Self-service technologies (SSTs) have grown rapidly and aim to help customers self-serve. Self-service can be facilitated through help centers, which offers information and support. As the demand for on-going support continues to rise, it is important with continuous research of how to assist help centers to match the affordances of current technology to customers’ needs while providing a good User Experience (UX). Therefore, this study investigates how UX design can be used to improve help centers as a tool for self-service for different stakeholders. This study was in collaboration with Nasdaq, where the users’ needs, expectations and concerns when looking for help to use Nasdaq’s products were identified. In an evaluation, the main features of help center’s that influenced users experience and encouraged their use of the technology were measured by a theoretical lens of a revised version of a Technology Acceptance Model (TAM). The results of this study declare that the major significance in establishing a successful help center lies in ensuring easy accessibility to information through a search function and a well-organized side navigation. Additionally, incorporating a training and getting started page with a combination of videos and text are crucial for advanced products. / Självbetjäningsteknologier (SST) har vuxit snabbt och syftar till att assistera kunder att hjälpa sig själv. Självbetjäning kan underlättas genom ett hjälpcenter, vilket erbjuder information och support. Eftersom efterfrågan på ständig support fortsätter att öka är det viktigt med kontinuerlig forskning om hur man kan skapa hjälpcenter som matchar den nuvarande teknikens möjligheter till kundernas behov samtidigt som man tillhandahåller en bra användarupplevelse (UX). Därför undersöker denna studie hur UX design kan användas för att förbättra hjälpcenter som ett verktyg för självbetjäning för olika intressenter. Denna studie gjordes i samarbete med Nasdaq, där användarnas behov, förväntningar och oro när de söker efter hjälp att använda Nasdaqs produkter identifierades. I en utvärdering mättes huvudfunktionerna i ett hjälpcenter som påverkade användarnas upplevelse och uppmuntrade deras användning av tekniken genom en teoretisk lins bestående av en reviderad version av Technology Acceptance Model (TAM). Resultaten av denna studie visar att det viktigaste för att etablera ett framgångsrikt hjälpcenter ligger i att säkerställa lättillgänglighet till information genom en sökfunktion och en välorganiserad sidnavigering. Dessutom är det avgörande för avancerade produkter att införa en tränings- och komma igång-sida med en kombination av videor och text.

Mutah University in Jordan / The full text will be available at the end of the emabargo: 17th June 2024

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This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. The research, informed by interviews with industry professionals, explores the adoption of digital practices, highlighting a trend towards operational efficiency yet revealing a gap in achieving the depth of personalization characteristic of private banking. The study concludes by exploring the future of digitalization in the sector, suggesting a strategic approach where technological advancements complement the foundational elements of private banking. This balanced integration is vital for maintaining the essence of bespoke advice and trust that defines the client-advisor bond in an increasingly digital financial landscape. / Denna avhandling fördjupar sig i den digitala omvandlingen av private banking-sektorn, med betoning på utmaningen att balansera teknik med den personliga service som kunder med hög nettoförmögenhet förväntar sig. Genom att använda ramverk som Relationsmarknadsföring, teknikacceptansmodellen och kundupplevelsehantering, undersöks integrationen och effekten av digitala verktyg på kundrelationer och operationell effektivitet inom private banking. Forskningen, som är baserad på intervjuer med anställda inom private banking, undersöker införandet av digitala processer och belyser en trend mot operationell effektivitet, men visar även en brist på att uppnå den djupgående personalisering som är karaktäristisk inom private banking. Studien avslutas med att analysera framtiden för digitalisering inom sektorn, och föreslår en strategisk metod där tekniska framsteg kompletterar de grundläggande elementen i private banking-verksamhet. Denna balanserade integration är avgörande för att bevara essensen av skräddarsydd rådgivning och förtroende som definierar bandet mellan klient och rådgivare i ett alltmer digitalt landskap.

Yes / Digital payment methods (DPMs) are evolving fast but they are yet to be widely adopted particularly in the developing countries. An initial review of literature suggests that several studies have already been conducted on this topic for understanding antecedents of digital payments adoption. However, only a few studies have examined this emerging topic in the context of developing countries. The aim of this submission is to identify antecedents of consumer adoption and usage of digital payments methods. The results of this literature analysis suggest that constructs related to technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) along with trust and risk are the most frequently examined constructs for determining consumer’s behavioural intention to use and usage of DPMs. The findings from this work can help researchers selecting factors for inclusion in the future empirical works on this topic.

