The objective of the study was to examine the marketing strategies of Ethiopian medium and large textile companies. The textile sector became the focus of this study because it has performed far below expectation, despite the government‘s unreserved support to the sector and the country‘s comparative advantage in the sector. To attain the stated objective, qualitative research approach with case study design was employed. The cases were selected based on two criteria; production of finished textile products and operation in both local and global markets. Accordingly, nine companies qualified these criteria and all of them were used as cases. The RBV was the theory employed to explain the differences in performances among firms‘ in similar environment. Furthermore, within and cross case analyses were employed to get in-depth understanding and to explain about the marketing strategies of the firms. The major findings of the study indicate that the emphasis given to marketing strategy and the marketing resources and capabilities commitment thereof were found to be so low that the companies seemed to equate marketing strategy with selling strategy. Furthermore, the companies failed to link their marketing enabling environment with their marketing strategy. Similarly, such weak link was reflected between the firms‘ marketing strategy and their market performances. Hence, the marketing strategies of the case companies are so weak that with their current marketing strategy, it is difficult for them to be competent in the local market, let alone in the international markets. Generally, both empirical and conceptual conclusions were drawn from the findings. As a result, the cross-case findings indicate that marketing resources commitment is linearly linked to marketing strategy which in turn is linked to export performances. Therefore, it can be understood that the link between enabling environment and marketing strategy is direct and the link between marketing strategy and marketing performances is linear. Hence, it can be understood from this transitivity that there exists a link between firms‘ enabling environment and their marketing performances. / Business Management / D.B.L.

The primary objective of this study was to examine how and to what extent entrepreneurial orientation, firm internal resources and capital structure decisions affect growth of small enterprises, following the resource- based view on determinants of growth and static trade-off theory of capital structure as theoretical frameworks. Regardless of the number of earlier study, there is no consensus among scholars on determinants of growth due to the existence of different theories and metrics of growth. Moreover, as the earlier studies were undertaken in developed countries, their research findings could not permit generalization on the effect of the explanatory variables on growth in less developed countries like Ethiopia. Therefore, this research tried to fill the gap in the existing body of knowledge on determinants of growth by contextualizing the association of growth with firm specific factors and EO from the Ethiopian context, more specifically from the context of Tigray Regional State. Besides, extra variables that were either not considered or might have been tested separately in earlier studies in Ethiopia were integrated into the regression model. In this mixed explanatory cross-sectional research, systematic random sampling techniques and structure questionnaire were applied to collect primary data from 333 small enterprises operating in five urban towns of Tigray region. Dependent variable of the study was growth of small enterprises, defined as logarithm of change in number of employees at the time of establishment and time of survey. The explanatory variables comprise of entrepreneurial orientation with three dimensions, tangible and intangible resources under the control of a given enterprises, capital structure decisions, external factors such as marketing related problems cost and accessibility of infrastructure, government policies and bureaucracy, business development services were also included in the regression model. Descriptive statistics, statistical difference tests, multiple regression analysis and Propensity Score Matching were applied for the purpose of data analysis with the help of Stata version 12 software. Majority of the small enterprises demonstrated moderate degree of entrepreneurial orientation and location nearer to major customers, entrepreneurial orientation, strong financial position, access to credit and leverage have statistically significant positive effect on growth of small enterprises which support the resource based view and static trade-off theory of capital structure as well as the perceived hypothesis. On the other hand, consistent to the hypothesis, age and size of small enterprises showed negative significant effect on growth, that supports Jovanovich’s learning model but against the Girbat’s law of proportionate effect. Moreover, the relationship between education and growth was found to be non-linear or volatile-growth of SEs tend to