O acelerado envelhecimento populacional mundial, especialmente o brasileiro, remete a necessidade de atenção e estudos que contribuam para melhor compreensão e estímulo de iniciativas que possam promover a integração social e o bem-estar dos idosos. O turismo, enquanto alternativa de lazer, tem demonstrado interesse, ainda que pouco, em direcionar seus estudos ao atendimento de idosos apresentando, normalmente, como foco a segmentação de mercado. Ao se direcionar o olhar nos sujeitos do turismo , verifica-se uma lacuna de estudos que atente as possibilidades turísticas para idosos asilados e, geralmente esquecidos pela sociedade. Diante disso, esta investigação, de corte qualitativo, utilizou a história oral de vida de 14 idosos do Asilo Padre Cacique, em Porto Alegre, para verificar se a inserção de atividades de lazer e turismo neste asilo podem contribuir para a melhoria da qualidade de vida e o bem-estar de seus moradores, além de buscar identificar os sentidos e significados do turismo a estes idosos. O estudo é apresentado por uma narrativa que menciona a história de dona Odete, uma personagem inspirada nas histórias de vida dos idosos do asilo e criada como pano de fundo para apresentar as discussões sobre o processo de envelhecimento; a conjuntura asilar; questões vinculadas ao lazer e ao turismo apresentando resultados que explicitam a necessidade de implantação de ações que focalizem o elemento humano como princípio de práticas turísticas e de lazer. / The fast world population aging process, specially the brazilian, leads to a necessity of attention and studies that contribute to a better comprehension and encourage initiatives that promote a social integration and wellness of the elderly. The tourism, as an alternative of leisure, has shown interest, even still small, in direct their studies to the elderly assistance presenting, usually, as a focus of market segmentation. When focusing the look in the subjects of the tourism , we notice a lack of studies that attempt to these touristic possibilities for old age pensioners, and, usually forgotten by the society. Facing that, this investigation, of qualitative cut, used the told life story of 14 elderly from the old age home Asilo Padre Cacique, in Porto Alegre, to verify if the insertion of leisure and tourism activities in this home can contribute for a better life quality and wellness of their residents, besides of identifying the meaning of tourism for this elderly. The study is presented by a narrative that mentions the story of Miss Odete, a character inspired in the residents life style stories and created as a background to show the discussions about the aging process, the home structure, questions connected to leisure and tourism showing results that evidence the necessity of actions that focus in the human element as the beginning of leisure and tourism practices.

Esta dissertação filia-se à teoria analítica do discurso proposta pelo filósofo Michel Pêcheux e tem como tema central discussões sobre o processo de estruturação do discurso acadêmico que aborda a segmentação do Turismo no Brasil. Com essa pesquisa, busco contribuir com o estudo do Campo do Turismo a partir de uma perspectiva crítica, com foco específico no estudo do segmento caracterizado como Turismo GLS. Para tanto, busquei em livros – publicados no Brasil e escritos na comunidade acadêmica nacional – textos que relacionassem Turismo com a Comunidade LGBT, objetivando a construção desse conceito de segmento. Dessa busca, relacionei três textos que compõem o corpus de análise, são eles; Angeli (2004 [1999]), Oliveira (2002) e Trigo (2009). A partir do recorte das sequências discursivas das materialidades e da mobilização de conceitos como Formação Social, Formação Ideológica, Lugar Discursivo, Formações Discursivas e Forma-sujeito, desenvolvi um caminho teórico que pretende problematizar a apropriação da sigla GLS – enunciada dentro do Movimento Social como um Lugar Discursivo – pelo Mercado e, consequentemente, pela Academia. A partir desses achados de análise também aponto para o tratamento conceitual dado ao Sujeito nos processos de segmentação do Turismo, processos esses, que remetem ao individualismo e ao pragmatismo, evidenciando que a segmentação ainda situa-se em perspectivas bastante reducionistas. Nesse esforço de problematizar o segmento, o texto resta em aberto, mobilizando outros questionamentos e propostas de novos arranjos na interface Turismo – Análise do Discurso. / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, CAPES. / This dissertation relates to the discourse analysis proposed by the French philosopher Michel Pêcheux and it has as the main theme the discussions on the structuration process of the academic discourse which addresses the segmentation of Tourism in Brazil. With this research, I aim to contribute with the study in the Field of Tourism from a critical perspective, with emphasis on GLS Tourism. For this purpose, I have searched in books (published in Brazil and written within the national academic community) for texts that relates Tourism with the LGBT Community, addressing to the construction of this concept. From this search, I have related three texts which assemble the analysis corpus: Angeli (2004 [1999]), Oliveira (2002) and Trigo (2009). From the view of the materiality‟s sequential discourses and the mobilization of concepts like Social Formation, Ideological Formation, Discursive Place, Discursive Formations and Subject-Form, I have developed a theorical method which intends to discuss the appropriation of the acronym “GLS” (expressed within the LGBT Movement as a Discursive Place) by the Market and, inevitably, by the Academy. From these analysis findings, I also point to the conceptual treatment given to the subject in the processes of segmentation of Tourism, which refer to the individualism and pragmatism, endorsing that the segmentation is still based on too reductionist perspectives. In this effort to question the segment, the text is left open, mobilizing other inquires and propositions of new arrangements within the Tourism – Discourse Analysis interface.

