As alianças estratégicas são uma das alternativas de estratégias de cooperação estabelecidas entre duas ou mais empresas com objetivos comuns, visando o estabelecimento de uma vantagem competitiva, sendo que a joint venture, dentre as possibilidades, é a mais frequente. Neste sentido, a presente pesquisa buscou analisar a estruturação, o desenvolvimento e a evolução da joint venture JOST Brasil Sistemas Automotivos Ltda., empresa localizada em Caxias do Sul (RS), resultado da parceria entre a empresa brasileira Randon S.A. e a empresa alemã JOST-Werke. Como metodologia de pesquisa, foi utilizada a pesquisa qualitativa, com caráter exploratório, a partir do desenvolvimento de um estudo de caso, aliado à análise documental e à aplicação de entrevistas individuais em profundidade, com uma abordagem semi-estruturada, considerando-se, como sustentação teórica, a literatura relacionada à estratégia, alianças estratégicas, joint ventures e a Teoria VBR (Visão Baseada em Recursos). A pesquisa permitiu identificar os motivos dos parceiros de negócio para a implementação da joint venture relacionando-os com a Teoria da Visão Baseada em Recursos, as principais etapas de implementação, os fatores críticos de sucesso, os mecanismos de governança adotados, bem como a evolução da JOST Brasil, resultando em considerações teóricas e empíricas que servem como suporte para a compreensão do processo de estruturação, desenvolvimento e evolução de joint ventures. Entre os principais resultados encontram-se a existência de objetivos comuns entre os sócios, a complementariedade de recursos e o desenvolvimento de vantagens competitivas. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-06-04T16:30:22Z No. of bitstreams: 1 Dissertacao Flavia Camargo Bernardi.pdf: 2219580 bytes, checksum: 6ea54708289e82abc8dad56b2661df4a (MD5) / Made available in DSpace on 2014-06-04T16:30:22Z (GMT). No. of bitstreams: 1 Dissertacao Flavia Camargo Bernardi.pdf: 2219580 bytes, checksum: 6ea54708289e82abc8dad56b2661df4a (MD5) / Strategic alliances are one of the choices for strategies of cooperation established between two or more companies with common goals in order to gain a competitive strategy. Joint ventures, among such possibilities, are the most frequent ones. In this sense, this research has sought to examine the structure, development and evolution of the joint venture JOST Brasil Sistemas Automotivos Ltda., a company based in Caxias do Sul (RS), and the result of a partnership between the Brazilian company Randon S.A. and the German company JOST-Werke. As research methodology, the qualitative research with exploratory nature has been used from the development of a case study, combined with documentary analysis and in-depth individual interviews using a semi-structured approach. As theoretical support, literature related to strategy, strategic alliances, joint ventures and RBV (Resource-Based View Theory) has been likewise used. The research made it possible to identify the reasons why business partners have decided to set up a joint venture, relating them to the Resource-Based View Theory, main implementation phases, critical success factors, adopted mechanisms of governance, as well as the evolution of JOST Brasil, resulting in theoretical and empirical considerations that serve as support to understand the structuring process, development and evolution of joint ventures. Among the main results are the partners` common goals, complementary resources and development of competitive edges.