declined until certain level, reached a minimum level after which SEs with more educated owners tend to grow faster. This implies that unless owners’ years of education reach a very high level of schooling, a given increase in years of schooling could not necessarily result into higher growth rate. Based on the findings, the researcher suggests (i) in order to solve financial constraints of SEs, stakeholder need introduction of National Credit Guarantee Fund, Promotion of non-bank financial services, introduce Mandatory Minimum Bank Loan to small enterprises, establish specialized banking system that specifically support the small enterprise sector, (ii) provide working premises such as shades at concessional cost, (iii) facilitate establishment of small enterprise commercial centers, (iv) strengthen the clustering practices,(v) facilitate provision of adequate infrastructure at reasonable price, (vi) as TVET completed individuals outperform in growth rate, educational institutions in Ethiopia need to incorporate competence based training system and entrepreneurship into their syllabus by strengthening the industry university linkages / Business Management / DBL

Made available in DSpace on 2016-08-02T21:43:02Z (GMT). No. of bitstreams: 1 Sandro Moretti_Dissertacao Quem e Quem no Grande ABC.pdf: 1022991 bytes, checksum: 5ab376cac829b5ca1ddc66efa1e389a5 (MD5) Previous issue date: 2011-03-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study investigates empirically the performance of companies in the Grande ABC region increasingly industrialized and economically representative for the country. The seven cities that represent the region, Santo André, São Bernardo do Campo, São Caetano do Sul, Diadema, Mauá, Ribeirão Pires and Rio Grande da Serra, have in recent years economic growth considerably above the country's growth and development has stimulated the growth of the country. The empirical analysis uses panel data and examines the performance of firms in the seven cities that make up the Grande ABC during the years 2001 to 2008 using the multilevel methodology and three performance measures: ROA, ROE and OROA. The multilevel approach allowed the identification of key factors that are associated or not to performance of these companies and these effects are the year, the company itself, the sub sector, the sector and the city that the company is located. Among the tree performance measures used there was significant convergence, in addition the study identified that there is a significant effect on corporate performance associated with the year and the company itself, and show that the sectors, subsectors and the city that the company is do not have a significant effect associated with these firm performance. / Essa pesquisa investiga empiricamente o desempenho das empresas do Grande ABC, região industrializada e cada vez mais representativa economicamente para o país. As sete cidades que representam a região, Santo André, São Bernardo do Campo, São Caetano do Sul, Diadema, Mauá, Ribeirão Pires e Rio Grande da Serra, tiverem nos últimos anos um crescimento econômico consideravelmente acima do crescimento do país e seu desenvolvimento tem impulsionado o crescimento do país. A análise empírica utiliza dados em painel e investiga o desempenho das firmas das sete cidades que compõe o Grande ABC durante os anos de 2001 a 2008 utilizando a metodologia multinível e três medidas de desempenho: ROA, OROA e ROE. A metodologia multinível possibilitou a identificação dos principais efeitos que estão associados ou não ao desempenho das empresas, entre esses efeitos estão o ano, a própria empresa, o subsetor, o setor e a cidade que a empresa se localiza. Entre as três medidas de desempenho utilizadas houve significativa convergência e, além disso, o estudo identificou que há um significativo efeito no desempenho das empresas associado ao ano e à própria empresa, além de mostrar que os setores, os subsetores e a cidade que a empresa se localiza não apresentam um efeito significativo associado ao desempenho dessas firmas.

Submitted by Ariela Zanetta Simoni (arielazsimoni@gmail.com) on 2018-04-18T21:21:56Z No. of bitstreams: 1 Dissertacao_ArielaSimoni_VF2_2018.pdf: 2154592 bytes, checksum: 3ed46fe4510f5360ed0ab60012235df1 (MD5) / Approved for entry into archive by Debora Nunes Ferreira (debora.nunes@fgv.br) on 2018-04-20T17:07:30Z (GMT) No. of bitstreams: 1 Dissertacao_ArielaSimoni_VF2_2018.pdf: 2154592 bytes, checksum: 3ed46fe4510f5360ed0ab60012235df1 (MD5) / Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-04-20T17:34:32Z (GMT) No. of bitstreams: 1 Dissertacao_ArielaSimoni_VF2_2018.pdf: 2154592 bytes, checksum: 3ed46fe4510f5360ed0ab60012235df1 (MD5) / Made available in DSpace on 2018-04-20T17:34:32Z (GMT). No. of bitstreams: 1 Dissertacao_ArielaSimoni_VF2_2018.pdf: 2154592 bytes, checksum: 3ed46fe4510f5360ed0ab60012235df1 (MD5) Previous issue date: 2018-03-14 / No âmbito das atividades políticas corporativas (CPA) com auxílio das variáveis de recursos, rotina e capacidades da Teoria da Visão Baseada em Recursos (RBV), esta pesquisa pretendeu analisar como as