In the theoretical part of my thesis I have described the Structural policy and the division of operational programmes and initiatives refered to tourist trade in the Karlovarsky region. In the practical part I have made an analysis of the situation in the Karlovarsky region and I have made a comparison of the two periods of EU financial resources allocation in the region. I have also made a public inquiry about sustainable development in tourist trade in the region and finally I have introduced two projects of EU financial resources allocation.

The first part of the thesis is focused on he theoretical knowledge needed for a high-quality elaboration of business plan. The second part of this work is focused on the creation of a business project in the area of recreational (holiday) accommodation - offering of the cottage, which can be used in both summer and winter season. The main aim of my thesis is to create a high-quality business plan. I believe, that my business project will be successful business start in the area of holiday accomodation.

Graduation thesis is bent on analysis traffic literacy of participants of tourist trade. According to the research only a half of the polled people have heard about a transport education first time in Kindergarten. This is a very bad result because children belong to the most risky group of traffic operations. That is why the analysis was made in Kindergarten, concretely in Kindergarten Bratrská, Dačice, to find out present status of transport education. We set up a project which should obtain an improvement of transport education.

The tourism phenomenon has shifted focus from a purely economic and business development strategy towards sustainable development and community-based tourism. It currently emphasises the importance of responsible tourism development. A growing trend in South Africa and KwaZulu-Natal (KZN) is the promotion for tourists and host destinations to take responsibility for local resources, including cultural and natural resources. As a result, the proliferation of cultural, heritage and natural centred attractions have emerged throughout the province. However, this shift in thinking has not always managed to result in sustainable and successful tourism projects in practice. The academia emphasises the breach that exists in community participation and levels of management in many community-based initiatives. This research project proposes that sustainable tourism development requires a thorough examination of how communities perceive the tourism phenomenon and how they would like to see their own cultural identity represented to tourists. The case study of the Van Reenen community was interspersed with visual research methods in order to elicit a purer response from the local community. It questions what influences people’s perceptions of their collective and individual social identities. This research used conventional interview methods combined with two visual methodologies, namely auto-driven elicitation and photo elicitation. The former removes the researcher from the image-making process and involves the use of photographs or visual art produced by the research subjects in response to a specific question. The latter method is based on the idea of placing a photograph into a research interview and structuring questions around it. The theoretical framework of this study considers cultural self-representation as a tool to enhance community participation which can result in more sustainable and authentic experiences for both the tourists as well as the host community. Referring to the gap which exists in sustainable tourism development, this method can be very productive to increase community tourism knowledge development and participation. The results of this research will enable the local community to produce marketing literature; enable the N3 Toll Concession (Pty) Ltd (the project sponsor) to enhance community-based tourism (CBT) in the area, and inform future projects. The participant data reveals that this particular rural community is substantially influenced by their most immediate surroundings. It can therefore be assumed that the community has a perception which values that their current cultural and natural heritage can be utilised as vehicles for tourism development. The case study identifies its own limitations in not eliciting enough useful data from participant self-analysis. The visual methods used in this study provide tourism development projects with a tool to increase community commitment through real involvement as well as constructions of authentically unique products for the tourists. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2012.

Thesis (M. Comm.) (Hons.) -- University of Western Sydney, Macarthur, 2000. / A thesis presented to the University of Western Sydney, Macarthur, in partial fulfilment of the requirements for the degree of Masters in Commerce (Honours), December, 2000. Bibliography : leaves 154-160.