Abstract The rapid development of digital technology and software in recent years has created great variety of totally new business opportunities. Software startups are commonly considered to be the fastest in exploiting the new opportunities and the most innovative in creating new products and services. At the same time, software startups are often small, immature enterprises with limited resources and inexperienced teams. The initial team plays a key role in the early stages of a software startup. This research focuses on the initial team from the perspective of human capital – the knowledge, experiences, skills, and other cognitive abilities. It studies the initial team empirically, utilizing the multi-case study and triangulation methods applying the human capital, resource-based view, capability, and the opportunity discovery and creation theories. The empirical data were gathered from thirteen software startups in Italy, Norway and Finland, and from a student experiment. From the analysis of this data, a generic structure of a software startup’s initial team was identified, consisting of three different roles, with each having a specific human capital profile. This team structure sought a balance between the team’s human capital and problems and challenges to be solved. The level of the initial human capital of the team and the means to strengthen it varied, and affected the progress of the work in the studied startups. Though the components of the team’s human capital were not rare and inimitable in terms of the resource-based view, building a balanced startup team created a unique and task-specific setup, which is a key capability of a software startup. The balanced startup team structure is proposed to be the generic human capital model of a software startup’s initial team. / Tiivistelmä Digitaalitekniikan ja ohjelmistojen nopea kehitys viime vuosina on synnyttänyt suuren joukon kokonaan uusia liiketoimintamahdollisuuksia. Ohjelmistostartup-yrityksiä pidetään yleisesti nopeimpina hyödyntämään uusia mahdollisuuksia ja erityisen innovatiivisina luomaan uusia tuotteita ja palveluita. Kuitenkin samalla, ohjelmistostartup-yritykset ovat usein pieniä, kehityksensä alussa olevia yrityksiä, joilla on pienet resurssit ja kokematon henkilökunta. Varhaisen vaiheen ohjelmistostartup-yrityksissä alkutiimin merkitys on keskeinen. Tässä tutkimuksessa tarkastellaan alkutiimiä inhimillisen pääoman, osaamisen, kokemuksen ja taitojen, näkökulmasta. Tutkimuksessa tarkastellaan alkutiimiä kokeellisesti, käyttäen monitapaustutkimuksen ja triangulaation menetelmiä ja soveltaen inhimillisen pääoman, resurssipohjaisen näkemyksen, kyvykkyyden ja liiketoimintamahdollisuuksien hyödyntämisen teorioita. Kokeellinen tutkimusaineisto on kerätty kolmestatoista yrityksestä Italiasta, Norjasta ja Suomesta ja yhdestä opiskelijoilla tehdystä kokeellisesta tutkimuksesta. Tutkimuksessa löydettiin alkutiimin yleinen malli. Mallissa on kolme roolia, kullakin oma inhimillisen pääoman profiili. Mallissa on tiimin inhimillisen pääoman ja ratkaistavien ongelmien tasapaino. Tiimien inhimillisen pääoman määrä ja sen kehitystavat vaihtelivat, ja vaikuttivat tutkittavien yritysten edistymiseen. Vaikka alkutiimien inhimillisen pääoman komponentit eivät olleet ainutkertaisia resurssipohjaisen näkemyksen kannalta, tasapainossa olevan alkutiimin rakentaminen synnytti ainutkertaisen, tehtävänmukaisen tiimirakenteen, jota voidaan pitää yrityksen keskeisenä kyvykkyytenä. Havaittu tiimirakenne esitetään yrityksen alkutiimin inhimillisen pääoman yleiseksi malliksi.

Il presente lavoro, riconoscendo la rilevanza che le aziende familiari detengono all’interno del contesto internazionale, con particolare riferimento a quello italiano, si propone di analizzare la loro propensione verso l’implementazione della strategia di acquisizione. In particolare lo studio, composto da tre paper tra loro connessi, è volto a delineare una “fotografia” del tessuto imprenditoriale italiano rilevando le caratteristiche delle aziende familiari e della tipologia delle operazioni di crescita per via esterna da queste conseguite. Inoltre, la ricerca fornisce delle comparazioni con le operazioni svolte dalle imprese non familiari così da comprenderne similitudini e differenze evidenziando come la partecipazione della famiglia proprietaria, sia in termini di proprietà che di gestione, incida sulla predisposizione ad acquisire. Il primo paper indaga l’attitudine delle imprese familiari e non familiari ad acquisire, mostrando tipologie e caratteristiche delle operazioni di crescita per via esterna da queste conseguite nel periodo 2000 – 2014. Il secondo lavoro, approfondito il ruolo della distanza culturale ed economica tra acquirente ed acquisita, verifica se le aziende familiari hanno economicamente beneficiato dell’implementazione della strategia di crescita per via esterna. Il terzo contributo analizza come le differenti modalità e livelli di coinvolgimento diretto della famiglia alla vita d’impresa incida sulla predisposizione ad acquisire. / The aim of this work, which recognizes the importance of family-owned firms in the international environment – focusing in particular on the Italian context – is to analyze their propensity to implement the acquisition strategy. The study, composed of three interrelated papers, is intended to “take a picture” of the Italian entrepreneurial fabric, by detecting the features of family firms and the type of growth operations through acquisitions. Furthermore, this research outlines comparisons with the operations led by non family firms, in order to understand similarities and differences by highlighting how the role of family owner, both in terms of property and management, influences the propensity to acquire.  The first paper examines the propensity of family and non family firms to acquire, showing the types and features of the growth operations through acquisitions in the timeframe 2000 - 2014. The second paper, after studying in depth the role of the cultural and economic distance between the acquirer and target, checks whether family firms benefitted from the implementation of acquisition. The third paper analyses the influence of the several implementation procedures and the level of direct involvement of the family in the life of the firms on the propensity to acquire.

