The master‘s thesis discusses the issue of the project Telco Servis whose focus are business activities aimed at drawing-in the Internet on cancelled fixed telephone lines. It introduces the formal aspect of project management and methods used in the pre-project phase. The work focuses on key parts of the project, such as analysis of the sales process, time analysis of specific parts of the sales process, company CRM description or project risk analysis. In the design part it deals with the estimated costs of the project and the fulfilment of the necessary conditions for its launch.

INTRODUCTION: One of the most frequent causes of sudden death in Europe is a sudden cardiac arrest. First above all providing urgent cardio-pulmonary resuscitation (CPR) is necessary for rescue of life. One of preconditions of successful resuscitation is its early start and knowledge of basic techniques. The level of knowledge of urgent resuscitation techniques, its proper performance, skillfulness and willingness of non-professional rescuers can decide about next life of people affected by sudden cardiac arrest. Every minute that the resuscitation is not performed a chance of survival of people affected with sudden cardiac arrest decreases by 10 - 12%. GOALS AND METHODOLOGY: The main research problem was an evaluation of the level of knowledge of techniques of cardio-pulmonary resuscitation with public in South Bohemia. The next goal was to map the interest of the public in South Bohemia in education in CPR. For working out of the empirical part the method of quantitative research was chosen in the form of a questionnaire which I made. The questionnaire contained 35 questions. The research sample was made of nonselected public in South Bohemia and the choice of informants was random. The collection of data was performed by direct questioning of passers-by in streets, shopping centres, in towns and...

(in English): The topic of my thesis is the suicidal tendencies of elderly people. The topic is examined from the point of view of crisis hotlines. I describe terms such as old age, telephone crisis intervention and basic developmental needs (Pesso Boyden System Psychomotor) in the theoretical part. The following practical part focuses on crisis hotlines in the Czech Republic and their statistics concerning suicidal calls. The next part of the research is the analyses of interviews with social workers working on crisis hotlines and the analyses of notes from the talks with suicidal clients. I propose different instruments for the prevention of the suicidal tendencies of elderly people in the discussion.

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This research explores what type of verbal/text survey content translates effectively between survey modes within a Computer Assisted Telephone Interview (CATI) and Computer Assisted Web Interview (CAWI) mixed-mode survey project within unified mixed-mode survey design. This phenomenon is researched through the implementation of online probes within an existing CAWI survey project for sections close to an original CATI design. This research provides insights into how respondents understand and conceptualize verbal content within a unified mixed-mode CAWI survey in today’s online survey environment. This research is timely as the penetration of mobile has increased drastically, which may have implications on CAWI/CATI mixed-mode research considering the conflicting best practices for mobile CAWI survey design and CATI survey design. The results show that respondents do not engage with introductory pages enough to reliably recall their information, even when significantly shortened and simplified. Additionally, respondents are sensitive to high amounts of text and topics within survey question spaces. This means that some aspects of CATI survey design do not translate to CAWI and may even be cause for data quality concerns. These findings highlight some key issues faced by researchers and practitioners, provide some guidance on how design choices may impact results, and presents rich opportunities for future research.

