Considerada uma das mais importantes atividades econômicas do século XXI, o turismo urbano é o tema desta tese, cujo objetivo foi verificar se a política pública municipal de turismo da cidade de São Paulo considera as reais características da atividade para fundamentar suas ações e estratégias. Abrangente análise de documentos internacionais, por meio do método exploratório-descritivo, permitiu a identificação, organização e apresentação das características da cidade de São Paulo a partir dos conceitos de cidades globais, turismo urbano e políticas públicas de turismo; a comparação das informações coletadas levou à confirmação das hipóteses de trabalho, as quais sugeriam que a política pública municipal de turismo em São Paulo parte de uma visão fragmentada, portanto restrita e parcial, da atividade, tratando o turismo como atividade fim, e não como atividade complementar e necessária ao melhor desenvolvimento das demais atividades da cidade. Concluiu-se que o turismo pode atuar como um dos vetores de desenvolvimento de uma cidade global quando o poder público reconhece seu papel na geração de emprego e renda, e na divulgação de uma imagem atraente para investimentos, negócios e mais visitantes, e as ações de estímulo à atividade sejam orientadas tendo como foco a melhoria da qualidade de vida dos residentes. / One of the most important economic activities of the 21st century, urban tourism is the theme of this thesis, whose purpose was to verify if the local tourism public policy considers tourism by its real characteristics when developing actions and strategies. Broad analysis of international documents, using the exploratory-descriptive model, allowed the identification, organization and demonstration of Sao Paulo city characteristics based on concepts such as global cities, urban tourism and tourism public policy; the comparison of gathered data confirmed the work hypothesis, suggesting that the local tourism public policy in Sao Paulo has a fragmented, restricted and partial view of tourism activity, considering it as an end, not as a needed complementary activity, useful to the other economic activities in the city. As a conclusion, tourism may be considered one of the development strategies in a global city when the government recognizes its role as job creator, income generator, and a city marketing tool for foreign investments, business and additional visitors, and actions to enhance tourism are oriented to the improvement of life quality for residents.

The aim of the thesis is to evaluate the possibility of putting DEiiTALY company under the name DEI Tours Prague on tourism market in Prague and design suitable products for it. The thesis is divided into five chapters. The first chapter defines theoretical terms, the second describes the company DEiiTALY and its business. The third chapter focuses on the tourism market in Prague and analyzes the potential competition. The fourth chapter deals with the possibilities of launching company product at the tourism market in Prague. The final, fifth chapter, consists of three products, that could be offered by company DEI TOURs Prague.

Magister Artium - MA / The potential of tourism to contribute to economic growth in terms of increasing foreign exchange, creating employment opportunities, generation of government revenues, creating incomes, contribution to poverty reduction, acting as a catalyst of economic development and stimulation of investments have been advanced as the reasons for government support for tourism. It is against this background that countries in Africa such as Rwanda have implemented economic reforms such as privatisation and liberalisation in order to improve the investment climate. The main purpose of this study was to provide a detailed literature account of the tourism investment environment in developing countries, to examine opportunities, constraints and challenges of the hotel investors in Kigali, examine the role of government in providing a conducive investment climate for hotel investors in Kigali and to investigate the impact of the hotel sector on tourism development in Kigali, Rwanda. Both qualitative and quantitative research methods were used to collect the data. Data were collected through questionnaires to hotel investors and interviews to government policy makers. Findings suggest that tourism can contribute to economic development of developing countries through its benefits. Much as investing in tourism has positive developmental aspects to developing countries, tourism investment environment in developing countries has been constrained by various reasons such as inadequate financial institutions, constant political instabilities, lack of adequate tourism infrastructure, lack of human resource, small market size, poor tourism planning to mention but a few. Various investment opportunities are available in Rwanda. Progress in economic performance, political stability, recognition of tourism as an engine of Rwanda's economic growth, the geographical location (in the centre) and the fact that tourism is still a virgin industry present important opportunities for potential investors in Rwanda's hotel sector. Despite the existence of investment opportunities, investors in Rwanda's hotel sector have faced problems such as the continued poor image of the country, lack of tourism infrastructure, the nature of the position of the country (land locked) lack of skilled personnel and lack of proper tourism information. The challenge for Rwanda is therefore to improve her image abroad that was formerly tarnished by the 1994 war and . genocide. Improvement in infrastructure, human resource and proper methods of tourism information can also lead to improved investments in the tourism sector. Findings have further suggested that hotels in Kigali have indeed contributed to tourism development. Effects of the hotel sector have been noticed in urban tourism development, development of the tourism infrastructure in Kigali, creation of employment opportunities for the communities, generation of government revenues and contribution to poverty alleviation.