atividades políticas corporativas de Lobby das empresas são realizadas em ambientes de mudanças políticas. O Lobby é uma das táticas mais utilizadas de CPA. Estudos que visam a compreensão por intermédio de fatores econômicos e de outras naturezas são de suma importância na explicação da variação dentro de um determinado sistema, porém, raramente levam em consideração o ambiente político doméstico de um país (YADAV, 2008). O contexto de imprevisibilidade gera incertezas a respeito do ambiente no qual implementa-se a tática de Lobby e diminui a capacidade de previsão de cenários. A consequência disso é a possibilidade de redução da vantagem competitiva das firmas as quais se engajam em estratégias de não mercado. Além disso, ambientes de mudanças políticas caracterizam-se por trocas de executivos no poder provenientes de eleições nacionais (YASUDA; MITSUHASHI, 2017) ou por impedimento em completar o mandato governamental. O cenário político e econômico do ano de 2016 no Brasil serviu como laboratório para o estudo, na medida em que apresenta características do ambiente de mudanças políticas necessárias à pesquisa. Por intermédio de uma pesquisa qualitativa positivista com triangulação de dados primários – obtidos por meio de entrevistas – e secundários – principalmente para entendimento do ambiente político, a pesquisa justifica-se pela importância no aprofundamento da compreensão do fenômeno. / In the scope of corporate policy activities (CPA) aided by resource variables, routine and resource-based capabilities (RBV), this research aimed to analyze how corporate lobbying activities are carried out in politically changing environments. Lobby is one of CPA's most commonly used tactics. Studies that aim at understanding through economic and other factors are indeed important in explaining variation within a given system, but rarely take into account a country's domestic political environment (YADAV, 2008). The context of unpredictability creates uncertainties about the environment in which lobby tactic is implemented and reduces the predictability of scenarios. The consequence of this is the possibility of diminishing the competitive advantage of companies that engage in non-market strategies. In addition, politically changing environments are characterized by exchanges of power executives from national elections (YASUDA; MITSUHASHI, 2017) or by impediment in completing the government mandate. The political and economic scenario of 2016 in Brazil served as a laboratory for the study, as it presents characteristics of the environment of political changes demanded for the research. Through a qualitative positivist research with triangulation of primary data - obtained through interviews - and secondary data - mainly for understanding the political environment, the research is justified by the importance of deeper understanding of the phenomenon.

No presente estudo examinou-se a influência da coordenação dos Sistemas Agroalimentares Locais (SIAL) na exploração dos ativos estratégicos territoriais (AET) para o desenvolvimento de vantagens competitivas sustentáveis. Para tanto, desenvolveu-se o framework da Construção Social de Vantagens Competitivas em Sistemas Agroalimentares Locais. Esse framework é sustentado por três abordagens teóricas, a Economia das Convenções, a Visão Baseada em Recursos e o Sistema Agroalimentar Local. A conjugação destas três vertentes teóricas permite entender o processo dinâmico de construção coletiva da qualidade de um produto agroalimentar oriundo de uma determinada região, pois proporciona um processo de complementaridade entre os ativos estratégicos territoriais e as formas de coordenação praticadas, bem como permite identificar os fatores de sustentação estratégicos envolvidos nessa complementaridade. Com intuito de validar esse framework, realizou-se um estudo multi casos na pecuária de corte, onde estudou-se a Indicação de Procedência da Carne do Pampa Gaúcho e o Programa de Carne Natural Certificada do Uruguai. Foram realizadas entrevistas em profundidade com os agentes de cada um dos casos, onde se verificou as quatro etapas que compõem o framework proposto, a motivação, a relevância, a coerência na ação coletiva e a legitimação. Os resultados mostraram que em ambos os casos estudados, as etapas do framework sinalizam condições favoráveis, indicando um possível desenvolvimento de vantagens competitivas. No caso específico da etapa referente à coerência da ação coletiva, onde ocorreu a principal contribuição desse estudo, identificou-se a presença de várias formas de coordenação ao longo do SIAL, e que essas formas fazem combinações entre si, gerando, consequentemente, uma complementaridade entre os AET. Por fim, conclui-se que o caráter compósito das formas de coordenação é pertinente para entender a complementaridade dos recursos, o que nos permite afirmar que as formas de coordenação influenciam na exploração dos ativos estratégicos territoriais. / In the present study, the influence of the coordination of Local Agrifood Systems (SIAL) in the exploration of territorial strategic actives (AET) for the development of sustainable