Syfte: Ett problem som konstaterats är att rekrytera och behålla skyddsombud inom byggbranschen. Bristen på frivilliga och engagerade skyddsombud kan bidra till lägre säkerhet på byggarbetsplatser. Syftet är att undersöka hur skyddsombuden upplever sin arbetssituation i dagsläget, samt att utreda vad som kan förändras för att situationen ska bli bättre.  Målet med examensarbetet är att ta reda på vad som kan förändras för att fler ska vilja vara skyddsombud. Detta undersöks genom huvudfrågeställningen: Varför vill inte fler vara skyddsombud? Huvudfrågan bryts ned och besvaras genom två delfrågeställningar: Vilka nackdelar finns i rollen som skyddsombud?  Vad behöver förändras för att situationen ska bli bättre?  Metod: För att nå målet genomförs en fallstudie. Fallet är Skanska Hus region väst och begränsas till yrkesgruppen skyddsombud. Intervjuer och enkäter används som undersökningsmetoder, vilka utformas kvalitativt. Intervjuer genomförs med huvudskyddsombud. Huvudskyddsombuden har en bred bild av situationen då de har kontakt med samtliga arbetsplatser inom sitt distrikt. Enkäter skickas ut till alla lokala skyddsombud i regionen, detta för att få en bred svarsfrekvens. Resultat: En stor anledning till de nuvarande skyddsombudens bristande engagemang är att de inte får gehör, vilket gör att de känner sig ensamma. Det finns inte acceptans för att säkerhetsarbete tar tid och skyddsombuden får dåligt samvete när de tvingas lämna sin arbetskollega för detta.  För att förbättra situationen måste skyddsombuden få mer gehör. Säkerhetsförståelse och acceptans för säkerhetsarbete måste ökas bland alla på arbetsplatsen. Skyddsombuden behöver känna att de kan och tillåts påverka projektet. Konsekvenser: För att lösa problemet måste situationen för de som är skyddsombud förbättras. Om de nuvarande skyddsombuden är nöjda så kommer de sprida en positiv bild vidare till sina medarbetare, de potentiella nya skyddsombuden. Skyddsombudens situation kan förbättras genom följande punkter:  Skyddsombuden måste få mer gehör från övriga på arbetsplatsen. Skyddsombuden ska med fördel ligga utanför projektets tidplan. Skyddsombuden bör involveras i ett tidigare skede av projektet. Begränsningar: Examensarbetet har avgränsats till att enbart undersöka skyddsombudets roll utifrån deras eget perspektiv. Med tanke på arbetets omfattning har övriga rollers uppfattning om skyddsombuden utelämnats från undersökningen. Undersökningen har inte heller fokuserat på att undersöka hur förbättringar kan genomföras. / Purpose: A stated problem in the construction industry is to recruit and keep safety officers. The lack of willing and engaged safety officers could result in lower safety at construction sites. The purpose of this report is to examine how the safety officers are currently experiencing their work environment and examine what can be changed to improve the situation.  The aim of this thesis is to find out what can be improved for more people to want to be a safety officer. This is examined by the main question: Why do not more people want to be a safety officer? The main question is answered by two sub-questions: Which difficulties exists in the role as a safety officer?  What changes needs to be done to improve the situation? Method: To reach the aim of the report a case study was performed. The case is Skanska Hus Väst and is limited to the profession safety officers. The method of investigation is interviews and questionnaires, which are qualitatively conducted. The interviews are conducted with the chief safety officers. The chief safety officers can see the broad picture of the situation since they continuously keep contact with all the construction sites in their district. The questionnaires are sent to all the local safety officers in all the districts in the entire region.  Findings: One reason for the lack of engaged safety officers is that they do not receive the necessary respect and response from their coworkers. It makes them feel alone. There is no acceptance for safety work and the time that is needed, which give the safety officers a bad conscience when they are forced to leave their work partner. To improve the situation the safety officer’s must receive more respect from their coworkers. Knowledge and acceptance concerning safety must be improved among all workers on the construction site. The safety officers need to feel that they can, and are allowed to, influence the project.  Implications: To solve the problem the current safety officer’s situation must be improved. If the existing safety officers are pleased they will give a positive picture of the role to their coworkers, the potential new safety officers. The safety officers’ situation can be improved by the points that follows: The safety officers must receive more respect from others in the construction site.  The safety officers should advantageously be placed separate from the time plan of the project. The safety officers should be involved in an earlier stage of the project.  Limitations: The report has been limited to only examining the role of the safety officer and their own perspective. The views of safety officers from the perspective of other roles at the construction site has been omitted from the thesis. The report does not investigate how to perform the changes.