<p>Language diversity continues to create a language barrier to international tourism. Tourists from non-English speaking countries face a language barrier in South Africa and this affects their experiences in the country. Measuring and understanding something of this challenge is the purpose of this study. The focus is on how the tourism industry in Cape Town uses languages to sell and promote the city internationally. The study investigates procedures, strategies, and policies adopted by the tourism industry in Cape Town to cater for tourists from across the world. In addition, the study also investigates how tourists from non-English speaking countries adapt linguistically to cope with their stay in Cape Town. The study targeted both tourism organisations and international tourists who use tourist facilities in most popular tourist areas in Cape Town. Both primary and secondary data were collected. Convenience sampling was used to select both tourism service providers and tourists. To enhance validity, reliability, and accuracy, various tools have been deployed to collect the data. Primary data were collected from both tourism service providers and international tourists using questionnaires, interviews, photographs and observations. Secondary data collection involved observations of public signage as well as analysis of electronic and printed promotional materials such as brochures, guidebooks, menus, newspapers and websites. Collected data were captured in spread sheets to enable descriptive analysis of tourists&rsquo / languages and of language use in tourism organisations in different of forms of niche tourism in Cape Town. Survey results reveal that a little more than half of all surveyed tourism organisations in Cape Town sell and promote their products using only South African languages including English whilst a minority sell and promote their products using English coupled with foreign languages. The majority of multilingual staff in those surveyed tourism organisations who have adopted multilingualism are working part-time or employed temporarily. In addition, results also indicate that English dominates other languages in public signs and printed and electronic promotional publications used by surveyed tourism organisations in Cape Town. Foreign languages are used most in tour operations and travel agencies sector whilst South African languages dominate in accommodation and restaurants sectors. On the other hand the research shows that a big proportion of foreign tourists in Cape Town were able to speak English and other foreign languages. The research shows that the majority of tourists from non-English speaking countries are more interested in learning foreign languages compared with their counterparts from English speaking countries. Only less than a quarter of all surveyed tourists from non-English speaking countries in Cape Town are monolingual in their home languages. These tourists struggle to communicate with service providers in Cape Town. Translators and gestures were used by non-English speaking tourists as a way of breaking down communication barriers in Cape Town. Contrarily, a big proportion (two thirds) of all surveyed tourists from English speaking countries in Cape Town does speak only English. Foreign tourists in Cape Town speak tourism service providers&rsquo / language rather than tourism service providers speaking tourists&rsquo / languages. The majority of tourism service providers in Cape Town are reluctant to learn foreign languages and to employ multilingual staff. This means that most tourism organisations sell and market their product in English only. Other South African languages such as Afrikaans and Xhosa are used frequently in informal communication in the tourism industry in Cape Town. Seemingly, Afrikaans dominates Xhosa in all forms of tourism except in township tourism where the majority of service providers are Xhosa-speakers. To market and promote Cape Town internationally, the tourism industry in Cape Town should employ multilingual staff who can communicate in tourists&rsquo / native languages. Multilingualism should be practised in all tourism sectors rather than in one or few sectors because all tourism sectors compliment each other in meeting customer&rsquo / s satisfaction. Failure in one tourism sector may affect other tourism sectors&rsquo / performance.</p>