<p>This research work investigates and reports on the contribution of usability and perceptual frameworks towards understanding and ultimately increasing usage of a sales website and a corporate marketing website for a major insurance company in South Africa. It investigates whether the application of usability principles to the sales web positively influences the usage of the sales web system as a tool by intermediaries, and in so doing help the organisation recoup their investment and lower operational costs. This financial services (traditionally insurance) company, like many organisations, is in the process of migrating key operational systems onto web platforms to take advantage of benefits such as the ubiquity of web access and services orientated architecture among others. The research reviewed key frameworks in the area of technology acceptance or usage namely  Nielsen‟s usability attributes (Nielsen, 2003)  The Technology Acceptance Model (TAM), (Davis, 1989)&nbsp /  The Theory of Reasoned Action (Fishbein &amp / Ajzen, 1975)  The Theory of Planned Behavior (Ajzen, 1985) / and derived a theoretical summative model (the Conceptual Research Model) that combined both usability and perceptual dimensions. The applicability of this summative model was empirically tested using quantitative data relating to system&nbsp / usage and user perception. Empirical evidence was gathered to prove and refine the Conceptual Research Model (CRM), and the data substantiated the inclusion of the constructs in the CRM, as well as the efficacy of the model in a financial services organisation. Through testing of the CRM, this research has also confirmed which specific attributes of usability can be focussed on to bring about positive change in users‟ usage behaviour and adoption of a website or web application.</p>

<p>This research work investigates and reports on the contribution of usability and perceptual frameworks towards understanding and ultimately increasing usage of a sales website and a corporate marketing website for a major insurance company in South Africa. It investigates whether the application of usability principles to the sales web positively influences the usage of the sales web system as a tool by intermediaries, and in so doing help the organisation recoup their investment and lower operational costs. This financial services (traditionally insurance) company, like many organisations, is in the process of migrating key operational systems onto web platforms to take advantage of benefits such as the ubiquity of web access and services orientated architecture among others. The research reviewed key frameworks in the area of technology acceptance or usage namely  Nielsen‟s usability attributes (Nielsen, 2003)  The Technology Acceptance Model (TAM), (Davis, 1989)&nbsp /  The Theory of Reasoned Action (Fishbein &amp / Ajzen, 1975)  The Theory of Planned Behavior (Ajzen, 1985) / and derived a theoretical summative model (the Conceptual Research Model) that combined both usability and perceptual dimensions. The applicability of this summative model was empirically tested using quantitative data relating to system&nbsp / usage and user perception. Empirical evidence was gathered to prove and refine the Conceptual Research Model (CRM), and the data substantiated the inclusion of the constructs in the CRM, as well as the efficacy of the model in a financial services organisation. Through testing of the CRM, this research has also confirmed which specific attributes of usability can be focussed on to bring about positive change in users‟ usage behaviour and adoption of a website or web application.</p>

Made available in DSpace on 2014-12-17T13:53:24Z (GMT). No. of bitstreams: 1 AnnaCSN.pdf: 3032779 bytes, checksum: c9b62b38c5e42ff883e6b2946ccff0e1 (MD5) Previous issue date: 2009-09-04 / This study examines the factors that influence public managers in the adoption of advanced practices related to Information Security Management. This research used, as the basis of assertions, Security Standard ISO 27001:2005 and theoretical model based on TAM (Technology Acceptance Model) from Venkatesh and Davis (2000). The method adopted was field research of national scope with participation of eighty public administrators from states of Brazil, all of them managers and planners of state governments. The approach was quantitative and research methods were descriptive statistics, factor analysis and multiple linear regression for data analysis. The survey results showed correlation between the constructs of the TAM model (ease of use, perceptions of value, attitude and intention to use) and agreement with the assertions made in accordance with ISO 27001, showing that these factors influence the managers in adoption of such practices. On the other independent variables of the model (organizational profile, demographic profile and managers behavior) no significant correlation was identified with the assertions of the same standard, witch means the need for expansion researches using such constructs. It is hoped that this study may contribute positively to the progress on discussions about Information Security Management, Adoption of Safety Standards and Technology Acceptance Model / Este estudo analisa os fatores que influenciam os gestores p?blicos na ado??o de pr?ticas van?adas de Gest?o de Seguran?a da Informa??o. A pesquisa utilizou como base assertivas a Norma de Seguran?a ISO 27001:2005 e modelo te?rico baseado no TAM (Technology Acceptance Model) descrito em Venkatesh e Davis (2000). O m?todo adotado foi a esquisa de campo de alcance nacional que contou com a participa??o de oitenta gestores p?blicos dos Estados do Brasil, sendo todos coordenadores na ?rea de gest?o e planejamento dos governos estaduais. A abordagem da pesquisa foi quantitativa e foram utilizados m?todos de estat?stica descritiva, an?lise fatorial e regress?o linear m?ltipla para an?lise dos dados. Os resultados da pesquisa apresentaram correla??o entre os construtos do modelo TAM (facilidade na utiliza??o, percep??o sobre a utilidade, atitude e inten??o de utiliza??o) e a concord?ncia com as assertivas elaboradas de acordo com a norma ISO 27001, demonstrando que estes fatores influenciam os gestores na ado??o de tais pr?ticas. J? as outras vari?veis independentes do modelo (perfil organizacional, perfil demogr?fico e comportamental dos gestores) n?o tiveram correla??o significante com as assertivas da referida norma, demonstrando necessidade de amplia??o de pesquisas com utiliza??o de tais construtos. Espera-se que este estudo possa contribuir de forma positiva ao avan?o nas discuss?es sobre o tema Gest?o de Seguran?a da Informa??o e Ado??o de Normas de Seguran?a, bem como, Modelos de Aceita??o de Tecnologia