Ce travail analyse le rôle des sociétés de capital-investissement dans la formation d’alliances stratégiques sur le marché français du capital-investissement. Après nous être fait une idée de l’importance du phénomène à l’aide des informations nouvelles que nous avons générées par notre propre enquête, nous apportons une explication au phénomène observé. L’analyse théorique se fait sous l’angle de la création de valeur actionnariale, en recourant conjointement aux théories contractuelles et cognitives. Les théories sociologiques des réseaux viennent compléter les principaux arguments de ces deux cadres théoriques. Le modèle explicatif qui en découle est ensuite mis à l’épreuve empirique à l’aide d’une étude multi-méthodes à visée infirmationniste, combinant une analyse économétrique et une étude de cas multiples. Nos résultats permettent de conclure que les sociétés françaises de capital-investissement jouent un rôle tant intentionnel que non intentionnel dans la formation d’alliances stratégiques pour leurs participations. Ces rôles mettent en avant une intervention tant passive qu’active des sociétés françaises de capital-investissement. Bien que l’argumentation cognitive trouve, dans son ensemble, plus de support que l’argumentation contractuelle, l’analyse fait ressortir l’intérêt de recourir à une utilisation conjointe des théories contractuelles et cognitives qui se révèlent complémentaires. / This research analyses the role of Private Equity firms in the formation of strategic alliances within the field of the French Private Equity market. We start to provide evidence of its importance from new survey information, before offering an explanation of the organizational phenomenon. The study addresses the questions of how and why Private Equity firms act as relational intermediaries to help their portfolio companies form alliances. Both questions are investigated in the light of the Private Equity firms’ contribution to the value creation process that comes with alliance formation. Answers are provided by means of three jointly used theoretical frameworks: (1) mainstream theories (transaction cost theory and the positive theory of agency); (2) the knowledge based view; and 3) social network theories to complement the resulting from jointly use of the previous two theories. The theoretical construct is then tested empirically by means of a multi-method study with explanatory design, based on the pattern of joint evidence from both statistical tests and a multiple case study. Results show that French Private Equity firms do play a role in alliance formation. This role can be intentional as well as non-intentional. Furthermore, although arguments from the knowledge-based perspective finds more support in explaining this behavior than from the mainstream theories, our study highlights the benefits of the joint use of these theories and the complementary nature of them to better explaining the phenomenon as a whole.

Cette thèse, au travers d’une étude croisée d’un secteur – les firmes de services professionnels – et d’un champ fonctionnel global – l’éducation au management – traite en réalité d’une question principale: comment vont diriger les leaders issus de la génération Y ? Les systèmes actuels d’éducation au management sont-ils en état d’aider à préparer l’émergence d’une génération dont les codes ne pourront plus être ceux – stables – de ces soixante dernières années ? De nouveaux acteurs sont déjà en émergence, prêts à accompagner le développement exponentiel de la classe moyenne mondiale ; mais les entreprises ne pourraient-elles pas, au travers de vingt ans d’expériences innovantes dans leurs universités internes, autant que d’une emprise réelle sur des terrains de recherche opérationnelle, baliser la voie de nouveaux modes d’apprentissage, voire d’organisation, pour peu qu’elles réalisent un effort d’ouverture ? De structures de production à forte concentration capitalistique, n’ont-elles pas vocation à devenir ces lieux de management et de développement de savoir que recherchent les membres les plus talentueux et convoités de cette génération Y ? Les sociétés de services professionnels, confrontées avant toutes autres à ces phénomènes de transformation, sont une avant-garde originale de ces questions, jusque dans leur gouvernance associative et la place centrale des ressources humaines dans leur modèle économique. / This work sits at the crossroads of an industry – professional services – and a global functional field – management education, and seeks to answer one question: how are millenials going to lead? Are current management education systems, which proved robust and effective for the past sixty years, capable of adapting to this new generation, helping them create their own leadership codes? New players in the field of education are emerging to take advantage of the rise of a massive middle class around the world. With their vast bodies of empirical research and their innovative practices in the design and delivery of management education through their corporate universities, can companies, provided they open up, pioneer new formats of executive education? Can these corporations shift from capital-intensive organisations to knowledge-intensive campuses, the latter seemingly favoured by the most talented and sought-after Millenials? If a shift is underway, Professional Service Firms are at the forefront of the transformation: based on a purely people-intensive business model, selling only knowledge, and governed through partnerships, PSFs have long had management education at the heart of their operations. Moreover, a large majority of their staff belong to the Y generation. This work therefore examines how to foster education-based innovative HR and leadership development strategies in Professional Service Firms, and draws lessons for the larger corporate world.