Estudos sobre a compressão da tomada de decisão dos agricultores complementadas pelas contribuições da psicologia estão crescendo, mas ainda carecem de mais pesquisas. O objetivo geral desta tese é compreender os determinantes sociopsicológicos que influenciam os produ-tores rurais na intenção de adotar e/ou aperfeiçoar as práticas de manejo no sistema de produ-ção de leite à base de pastagens perenes, em suas propriedades, na região meio oeste catari-nense, no próximo ano. O modelo teórico metodológico escolhido para desenvolver a pesqui-sa foi a Teoria do Comportamento Planejado, a qual tem-se mostrado adequada para estudar o comportamento de produtores rurais. Trata-se de uma teoria social utilizada para predizer ou explicar um comportamento específico. Foi realizado uma survey com 149 produtores de leite, que tem o sistema de produção baseado em pastagens perenes. A aplicação do questio-nário ocorreu nos meses de dezembro de 2016, janeiro, fevereiro e março de 2017. O recorte geográfico utilizado foi, os sete municípios que fazem parte da Agência de Desenvolvimento Regional de Videira- SC. Os resultados demonstraram que os constructos do modelo principal complementados por norma moral e identidade própria explicaram 54 % da variância da in-tenção. A variável que mais influenciou foi norma moral, indicando que os produtores de leite sentem e tem consciência que é necessário adotar/aperfeiçoar às práticas e que isso é o correto a fazer. Os dados revelaram também que a relação significativa e positiva entre norma subje-tiva injuntiva e intenção sugere que a pressão social percebida pelos produtores influência a intenção deles em realizar o comportamento em domínio. A medida de atitude foi a terceira variável que mais influenciou na intenção dos produtores, sinalizando que eles possuem uma avaliação favorável desse comportamento. E a quarta e última variável significativa no mode-lo é identidade própria, indicando que os produtores se reconhecem como indivíduos que ado-tam/aperfeiçoam as práticas. Também, uma divisão de grupos foi realizada por meio da medi-ana, identificando dois grupos, um de moderada e outro de forte intenção. Os grupos apresen-taram diferenças significativas no que tange aos constructos psicológicos e aos seus objetivos motivacionais. No entanto, não apresentaram diferenças no que se refere as características socioeconômicas. De maneira geral, os resultados empíricos dessa tese formam uma base so-bre a qual as intervenções políticas podem ser desenvolvidas para promover o aumento das taxas de adoção ou aperfeiçoamento dessas práticas e consequentemente contribuir para o desenvolvimento da atividade e o desenvolvimento rural da região. / Studies regarding farmers’ decision-making process, complemented by psychological contri-butions are increasing, but they are still lacking more research. The general objective of this thesis is to comprehend the social psychological determinants influencing the intention of rural farmer to adopt and/or improve management practices of milk production based on pe-rennial pastures in their properties in the Midwest region of Santa Catarina state next year. The Theory of Planned Behavior was chosen as the methodological theoretical standard to develop this research which has been proven efficient in order to study the rural producers’ behavior. It is about a social theory used to predict or explain a specific behavior. A survey was applied to 149 milk producers having a milk production based on perennial pastures. The survey was done during the months of December 2016, January, February and March 2017. The geographical division used was consisted of seven cities that belong to the Regional De-velopment Agency of Videira city – Santa Catarina state. The results show that the main stan-dard constructs complemented by moral standard as well as self-identity explain 54% of in-tention variance. Moral standard was the most influential variable, indicating that milk produ-cers feel and are aware about the need of adopting/improving the management practices and that it is correct to do so. The data also unveils that the significant and positive relation between subjective injunctive standard and intention suggests that the social pressure percei-ved by producers influence their intention to perform the domain of behavior. Taking attitude was the third variable that had the most influence on producers’ intention, indicating that they have a favorable evaluation of this behavior. The fourth and last significant variable of the standard is self-identity, indicating that producers acknowledge themselves as individuals who adopt/improve the practices. A group division was also done through the median, identi-fying two groups: moderate and strong intention. The groups show significant differences regarding psychological constructs and their motivational objectives. Nevertheless, they do not show differences in reference to social-economic characteristics. In general, the empirical results of this thesis set up a basis on which political interventions can be developed in order to improve the user adoption rate or improvements of these practices and consequently contri-bute to the activity development as well as the rural development of the region.