Made available in DSpace on 2014-12-17T13:53:26Z (GMT). No. of bitstreams: 1 CristinaKNY_DISSERT.pdf: 2647899 bytes, checksum: 38fec83f99c6340d8c2475bec099d1b8 (MD5) Previous issue date: 2010-09-03 / In recent decades the public sector comes under pressure in order to improve its performance. The use of Information Technology (IT) has been a tool increasingly used in reaching that goal. Thus, it has become an important issue in public organizations, particularly in institutions of higher education, determine which factors influence the acceptance and use of technology, impacting on the success of its implementation and the desired organizational results. The Technology Acceptance Model - TAM was used as the basis for this study and is based on the constructs perceived usefulness and perceived ease of use. However, when it comes to integrated management systems due to the complexity of its implementation,organizational factors were added to thus seek further explanation of the acceptance of such systems. Thus, added to the model five TAM constructs related to critical success factors in implementing ERP systems, they are: support of top management, communication, training, cooperation, and technological complexity (BUENO and SALMERON, 2008). Based on the foregoing, launches the following research problem: What factors influence the acceptance and use of SIE / module academic at the Federal University of Para, from the users' perception of teachers and technicians? The purpose of this study was to identify the influence of organizational factors, and behavioral antecedents of behavioral intention to use the SIE / module academic UFPA in the perspective of teachers and technical users. This is applied research, exploratory and descriptive, quantitative with the implementation of a survey, and data collection occurred through a structured questionnaire applied to a sample of 229 teachers and 30 technical and administrative staff. Data analysis was carried out through descriptive statistics and structural equation modeling with the technique of partial least squares (PLS). Effected primarily to assess the measurement model, which were verified reliability, convergent and discriminant validity for all indicators and constructs. Then the structural model was analyzed using the bootstrap resampling technique like. In assessing statistical significance, all hypotheses were supported. The coefficient of determination (R ?) was high or average in five of the six endogenous variables, so the model explains 47.3% of the variation in behavioral intention. It is noteworthy that among the antecedents of behavioral intention (BI) analyzed in this study, perceived usefulness is the variable that has a greater effect on behavioral intention, followed by ease of use (PEU) and attitude (AT). Among the organizational aspects (critical success factors) studied technological complexity (TC) and training (ERT) were those with greatest effect on behavioral intention to use, although these effects were lower than those produced by behavioral factors (originating from TAM). It is pointed out further that the support of senior management (TMS) showed, among all variables, the least effect on the intention to use (BI) and was followed by communications (COM) and cooperation (CO), which exert a low effect on behavioral intention (BI). Therefore, as other studies on the TAM constructs were adequate for the present research. Thus, the study contributed towards proving evidence that the Technology Acceptance Model can be applied to predict the acceptance of integrated management systems, even in public. Keywords: Technology / Nas ?ltimas d?cadas o setor p?blico vem sofrendo press?es com vistas a melhorar seu desempenho. A utiliza??o da Tecnologia da Informa??o (TI) tem sido uma ferramenta cada vez mais empregada na tentativa de alcan?ar esse objetivo. Dessa forma, passou a ser uma importante quest?o nas organiza??es p?blicas, e em particular nas institui??es de ensino superior, verificar quais fatores influenciam a aceita??o e o uso da tecnologia, impactando