competitive advantages was examined. For this purpose, a framework of the Social Construction of Competitive Advantages in Local Agrifood Systems was developed. This framework is supported by three theoretical approaches: Economy of Conventions, Resource- Based Perspective and Local Agrifood System. The conjugation of these three theoretical perspectives assists in the understanding of the dynamic process of collective construction regarding the quality of an agroalimentary product originated from a certain region. This occurs due to the fact that this conjugation provides a complementarity between the territorial strategic actives and the practiced coordination forms and it also allows the identification of strategic sustentation factors involved in this complementarity. With the objective of validating this framework, a study of multiple cases in the beef cattle industry was carried out, in which the Indication of Origin of the Meat of the Gaucho Pampas and the Uruguayan Program of Certified Natural Meat were studied. In-depth interviews with agents from both the cases were carried out. The four stages that compose the proposed framework: motivation, relevance, coherence in the collective action and legitimation were also verified. The results demonstrated that in both the cases studied, the stages of the framework point to favorable conditions, indicating a possible development of competitive advantages. In the specific case of the stage that refers to the coherence of collective action, in which resides the main contribution of this study, the presence of several forms of coordination throughout the SIAL could be identified and also the fact that these forms combine with each other, consequently generating a complementarity between the AET was observed. At last, it was concluded that the composite character of the coordination forms is pertinent in order for one to understand the resource complementarity. This allows one to affirm that the coordination forms have an influence in the exploration of territorial strategic actives.

Submitted by Morgana Silva (morgana_linhares@yahoo.com.br) on 2016-06-17T18:04:18Z No. of bitstreams: 1 arquivototal.pdf: 2221254 bytes, checksum: 8222669dfaf7f2816001becf4b118c4e (MD5) / Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2016-06-20T11:59:51Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 2221254 bytes, checksum: 8222669dfaf7f2816001becf4b118c4e (MD5) / Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2016-06-20T12:00:11Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 2221254 bytes, checksum: 8222669dfaf7f2816001becf4b118c4e (MD5) / Made available in DSpace on 2016-06-20T12:55:59Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2221254 bytes, checksum: 8222669dfaf7f2816001becf4b118c4e (MD5) Previous issue date: 2016-02-23 / The present study aimed to analyze the impact of information technology (IT) capabilities on the maturity of the project management of a power sector company. For the theme comprehension, the study was based on the project management and its areas of knowledge, on project management maturity, on organizational resources, on the dynamic capabilities and IT capabilities. It sought to describe the relationship of IT capabilities with project management with the intention of highlighting the value of IT capabilities in performance for promotion above the level of organizational processes, reflected in the evolution of maturity of the project management and therefore the achievement of a sustained competitive advantage. The research was conducted through an interpretive case study and was guided by a qualitative approach that aimed to identify, through understanding of the stories of the experiences of project managers, the impacts of IT capabilities in the evolution of the maturity of the project management and its areas of knowledge. The research was conducted with ten project managers of a company in the electricity sector which operates in the state of Paraiba and is controlled by a group of companies that operates in the service sector of the Brazilian electric sector. The data collection process came from the knowledge areas of project management, from the project management maturity model (PMMM) and from six categories of IT capabilities: IT business partnerships, external IT linkages, business IT strategic thinking, IT business process integration, IT infrastructure and IT management. The analysis, interpretation and discussion of the results revealed that the IT infrastructure, linkages with external partners IT and integration of business processes and IT were the categories of IT capabilities that impacted the most knowledge areas. The impact of each of these categories of IT capabilities was evident in on least five of the ten knowledge areas studied. Also pointed the reach of the fourth level of maturity MMGP for seven of the ten areas of knowledge. The areas that reached stage four, called managed level were: managing scope, cost, deadlines, communication, risk, quality and integration. But the management of human resources, procurement and stakeholder reached