Submitted by Tatiana Lima (tatianasl@ufba.br) on 2016-04-07T22:10:03Z No. of bitstreams: 1 Almeida, Tatiane Nunes Viana de.pdf: 6386798 bytes, checksum: 2058d838b1ff97e17ff623a0ac0dbb89 (MD5) / Approved for entry into archive by Tatiana Lima (tatianasl@ufba.br) on 2016-04-19T18:24:04Z (GMT) No. of bitstreams: 1 Almeida, Tatiane Nunes Viana de.pdf: 6386798 bytes, checksum: 2058d838b1ff97e17ff623a0ac0dbb89 (MD5) / Made available in DSpace on 2016-04-19T18:24:04Z (GMT). No. of bitstreams: 1 Almeida, Tatiane Nunes Viana de.pdf: 6386798 bytes, checksum: 2058d838b1ff97e17ff623a0ac0dbb89 (MD5) / Em um ambiente extremamente competitivo, muitas empresas lançam novos produtos de forma sistemática com o intuito de obter um diferencial perante seus concorrentes. Todavia, o excesso de opções no mercado pode confundir e sobrecarregar o consumidor que deseja adquirir um novo produto. Neste contexto, a comunicação boca a boca online surge como uma forma de superar a assimetria de informação ao descrever os atributos do produto em termos de situações de uso, mensurando sua qualidade sob o ponto de vista do usuário, diminuindo o risco do consumidor. Assim, esta tese tem como objetivo geral analisar empiricamente um modelo téorico, baseado na Teoria do Comportamento Planejado, que relacione a atitude em relação à marca, a confiança na marca, o controle comportamental percebido, a norma subjetiva e intenção de compra de um produto eletrônico, em contextos em que os consumidores se deparam com comentários online positivos e negativos. A influência deste tipo de comunicação boca a boca na intenção de compra, em contextos de baixo e alto envolvimento, também foi verificada. O método de pesquisa adotado foi o experimental, sendo o delineamento estudo de grupo de controle pré-teste/pós-teste, com esquema fatorial 2 x 3. A amostra final válida foi de 690 alunos de IES de Salvador/BA. A abordagem de pesquisa foi quantitativa e foram utilizados métodos da estatística descritiva, análise fatorial, teste t e modelagem de equações struturais para a análise dos dados. Os resultaram comprovaram que os comentários online influenciam a intenção de compra, sendo que o maior efeito foi verificado em relação as informações positivas. Os indivíduos com baixo envolvimento foram mais influenciados pelos comentáriosonline positivos, enquanto que os com alto envolvimento foram mais impactados pelos comentários online negativos. Em relação ao modelo teórico, foi incluído um construto de segunda ordem, denominado fatores motivacionais da intenção de compra, responsável pela maior variação na intenção de compra em todos os modelos analisados. Os fatores de ordem pessoal – confiança na marca e atitude em relação à marca – foram os que apresentaram maior impacto na formação do construto de segunda ordem e também os que, de forma indireta, explicaram a maior variação na intenção de compra em todos os modelos analisados. De uma forma geral, os resultados apontam para a necessidade de as empresas investirem em marcas fortes e confiáveis, dedicando maior atenção às estratégias de comunicação e à manutenção de relacionamentos de longo prazo com seus clientes. Não obstante, ressalta-se que os comentários online não devem ser negligenciados. In an extremely competitive environment, many companies launch new products in a systematic way in order to get a differential to its competitors. However, the excess of options in the market can confuse and overwhelm consumers who wish to purchase a new product. In this context,electronic word-of-mouth appears as a way to overcome information asymmetry in describing the attributes of the product in terms of situations, measuring its quality from the user's point of view, reducing the consumer's risk. Thus, this thesis has the general objective to empirically analyze a theoretical model based on the Theory of Planned Behavior, which relates the attitude toward the brand, trust in the brand, perceived behavioral control, subjective norm and purchase intent of an electronics products, in contexts where consumers are faced with positive and negative online consumers reviews. The influence of this type of word-of-mouth communication in purchase intent, contexts of below and high involvement, was also checked. The research method adopted was the experimental, and the study design pretest control group before-test/post-test with factorial 2 x 3. The valid final sample was of 690 students from Universities at Salvador/BA. The research approach was quantitative and were used methods of descriptive statistics, factor analysis, t-test and structural equation modeling to analyze the data. The result proved that the online consumers reviews influence purchase intent, with the greatest effect it was checked against the positive information. Individuals with low involvement were more influenced