The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. “Strong is the new skinny” is a quote we can see in social media and on blogs today. In the humans pursuit of becoming healthy and strong the sugar has become the villain in todays society. In 2014, many cookbooks with sugarfree recipies have been published and the media can’t seem to stop writing about new diets and how to loose weight. To analyze the difference in how sugar is portrayed in Aftonbladet between 1995 and 2013 we made a quantitative content analysis. A conclusion of our analysis shows that there are more texts about sugar in 2013 than in 1995 and that the recipies are the dominant kind of texts in the latter. Most texts in 1995 was recipes and texts about the risk of sugar came second. In 2013 the recipes had decreased but there had been an increase in dietary recommendations. The authors behind the texts are mostly the writers or celebrities, but when it comes to the texts about the risks of sugar it’s usually a researcher who is the author. 2013 there was only written about one celebrity who lost weight, while in 1995 it was the individuals behind the texts. There is a mixed message about sugar, it is written about both as an ingredient in a recipe at the same time as critical voices warning the reader about the same type of foods are heard.

The study seeks to interrogate the gender constructions in the Daily Sun’s “Charter for a Man” campaign which ran from 7 November to 7 December 2007. It coincided with the 16 Days of Activism against gender violence and was designed to lobby support for this campaign and discourage men from physically abusing women. The “Charter for a Man” listed nine principles that signatories were to abide by. It included a section to be signed by men to be submitted to and collected by the Daily Sun. The campaign was constructed as an intervention into the issue of gender violence. Consequently, the 30 news stories, four editorial pieces and 11 letters to the editor that were published during the campaign period make up the textual data analysed in the study. The news stories consisted of testimonies from abused women and some women abusers. In addition, celebrity signatories were selected to endorse the campaign and encourage other men to follow suit. In the editorials, the campaign was consistently flagged as a nation building initiative which all men were supposed to support. The letters to the editor consisted of readers who either supported or rejected the campaign. The study takes place against the context of a patriarchal society characterised by high levels of violence. Given this scenario, the study is informed by a concern with gender justice and therefore considers whether such a campaign, ostensibly aimed at eradicating gender violence, has the potential of being transformative of gender inequalities. The study set out to establish the kinds of masculinities and femininities that were variously constituted in the campaign as well as the gender discourses that were privileged. It is informed by the theories of feminist poststructuralism and Foucault’s conceptualisation of discourse. As the campaign is the initiative of a tabloid newspaper, it is also considered within the framework of newspaper campaigns and arguments about tabloids and the public sphere. As text based research, the study employs critical discourse analysis as a qualitative procedure of textual analysis. It makes use of an eclectic approach to textual analysis that draws on linguistics, narrative and argumentation. The texts are analysed according to the categories of news texts contained which includes the Charter itself, signatory articles, testimonies, vox pops and letters to the editor. The overarching theme of nationhood projected in the editorials and other categories is also discussed as part of the analysis. The study concludes that the Daily Sun campaign might be a seemingly progressive action at first glance. However, it does not challenge the existing gender order but rather maintains and sustains patriarchal attitudes through the repeated representation of women as weak and in need of patronage and men as their protectors and providers. In some instances, women are constructed primarily as sexual beings as their physical attributes are emphasised, while men are constructed as working class citizens and rational beings. The study therefore proposes that the Daily Sun fails as an alternative public sphere that might make visible the concerns of women as a marginalised group in society. The campaign, it is argued, is self-serving in its promotion of the Daily Sun’s image as the “People’s Paper” rather than serious concerns about gender violence.