<p>Language diversity continues to create a language barrier to international tourism. Tourists from non-English speaking countries face a language barrier in South Africa and this affects their experiences in the country. Measuring and understanding something of this challenge is the purpose of this study. The focus is on how the tourism industry in Cape Town uses languages to&nbsp / sell and promote the city internationally. The study investigates procedures, strategies, and policies adopted by the tourism industry in Cape Town to cater for tourists from across the world. In addition, the study also investigates how tourists from non-English speaking countries adapt linguistically to cope with their stay in Cape Town. The study targeted both tourism organisations&nbsp / and international tourists who use tourist facilities in most popular tourist areas in Cape Town. Both primary and secondary data were collected. Convenience sampling was used to select&nbsp / both tourism service providers and tourists. To enhance validity, reliability, and accuracy, various tools have been deployed to collect the data. Primary data were collected from both tourism service providers and international tourists using questionnaires, interviews, photographs and observations. Secondary data collection involved observations of public signage as well as&nbsp / analysis of electronic and printed promotional materials such as brochures, guidebooks, menus, newspapers and websites. Collected data were captured in spread sheets to enable&nbsp / descriptive analysis of tourists&rsquo / languages and of language use in tourism organisations in different of forms of niche tourism in Cape Town. Survey results reveal that a little more than half of&nbsp / all surveyed tourism organisations in Cape Town sell and promote their products using only South African languages including English whilst a minority sell and promote their products using&nbsp / English coupled with foreign languages. The majority of multilingual staff in those surveyed tourism organisations who have adopted multilingualism are working part-time or employed&nbsp / temporarily. In addition, results also indicate that English dominates other languages in public signs and printed and electronic promotional publications used by surveyed tourism organisations in Cape Town. Foreign languages are used most in tour operations and travel agencies sector whilst South African languages dominate in accommodation and restaurants&nbsp / sectors. On the other hand the research shows that a big proportion of foreign tourists in Cape Town were able to speak English and other foreign languages. The research shows that the&nbsp / majority of tourists from non-English speaking countries are more interested in learning foreign languages compared with their counterparts from English speaking countries. Only less than a&nbsp / quarter of all surveyed tourists from non-English speaking countries in Cape Town are monolingual in their home languages. These tourists&nbsp / struggle to communicate with service providers in Cape Town. Translators and gestures were used by non-English speaking tourists as a way of breaking down communication barriers in Cape Town. Contrarily, a big proportion (two thirds) of&nbsp / all surveyed tourists from English speaking countries in Cape Town does speak only English. Foreign tourists in Cape Town speak tourism service providers&rsquo / language rather than tourism&nbsp / service providers speaking tourists&rsquo / languages. The majority of tourism service providers in Cape Town are reluctant to learn foreign languages and to employ multilingual staff. This means&nbsp / that most tourism organisations sell and market their product in English only. Other South African languages such as Afrikaans and Xhosa are used frequently in informal communication in the&nbsp / ourism industry in Cape Town. Seemingly, Afrikaans dominates Xhosa in all forms of tourism except in township tourism where the majority of service providers are Xhosa-speakers. To market and promote Cape Town internationally, the tourism industry in Cape Town should employ multilingual staff who can communicate in tourists&rsquo / native languages. Multilingualism should&nbsp / be practised in all tourism sectors rather than in one or few sectors because all tourism sectors compliment each other in meeting customer&rsquo / s satisfaction. Failure in one tourism sector may&nbsp / affect other tourism sectors&rsquo / performance.</p>

This dissertation analyzes the role of tourism within development process in the case of the role of Mawlana tourism in the urban development process of Konya, around the theoretical approaches about tourism and development such as new modernization school, global local nexus approach, glokalism, and TBD (Tourism Business District) approaches. The study finds out that Mawlawi tourism has been playing crucial roles in articulation of Konya to the global markets and urban identity building process. Mawlana tourism establishes a city trademark and international business connections, rather than taking place as a supplementary economic sector in the development process of Konya. Within the diversification in the global tourism, Mawlana tourism can be defined as cultural, religious, and spiritual tourism. Although Mawlana tourism is a limited sector compared to others, it is crucial for Konya to be articulated to the global markets with an urban identity and business connections through Mawlana and Mawlawi Order.

<p>Language diversity continues to create a language barrier to international tourism. Tourists from non-English speaking countries face a language barrier in South Africa and this affects their experiences in the country. Measuring and understanding something of this challenge is the purpose of this study. The focus is on how the tourism industry in Cape Town uses languages to sell and promote the city internationally. The study investigates procedures, strategies, and policies adopted by the tourism industry in Cape Town to cater for tourists from across the world. In addition, the study also investigates how tourists from non-English speaking countries adapt linguistically to cope with their stay in Cape Town. The study targeted both tourism organisations and international tourists who use tourist facilities in most popular tourist areas in Cape Town. Both primary and secondary data were collected. Convenience sampling was used to select both tourism service providers and tourists. To enhance validity, reliability, and accuracy, various tools have been deployed to collect the data. Primary data were collected from both tourism service providers and international tourists using questionnaires, interviews, photographs and observations. Secondary data collection involved observations of public signage as well as analysis of electronic and printed promotional materials such as brochures, guidebooks, menus, newspapers and websites. Collected data were captured in spread sheets to enable descriptive analysis of tourists&rsquo / languages and of language use in tourism organisations in different of forms of niche tourism in Cape Town. Survey results reveal that a little more than half of all surveyed tourism organisations in Cape Town sell and promote their products using only South African languages including English whilst a minority sell and promote their products using English coupled with foreign languages. The majority of multilingual staff in those surveyed tourism organisations who have adopted multilingualism are working part-time or employed temporarily. In addition, results also indicate that English dominates other languages in public signs and printed and electronic promotional publications used by surveyed tourism organisations in Cape Town. Foreign languages are used most in tour operations and travel agencies sector whilst South African languages dominate in accommodation and restaurants sectors. On the other hand the research shows that a big proportion of foreign tourists in Cape Town were able to speak English and other foreign languages. The research shows that the majority of tourists from non-English speaking countries are more interested in learning foreign languages compared with their counterparts from English speaking countries. Only less than a quarter of all surveyed tourists from non-English speaking countries in Cape Town are monolingual in their home languages. These tourists struggle to communicate with service providers in Cape Town. Translators and gestures were used by non-English speaking tourists as a way of breaking down communication barriers in Cape Town. Contrarily, a big proportion (two thirds) of all surveyed tourists from English speaking countries in Cape Town does speak only English. Foreign tourists in Cape Town speak tourism service providers&rsquo / language rather than tourism service providers speaking tourists&rsquo / languages. The majority of tourism service providers in Cape Town are reluctant to learn foreign languages and to employ multilingual staff. This means that most tourism organisations sell and market their product in English only. Other South African languages such as Afrikaans and Xhosa are used frequently in informal communication in the tourism industry in Cape Town. Seemingly, Afrikaans dominates Xhosa in all forms of tourism except in township tourism where the majority of service providers are Xhosa-speakers. To market and promote Cape Town internationally, the tourism industry in Cape Town should employ multilingual staff who can communicate in tourists&rsquo / native languages. Multilingualism should be practised in all tourism sectors rather than in one or few sectors because all tourism sectors compliment each other in meeting customer&rsquo / s satisfaction. Failure in one tourism sector may affect other tourism sectors&rsquo / performance.</p>