As alianças estratégicas são uma das alternativas de estratégias de cooperação estabelecidas entre duas ou mais empresas com objetivos comuns, visando o estabelecimento de uma vantagem competitiva, sendo que a joint venture, dentre as possibilidades, é a mais frequente. Neste sentido, a presente pesquisa buscou analisar a estruturação, o desenvolvimento e a evolução da joint venture JOST Brasil Sistemas Automotivos Ltda., empresa localizada em Caxias do Sul (RS), resultado da parceria entre a empresa brasileira Randon S.A. e a empresa alemã JOST-Werke. Como metodologia de pesquisa, foi utilizada a pesquisa qualitativa, com caráter exploratório, a partir do desenvolvimento de um estudo de caso, aliado à análise documental e à aplicação de entrevistas individuais em profundidade, com uma abordagem semi-estruturada, considerando-se, como sustentação teórica, a literatura relacionada à estratégia, alianças estratégicas, joint ventures e a Teoria VBR (Visão Baseada em Recursos). A pesquisa permitiu identificar os motivos dos parceiros de negócio para a implementação da joint venture relacionando-os com a Teoria da Visão Baseada em Recursos, as principais etapas de implementação, os fatores críticos de sucesso, os mecanismos de governança adotados, bem como a evolução da JOST Brasil, resultando em considerações teóricas e empíricas que servem como suporte para a compreensão do processo de estruturação, desenvolvimento e evolução de joint ventures. Entre os principais resultados encontram-se a existência de objetivos comuns entre os sócios, a complementariedade de recursos e o desenvolvimento de vantagens competitivas. / Strategic alliances are one of the choices for strategies of cooperation established between two or more companies with common goals in order to gain a competitive strategy. Joint ventures, among such possibilities, are the most frequent ones. In this sense, this research has sought to examine the structure, development and evolution of the joint venture JOST Brasil Sistemas Automotivos Ltda., a company based in Caxias do Sul (RS), and the result of a partnership between the Brazilian company Randon S.A. and the German company JOST-Werke. As research methodology, the qualitative research with exploratory nature has been used from the development of a case study, combined with documentary analysis and in-depth individual interviews using a semi-structured approach. As theoretical support, literature related to strategy, strategic alliances, joint ventures and RBV (Resource-Based View Theory) has been likewise used. The research made it possible to identify the reasons why business partners have decided to set up a joint venture, relating them to the Resource-Based View Theory, main implementation phases, critical success factors, adopted mechanisms of governance, as well as the evolution of JOST Brasil, resulting in theoretical and empirical considerations that serve as support to understand the structuring process, development and evolution of joint ventures. Among the main results are the partners` common goals, complementary resources and development of competitive edges.

International tätige Unternehmen werden durch ihre grenzüberschreitenden Tätigkeiten mit zunächst fremden Kulturen konfrontiert. Die Diskussion über die Konzentration der Unternehmen auf ihre Kernkompetenzen führt zu der grundsätzlichen strategischen Überlegung, ob nicht auch die Kulturelle Diversität eine Quelle für die Generierung von Wettbewerbsvorteilen sein kann, und zu der Frage, in welchen Organisationsstrukturen sie proaktiv genutzt werden kann. Es wird ein Organisationsansatz für die wettbewerbsrelevante organisationale Fähigkeit Interkulturelles Lernen entwickelt. Der ressourcenorientierte Ansatz des strategischen Managements dient hierbei als Bezugsrahmen. Die Prozesse organisationalen Lernens bilden die dynamische Komponente, um von der Ebene der Ressourcen zu organisationalen Fähigkeiten zu gelangen. Die Kollektivierung organisationaler Lernprozesse bedarf dabei der Mechanismen von Reflexion und Sozialisation grundlegender Normen und Werte sowie Basisannahmen. Damit überhaupt Interkulturelles Lernen (i.S. von Lernfähigkeit) entstehen kann, werden Gestaltungselemente entwickelt, welche Kulturelle Diversität nicht unterdrücken, sondern explizit in der Organisationsstruktur berücksichtigen. Die organisationstheoretischen Basis hierfür bildet der systemorientierte Ansatz des entwicklungsorientierten Managements. Vor dem Hintergrund einer transnationalen Strategie werden die folgenden Gestaltungselemente entwickelt und kritisch diskutiert: - der Abbau von Lernbarrieren, - interkulturelle Personalentwicklungsmaßnahmen, um die individuelle Lernfähigkeit - als Voraussetzung organisationaler Lernfähigkeit - zu erhöhen, - kulturell gemischte überlappende Arbeitsgruppen, - die heterarchische Konfiguration als integriertes Netzwerk, um Interaktionsräume zwischen Organisationseinheiten aus unterschiedlichen Kulturen zu schaffen, - synergetische Unternehmenskultur, da mit einer hohen Differenzierung der erforderliche Grad an Integration steigt, und um die vielfältigen landeskulturellen Orientierungen zu einer Ganzheit zu integieren, - Organizational Slack, um dysfunktionale Effekte interkultureller Interaktion im langfristigen Gestaltungsprozeß zu überbrücken. Abschließend erfolgt die Diskussion der Kulturabhängigkeit und der Probleme im Anwendungszusammenhang von Interkulturellem Lernen.

