The purpose of this study was to determine if the Technology Acceptance Model (TAM) could explain the relationship between teacher's acceptance of an online teacher professional development course and their continuance intentions regarding online teacher professional development (oTPD). This study focused on the perceptions of the teachers as opposed to the design or implementation of oTPD. The participants (N=517) were mostly teachers (88.8%) enrolled in a statewide online course to provide classroom teachers with the latest knowledge of research-based instructional reading strategies. The course was offered over a 10-14 week period during the Spring 2006 semester through a public state university. Structural equation modeling was used to create a path analytic model extending the TAM to include two additional constructs: sociability and social presence. In addition, gains in instructional reading strategies knowledge (performance) were examined. Using this expanded version of the TAM, the study examined the causal relationships between sociability, social presence, perceived usefulness, perceived ease of use, continuance intention, and gains. Online distance education research has indicated that social presence can influence post-secondary students' attitude and persistence within a web-based course. However a paucity of research exists on how technology acceptance and social presence impacts teachers within an online teacher professional development setting. Path analysis, univariate analysis of variance, and independent t-tests in SPSS v12.0 for Windows were used to analyze the data. The results suggest that the hypothesized extended model was a good fit. The model did indicate that both perceived ease of use and perceived usefulness were determinants of teachers' intent to continue using oTPD for future professional development needs.

The purpose of this research study was to use the Technology Acceptance Model (Pan, 2003) for re-examination of the relationships between students' attitude toward the use of WebCT and the relevance of the actual usage in light of social presence and sociability. By using Technology Acceptance Model (TAM) developed by F. Davis (1989), this study focused on variables such as perceived usefulness, perceived ease of use, computer self-efficacy, subjective norms, attitude and actual use of WebCT to account for the effect towards the achievement in the exam which is an outcome variable. The data were collected over three different time periods during the spring semester of 2007 to find how these results changed over time. The participants were the students who enrolled in the business marketing course (Principle of marketing) at the University of Central Florida in spring, 2007. The course was divided to three sections: on-campus, video-streaming and online classes. Although there were three different delivery methods, there was only one instructor and they used same material for all sections so the results were used to compare the differences from three classes. The study was conducted by using instruments to measure perceived usefulness, perceived ease of use, computer self-efficacy, subjective norms, actual use, attitude, sociability, social presence and an additional demographic instrument.

This research analyzed why some university faculty resisted a new software program using a new model of motivation. The new model, called the motivation and acceptance model (MAM), was inspired by the technology acceptance model and the commitment and necessary effort model of motivation. This model was tested on faculty at a college in a large southeastern university who were resisting a new software program called LiveText. This research used regression analysis to determine the relationship between the variables of the MAM: perceived usefulness, perceived organizational support, perceived ease of use, and attitude toward LiveText. The research was conducted during the Spring 2007 semester. The data were analyzed with regression, independent-sample t-tests, and descriptive statistics using SPSS v15. This research demonstrates that the MAM accurately measured the relationship between professors' perceptions and their use of LiveText. The research also suggests that the perceived utility of LiveText and users' attitudes toward LiveText were statistically significant predictors of LiveText use and that perceived ease of use also predicted whether the professors found LiveText useful. Additional research should seek to develop a greater understanding of technology acceptance and employee resistance to innovations using larger sample sizes, a variety of environments and organizations, diverse populations, and different types of technologies and technology-implementation strategies.

Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C.  This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and evaluate the findings of this study the Technology Acceptance Model (TAM) was used. By identifying the external variables that deter B2B companies from using social media the perceived usefulness and ease of use were analysed in order to explore what affects the difference in social media acceptance for marketing between B2B and B2C companies.  The findings of this study show that the perceived ease of use is the dominant factor that deters B2B companies from using social media for marketing purposes. This is however not the reason for the difference between B2B and B2C. The difference can instead be explained by a more negative perception of the usefulness of marketing on social media. This negative perception is a result of the characteristics of social media, the industry the company is operating within, as well as the company’s products and customers. / Sociala medier är en snabbt växande plattform när det kommer till marknadsföring. Det används dock i större utsträckning av business-to-consumer (B2C) företag än av business-to-business (B2B) företag. På grund av detta har det gjorts betydligt mindre forskning gällande marknadsföring på sociala medier för B2B än vad som har gjorts för B2C. Denna studie utforskar varför marknadsföring på sociala medier är mindre vanligt i B2B än B2C. Detta har gjorts genom att genomföra 11 intervjuer, öga-mot-öga, med personer som arbetar på olika B2B-företag och som har inflytande över sitt respektive företags marknadsföringsprocess. För att analysera och utvärdera resultaten från denna studie användes Technology Acceptance Model (TAM), en modell som mäter acceptansen av olika tekniska plattformar. Genom att identifiera de externa variabler som hindrar B2B-företag från att använda sociala medier analyserades användbarheten och användarvänligheten, som den uppfattas av dem intervjuade, för att undersöka vad som påverkar skillnaden i sociala media acceptans i marknadsföringssyfte mellan B2C- och B2B-företag.  Resultaten av denna studie visar att den upplevda användarvänligheten är den dominerande faktorn som hindrar B2B-företag från att använda sociala medier för marknadsföringssyften. Detta är dock inte orsaken till skillnaden mellan B2B och B2C. Skillnaden kan istället förklaras av en negativare uppfattning av användbarheten av marknadsföring på sociala medier. Denna negativa uppfattning är ett resultat av egenskaperna hos sociala medier, den bransch som företaget är verksam inom, samt företagets produkter och kunder.

This study aims to investigate college students' security awareness of using social media in sharing information. The two theories that have guided this study are the theory of planned behavior (TPB) and the technology acceptance model (TAM). Data was collected from both undergraduate and graduate students from the University of North Texas (UNT) in Denton. The total responses included 380 students from different majors with 291 valid responses for data analysis; The structural equation model (SEM) Lavaan package was used to find out the best fit of the model. A diagonally weighted least squares (DWLS) was used to model the variables as ordinal in this study's analysis as ordinal data made the model fit substantially. The study found that 6 factors: attitude (AB), subjective norm (SN), perceived behavior control (PBC), perceived usefulness (PU), perceived risks (PR), and security awareness (SA) influenced behavior intention (BI). Also, I found that AB was influenced by PR and SA, as well as SN influenced by SA. Self-efficacy (SE) influenced PBC. On the other hand, the study found that controllability (C) did not influence PBC; perhaps, an individual's skills do not interact with social media security settings. Perceived ease of use (PEOU) did not influence BI; perhaps this occurred because of an individual's inability to prevent his or her information from being disclosed in the future, even if they had taken the right precautions. This study contributed to literature on understanding the nature of information sharing among college students on social media. The results may help college security professionals to evaluate or revise the rules and policies regarding cybersecurity and privacy.

The traditional definition of tourism has been transformed by significant advancements in communication and information technology. The concept of Metaverse, derived from the words "meta" (meaning beyond) and "verse" (meaning universe), has redefined how people experience travel. This innovative concept combines virtual reality, augmented reality, and artificial intelligence to create virtually augmented spaces. However, the tourism industry should clarify and narrow down the definition of Metaverse and its intriguing concept for its successful adoption in the future. Thus, it is crucial to define Metaverse tourism and understand how users will accept it in the near future. This study aims to comprehend the technology behind Metaverse tourism, review current research on the topic, and identify the critical factors related to experiential Metaverse tourism. The paper also examines how computer self-efficacy, novelty seeking, subjective norm, job relevance, perceived usefulness, perceived ease of use, and perceived enjoyment can influence expected user satisfaction and behavioral intention, given the context of situational motivation. The findings have significant implications for theory and management, addressing various questions related to users' perceptions, expectations, design considerations, stakeholder preparations, and performance assessment of metaverse technology in tourism applications.