stage three named set or standard level. The main contributions of the studies were: evidence of impacts of IT capabilities in organizational process level and ease in identifying the benefits of IT capabilities, from the process level approach, and contribution to reduction of a gap on the theme. This work indicates directions for future studies that seek to measure the TI impact in process level and studies that address the theme addressed to contribute to reducing the gap of work involving project management and IT capabilities. / Este estudo teve como objetivo analisar o impacto das capacidades da Tecnologia de Informação (TI) na maturidade do gerenciamento de projetos de uma empresa do setor elétrico. Para compreensão do tema, o estudo fundamentou-se no gerenciamento de projetos e suas áreas de conhecimento, na maturidade do gerenciamento de projetos, nos recursos organizacionais, nas capacidades dinâmicas e nas capacidades de TI. Buscou descrever a relação das capacidades de TI com o gerenciamento de projetos com a intenção de destacar o valor das capacidades de TI na promoção de desempenho superior ao nível dos processos organizacionais, refletido na evolução da maturidade do gerenciamento de projetos e, por conseguinte, no alcance de uma vantagem competitiva sustentada. A pesquisa foi realizada por meio de um estudo de caso interpretativo e norteada por uma abordagem qualitativa que teve a finalidade de identificar, por meio da compreensão dos relatos das experiências de gestores de projetos, os impactos das capacidades de TI na evolução da maturidade do gerenciamento de projetos e suas áreas de conhecimento. A pesquisa foi realizada com dez gerentes de projetos de uma empresa do ramo de energia elétrica que atua no estado da Paraíba e é controlada por um grupo de empresas que atuam no ramo de serviços do setor elétrico brasileiro. O processo de coleta de dados partiu das áreas de conhecimento do gerenciamento de projetos, do modelo de maturidade em gerenciamento de projetos (MMGP) e das seis categorias de capacidades de TI: parcerias de negócios e TI, vínculos com parceiros externos de TI, pensamento estratégico nos negócios de TI, integração dos processos de negócio e de TI, infraestrutura de TI e gestão de TI. A análise, interpretação e discussão dos resultados revelaram que a infraestrutura de TI, os vínculos com parceiros externos de TI e a integração dos processos de negócios e de TI foram as categorias de capacidades de TI que impactaram o maior número de áreas de conhecimento. O impacto de cada uma dessas categorias de capacidades de TI foi evidenciado em no mínimo cinco das dez áreas de conhecimento estudadas. Também apontaram o alcance do quarto nível de maturidade do MMGP por sete das dez áreas de conhecimento. As áreas que chegaram ao estágio quatro, denominado nível gerenciado foram: gerenciamento do escopo, dos custos, do prazo, das comunicações, dos riscos, da qualidade e da integração. Já o gerenciamento dos recursos humanos, das aquisições e dos stakeholders chegaram ao estágio três, denominado nível definido ou padronizado. As principais contribuições do estudo foram: a evidência de impactos das capacidades de TI em nível de processo organizacional, a facilidade na identificação dos benefícios das capacidades de TI a partir dessa abordagem e a contribuição para redução da lacuna acerca da temática abordada. O trabalho apontou direções para estudos futuros que busquem mensurar o impacto da TI em nível de processo e estudos que tratem da temática abordada a fim de reduzir a lacuna de pesquisas que envolvem o gerenciamento de projetos e as capacidades de TI.

Made available in DSpace on 2016-12-01T19:18:43Z (GMT). No. of bitstreams: 1 Christiane.pdf: 551842 bytes, checksum: 5ecbf55ff887897d9d0f22b8c985d34f (MD5) Previous issue date: 2006-09-04 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work aimed to identify the essential competence to take competitive advantage of a ceramic tiles company concerning its performance in a market with a high competitiveness based on differentiation and sophistication, identified as the Belgian market. The factors that generated competitive advantage were collected according to the perspective of the participants of the distribution chain of the company products in the referred market. Those factors were analyzed to identify the resources and abilities which originated them to check if their combination leads to an essential competence, as well as what that would be. The design was highlighted as one of the possible abilities which generate competitive advantage because of its appropriateness among the main competitors of the studied market. The use of the concept of essential competence results from the view of strategy as a collective learning that generates unique combinations of resources and abilities allowing higher performances. The main theoretical references that constitute the development of the school of dynamic competences were collected, since the beginning of the view based on resources until the application of the concepts of essential competence. The concepts that give the design