Gramado-RS tem a imagem de “destino turístico modelo” para o Ministério do Turismo e outras instituições da área, outros destinos brasileiros e internacionais, e turistas. Partindo dessa assertiva e considerando a imagem de marca como um conceito relacionado com o receptor, enquanto a identidade de marca como um conceito associado ao emissor, esta pesquisa tem como questão-problema: Como é construída a identidade de marca de Gramado, para gerar a imagem de “destino turístico modelo”? No referencial teórico, encontram-se estudos sobre identidade de marca geral e de destinações turísticas. Dentre os modelos teóricos abordados nesses estudos, foi selecionado o modelo de Hankinson (2004), intitulado “A rede relacional da marca”, para se chegar ao objetivo desta pesquisa: caracterizar a identidade de marca de Gramado construída para gerar a imagem de “destino turístico modelo”. Os procedimentos organizativos e analíticos dos dados discursivos pautaram-se por supostos e técnicas da análise de conteúdo. Integraram o universo da pesquisa sujeitos do Poder Público, da iniciativa privada, dos trabalhadores e da comunidade local de Gramado, totalizando 21 entrevistados. Além de entrevistas, como um estudo de caso, também foram consultados livros sobre a história do turismo em Gramado; dissertações do Mestrado em Turismo e Hospitalidade da UCS, em que essa destinação é o cenário de estudo; e reportagens afetas à pesquisa. Dentre os resultados está que os atributos, com maior ocorrência nas respostas dos entrevistados, foram os simbólicos e os funcionais, destacando-se atrativos/eventos turísticos, como aquilo que diferencia Gramado de seus concorrentes. O relacionamento entre a marca e os turistas baseia-se mais em essa destinação ser considerada propícia ao lazer, atrativa, inovadora e de credibilidade. Também foi constatada a falta de um planejamento estratégico com a participação ativa dos stakeholders internos. Quanto aos relacionamentos com outros stakeholders, foi verificado que, praticamente, não se utiliza publicidade paga. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2015-10-20T12:11:13Z No. of bitstreams: 1 Dissertacao Vanessa Acosta de Azambuja.pdf: 2241216 bytes, checksum: c036b024ea417a28efb27f27ff52210c (MD5) / Made available in DSpace on 2015-10-20T12:11:13Z (GMT). No. of bitstreams: 1 Dissertacao Vanessa Acosta de Azambuja.pdf: 2241216 bytes, checksum: c036b024ea417a28efb27f27ff52210c (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior. / Gramado-RS has the image of "tourist destination model" between the Ministry of Tourism and other institutions in the area, other Brazilian and international destinations, and tourists. From this statement and considering the brand image as a concept related to the receiver, while brand identity as a concept associated with the issuer, this research has the problem question: How the Gramado’s brand identity is built to generate the "tourist destination model" image? In the theoretical reference are studies found about overall brand identity and tourist destinations brand identity. Among the theoretical models covered in these studies, the Hankinson’s model (2004) was selected, entitled "The relational network brand", to reach the goal of this research: to characterize the Gramado’s brand identity built to instill the image of "tourist destination model". Organizational and analytical procedures of discursive data is guided by assumptions and techniques of content analysis. The research universe was integrated by subjects of the government, the private sector, workers and the local community of Gramado, a total of 21 respondents. In addition to interviews, being a case study, were also consulted books about the history of tourism in Gramado; dissertations of Tourism and Hospitality Master in UCS that this destination is the study scenario; and reports connected with the research. Among the results is that the attributes with the highest occurrence in the answers of respondents were symbolic and functional attributes, especially "tourist attraction/events" as what differentiates Gramado from your competitors. The relationship between the brand and tourists is based more in this destination be considered conducive to leisure, attractive, innovative and it has credibility. Also, it was evidenced a lack of strategic planning with the active participation of internal stakeholders. As for relationships with other stakeholders, it was found that practically does not use paid advertising.