by the positive online consumers reviews, while with high involvement were most impacted by the negative online consumers reviews. Regarding the theoretical model, it was included a second-order construct, called motivational factors of intent to purchase, accounted for most variation in purchase intent in all the analyzed models. The factors of personal order - trust in the brand and attitude toward the brand - presented the main contribution to the second-order construct and also those who, indirectly, explained most variation in purchase intent for all models analyzed. In general, the results point to the need for companies to invest in strong and trusted brands, devoting more attention to communication strategies and maintaining long-term relationships with their customers. However, the online consumers reviews should not be overlooked.

abstract: Sexual violence is a problem on college campuses across that United States. In the past few years, federal and state legislation has been drafted in order to address campus sexual violence. A main feature of this legislation addresses an important communicative construct related to students’ sexual behavior: sexual consent. Colleges and universities are adopting an affirmative-standard of consent, which emphasizes that consent for sexual activity be communicated verbally or via unambiguous actions, mutual, voluntary, enthusiastic, and ongoing throughout the sexual encounter. Literature has explored how college students communicate and interpret sexual consent, but antecedents to sexual consent behaviors, particularly affirmative consent, are largely unknown. The current investigation seeks to longitudinally explore the antecedents to college students’ affirmative sexual consent behaviors (i.e., nonverbal, initiating, verbal). Using the Theory of Planned Behavior (TPB) as a theoretical framework, hypotheses predicted that at Time 1 (T1) attitudes, norms, and perceived behavioral control would positively and significantly predict students’ (T1) intentions to communicate affirmative consent to their partner. Then, it was predicted that at Time 2 (T2)—thirty days later—intentions to communicate consent from T1 would positively and significantly predict college students’ communication of affirmative consent to their partner during their most recent sexual encounter. The final matched (i.e., completed T1 and T2 surveys) sample included two hundred twenty-five (N = 225) college students who had engaged in sexual activity during the 30 days between survey distributions. Results from the path analyses support the theoretically driven hypotheses for all three affirmative consent behaviors, and demonstrate that subjective norms and perceived control are important and strong determinants of students’ communication of affirmative sexual consent. Furthermore, multi-group invariance tested the potential moderating effects of three individual, two dyadic, and two environmental/contextual variables on the strength of path coefficients between TPB constructs for all three sexual consent behaviors. Only individual and environmental/contextual variables significantly moderated relationships within the TPB for the three models. Results are discussed with regard to theoretical implications as well as practical implications for university health educators and other health professionals. Additionally, limitations and future directions are noted. / Dissertation/Thesis / Doctoral Dissertation Communication 2016

Submitted by Alison Vanceto (alison-vanceto@hotmail.com) on 2017-02-23T14:38:14Z No. of bitstreams: 1 TeseAAD.pdf: 5331257 bytes, checksum: b1a12cc58c6eb107fef82814e00e2d8b (MD5) / Approved for entry into archive by Ronildo Prado (ronisp@ufscar.br) on 2017-03-14T14:09:22Z (GMT) No. of bitstreams: 1 TeseAAD.pdf: 5331257 bytes, checksum: b1a12cc58c6eb107fef82814e00e2d8b (MD5) / Approved for entry into archive by Ronildo Prado (ronisp@ufscar.br) on 2017-03-14T14:09:32Z (GMT) No. of bitstreams: 1 TeseAAD.pdf: 5331257 bytes, checksum: b1a12cc58c6eb107fef82814e00e2d8b (MD5) / Made available in DSpace on 2017-03-14T14:18:04Z (GMT). No. of bitstreams: 1 TeseAAD.pdf: 5331257 bytes, checksum: b1a12cc58c6eb107fef82814e00e2d8b (MD5) Previous issue date: 2016-08-29 / Não recebi financiamento / The use of bicycles as a transportation way has been in discussion for some time. Versatile, lightweight, quiet and clean, the bike can be part of the solution to the transport problems that occur in big cities. The increasing saturation of the city roads by automobiles have recently reinforced the importance of bikes, now suggested as an alternative for sustainable mobility. It is has been noticed that it is no longer used just by leisure, sport or toy means, and has definitely become a transport option, either for financial reasons, agility, welfare, health, convenience