<p>Language diversity continues to create a language barrier to international tourism. Tourists from non-English speaking countries face a language barrier in South Africa and this affects their experiences in the country. Measuring and understanding something of this challenge is the purpose of this study. The focus is on how the tourism industry in Cape Town uses languages to&nbsp / sell and promote the city internationally. The study investigates procedures, strategies, and policies adopted by the tourism industry in Cape Town to cater for tourists from across the world. In addition, the study also investigates how tourists from non-English speaking countries adapt linguistically to cope with their stay in Cape Town. The study targeted both tourism organisations&nbsp / and international tourists who use tourist facilities in most popular tourist areas in Cape Town. Both primary and secondary data were collected. Convenience sampling was used to select&nbsp / both tourism service providers and tourists. To enhance validity, reliability, and accuracy, various tools have been deployed to collect the data. Primary data were collected from both tourism service providers and international tourists using questionnaires, interviews, photographs and observations. Secondary data collection involved observations of public signage as well as&nbsp / analysis of electronic and printed promotional materials such as brochures, guidebooks, menus, newspapers and websites. Collected data were captured in spread sheets to enable&nbsp / descriptive analysis of tourists&rsquo / languages and of language use in tourism organisations in different of forms of niche tourism in Cape Town. Survey results reveal that a little more than half of&nbsp / all surveyed tourism organisations in Cape Town sell and promote their products using only South African languages including English whilst a minority sell and promote their products using&nbsp / English coupled with foreign languages. The majority of multilingual staff in those surveyed tourism organisations who have adopted multilingualism are working part-time or employed&nbsp / temporarily. In addition, results also indicate that English dominates other languages in public signs and printed and electronic promotional publications used by surveyed tourism organisations in Cape Town. Foreign languages are used most in tour operations and travel agencies sector whilst South African languages dominate in accommodation and restaurants&nbsp / sectors. On the other hand the research shows that a big proportion of foreign tourists in Cape Town were able to speak English and other foreign languages. The research shows that the&nbsp / majority of tourists from non-English speaking countries are more interested in learning foreign languages compared with their counterparts from English speaking countries. Only less than a&nbsp / quarter of all surveyed tourists from non-English speaking countries in Cape Town are monolingual in their home languages. These tourists&nbsp / struggle to communicate with service providers in Cape Town. Translators and gestures were used by non-English speaking tourists as a way of breaking down communication barriers in Cape Town. Contrarily, a big proportion (two thirds) of&nbsp / all surveyed tourists from English speaking countries in Cape Town does speak only English. Foreign tourists in Cape Town speak tourism service providers&rsquo / language rather than tourism&nbsp / service providers speaking tourists&rsquo / languages. The majority of tourism service providers in Cape Town are reluctant to learn foreign languages and to employ multilingual staff. This means&nbsp / that most tourism organisations sell and market their product in English only. Other South African languages such as Afrikaans and Xhosa are used frequently in informal communication in the&nbsp / ourism industry in Cape Town. Seemingly, Afrikaans dominates Xhosa in all forms of tourism except in township tourism where the majority of service providers are Xhosa-speakers. To market and promote Cape Town internationally, the tourism industry in Cape Town should employ multilingual staff who can communicate in tourists&rsquo / native languages. Multilingualism should&nbsp / be practised in all tourism sectors rather than in one or few sectors because all tourism sectors compliment each other in meeting customer&rsquo / s satisfaction. Failure in one tourism sector may&nbsp / affect other tourism sectors&rsquo / performance.</p>