This dissertation seeks to investigate the role of the tabloid newspaper, Daily Sun, in contemporary South Africa by exploring the meanings that readers of the newspaper appropriate through their engagement with it and the uses to which they put these meanings. / Thesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2008.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: This study examines how positively or negatively as well as how subjectively or objectively the South African tabloid newspapers represent black celebrities. This examination was primarily conducted by using the content analysis research technique. The researcher selected a total of 85 newspapers spread across four different South African daily and weekend tabloid newspapers that were published during the period February to September 2008. The results from the data collected reveal that tabloid newspapers tend to overemphasize negativity when reporting about black celebrities. The findings also reveal a clear differential in the representation of black female celebrities vis-à-vis male celebrities. Unlike male celebrities whose roles were mainly defined in terms of political activities and personal disputes, female celebrities’ roles were largely confined to relationships and sex. The language used by the four newspapers in their representation of celebrities appears to be humiliating and, in some instances, downright disparaging. There is little doubt that media representations of celebrities, whether positive or negative, serve as mirrors to how some members of society behave. To this end, there needs to be a shift from the current preoccupation with sensationalizing negative news when South African tabloid newspapers report on black celebrities. Tabloid newspapers should judiciously use their greater focus on celebrities’ private lives to report on more positive personal stories that focus on the achievements of celebrities, including how some celebrities are living positively with HIV/AIDS. Since this study only focused on South African tabloid newspapers’ representations of black celebrities, and only employed the content analysis method, further research is recommended on the impact of celebrities’ representations on the South African society. / AFRIKAANSE OPSOMMING: Hierdie studie ondersoek hoe positief of negatief, asmede subjektief of objektief, daar oor swart beroemdes in Suid-Afrikaanse ponie- of skinderkoerante verslag gedoen word. Die ondersoek is primêr met behulp van die inhoudsanaliseondersoekmetode uitgevoer. Die navorser het 85 koerante uit vier verskillende Suid-Afrikaanse dagblaaie en naweekponiekoerante gekies uit die tydperk Februarie tot September 2008. Die resultate toon ‘n tendens in die poniekoerante dat oorwegend negatiewe verslagdoening oor swart beroemdes vooropgestel word. Die bevindinge toon ook ’n duidelike verskil tussen die verslagdoening oor beroemde swart vroue teenoor dié oor swart mans. In teenstelling met die mans wie se rolle hoofsaaklik ingevolge hulle politieke aktiwiteite en persoonlike dispute gedefinieer word, word beroemde swart vroue se rolle hoofsaaklik beperk tot verhoudings en seks. Die taalgebruik in die verslaggewing oor beroemdes in die vier poniekoerante blyk uiters vernederend, en in sommige gevalle, selfs degraderend en wrang te wees. Daar bestaan min twyfel dat verslaggewing oor beroemdes in die media, hetsy positief of negatief, weerspieël hoe sommige lede van die samelewing lewe. Om hierdie rede is ’n verskuiwing in die huidige beheptheid met die sensasionalisering van negatiewe nuus in die verslaggewing oor swart beroemdes nodig. Poniekoerante wat op die persoonlike lewens van beroemdes fokus behoort na meer positiewe verslagdoening oor hul prestasies te strewe, insluitend, hoe sommige beroemdes positief met MIV/Vigs lewe. Aangesien hierdie navorsing net op verslagdoening oor swart beroemdes in Suid-Afrikaanse poniekoerante kragtens die inhoudsanalisemetorde gefokus het, word verdere navorsing aanbeveel oor die impak van verslagdoening oor beroemdes op die Suid-Afrikaanse samelewing.

Thesis (MPhil) -- University of Stellenbosch, 2004. / ENGLISH ABSTRACT: The advancement of news technology in the last few decades has lead to an information explosion of an unprecedented scope. Twenty-four hour a day news channels, electronic publications, the Internet, and a proliferation of print publications feed this media explosion. Coupled with this has been the growth of a celebrity culture, where the lives of the rich and famous have been placed under intense scrutiny. Commercial interests also have to be taken into account. It is conventional wisdom that sensational news sells newspapers. This news is not limited to celebrity news, but encompasses crime reporting as well as high profile scandals affecting ordinary people. As the news becomes more ubiquitous, the competition becomes tougher and the pressure to print what sells grows. The other commercial pressure is that of the marketers of the entertainment industry who have a vested interest in having the stars of their movies, music and television shows enjoy a high media profile. This study aims to determine whether the South Africa media has shown a trend towards reporting a more sensational and celebrity based form of news. It seeks to discover whether the South African news has become tabloidised. This will be done by analysing the content and presentation of the front page of The Cape Times, a Cape Town based broadsheet, over the period of several years. This will be used as a measure to determine whether or not the content and form of the South African media is following a trend to tabloidisation. / AFRIKAANSE OPSOMMING: Die vooruitgang in mediategnologie aan die einde van die twintigste eeu het tot 'n oorvloed van inligting gelei. Nuuskanale wat vier-en-twintig uur per dag uitsaai, elektroniese publikasies, asook die Internet en die groei van die drukmedia het hierdie verskynselondersteun. Tegelykertyd het die media in die jongste dekades meer begin fokus op die lewens van beroemdes. Kommersiële faktore moet ook in ag geneem word. Met die groei van die media is meer druk geplaas op individuele nuusorganisasies om winste te maak. Dit is alombekend dat sensasionele nuus verkoop. Hierdie soort nuus is nie net gefokus op beroemdes nie, maar ook op misdaad en skandale deur gewone mense. Bemarkingsamptenare van die vermaaklikheidsbedryf moedig nuus oor beroemdes aan, want dit help om hul produkte te verkoop as hul sterre dekking kry. Hierdie studie wil vasstelof die media in Suid Afrika wel meer fokus op sensasionele nuus, ten koste van meer ernstige nuus. Dit wil vasstelof die Suid- Afrikaanse media die kenmerke van poniekoerante begin toon. The Cape Times, 'n Kaapse koerant, se voorblad is ontleed oor 'n tydperk van enkele jare. Die nuusinhoud asook voorkoms van die koerant is bestudeer om vas te stelof die koerant in 'n poniekoerant ontwikkel. Hierdie koerant is gebruik as 'n voorbeeld van die Suid-Afrikaanse media.