or due to the deficiency of public transport. In this research we aimed at studying the applicability of the Theory of Planned Behavior in order to analyze the attitude of university students towards cycling, aiming at identifying the behavioral factors that can explain the bike option for utility trips (to work and to school). The methodology has started by the bibliographic research in order to identify the factors that influence the attitude towards cycling, followed by the development of the survey instrument. Targeting this end, we have developed a questionnaire based on the three constructs of Planned Behavior Theory and based on observable variables on the habit and intention in using the bike, betaking the Google Drive tool for this purpose. The questionnaire was sent via email to undergraduates and also it was applied in classrooms, with the authorization of the professors in four public universities (one in each city). From the 1,200 questionnaires sent 705 valid forms were answered on a proper way. The data collection for this research was carried out in public institutions of higher education in São Carlos - SP, São José do Rio Preto - SP, Campo Grande - MS and Tupã - SP. For data analysis, we have used confirmatory factor analysis, factor analysis and cluster analyzes. The survey results allow a better understanding about the construct Attitude towards bicycle use.Throughout the study it was identified that the construct Attitude comes to be represented by three factors: Quality (Health, Economy, Environment), Freedom (Independence, Speed) and Insecurity (accidents, robbery). Another remark was that not always the more positive value for the attitude implies ona strong intention to use the bike. It is considered that this research reached its main goals and the results contribute to the settlement of the policy guidelines encouragement on using bicycles on utilitarian trips, given that the implementation of a program to encourage the use of bicycle policy can bring economic and environmental benefitsfor a city. / O uso da bicicleta como modo de transporte vem sendo discutido há algum tempo. Versátil, leve, silenciosa e não poluente, a bicicleta pode ser parte da solução para os problemas de transporte que se verificam nas grandes cidades. Mais recentemente, a crescente saturação das vias das cidades por automóveis reforçou a importância da bicicleta, agora sugerida como alternativa de mobilidade sustentável. Nota-se que ela deixou de ser apenas um meio de lazer, esporte ou brinquedo e se tornou definitivamente uma opção de transporte, seja por questões financeiras, agilidade, bemestar, saúde, praticidade ou deficiência do transporte público. Na presente pesquisa buscou-se estudar a aplicabilidade da Teoria do Comportamento Planejado para analisar a atitude de jovens universitários com relação ao ciclismo, com o objetivo principal de identificar os fatores comportamentais que podem explicar a opção pela bicicleta para viagens utilitárias (para o trabalho e a escola). A metodologia utilizada teve início com levantamento bibliográfico para identificação dos fatores que influenciam na atitude com relação ao ciclismo, seguida da elaboração do instrumento de pesquisa. Para tanto, foi elaborado um questionário com base nos três construtos da Teoria do Comportamento Planejado e com base nas variáveis observáveis de Hábito e Intenção de usar a bicicleta, utilizando a ferramenta Google Drive. O questionário foi enviado via e-mail para alunos de graduação, e aplicado em salas de aulas, com a autorização dos professores, em quatro universidades de ensino público (uma em cada cidade). Dos 1200, questionários enviados obteve-se um retorno de 705 formulários respondidos válidos. A coleta de dados para esta pesquisa foi realizada em instituições públicas de ensino superior nas cidades de São Carlos - SP, São José do Rio Preto - SP, Campo Grande - MS e Tupã - SP.Para a análise dos dados, utilizou-se a análise fatorial confirmatória, a análise fatorial exploratória e a análise de agrupamento (cluster).Os resultados da pesquisa permitem um melhor entendimento quanto ao construto atitude em relação ao uso da bicicleta. Foi identificado no estudo que o construto Atitude passa a ser representado por três fatores: Qualidade (Saúde, Economia, Ambiente), Liberdade (Independência, Rapidez) e Insegurança (Acidentes, Assaltos), outra constatação foi que nem sempre quanto mais positiva for a atitude mais forte a intenção de usar a bicicleta. Considera-se que a pesquisa atingiu o seu objetivo principal e os resultados contribuem para a definição de diretrizes políticas de incentivo ao uso da bicicleta em viagens utilitárias, haja vista que a implantação de uma política de incentivo ao uso da bicicleta pode trazer vantagens econômicas e ambientais para uma cidade.

