions sur lesquelles les analyses sont centrées : 1. Quels sont les enjeux problématiques des médias sous-entendus dans les réflexions de Jean-Paul II en matière de communication sociale ? 2. Quelles approches a-t-il utilisées en réponse à ces enjeux ? En définitive, ces questions permettent, du moins nous semble-t-il, de saisir des aspects fondamentaux concernant les apports de Jean-Paul II en communication sociale. / John Paul II promoted the good use of the means of social communication to support the Catholic Church’s missionary activities in a rapidly secularizing world. Several authors that will be mentioned in this essay celebrate the positive relationship the Pope fostered with media and media professionals. A re-reading of John Paul II’s texts leads us to the conclusion that he was concerned with the problems that the media entails. His use and understanding of the media were motivated largely by the obvious benefits they offered, which he employed to great advantage, but also by their harmful effects on the spread of the Gospel. Ambivalent, the Pope knows how to draw on the best practices and attempts to convince Catholics of the importance of all forms of media. In the hope of clarifying this ambivalent relationship, this essay presents two questions to guide its analysis: 1. What are the problematic issues associated with the media implied in John Paul II’s reflections on the means of social communication? 2. What approaches did he use in response to these issues? In short, these questions allow us, at the very least, to examine some fundamental aspects of John Paul II’s views on social communications. communications sociales théologie de communication enjeux des médias manières de faire des médias Église catholique modèles ecclésiologiques Vatican II Jean-Paul II aréopage moderne social communications theology of communication medias problems medias strategies Catholic Church ecclesiological models modern areopagus Theology / Théologie (UMI : 0469)
5	El producte com a fenòmen de comunicació social Vinyets Rejon, Joan 04 December 2008 (has links) El propòsit d'aquesta tesi es fonamenta en demostrar que el producte és un mitjà de comunicació social del que les persones es serveixen comunicativament -en funció del seu caràcter simbòlic- que permet a l'ésser humà interactuar amb el seu món social, cultural i personal. Aquest treball explica el paper que els productes juguen com a mitjans de comunicació social. La tesi parteix del fet que les pràctiques socials produeixen significat i sentit en la cultura material, partint de la proposició pragmàtica de que cada interpretació necessitat un determinat context que aporti significat i sentit als productes. Mitjançant la definició d'un model d'anàlisi "pragmàtico-etnogràfic" i la seva aplicació al estudi del producte telèfon mòbil, aquest treball mostra com per comprendre el significat d'un producte, cal valorar les pràctiques i accions socials que els signifiquen: posar l'atenció en l'anàlisi de la significació generada per les relacions establertes pel binomi producte i usuari. / The intention of this thesis is to demonstrate that the product is a medium of social communications which people use to communicate -as a function of its symbolic character- which allows human interaction between social, cultural and personal realms. The thesis explains the role that products play in social communication. The thesis shows the fact that social practices provide meaning and sense in the materialistic culture, from the pragmatic proposition that each interpretation needs a certain context which contributes significance and sense to the products. By means of the definition of the analytical model "pragmatic-ethnography" and its application to the study of the mobile telephone, this work confirms that in order to realize the significance of a product one has to evaluate the actions and social practices in which they matter: put the attention of the analysis to the significance generated by the relations established by the binominal product and user. social semiotics social meaning social communications semiotics relevance product meaning perception contextual effect cognitive pragmatism pertinence symbolic interactionism inference identity ethnography design cultural materialism consumption anthropology usuari ús ostensiu significat social significat del producte semiosis semiòtica social rellevància proferència pragmàtica cognitiva pertinència percepció interaccionisme simbòlic inferència identitat efecte contextual etnografia disseny cultura material consum comunicació social antropologia ostensive use user utterance 316

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