Syftet med studien är dels att få en ökad förståelse över hur generation Z upplever sin arbetsmiljö inom telefonrådgivande yrken, dels att få en ökad kunskap om vilka utmaningar i arbetsmiljön som kan leda till sjukfrånvaro. Studien genomfördes i samarbete med en stor privat organisation i Sverige. Utifrån ett Human Resources (HR) perspektiv ser vi ett behov av att få en ökad förståelse för medarbetarens perspektiv för att främja en hälsosam arbetsmiljö för generation Z inom telefonrådgivande yrken. Studiens syfte har en kvalitativ ansats och den forskningsdata som presenteras består av semistrukturerade intervjuer med respondenter från generation Z, individer födda mellan åren 1995 och 2010. Den tematiska analysen genererade fyra teman: Stödjande funktioner för att må bra på arbetsplatsen, upplevelser av telefonrådgivning som yrke, utmaningar på arbetsplatsen, och sjukfrånvarokultur. Resultatet i studien visar att upplevelsen av det kollegiala stödet är avgörande för att må bra på arbetsplatsen. Utmaningarna återfinns i svåra samtal och ökade känslomässiga krav inom telefonrådgivande yrken hos generation Z i vår studie. Resultatet bidrar med en bekräftelse på kunskap som redan fanns utifrån de utmaningar på arbetsplatsen som kan leda till sjukfrånvaro. Resultatet visar på att generation Z:s önskemål inte är unika, utan snarare framstår som en önskelista som alla medarbetare har. För att få en ökad kunskap om vad som främjar en god och hälsosam arbetsmiljö för generations Z behöver framtida studier dels innehålla flera respondenter, dels jämföra medarbetarnas upplevelser och chefernas erfarenheter. / The aim of the study is partly to gain an increased understanding of how generation Z experiences their work environment within telephone counseling professions, and partly to gain an increased knowledge of which challenges in the work environment can lead to sick leave. The study was carried out in collaboration with a large private organisation in Sweden. From a Human Resources (HR) perspective, we see the need to gain an increased understanding of the employee's perspective to promote a healthy work environment for generation Z within telephone counseling professions. The purpose of the study has a qualitative approach and the research data presented consists of semi-structured interviews with respondents from generation Z, individuals born between the years 1995 and 2010. The thematic analysis generated four themes: Supportive functions for well-being in the workplace, experiences of telephone counseling as a profession, challenges in the workplace, and sickness absence culture. The results of the study show that the experience of collegial support is crucial for feeling good at work. The challenges are found in difficult conversations and increased emotional demands in telephone counseling professions among generation Z in our study. The result contributes with a confirmation of knowledge that already existed based on the challenges in the workplace that can lead to sick leave. The results show that generation Z: s wishes are not unique, but rather appear as a wish list that all employees have. To gain an in-depth knowledge of what promotes a good and healthy work environment for generation Z, future studies need to include several respondents, and to compare the employees' and the managers' experiences.

This study focuses on the extent to which the various elements of corporate brand identity as identified in the literature are perceived to contribute to corporate brand image formation. In doing so, a theoretical perspective is adopted for this study that borrows from both marketing communication and corporate communication theories. Three data collection techniques – Q methodology, an online questionnaire and computer-assisted telephone interviews (CATI) – were used to determine to what extent these elements are perceived significant in corporate brand image formation among participants from 106 South African organisations across various business sectors. Four categories were identified to be perceived as significant for corporate brand image formation, namely transformational leadership and management, positioning and differentiation strategy, brand equity and employee orientation and mentorship. To date, a comprehensive measuring instrument that theoretically includes all the corporate brand identity elements perceived to be significant in corporate brand image formation has not been developed. Based on the research findings, the study aims to propose a theoretical framework for establishing a measuring instrument that includes all the corporate brand identity elements deemed significant in corporate brand image formation as perceived by South African organisations. The objective of providing a theoretical framework for establishing a measuring instrument is to enable organisations to assess the role of their corporate brand identity in corporate brand image formation among their stakeholder groups. The theoretical framework includes the four identified categories perceived as significant in corporate brand image formation. It indicates which of the corporate brand identity elements included in the four categories are perceived to be more significant in corporate brand image formation by South African organisations. In addition, it provides assumptions on how these corporate brand identity elements are perceived to work in synergy to enhance corporate brand image formation based on the research results. / Communication Science / D. Litt. et Phil. (Communication)