no sucesso de sua implementa??o e nos resultados organizacionais almejados. O Modelo de Aceita??o da Tecnologia TAM foi utilizado como base para o presente estudo e fundamenta-se nos construtos utilidade percebida e facilidade de uso percebida. No entanto, quando se trata de sistemas integrados de gest?o, devido ? complexidade de sua implanta??o, acrescentaram-se fatores organizacionais para assim buscar maior explica??o da aceita??o desses sistemas. Assim, acrescentaram-se ao modelo TAM cinco construtos relacionados aos fatores cr?ticos de sucesso na implementa??o de sistemas ERP, s?o eles: apoio da alta administra??o, comunica??o, treinamento, coopera??o, e complexidade tecnol?gica (BUENO e SALMERON, 2008). Com base no exposto, lan?a-se o seguinte problema de pesquisa: quais fatores influenciam a aceita??o e uso do SIE/m?dulo acad?mico na Universidade Federal do Par?, a partir da percep??o dos usu?rios t?cnicos e docentes? O objetivo geral da pesquisa foi identificar a influ?ncia de fatores organizacionais e comportamentais como antecedentes da inten??o comportamental de uso do SIE/m?dulo acad?mico na UFPA sob a perspectiva dos usu?rios docentes e t?cnicos. A presente pesquisa ? aplicada, explorat?ria e descritiva, de natureza quantitativa com a aplica??o de um survey, e a coleta de dados se deu por meio de question?rio estruturado aplicado a uma amostra composta por 229 docentes e 30 t?cnico-administrativos. A an?lise de dados se deu atrav?s de estat?sticas descritivas e modelagem de equa??o estrutural com a t?cnica de m?nimos quadros parciais (Partial Least Square-PLS). Primeiramente efetuou-se a avalia??o do modelo de mensura??o, no qual foram verificadas a confiabilidade, validade convergente e discriminante para todos os indicadores e construtos. Em seguida, o modelo estrutural foi analisado, com a utiliza??o de bootstrap como t?cnica de reamostragem. Na avalia??o das signific?ncias estat?sticas, todas as hip?teses formuladas foram suportadas. O coeficiente de determina??o (R?) foi considerado alto ou m?dio em 5 das 6 vari?veis end?genas, assim o modelo consegue explicar 47,3% da varia??o da inten??o comportamental. Ressalta-se que, dentre os antecedentes da inten??o comportamental (BI) analisados no presente estudo, utilidade percebida ? a vari?vel que possui maior efeito sobre a inten??o comportamental, seguida pela facilidade de uso (PEU) e a atitude (AT). Dentre os aspectos organizacionais (fatores cr?ticos de sucesso) estudados, complexidade tecnol?gica (TC) e treinamento (TRE) foram aqueles com maior efeito sobre a inten??o comportamental de usar, apesar desses efeitos serem inferiores aos produzidos pelos fatores comportamentais (origin?rios do TAM). Destaca-se, ainda, que o apoio da alta administra??o (TMS) apresentou, entre todas as vari?veis, o menor efeito sobre a inten??o de usar (BI) e foi seguida pela comunica??o (COM) e coopera??o (CO), as quais exercem um baixo efeito sobre a inten??o comportamental (BI). Portanto, conforme outros estudos, os construtos relativos ao TAM mostraram-se adequados para a presente pesquisa. Dessa maneira, o estudo contribuiu no sentido de demonstrar ind?cios de que o Modelo de Aceita??o da Tecnologia pode ser aplicado ? predi??o da aceita??o de sistemas integrados de gest?o, mesmo em organiza??es p?blicas.

Magister Commercii - MCom / The research focuses on the acceptance of new technologies within the telecommunications industry. The study examines three models namely Innovation theory, Theory of Reason Action (TRA), and Technology Acceptance Model (TAM). This study explores the technology acceptance models in order to explain why certain monitoring officers at ICASA would prefer specific technologies over others. Models of interest could be the innovation theory, TRA and TAM. After reviewing both models, the author will examine the TAM in detail as a model of interest in this study. In turn, this model is expected to assist us to understand why monitoring officer's at ICASA would prefer a particular frequency monitoring technology over the other. / South Africa