Bývalý americký prezident prohlásil: “Plány jsou nic, plánování je všechno”. V tomto duchu lze říci, že dobře fungující systém strategického řízení je svým způsobem důležitější než samotné dokumenty, které produkuje. V tomto duchu se nese i celá tato práce, která zachycuje určitý stav strategie jedné strategické obchodní jednotky (SBU) firmy GlobSol CZ a její posun kupředu od původních abstraktních cílů k naprosto jasným a konkrétním krokům, které bude třeba v budoucnosti udělat pro rozvoj této obchodní jednotky. Po zhodnocení současného stavu teorie, je provedena analýza současného stavu strategie obchodní jednotky vzhledem k jejím okolím. Ze závěrečné SWOT analýzy jsou pak pro jednotlivé její prvky určovány cíle směřující ke strategickému rozvoji. Každý cíl je rozvinut do jednoho, či více kroků, které jasně determinují jak a kdy lze daného cíle dosáhnout. Na závěr je zhodnocen přínos této obchodní strategie, její předpoklady a rizikové faktory. Nejcennějším na celém dokumentu je však samotná činnost tvorby strategie, která rozvíjí zcela nové pohledy na možnosti rozvoje strategické obchodní jednotky.

No description available.

Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. those that were persevering like embers in a 'slow burn' state of low income against persistent expenses. Therefore, the research sought to compare the results of marketing experimentation with current plans for increasing resiliency, or enabling robust growth, coming out of the pandemic.  Methodology / Design / Approach -- As the quantitative understanding of the business impacts had been generalized, a closer look was needed into what entrepreneurs and small business leaders were thinking about in the present moment, by reflecting on factors for survival / thriving, until this point and going forward. To capture this wide range of perspectives and strategies in formulation, qualitative methods with a diverse set of businesses were selected. Theoretically, customer-centric marketing principles were employed, focusing on three intangible firm resources (of the resource-based view): 1) Stakeholder Relationships; 2) Brand Equity and 3) Knowledge / Capabilities. Findings -- With the realization that adequate financing is inaccessible and government support perceivably unreliable, small businesses naturally tested several emergent strategies within the limits of their available resources. During times of crisis and radical change, as entire industry ecosystems are reassuming their fundamentals, companies have the opportunity to maximize and develop their resources, in alignment with differing and changing customer demands.  Practical Implications -- While the recommendations are tailored for small business and optimistically many, cities are also suggested to take a resource-based VRIO (Value, Rarity, Imitability and Organizability) approach to supporting the economic value and potential of their retail, restaurant and service-oriented business communities.  Originality / Value -- Applying a modern customer-centric view for the small business resources most potentially valuable and developable, this research contributes a unique crisis-borne framework, which may be conceptually used as a hotbed -- by both internal and external (i.e. municipalities, partners and customers) stakeholders -- for ideating novel marketing strategies and supporting business growth / resilience.  Keywords: Adaptation, Crisis Management, Financial Liquidity, Access to Capital, Government Aid, Alternative Finance, Marketing Strategy, Resource-based View (RBV), Customer-Centric, Stakeholder View, Brand, Authenticity, Knowledge, Capabilities, Marketing Management, Marketing-Finance Interface, Paid Marketing, Organic Marketing, Customer Loyalty, Community and Decision-Making