This research sought to understand the differences in framing used by alternative media outlets and traditional or mainstream media outlets. Researchers used a sampling of articles about the 10th anniversary of the Sept. 11, 2001 terrorist attacks from alternative media publications and traditional media publications to conduct this study. Computer software analyzed these articles to determine themes and concepts within both data sets. The analysis revealed traditional media was less varied in themes than was alternative media, with the latter clearly showing an effort to be analytical of different aspects surrounding the Sept. 11 attacks. Traditional media largely provided routine coverage of commemorative services and very little critical analysis.

This research sought to understand the differences in framing used by alternative media outlets and traditional or mainstream media outlets. Researchers used a sampling of articles about the 10th anniversary of the Sept. 11, 2001 terrorist attacks from alternative media publications and traditional media publications to conduct this study. Computer software analyzed these articles to determine themes and concepts within both data sets. The analysis revealed traditional media was less varied in themes than was alternative media, with the latter clearly showing an effort to be analytical of different aspects surrounding the Sept. 11 attacks. Traditional media largely provided routine coverage of commemorative services and very little critical analysis.

The aim of this study is to investigate whether different forms of funding affect the journalistic content set for media ethics. As part of this, analysis of whether Swedish Swishjournalists’ practices differ from established Swedish news media in the reporting of the Vetlanda-attack is included. The study is based on qualitative text analysis of journalistic texts and also uses elements of semiotic method. The analyzed content consists of 77 articles from two of Sweden's biggest newsmedia outlets and two Swishjournalists. Critical political theory is applied to the analysis as a theoretical framework. Our study has shown that there are differences in the news reporting of the examined media outlets, and that different forms of financing can have an impact on media ethical approaches. The results also indicate that there is a difference in objectivity between all participants, and that the Swishjournalists used a higher degree of opinion journalism than the traditional media. From a societal perspective, this study carries importance by analyzing new actors in the field from an ethical point of view.

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In the news media environment, the systemic relationship between the media and public is reflexive, where the media shape public life and vice versa. This dissertation centers on explaining the relationship between the media environment and news consumers in media systems in five countries that share similar sociocultural values, namely Saudi Arabia, Bahrain, Oman, United Arab Emirates (UAE), and Kuwait. This study identified state intervention as an influential factor that alters news consumers’ perceptions of the credibility and quality of news content as well as their consumption habits. This dissertation conducted a multinational survey of Twitter news consumers in order to investigate a range of issues relating to news consumers with a fuller consideration of the media system (structure) as a significant tool that can help understand news audiences’ behavior and attitudes towards the news. Findings suggest that the level of state intervention in the media landscape shapes participants’ attitudes and behaviors toward news. Participants who experience a high level of state intervention steer clear of the regulated traditional media outlets, want to obtain news independent from the government, and perceive a very low level of credibility and quality of traditional media. When it comes to participants from a country with greater press freedom, they perceive traditional media outlets as more credible with higher quality content than Twitter because they believe that their government does not interfere with the flow of news. The overall relationship between media systems (structures) and news consumers (agents) arises in the nature and kind of state intervention that must be taken into consideration if one is to grasp news consumers’ attitudes and behavior in these gulf countries. / Media & Communication

This thesis examines one magazine's transition from print to digital media in order to shine a spotlight on one successful magazine brand and its attempts to navigate the digital revolution while also maintaining a successful magazine. Through a systematic descriptive analysis of communication strategies, a case analysis of Bon Appétit magazine is the focus of this thesis. Guided by the uses and gratifications theoretical perspective and informed by a systematic descriptive analysis, this thesis offers a rich examination of the Bon Appétit magazine brand and the ways the brand has been extended in the evolving digital media environment. The unique approach implemented in this thesis provides the opportunity to observe uses and gratifications from the organization's standpoint, instead of the consumer's. This unique approach was designed to reveal how Bon Appétit is attempting to fulfill consumer needs and gratifications through the digital media brand extensions, specifically its website, social media, and podcast. Analysis of Bon Appétit brand extensions indicate that six of Parham Santana's ten brand extension strategies are being implemented by Bon Appétit, including shift the form, transfer a component, transfer a benefit, leverage a special expertise, leverage your consumer base, and leverage a lifestyle. Another significant finding indicates that Bon Appétit implemented communication strategies centered on accessibility and convenience, surveillance, diversion, and interaction gratifications on its digital media platforms. Findings from this study suggest that future researchers would benefit from adding convenience and accessibility as gratifications considered in the uses and gratifications theoretical approach when researching digital media. Additionally, replication of the systematic method in this thesis, especially if applied to other magazine brands, could help reveal the types of brand extensions at play in digital platforms and whether other magazines use similar strategies to build and maintain relationships with consumers. / Master of Arts / This study explores how one magazine has added a website, social media, and a podcast to its content delivery strategy. Since consumer’s use of the internet, social media, and podcasts is rapidly increasing, they are no longer turning to magazines and other print publications for entertainment and information. In order for magazines to adapt to this trend, they need to take advantage of these digital media platforms. This study examines the communication strategies implemented on Bon Appétit’s website, social media, and podcast to determine how they are attempting to satisfy the desires consumers now have because of the new digital media. Results of this study indicate that consumers want to be able to have convenient and immediate access to the media and brand of their choice.