abstract: This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products. / Dissertation/Thesis / M.S. Sustainability 2012

Unravelling the psychological processes determining landowners\' support towards forest conservation is key, particularly, in developing countries, where most forest remnants are within private lands. As human-nature connections are known to shape pro-environmental behaviors, the intention of preserving forest remnants should be ultimately determined by the ecological context people live in. Here, we investigate the pathways through which the ecological context (forest cover), via experiences with nature (contact, uses and losses associated with forests), influences the psychological determinants of conservation behavior (beliefs, attitude and intention towards preserving forest remnants). We conceptualized a model based on the Reasoned Action Approach, using the ecological context and experiences with nature as background factors, and tested the model using Piecewise SEM. Data was collected through an interview-based protocol applied to 106 landowners across 13 landscapes varying in forest cover in a region in the Brazilian Atlantic Forest. Our results indicate that: (i) ecosystem services are more important than disservices for shaping intention of preserving forests, particularly those related to non-provisioning benefits; (ii) contact with forest has an indirect effect on intention, by positively influencing forest uses; (iii) people living in more forested ecological contexts have more experiences with nature, and ultimately stronger intention of preserving forests. Hence, our study suggests a dangerous positive feedback loop between deforestation and the extinction of human-nature connections. Local demands across the full range of ecosystem services, the balance between services and disservices, and the ecological context people live should be considered when developing conservation initiatives in rural areas / Desvendar os processos psicológicos que determinam o apoio dos proprietários de terras à conservação das florestas é fundamental, particularmente, nos países em desenvolvimento, onde a maioria dos remanescentes florestais se encontra em áreas privadas. Como as conexões humano-natureza são conhecidas por moldar comportamentos pró-ambientais, a intenção de preservar remanescentes florestais deve ser, em última instância, determinada pelo contexto ecológico no qual as pessoas vivem. Neste trabalho, investigamos os caminhos pelos quais o contexto ecológico (cobertura florestal), através das experiências com a natureza (contato, usos e perdas associados às florestas), influencia os determinantes psicológicos do comportamento de conservação (crenças, atitude e intenção de preservar remanescentes florestais). Formulamos um modelo baseado na Abordagem da Ação Racional, usando o contexto ecológico e as experiências com a natureza como fatores de base, e o testamos através da Piecewise SEM. Os dados foram coletados através de protocolo aplicado, por meio de entrevista, a 106 proprietários de terra em 13 paisagens que variam em cobertura florestal em uma região da Mata Atlântica. Nossos resultados indicam que: (i) serviços ecossistêmicos são mais importantes que desserviços para moldar a intenção de preservar florestas, particularmente outros serviços que não os de provisão; (ii) o contato com a floresta tem um efeito indireto sobre a intenção, influenciando positivamente os usos da floresta; (iii) as pessoas que vivem em contextos ecológicos mais florestados têm mais experiências com a natureza e, assim, uma intenção mais forte de preservar as florestas. Nosso estudo, portanto, sugere um perigoso ciclo de retroalimentação positiva entre o desmatamento e a extinção das conexões humano-natureza. As demandas locais considerando toda a gama de serviços ecossistêmicos, o balanço entre serviços e desserviços e o contexto ecológico no qual as pessoas vivem devem ser considerados ao se desenvolverem iniciativas de conservação em áreas rurais