This study focuses on the extent to which the various elements of corporate brand identity as identified in the literature are perceived to contribute to corporate brand image formation. In doing so, a theoretical perspective is adopted for this study that borrows from both marketing communication and corporate communication theories. Three data collection techniques – Q methodology, an online questionnaire and computer-assisted telephone interviews (CATI) – were used to determine to what extent these elements are perceived significant in corporate brand image formation among participants from 106 South African organisations across various business sectors. Four categories were identified to be perceived as significant for corporate brand image formation, namely transformational leadership and management, positioning and differentiation strategy, brand equity and employee orientation and mentorship. To date, a comprehensive measuring instrument that theoretically includes all the corporate brand identity elements perceived to be significant in corporate brand image formation has not been developed. Based on the research findings, the study aims to propose a theoretical framework for establishing a measuring instrument that includes all the corporate brand identity elements deemed significant in corporate brand image formation as perceived by South African organisations. The objective of providing a theoretical framework for establishing a measuring instrument is to enable organisations to assess the role of their corporate brand identity in corporate brand image formation among their stakeholder groups. The theoretical framework includes the four identified categories perceived as significant in corporate brand image formation. It indicates which of the corporate brand identity elements included in the four categories are perceived to be more significant in corporate brand image formation by South African organisations. In addition, it provides assumptions on how these corporate brand identity elements are perceived to work in synergy to enhance corporate brand image formation based on the research results. / Communication Science / D. Litt. et Phil. (Communication)

This research was aimed at the optimisation of the usability of content-rich computer and mobile based e-learning material. The goal was to preserve the advantages of paper based material in designing optimised modules that were mobile and computer-based, but at the same time avoiding the pitfalls of converting traditional paper based learning material for use on screen. A mobile eye tracker was used to analyse how students studied similar course content on paper, and on mobile device. Screen based eye tracking was also used to analyse how participants studied corresponding content on a desktop screen. Eye movements which were recorded by an eye tracker revealed the sequences of fixations and saccades on the text that was read by each participant. By analysing and comparing the eye gaze patterns of students reading the same content on three different delivery platforms, the differences between these platforms were identified in terms of their delivery of content rich, text based study material. The results showed that more students read online content on a computer screen than on mobile devices. The inferential analysis revealed that the differences in reading duration, comprehension, linearity and fixation count on the three platforms were insignificant. There were significant differences in saccade length. This analysis was used to identify strong aspects of the respective platforms and consequently derive guidelines for using these aspects optimally to design content rich material for delivery on computer screen and mobile device. The limitations of each platform were revealed and guidelines for avoiding these were derived / Computing / M.A. (Computing)

Information, communication and broadcasting convergence is changing the business landscape in South Africa, as organisations adopt new converged information, communication technology (ICT) products and services to satisfy the needs of customers. Simultaneously, major changes are taking place in the South African telecommunications business environment creating new marketing opportunities and threats for Telkom SA, the only fixed line telecommunication operator in South Africa. Some of the findings of the study are • the commodization of the fixed line telecommunication network • political and regulatory changes are reshaping the telecommunications landscape by allowing the entry of new competitors • new technological innovations in Information Communication Technology (ICT) and mobile communication is driving change • social and economic change is fueling the speed of environmental change poor economic climate is quickening the competitive pace amongst South African businesses forcing them to attain efficiencies and effectiveness for survival • organisations worldwide are competing for limited resources and markets and turning to ICT to achieve their objectives • customer needs are changing - demanding better and innovative communication products and services - providing opportunities to competitors • the Internet is reshaping traditional business models as businesses are seeking to establish competitive advantages through the Internet • the migration of the Internet to the mobile telephony sector These changes are creating new marketing opportunities and threats for South African fixed line telecommunication operators and are threatening the survival of fixed line telecommunication operators worldwide and in South Africa. Information Technology, broadcasting and telecommunication technology convergence, has created many new ICT products and services opportunities that telecommunication competitors are offering existing customers of the fixed line operators network indicating lethargy from their side. In order for the fixed line operators to survive they must apply innovation and revise their strategic planning models. / Business Management / DCOM (Business Management)