As consumers continue to adopt and adapt to newer technologies, firms face a common question adapted from the 1989 motion picture Field of Dreams: “If we build it, will they come?” Until recently, it has been assumed that the answer will always be “yes.” However, to properly expand upon this question, we look in this paper to the research proposed around the same time the aforementioned feature film was released to understand the application of Davis’s Technology Acceptance Model (1986) as it relates to newer emerging technologies such as Facial authentication as an alternative to the point-of-entry at public event spaces. The introduction of biometrics as a method of entry creates an opportunity to examine the tension between this technology and user acceptance of privacy. The option of mobile ordering juxtaposed with traditional point-of-sale and physically waiting in line provides insight into a second sub-setting to address technology adoption’s impact on revenue.The first study leverages secondary data collected from a pilot program conducted at three Major League Baseball stadiums in 2021 to examine the use and efficacy of Facial authentication as a point-of-entry solution and alternative to mobile ticketing. This study analyzed the data collected in pre- and post-participant surveys and transactional data from 21 events in 30 days (n=343). The study uses secondary data to test two hypothetical scenarios through variables such as the method of entry and patron traits to determine if a relationship exists between one or more of the variables. The second study focuses on understanding the use of a newly introduced technology within the sub-setting of concessions in the sports & entertainment setting. The data was collected from 45 consecutive events over 25832 individual transactions and examined the influence of mobile ordering on revenue and patron behavior (n=557). The setting provides an opportunity for examination of variables impacting the firm as juxtaposed with legacy technology. The study establishes setting and sub-settings related to sports & entertainment. The primary setting is the venue, which contains sub-settings permeated with emerging technologies. The two sub-settings examined are the first two settings patrons typically interact with on a given event level. Point-of-entry provided for examinations of patron use of a newly introduced facial authentication platform, which affirms TAM and UTAUT models. In the second study the count of items within a mobile ordering transaction were significant and led to creation of a new variable which measures average revenue per item per transaction. This new variable shed light into a key finding. Interestingly enough, the second sub-setting provided insight into consumer spending habits through the newly introduced technology that led to findings related to revenue and conclusions for the firm regarding future deployment and positioning of the technology. / Business Administration/Management Information Systems

Världen blir bara mer och mer digitaliserad där interaktionen med webbplatser är nästan oundviklig i dagens samhälle. För att göra webbplatser tillgängliga finns WCAG´s riktlinjer för att inkludera fler individer, med eller utan funktionsvariation. I dagsläget har cirka 5–8 procent av Europas befolkning diagnostiserats med dyslexi,vilket är en stor del att ta hänsyn till när det kommer till tillgänglighet. Det finns olika hjälpmedel för att underlätta dyslektikers utmaningar men i denna studie appliceras ett skärmläsarverktyg för att se om det kan hjälpa för att uppleva användbarhet. Idag finns det mycket forskning kring dyslexi, men det finns inte lika mycket forskning om just dyslektikers upplevelser kring hur skärmläsarverktyg påverkar användarupplevelsen. Syftet med studien var att undersöka dyslektikers användarupplevelser på webben ochom ett skärmläsarverktyg påverkar användarupplevelsen. Därför var målsättningen att undersöka de specifika utmaningar som dyslektiker har med hjälp av begrepp, ramverk och definitioner kring tillgänglighet. I studien har semistrukturerade intervjuer använts vilket är en kvalitativ datainsamlingsmetod. Totalt genomfördes åtta intervjuer med åtta personer som har dyslexi. För att samla in empiri från personer med dyslexi har en intervjuguide använts som bestått av 17 frågor samt följdfrågor på vardera fråga. För att analysera den insamlade data har transkribering, färgkodning och tematisering genomförts. I studien har det konstaterats att beroende på vilka utmaningar en person med dyslexi har är det individuellt hur de upplever webben. Beroende på vilka utmaningar ens dyslexi medför höjer eller sänker det användarupplevelsen på webben. De med mindre utmaningar tyckte att skärmläsarverktyget var för långsamt vid användning medan de med större utmaningar var mer beroende av det för att ta del av information och känna sig inkluderad i samhället. / The world is only becoming more and more digitized where interaction with websites is almost inevitable in today's society. To make websites accessible, there are WCAG's guidelines for including more individuals, with or without functional variation. Currently, approximately 5-8 percent of Europe's population has been diagnosed with dyslexia, which is a large proportion to take into account when it comes to accessibility. There are various aids to ease the challenges of dyslexics but in this study a screen reader tool is applied to see if it can help to experience usability. Today there is a lot of research on dyslexia, but there is not as much research on dyslexics' experiences of how screen reader tools affect the user experience. The aim of the study was to investigate the user experiences of dyslexics on the web and whether a screen reader tool affects the user experience. Therefore, the aim was to investigate the specific challenges that dyslexics have using concepts, frameworks and definitions around accessibility. In the study, semi-structured interviews were used, which is a qualitative data collection method. A total of eight interviews were conducted with eight people who have dyslexia. In order to collect empirical data from people with dyslexia, an interview guide was used which consisted of 17 questions and follow-up questions to each question. In order to analyze the collected data, transcription, color coding and thematization have been carried out. In the study, it was found that depending on the challenges a person with dyslexia has, it is individual how they experience the web. Depending on the challenges one's dyslexia brings, it raises or lowers the user experience on the web. Those with less challenges found the screen reader tool too slow to use, while those with greater challenges relied more on it to access information and feel included in the community.