Submitted by Fabielle Cheuczuk (fabielle.cheuczuk@unioeste.br) on 2018-07-25T14:14:25Z No. of bitstreams: 2 Dissertação.pdf: 1428787 bytes, checksum: 75871f2b722a50f95bb8d991921b379e (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-07-25T14:14:25Z (GMT). No. of bitstreams: 2 Dissertação.pdf: 1428787 bytes, checksum: 75871f2b722a50f95bb8d991921b379e (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-03-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Entrepreneurs stand out as agents for strengthening local economies, as a result of their power to promote economic growth linked to their businesses. Investigating the formation of Entrepreneurial Intent (EI) is determinant for the understanding of the whole process of entrepreneurship. Based on Schwartz’s Theory of Human Values (THV) (2001) and Ajzen’s Theory of Planned Behavior (TPB), the present study aimed to identify the influence of human values and the planned behavior in EI of university students of 11 educational institutions, established in the southwestern region of Paraná, in the south of Brazil. The research universe covered the 3rd and 4th year students of the classroom-based administration courses. The instrument of data collection was a questionnaire, composed by the following items: (1) sociodemographic questionnaire, (2) Schwartz’s Portrait Values Questionnaire (PVQ) (2001), (3) Liñán and Chen’s Entrepreneurial Intention Questionnaire (2009) and (4) three items of Thompson’s Entrepreneurial Intention Scale (2009). Through the Multiple Linear Regression analysis, the results showed that the Personal Attitudes construct was shown to be the most influential in EI, in relation to the other constructs. The construct Perception of Behavior Control, in order of greater influence, ranked second. For the human values constructs, only the values of self-promotion were significant, having a positive influence on the EI of the students surveyed. The TCP-based model allowed to explain 51.1% of the variance of the EI, which is an average value compared to the values found in previous investigations, ranging from 20% to 65%. The human values model added to TCP allowed to explain 51.8% of the variance in EI. The present research evidenced the regionality factor, making possible future comparative studies between Brazilian states and regions. / Os empreendedores se destacam como agentes de fortalecimento das economias locais, em decorrência de seu poder de promover o crescimento econômico ligado aos seus negócios. Investigar a formação da Intenção Empreendedora (IE) é determinante para o entendimento de todo o processo de empreendedorismo. Tendo como base a Teoria dos Valores Humanos (TVH) de Schwartz (2001) e a Teoria do Comportamento Planejado (TCP) de Ajzen (1991), o presente trabalho teve como objetivo identificar a influência dos valores humanos e do comportamento planejado na IE de estudantes universitários de onze instituições de ensino, estabelecidas na região sudoeste do Paraná. O universo de pesquisa abrangeu os discentes do 3° e 4° anos dos cursos de administração, na modalidade presencial. O instrumento para coleta dos dados foi um questionário, composto pelos itens: (1) Sociodemográfico; (2) Questionário de Perfis de Valores (QPV) de Schwartz (2001), (3) Questionário de Intenção Empreendedora (QIE) de Liñán e Chen (2009) e (4) três itens da Escala de Intenção Empreendedora de Thompson (2009). Por meio da análise de Regressão Linear Múltipla, os resultados evidenciaram que o constructo Atitudes Pessoais, da TCP, se mostrou como o mais influente, na IE, em relação aos demais constructos. O constructo Percepção de Controle do Comportamento posicionou-se em segundo lugar, diante dos demais. Para os constructos da Teoria dos Valores Humanos os valores de autopromoção se mostraram significativos, desempenhando influência positiva na IE dos alunos pesquisados. O modelo baseado na TCP permitiu explicar 51,1%, da variância da IE, o que constitui um valor médio se comparado com os valores encontrados em investigações prévias, que variam entre 20% e 65%. O modelo dos valores humanos adicionados permitiu explicar 51,8% da variância na IE. A presente pesquisa evidenciou ainda o fator regionalidade, possibilitando futuros estudos comparativos entre estados e regiões brasileiras.