the differential characteristics which can turn it into an essential competence were also studied. This work results from a qualitative and descriptive survey which was obtained through a case study. Data was collected by indirect observation and interviews. Data analysis was inductive. The investigation led to the identification of three competences, and the design culture seemed to be the essential competence of the studied company in the Belgian market according to the perspective of the key participants of the distribution chain / Este estudo teve como objetivo principal identificar a competência essencial para obter vantagem competitiva de uma empresa de revestimentos cerâmicos no que tange à sua atuação em um ambiente de alta competitividade baseada em diferenciação e sofisticação, identificado como sendo o mercado belga. Foram levantados os fatores que geraram vantagem competitiva a partir da perspectiva dos participantes da cadeia de distribuição de seus produtos no mercado em questão. Esses fatores foram analisados com vistas a identificar os recursos e habilidades que os originaram para verificar se a composição entre eles leva a uma competência essencial e qual será ela. O design foi destacado como uma das possíveis habilidades geradoras de vantagem competitiva por ser apropriado como tal pelos principais competidores do mercado estudado. A utilização do conceito de competência essencial é resultante da visão de estratégia como um aprendizado coletivo que gera combinações únicas entre recursos e habilidades permitindo performances superiores. Foram levantados os principais referenciais teóricos que compõe o desenvolvimento da escola das competências dinâmicas, desde os primórdios da visão baseada em recursos até a aplicação do conceito de competência essencial. Foram também explorados os conceitos que conferem ao design as características diferenciadoras que podem transformá-lo em uma competência essencial. Esse estudo é resultado de uma pesquisa qualitativa e descritiva obtida através de um estudo de caso. Os dados foram levantados a partir da observação indireta e de entrevistas. A análise dos dados foi indutiva. A investigação levou à identificação de três competências, sendo que a "cultura de design" apresentou-se como a competência essencial da empresa estudada no mercado belga a partir da perspectiva dos participantes chave da cadeia de distribuição

Made available in DSpace on 2016-12-01T19:18:50Z (GMT). No. of bitstreams: 1 Simone.pdf: 2152130 bytes, checksum: 244074aaab18345d559cbe9786fcaff6 (MD5) Previous issue date: 2011-05-31 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The aim of this study is to examine aspects of the motivators and constraints of social responsibility strategies in industries in Santa Catarina. The target population for this research was initially composed of 103 companies, however, given the constraints presented in section 3.5 of Chapter 3, the questionnaire for collecting primary data were answered by 16 companies and analyzed quantitatively by means of descriptive analysis, multiple correspondence and Pearson's correlation coefficient test and Fisher. The studied showed that the main practices adopted by firms are related to internal stakeholders and suppliers and the public half of those surveyed consider the social responsibility and sustainable development determinants of competitive advantage. The survey also revealed that the main limiting aspect in decision making about the practices of corporate social responsibility is the scarcity of financial resources and the main driver is the pressure from legislation and regulation related, suggesting a tendency to respond to forces coercive environment. The theories that supported the conclusions of the research were the Institutional Theory and the Resource Based View. Institutional Theory explains that not all organizational actions are due purely rational process, which means that the cognitive theory shows itself in opposition to the rationalist conception of action. The Resource Based View, in turn, deals with issues related to the unique set of company resources available and used in pursuit of achieving competitive advantage and sustainable competitive advantage / O objetivo deste trabalho consiste em analisar os aspectos limitadores e motivadores das estratégias de responsabilidade social nas indústrias catarinenses. A população alvo da pesquisa foi composta inicialmente por 103 empresas, contudo, dadas as limitações apresentadas no item 3.5 do capítulo 3, o questionário elaborado para a coleta dos dados primários foram respondidos por 16 empresas e analisados quantitativamente por meio da análise descritiva, correspondência múltipla e coeficiente de correlação de Pearson e teste de Fisher. O estudou apontou que as principais práticas adotadas pelas empresas estão relacionadas com os stakeholders fornecedores e público interno e metade das pesquisadas consideram a responsabilidade social e o desenvolvimento sustentável fatores determinantes de vantagem competitiva. A pesquisa também revelou que o principal aspecto limitador na tomada de decisão