Abstract: Title: The emergence of Big Data and Auditors' Perception (A comparative study on India and Bangladesh) Aim: The aim of the study is to explore and compare the perception of auditors in India and Bangladesh towards the implementation of big data analytics in audit. Method: In this study a qualitative method has been applied using semi-structured interviews. The study is an exploratory research and has been analysed thematically. Results and conclusions: Employing the Technology Acceptance Model (TAM) as a conceptual framework, this study conducted a comparative analysis of auditors' perceptions, emphasizing the components of perceived usefulness, perceived ease of use, intention to adopt, and their interactions. The results of the study show that the intention to adopt big data analytics tools emerges as a shared aspiration among auditors from both India and Bangladesh.

I takt med att samhället har digitaliserats har detaljhandeln utsatts för betydande förändring. I Sverige har de obemannade butikerna ökat och spås bli fler framöver. Framväxten av tekniker som digitala betalnings- och identifieringsmetoder ligger till grund för detta. Samtidigt har totala antalet butiker minskat i gles- och landsbygdsområden. Ett sätt att bryta denna trend är genom obemannade butiker. En framgångsrik etablering av obemannade butiker på marknaden beror på hur konsumenterna mottar affärsmodellen. Forskning i området har funnit ett flertal faktorer som påverkar konsumenternas inställning. Däremot saknas djupgående inblick i konsumenters motivationer och perspektiv. Syftet med denna studie är att bidra till en djupare förståelse av konsumenters inställning vilket kan ge värdefulla insikter kring obemannade butikers för- och nackdelar samt identifiera eventuella förbättringsområden. Studien har utfört sex semistrukturerade intervjuer vars intervjufrågor förankrats i Technology Acceptance Model(TAM) och Technology Readiness (TR). Det empiriska materialet analyserades tematiskt enligt en teoretisk top-down strategi. Den valda teoretiska utgångspunkten var Mick & Fournier (1998) åtta centrala teknologiska paradoxer. Under analysen identifierades fyra paradoxer i respondenternas inställningar: kompetens/inkompetens, effektivitet/ineffektivitet, skapa/uppfylla nya behov och assimilering/isolering. Studiens resultat kan användas för att skapa en bättre kundupplevelse samt integrera tekniken på ett sätt som motsvarar konsumentens förväntningar. Samtidigt står framtidens obemannade butiker inför flera utmaningar, däribland att lösa den upplevda bristen på hjälp och avsaknaden av interaktion.