The first Speak Good English Movement, SGEM, took place in 2000, and has been organized annually ever since. Speaking a “standard” form of English is considered to bring increased personal power. However, the SGEM wants the Singaporeans to use “standard” English in their private life as well. A decade after the beginning of the campaign, a Speak Good Singlish Movement was started. Based on studies of language and identity, it is understandable why some Singaporeans might feel the SGEM threatens their identity. However, the reactions towards the campaign are mainly positive. For the purposes of this analysis, Twitter messages, Facebook pages, and newspaper articles from The Straits Times were collected. The SGEM has hailed both direct and indirect praise and criticism in both social and traditional media: Five newspaper articles praise the campaign while five criticize it; the results are nine and seven respectively for social media. This thesis looks at reactions towards the SGEM in both social and traditional media, analyzes how these reactions might relate to the ideas of the power of language, its variety and the relation of language and identity.

This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company’s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies. This study has conducted two content analyses, one for traditional media and one for blogs (social media channel), one participating observation at Findus production facilities and also conducted one qualitative interview with Findus. The study has been conducted with a slightly deductive approach and is a qualitative study in a constructionist way. / BakgrundSvensk livsmedelsindustri är känd för att utge sig att vara kvalitetsmedveten och mån om konsumenternas intressen, men drabbades under februari månaden 2013 av ett produktfel orsakat av det internationella matfusket. Den sjunde februari blev det allmänt känt att frysta produkter som skulle innehålla nötkött, egentligen innehöll hästkött. Situationen väckte stor uppmärksamhet som resulterade i en mediastorm, med många skandalrubriker och med matproducenten Findus i fokus. Produktfelet och medföljande mediastormen har lett till stora bekymmer hos konsumenter, som uttryckte sitt missnöje genom en negativ opinionsbildning i diverse sociala medier. Findus fick då handskas med opinionen från både traditionell media och sociala mediekanaler. Det starka varumärket blev således hårt utsatt från flera håll och företaget stod inför krävande uppgift med att hantera krisen orsakad av produktfelet. Därpå skulle ett återhämtningsarbete genomföras, med målet att minimera de skadliga effekterna, samt att i längden återhämta det starka varumärkets anseende och konsumenternas förtroende.SyfteStudien syftar till att studera hur en känd svensk matproducent med starkt varumärke hanterar en förtroendekris och genomför återhämtningsarbete till följd av ett produktfel som fångats upp av media.MetodDenna studie har genomförts med en kvalitativ metod med fallstudie som forskningsdesign, av typen intrinsikal. Ansatsen har varit främst deduktiv med vissa induktiva inslag. Studien har använt en positivistisk stil samt tar avstamp ur ett konstruktivistiskt synsätt. Empiri har insamlats med hjälp av grundad teori genom databaserna ”Newsline” och ”bloggportalen.se”, en kvalitativ intervju och en deltagande observation.SlutsatsNär produktfelet uppstått, hade Findus insett att situationen kan få proportioner av en kris och därefter sammankallade en krisgrupp som skulle hantera frågan både internt och externt. Företaget lyckades dock inte med att komma ut i medier på egen hand, utan blev uppsökt av medierna, som hade negativa påföljder där företaget fick handskas med större kris än vad den egentligen borde ha varit. Situationen räddades genom att företaget så småningom tillhandahöll adekvata förklaringar och tog ansvaret för det uppstådda felet, samt att högst uppsatta medarbetare har varit aktiva med uttalanden i traditionella medier. Företaget hade dock lägre aktivitet i sociala medier, vilket var en miss. Återhämtningsarbete hade som mål att upparbeta kundrelationer och detta har åstadkommits bra genom kampanjen ’Välkommen till Bjuv’, som genomsyrrades av transparens och bidrog till att förtroendet för varumärket ökat. Hanteringen av krisen har visat på att det råder ett starkt psyke inom företaget. Slutligen har Findus utvärderat resultatet av vidtagna åtgärder och dragit lärdomar av återhämtningserfarenhet. Trots de inledande felen, har företaget sammanfattningsvis kommit ur krisen med ännu starkare varumärke, främst tack vare väl genomfört återhämtningsarbete.

Social media is a vast, fluctuant domain that is difficult to grasp, overlook and explain. It is important in our daily lives as well as for organisations, such as traditional media. Traditional media is moving from analogue news propagation to propagating news online, where social media plays a significant role. This study contributes to the understanding of traditional media propagation in social media, through quantitative and network analysis of articles’ spread in social media. The study also contributes to refining social media network analysis methodology, from the perspective of traditional media propagation in social media. The study is conducted as a survey where web documents of social media posts were collected and analysed. The scope of the study were Swedish traditional media. Two analysis methods were used: a quantitative statistical analysis of the propagation of articles and a network analysis comparing the usefulness of two common network analysis metrics: indegree centrality and PageRank. The results show that an overall of 22,34% of traditional media articles in this study, were propagated in social media. The findings include what categories of articles are most propagated on different social media platforms. Different kinds of newspapers were also compared, and variances were found. Local press articles were more propagated on Facebook than on Twitter, in opposite to national press that were more propagated on Twitter than on Facebook. Indegree centrality was found to be the most useful metric for examining traditional media propagation amongst Swedish newspapers, when compared to PageRank. Lack of cross-platform research in social media is pointed at, since this study identifies a prominent need for evolving cross-platform social media research.