Tourism in England has grown to become an activity worth around £111billion to the English economy, and constituting around 4% of employment. This has led to increasing numbers of local areas becoming involved with tourism development. However local authorities supporting tourism are impacted by financial pressures and pressures for ‘less government’, which are indicative of a ‘managerial paradigm’ which has surrounded public sector management in England. This study has examined the impact of the managerial paradigm on management of tourism at the local level. Using the English cities as a ‘case’, a methodological triangulation of questionnaire and contact with senior management in local authorities involved with tourism policy was used. The findings have led to an important understanding of the current picture concerning public sector management of tourism at the local level. This study has found that tourism is worth over £17billion to the English cities, and supports around 360,000 jobs. The findings suggest that the driving forces that characterised the managerial state continue to impact management of local tourism. This study has also examined the impact of policy changes introduced by the Conservative/Liberal Democratic Coalition government on local tourism. The accession of a new government has led to a significant realignment in public sector engagement with tourism. Policy discourse has stressed government ambition for tourism to be ‘industry-led’ with a ‘re-balancing’ the economy towards the private sector. As a result, this study has found the most significant challenges facing local tourism management centre around financial pressures. Reductions in tourism budgets are leading to major changes in departmental structures and tourism managers’ roles. Reductions in tourism budgets are leading to significant pressures on tourism departments to raise income in order to make departments financially viable. This study has found that in some cases local authorities are ceasing to financially-support tourism. This research also suggests that pressure from government for the private sector to increasingly fund tourism partnerships may be difficult to achieve locally. Respondents have argued that high levels of engagement with the private sector already exist locally, and as the private sector in tourism is predominately small businesses there are limitations as to how much such businesses can contribute to marketing partnerships. Policy for the private sector having the ‘majority power’ in the new emerging tourism partnerships may also have implications for the motivation of such partnerships. Doubts have been raised in this study from within the public sector, concerning the ability of local tourism businesses to take ‘responsibility for their own future’ whilst at the same time protecting the public interest. It is concluded that a ‘realignment’ towards more private sector involvement in partnerships brings with it potential consequences if local tourism businesses are unable to ‘increasingly fund’ the new arrangements, and the new tourism bodies are unable to establish a ‘pluralistic’ tourism policy environment in their areas. With evident reductions in local authority budgets, it is legitimate to question the scope of funding that the emerging DMOs will have at their disposal, and thus their ability to deliver local ambitions for tourism development. Therefore, the new tourism partnerships will require careful structuring and management. However, their financial futures will inevitably hinge on the value that the private sector places on the new local tourism arrangement, and their ability to maintain the public interest will depend on striking an appropriate balance of power amongst all stakeholders within the partnership.

M.A. (Tourism & Hospitality Management) / Urban tourism is a growing sector of the tourism market therefore many large cities in developed and developing countries have adopted tourism-led approaches to urban regeneration. Urban tourism now forms part of the South African local and regional economic development strategies of all major cities such as Johannesburg, Cape Town, Durban, Port Elizabeth, East London and Bloemfontein. Cultural tourism in turn is perceived as the fastest growing type of tourism in the world, and can function as a powerful tool in urban regeneration and transformation. Urban regeneration has the potential to produce economic benefits, improve physical environment, inner-city image and the welfare of city residents. The focus of the study was to explore the role of Newtown Cultural Precinct as a tool for urban regeneration, local economic growth and increasing tourist flows to the Johannesburg inner-city. Data was collected using mix-methods designs. In the first phase qualitative data was collected from various stakeholders involved in the development and management Newtown Cultural Precinct, and in the second phase quantitative data was collected from both domestic and international tourists visiting the cultural precinct. The result of the study reveals that Newtown Cultural Precinct serves as a ‘catalyst’ for urban regeneration and shows great potential in stimulating local economic growth and attracting a greater number of visitors into the Johannesburg inner city. Newtown Cultural Precinct has achieved, so far, some of the benefits of urban regeneration such as turning Newtown into a safe, secure, vibrant and friendly environment, improving social dimension of city residents, creating easy access into Newtown as well as positive perceptions of the image of Johannesburg inner-city.