A Segurança no Trabalho no Brasil é um tema que merece ser explorado. Todos os anos milhares de trabalhadores sofrem lesões durante a realização de suas atividades laborais. Diversos estudos demonstram a influência do ambiente sobre o comportamento das pessoas, sendo o Clima de Segurança um construto bastante explorado. Este trabalho tem como objetivo geral identificar fatores que explicam o comportamento dos trabalhadores em relação à segurança bem como analisar a relação existente entre esses fatores. Tendo em vista a importância do ambiente organizacional nas questões relacionadas à segurança do trabalho, foi escolhida uma empresa industrial brasileira de grande porte para a realização desta pesquisa. Foi realizada uma análise do contexto organizacional, bem como uma avaliação do comportamento dos trabalhadores em relação à segurança com base na Teoria da Ação Planejada. Com base no modelo proposto, também foi avaliada a relação entre a Supervisão direta dos operadores como fator que explica o comportamento desses em relação à segurança. Os resultados da pesquisa demonstraram que o comportamento dos trabalhadores pode ser explicado com base na Teoria da Ação Planejada e que a Supervisão tem relação com o comportamento, mediada pelos construtos do modelo proposto. / Occupational Safety and Health issue in Brazil in a subject that matters. Every year thousands of workers get injuries along its working activities. Several researches demonstrate the environment influence over people behavior, being Safety Climate a well explored construct. This research brings as general objective identify the factors that explain the worker\'s behavior toward safety and also analyze the relationship among these factors. Considering the organizational environment relevance regarding safety issues, a large industrial Brazilian company was selected to contribute to this study. Its organizational context was evaluated, as well as the worker\'s behavior toward safety based on the Theory of Planned Behavior. Based on the proposed model, it was also evaluated the relationship between worker\'s direct Supervision as a factor that explain their behaviors toward safety. The results demonstrated that the worker\'s behavior can be explained based on Theory of Planned Behavior and that Supervision set influence on worker\'s behavior, mediated by TPB constructs.

在全球化之今日，英語之重要性已不可同日而語，而伴隨著教育改革及教育選擇權之開放，私立雙語小學也漸漸成為家長之選擇之一，越來越多的家長放棄學區學校，開始作出私立雙語小學之選擇。為探究家長為其子女選擇私立雙語小學就讀之因，本研究先以Ajzen之計畫行為理論(Theory of Planned Behavior)為基底，根據本研究之目的，做出些微修改後擬定訪談搞，以半結構訪談方式面對面與選擇私立雙語小學家長進行晤談，之後，再以樣板式分析方法進行分析。分析之結果除了計畫行為理論之中之態度、主觀規範與行為控制知覺之外，研究者認為根據本研究之目的，應再增列學習關鍵期，故研究之結果以四大方向呈現。（一）態度：在態度方面以家長之擔憂與私立小學之對策、台灣大環境之社會問題以及家長個人之內在因素為三大影響家長選擇私立雙語小學之因，（二）主觀規範：影響家長之重要他人主要分為兩類探討之，分別為專業人士以及身邊有相關經驗之重要他人，（三）行為控制知覺：家長所持之外部資源（主要為經濟能力）與其本身之自我效能，以及（四）童年決定論：家長所關心關鍵學習期之學習議題。最後針對本研究之結果作出討論與建議，希望能透過本研究，提供台灣教育另一參考面向。 / Language ability plays an important role in the era of globalization and, instead of the schools in the school district, parents start considering bilingual schools as their educational choice for their children. The aim of this study, therefore, was to identify parental rationales for choosing bilingual schools. A qualitative case study approach was used to gain an understanding of parents’ decision-making process. The research participants were eight Taiwanese parents who made the choices of sending their children into private bilingual primary schools. The parents were interviewed by a semi-structured interview method. The interview transcripts were analyzed using template analysis based on Ajzen’s Theory of Planned Behavior. The results of data analysis revealed that parents’ rationales for choosing bilingual schools were categorized in four main dimensions and smaller parts for each: (a) Attitude: the policies of private bilingual primary schools toward the concern of parents, the problems of Taiwan social environment and parents’ intrinsic negative tendency are the three main factors which impact parents’ attitude toward private bilingual primary schools (b) Subjective norms: advice from the experts and significant others (c) Perceived behavioral control: accessible control beliefs (family finance condition) and parents’ self-efficacy (d) Critical learning period: learning issues that concern parents in critical learning period.