Com a concorrência das instituições privadas de ensino superior e a busca por atrair estudantes a se matricularem em seus cursos de hotelaria, um laboratório de ensino como um hotel-escola seria um atrativo para os estudantes, influenciaria na competitividade dos cursos de hotelaria do Brasil? Assim, buscou-se analisar a utilização dos hotéis-escola pelas instituições privadas de ensino superior que oferecem cursos de hotelaria no Brasil como ferramenta para aumentar sua competitividade. Desta forma descobriu-se todas as instituições de ensino superior de hotelaria no Brasil e foram analisados os cursos privados de hotelaria bacharelados e tecnológicos existentes no país, os que possuem hotel-escola e os que não possuem e a competitividade dos mesmos. Para isso foram utilizados indicadores como a avaliação pelo Conceito Institucional realizada pelo MEC para avaliar as instituições e a avaliação por estrelas realizada pelo Guia do Estudante para avaliar os cursos. O método de pesquisa que se optou-se por utilizar é o exploratório de cunho quantitativo e como instrumento de coleta de dados secundários utilizou-se pesquisa bibliográfica e documental. Assim, obteve-se como resultado dessa pesquisa que entre as instituições melhores avaliadas pelo Conceito Institucional está a Universidade Nove de Julho – Uninove em São Paulo com nota máxima cinco, que não possui hotel-escola, seguido com nota quatro apresenta-se a Faculdade de tecnologia SENAC Minas onde existe hotel-escola. Já pelo Guia do Estudante os cursos de hotelaria pontuados com cinco estrelas são o SENAC (SP) com dois hotéis-escola, a Castelli (RS) e a Anhembi Morumbi (SP). Conclui-se que pela pontuação desses dois indicadores, os cursos que se destacaram e apresentam hotéis-escola podem ter assim uma ferramenta crítica de sucesso e serem competitivos no mercado do ensino. Porém, nem todos que apresentam hotel-escola estavam nos mais pontuados, com isso observou-se que para essas avaliações não faz muita diferença ter ou não um hotel-escola, pois o hotel-escola não tem um peso alto na contagem de pontos. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2015-10-21T11:49:46Z No. of bitstreams: 1 Dissertacao Michele Vasconcellos Chiattone.pdf: 1447126 bytes, checksum: aca16fbe887f16d4fcbc8591d1dd3071 (MD5) / Made available in DSpace on 2015-10-21T11:49:46Z (GMT). No. of bitstreams: 1 Dissertacao Michele Vasconcellos Chiattone.pdf: 1447126 bytes, checksum: aca16fbe887f16d4fcbc8591d1dd3071 (MD5) / With competition from private institutions of higher education and the pursuit of attracting students to enroll in their hospitality courses, a teaching laboratory as a hotel- school would be an attraction for students, influence on the competitiveness of hospitality courses in Brazil? Thus, it sought to analyze the use of the hotels - school by private higher education institutions offering hospitality courses in Brazil as a tool to enhance their competitiveness. Thus it turned out all hospitality higher education institutions in Brazil and analyzed the private courses of bachelor hospitality and existing technology in the country, those with school -hotel and those without and the competitiveness of the above. For this they used indicators such as the assessment by the Institutional Concept made by MEC to evaluate the institutions and evaluation Star performed by Student's Guide to review the courses. The research method that we chose to use is the exploratory quantitative nature and as secondary data collection instrument was used bibliographical and documentary research. Thus was obtained as a result of this research among the best institutions assessed by the Institutional Concept is the University Nove - Uninove in Sao Paulo with maximum grade five , which has no hotel school , followed with four note presents the Faculty of SENAC Minas technology where there is hotel- school. Already the students guide the hospitality courses punctuated with five stars are the SENAC (SP) with two hotels - school, Castelli (RS) and the Anhembi Morumbi (SP) . We conclude that the scores of these two indicators, the courses that stood out and have school - hotels may have thus a critical tool for success and be competitive in the education market. However , not all of which feature hotel-school were the highest scorers with it was observed that for these ratings do not make much difference whether or not a hotel - school as the hotel - school does not have a high weight in the point spread.

A festa da Colônia teve sua origem em 1984, quando um grupo de moradores da Linha Bonita, em Gramado/RS, propôs a realização de um momento festivo para a comunidade local. Logo a festa cresceu e ganhou identidade, passando a ser realizada no Centro de Gramado, sendo hoje um dos principais eventos turísticos da cidade. A presente pesquisa teve como objetivo reforçar a aproximação entre a comunicação e o turismo, investigando como a mídia impressa divulga a Festa da Colônia de Gramado/RS. O corpus da pesquisa delimitou-se aos jornais Zero Hora, Pioneiro, Integração e de Gramado, utilizando-se como metodologia a Análise de Conteúdo conforme proposta de Laurence Bardin. Os resultados revelaram que os jornais são parceiros na divulgação dos principais aspectos que tornam a festa atrativa e frequentada, como também são os promotores dos elementos gastronomia, cultura e lazer, valorizando os participantes, quer sejam visitantes, promotores e/ou organizadores, bem como os elementos coadjuvantes, produtos e comercialização. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2016-05-12T14:06:55Z No. of bitstreams: 1 Dissertacao Lirian Maria Meneghel.pdf: 1306722 bytes, checksum: 3c7adf2f7760d729b726a7ecfcc3fd44 (MD5) / Made available in DSpace on 2016-05-12T14:06:55Z (GMT). No. of bitstreams: 1 Dissertacao Lirian Maria Meneghel.pdf: 1306722 bytes, checksum: 3c7adf2f7760d729b726a7ecfcc3fd44 (MD5) Previous issue date: 2016-05-12 / Colonia’s party had originated in 1984, when a group of residents of Linha Bonita, in Gramado / RS, proposed the holding of a festive time for the local community. Soon the party grew and gained identity, starting to be held in the Center City of Gramado and today is one of the major tourist events in the city. This research had as objective strengthen the rapprochement between communication and tourism, investigating how the print media disseminates the Colonia’s party of Gramado/RS. The corpus of the research was delimited to the newspapers Zero Hora, Pioneiro, Integração and Gramado, using the methodology of content analysis as proposal by Laurence Bardin. The results showed that the newspapers are partners in the disclosure of the aspects that make the party attractive and attended, as they are also the promoters of gastronomy, culture and leisure, valuing the participants, whether visitors, promoters and/or organizers as well as the supporting elements, products and commercialization.