sobre as práticas de responsabilidade social das empresas é a escassez de recursos financeiros e o principal motivador é a pressão por parte da legislação e regulação correlatas, o que sugere uma tendência de resposta às forças coercitivas do ambiente. As teorias que subsidiaram as conclusões da pesquisa foram a Teoria Institucional e a Visão Baseada em Recursos. A Teoria Institucional explica que nem todas as ações organizacionais são decorrentes de processos meramente racionais, o que significa dizer que a teoria cognitiva mostra-se em contraposição da concepção racionalista da ação. A Visão Baseada em Recursos, por sua vez, trata das questões relacionadas ao conjunto singular de recursos da empresa disponíveis e utilizados em busca do alcance de vantagem competitiva e de vantagem competitiva sustentável

No presente estudo examinou-se a influência da coordenação dos Sistemas Agroalimentares Locais (SIAL) na exploração dos ativos estratégicos territoriais (AET) para o desenvolvimento de vantagens competitivas sustentáveis. Para tanto, desenvolveu-se o framework da Construção Social de Vantagens Competitivas em Sistemas Agroalimentares Locais. Esse framework é sustentado por três abordagens teóricas, a Economia das Convenções, a Visão Baseada em Recursos e o Sistema Agroalimentar Local. A conjugação destas três vertentes teóricas permite entender o processo dinâmico de construção coletiva da qualidade de um produto agroalimentar oriundo de uma determinada região, pois proporciona um processo de complementaridade entre os ativos estratégicos territoriais e as formas de coordenação praticadas, bem como permite identificar os fatores de sustentação estratégicos envolvidos nessa complementaridade. Com intuito de validar esse framework, realizou-se um estudo multi casos na pecuária de corte, onde estudou-se a Indicação de Procedência da Carne do Pampa Gaúcho e o Programa de Carne Natural Certificada do Uruguai. Foram realizadas entrevistas em profundidade com os agentes de cada um dos casos, onde se verificou as quatro etapas que compõem o framework proposto, a motivação, a relevância, a coerência na ação coletiva e a legitimação. Os resultados mostraram que em ambos os casos estudados, as etapas do framework sinalizam condições favoráveis, indicando um possível desenvolvimento de vantagens competitivas. No caso específico da etapa referente à coerência da ação coletiva, onde ocorreu a principal contribuição desse estudo, identificou-se a presença de várias formas de coordenação ao longo do SIAL, e que essas formas fazem combinações entre si, gerando, consequentemente, uma complementaridade entre os AET. Por fim, conclui-se que o caráter compósito das formas de coordenação é pertinente para entender a complementaridade dos recursos, o que nos permite afirmar que as formas de coordenação influenciam na exploração dos ativos estratégicos territoriais. / In the present study, the influence of the coordination of Local Agrifood Systems (SIAL) in the exploration of territorial strategic actives (AET) for the development of sustainable competitive advantages was examined. For this purpose, a framework of the Social Construction of Competitive Advantages in Local Agrifood Systems was developed. This framework is supported by three theoretical approaches: Economy of Conventions, Resource- Based Perspective and Local Agrifood System. The conjugation of these three theoretical perspectives assists in the understanding of the dynamic process of collective construction regarding the quality of an agroalimentary product originated from a certain region. This occurs due to the fact that this conjugation provides a complementarity between the territorial strategic actives and the practiced coordination forms and it also allows the identification of strategic sustentation factors involved in this complementarity. With the objective of validating this framework, a study of multiple cases in the beef cattle industry was carried out, in which the Indication of Origin of the Meat of the Gaucho Pampas and the Uruguayan Program of Certified Natural Meat were studied. In-depth interviews with agents from both the cases were carried out. The four stages that compose the proposed framework: motivation, relevance, coherence in the collective action and legitimation were also verified. The results demonstrated that in both the cases studied, the stages of the framework point to favorable conditions, indicating a possible development of competitive advantages. In the specific case of the stage that refers to the coherence of collective action, in which resides the main contribution of this study, the presence of several forms of coordination throughout the SIAL could be identified and also the fact that these forms combine with each other, consequently generating a complementarity between the AET was observed. At last, it was concluded that the composite character of the coordination forms is pertinent in order for one to understand the resource complementarity. This allows one to affirm that the coordination forms have an influence in the exploration of territorial strategic actives.