Red Pepper has been the subject of much discussion in Uganda, with some accounts describing it as a liberal mouthpiece, and others as pornography. This case study, therefore, sought to investigate Red Pepper as a media phenomenon in Uganda in the 21st century, specifically between 2001 and 2004. Employing quantitative and qualitative methodologies, it focused on the production process and the text. Although sexualised content dominate its pages, and news about issues such as the environment and education are near-absent, its managers describe the publication as legitimate, normative and consistent with liberal media standards. Accordingly, to interrogate Red Pepper in terms of its journalistic functions, selected debates associated with liberal approaches to news media, media political economy, tabloidisation, pornography and gendered relations were reviewed. The analysis entailed five phases. The first was a denotative or descriptive analysis, which focused on the publication's structure and content focus. This was followed by an interview with management, a broad content analysis to establish the incidence of predefined content categories expected of the tabloid, pornographic and liberal press and, lastly, a theme-based content analysis that sought to establish the potential meanings and framing of the dominant content categories of gossip and sexualised copy. Overall, the study found Red Pepper to be a misogynistic tabloid, having elements said to belong to pornography and homophobia. According to the findings, not only does Red Pepper fall short of a liberal understanding of a newspaper in terms of diversity of topics, provision of information and professional practice, it also does not fit the understanding of an alternative public sphere, mainly because it fails to challenge the patriarchal framing of sex, sexuality and gendered relations. This framing is undertaken deliberately as a means to securing economic rather than journalistic ideals to which the editors pay lip service. Consequently, the gossip and sexualised content are not problematised and as such discourses and power relations therein are not interrogated. Neither are inadequacies in local systems addressed nor corrective action mobilised as expected of some tabloids. All in all, the publication fronts superficial entertainment content that echoes particular gender constructions and patriarchal commonsense and entrenches the (undesirable) status quo which, ironically, it claims to challenge.

The study critically explored the tabloidisation of political news in Zimbabwe by focussing on the coverage of the expulsion of Joice Mujuru from ZANU PF and government by selected newspapers. The study analysed three national dailies across the ownership divide; The Herald, Daily News and NewsDay. The objective of the study was to establish whether or not the decline in standards of journalism and performance in Zimbabwe could be attributed to tabloidisation. The study employed a qualitative methodology through qualitative content analysis and in-depth interviews to assess whether the framing reflected tabloid or broadsheet journalism styles. The framing of Joice Mujuru by The Herald was pejorative and derisive as she was depicted as corrupt, traitor, inept and a simplistic thinker who cannot handle issues to do with statecraft. Daily News sympathised with Joice Mujuru as a victim of chauvinistic factional politics in ZANU PF, especially, after the death of her husband, General Solomon Mujuru. The study argued that Joice was also depicted as a brave leader who could challenge for the office of the president, if she formed a coalition with MDC –T leader Morgan Tsvangirai. Daily News sought to counter all the negative framing of Joice Mujuru by The Herald. NewsDay framing was sympathetic, like Daily News but was more inclined on creating an image of a moderate leader in Mujuru, one who would be acceptable to all Zimbabweans because she had the critical liberation war credentials that Tsvangirai lacked and Mujuru’s perceived abilities to extricate the country from the economic challenges by mending relationships with the West. Despite the diametrically opposed frames in terms of The Herald versus Daily News and NewsDay, all the newspapers are undergoing the damaging process of tabloidisation by employing tabloid styles and formatting in their political news coverage through sensationalism, trivialisation and emotionalism. It was argued that the media needs self-introspection and recommitment to ethical and objective journalism as the watchdogs of society. / Communication / D. Litt. et Phil. (Communication)