Submitted by Fabio Sobreira Campos da Costa (fabio.sobreira@ufpe.br) on 2016-03-31T14:16:26Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Daniel Lins Barros_Tese de Doutorado_PROPAD_UFPE_2014.pdf: 1974456 bytes, checksum: c1def649dbb54fca83af7051d4343e8c (MD5) / Made available in DSpace on 2016-03-31T14:16:26Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Daniel Lins Barros_Tese de Doutorado_PROPAD_UFPE_2014.pdf: 1974456 bytes, checksum: c1def649dbb54fca83af7051d4343e8c (MD5) Previous issue date: 2014-12-18 / Esta Tese aborda a Gestão Estratégica e apresenta como principal objetivo a elaboração e aplicação de um framework do fazer estratégico de executivos, constituído à luz de quatro abordagens da estratégia: o Posicionamento, a RBV, o Processo da Estratégia e a Estratégia como Prática. Identificou-se em cada teoria contemplada na pesquisa as ações caracterizadoras da atuação gerencial, admitindo-se como hipótese preliminar que estas ações estariam relacionadas de maneira integrada e complementar, e como hipótese principal que estes relacionamentos se estabeleciam mediante o modelo proposto da tese, intitulado Framework Integrado e Multidimensional do Fazer Estratégico. A hipótese principal foi complementada pela definição de nove hipóteses intermediárias que fundamentaram os vínculos conceituais internos, promovendo coerência ao framework, que apresentava em sua versão preliminar um eixo central composto pela articulação teórica entre as abordagens da Estratégia como Prática e do Processo da Estratégia, seguido de uma área caracterizadora da RBV e uma outra região, mais periférica, que contemplava os fundamentos da abordagem do Posicionamento. A tese é considerada fundamentalmente quantitativa, com contornos qualitativos, utilizando questionários como instrumento de coleta de dados. Os cem questionários utilizados na amostra foram analisados por meio do Statsoft Statistica, fazendo-se uso das técnicas de análise multivariada e da Teoria das Facetas para elucidação dos resultados da pesquisa. Os resultados da pesquisa evidenciaram que as nove hipóteses intermediárias foram validadas mediante teste de correlação entre as variáveis que as caracterizaram, reafirmando a coerência interna do framework. Aproximadamente oitenta e seis por cento das variáveis caracterizadoras das abordagens teóricas foram classificadas conforme categorias iniciais, quando explicitadas em SSA emergente da análise dos dados, demonstrando coerência interna. Os construtos teóricos propostos foram validados mediante Alfa de Cronbach superior a 0,8 para todas as categorias, porém, a disposição das correntes do framework apresentou configuração diferente proposição inicial. No eixo central, o framework enfatizou a abordagem da RBV, condicionando as três demais teorias, que se apresentaram dispostas de forma periférica e estreitamente relacionadas entre si e com a RBV. O framework pôde, por fim, ser utilizado para melhor compreensão da realidade das IES estudadas e de seus gestores, possibilitando reflexões mais aprofundadas acerca do fenômeno estudado. / This dissertation approaches the Strategic Management and has as its main goal the development and implementation of executives strategic making framework, made out from four approaches of strategy: Positioning, RBV, Strategy Process and the Strategy as Practice. In all these theories, the executives actions were identified and the research had as preliminary hypothesis that the actions would be connected in an integrated and complementary way, and as the main hypothesis that these connections followed the model suggested by the dissertation, under the title Framework Integrado e Multidimensional do Fazer Estratégico (The Integrated and Multidimensional Framework of the Strategic Making). The main hypothesis was complemented by the definition of nine intermediate hypothesis that grounded the internal conceptual connections, promoting congruence to the framework, that presented in its preliminary version a central hub composed by the theoretical articulation between the Strategy as a Practice and the Strategy Process approaches, followed by a RBV area and another region, more peripheral, that contemplated the foundations of the Positioning approach. The dissertation is considered fundamentally quantitative, with qualitative outlines, using surveys as a tool of data collection. One hundred surveys were used at the sample and they were analyzed at Statsoft Statistica, using the multivariate analysis techniques and (Facets Theory) for the research results elucidation. The results of the research showed that the nine intermediate hypothesis were validated by correlation tests among their component variables, reaffirming the framework internal congruence. Approximately eighty-six percent of the variables were classified according initial categories, when made explicit in emergent SSA of data analysis, showing internal congruence. The proposed theoretical constructs were validated by Cronbach Alpha higher than 0.8 for all the categories, but, the disposition of the framework chains showed the configuration framework different from the initial proposition. At the central hub, the framework emphasized the RBV approach, conditioning the three other theories that were presented in a peripheral way and narrowly related to them and with RBV. The framework was able to, at last, be used to a better comprehension of the reality of higher education institutions and their managers, enabling deeper reflections about such phenomenon.