The aim of this master`s thesis is to analyze an existing website of a chosen company by testing user`s usability, examining Google Analytics data, conducting SEO analysis and analysing user behaviour according to heat maps. The theoretical part describes the positi-on of the website in a modern marketing, characterizes and compares main web designs, summarizes best-practices for web site development, methods of web analysis and methods for analyzing user behaviour. The practical part uses the knowledge presented in the theo-retical part and applies it in the analysis on the current website of the chosen company. The secondary aim is to define recommendations for creating new pages based on the results of analyses and best-practices of web design from the theoretical part.

The theoretical part of this thesis deals with the role of usability in relation to the expansion of mobile touch-screen devices. It studies how the purchase decisions of users of these devices can be influenced and how to avoid unnecessary web usability obstacles. The practical part examines mobile traffic and usability of selected online stores. Based on the practical and theoretical knowledge there are recommendations for creating an accessible and usable website, evaluation of the potential benefits and calculation of payback period of an given investment.

The main objective of this diploma thesis is to design an efficient methodology for testing and evaluating user experience of smaller web applications. The proposed methodology is based on understanding the issues of user experience testing of small projects, exploring the principles of current methodologies and analysis methods for testing and evaluating user experience. Based on the analysis, appropriate methods are selected and the methodology is assembled. Part of this thesis is verifying the methodology on a real project in practice in order to reveal its potential shortcomings. This thesis is composed of two parts. The first, theoretical part includes analysis of user experience issues and its testing, description of the methodology principles and the analysis of methods themselves. The second part includes the designed methodology and its verification in practice. Proposed methodology should be beneficial for small development teams or companies that have a need for testing the user experience, but do not have enough resources to develop their own methodology or purchase the methodology developed by another company. In practice, I was not able to find freely available methodology for testing the user experience, which would also be designed specifically for small projects.

This study, done in collaboration with Storytel, aimed to investigate whether a shared audiobook live listening experience would add value to users of the Storytel app and how such a feature could be designed in terms of User Experience and User Interface. The purpose was to determine the minimal viable product (MVP) and if live listening with others is interesting in itself or else, what is the most basic interaction type required in connection to the listening. The aim was also to design the optimal solution, beyond technical, time and/or prioritization constraints. The method used was a combination of the IDEO design process with three phases (Inspiration, Ideation and Implementation), and Holtzblatt and Beyer’s (2016) five steps of Contextual Design (Gathering User Data, Compiling User Data, Ideation with User Data, Defining the Product and Making it Real). To investigate user opinions and requirements, surveys were sent out to Storytel users and authors on the four markets Sweden, Denmark, the Netherlands and India, resulting in a total of 448 responses. Based on this data, an extensive design work in three phases was carried out to achieve the result of a final design prototype of a live listening feature inside the Storytel app. In order to validate the design choices continuously in each phase, 15 user tests were achieved, whereof 4 initial tests, 10 interactive user tests and 1 focus group interview. The results show that there is certainly an interest for such a feature among some users, and the interest is bigger if an author participates. In general, users on the Indian market are more interested in the feature than users on the European markets. Authors are more interested than the average user in live listening and interacting with its listeners. An important finding was that the feature must include an element of interaction to make it relevant and interesting to users, which is why a prototype including emoji reactions was proposed as an MVP. In this version, the possibility to discuss is linked to an outsourced forum such as Google Meet. For the optimal design, a chat was included inside the application as this was concluded highly desired by users.

The aim of this thesis is the design and implementation of mobile application for time management on Android. It is based on First Things First philosophy by Stephen Covey. The main effort is to design application for various devices like mobile phones, tablets and smart watches. Modification of the design, bugfixes and new functions are based on user's monitoring, which is part of this thesis.

New technological innovations like tablets and smartphones have a taken significant market share on the web and puts new demands on webpages, the user interface and compatibility among different client devices. The full test of a web-based system prior to the publication is often regarded as an important part of the process to create a complete and successful website. This bachelor thesis investigates the possibility to analyze mobile-adapted web sites using a system that first records the visitor's activities and then replays them for an expert analyst to provide valuable information to developers about how their site can be improved. The essay begins with a litterature study on today's most common web development tools and then examines the possibility to apply them during the development of the analysis tool. The work also describes two methods, pair programming and waterfall method used during the project. Three different evaluation methods are presented and one of the models is applied on the finished system. The project results in a web-based analysis tool written mainly in JavaScript using the jQuery library. The analysis tool is tested to not affect the user experiences and evaluated by known evaluation models. / Nya tekniska innovationer som surfplattor och smarta mobiltelefoner har intagit stora marknadsandelar på webben vilket sätter nya krav på webbsidornas användargränssnitt och kompatibilitet bland olika klientenheter. Ett fullständigt test av ett webbaserad system före offentlig publicering anses ofta som en viktig del i utvecklingen för att skapa en komplett och framgångsrikt webbsystem. Denna kandidatuppsats undersöker möjligheten att analysera mobilanpassade webbsidor med hjälp av ett system som först spelar in besökarens aktiviteter och sedan spelas upp för utbildade webbanalytiker som ska kunna ge värdefull information till utvecklare om hur deras sida kan förbättras. Uppsatsen börjar med en litteraturstudie på dagens vanligaste webbutvecklingsverktyg för att sedan undersöka möjligheten att tillämpa dessa under utvecklingsfasen av analysverktyget. Arbetet beskriver även två arbetsmetoder som har använts under projektets gång: parprogrammering och vattenfallsmetoden. Tre olika utvärderingsmodeller presenteras och en av modellen tillämpas på det färdiga system. Projektarbetet resulterar i ett webbaserad analysverktyg skrivet huvudsakligen i JavaScript med biblioteket jQuery. Analysverktyget testas för att inte påverka besökarens surfkänsla samt utvärderas efter kända utvärderingsmodeller.

In my master’s degree project in Design at Konstfack, completed and presented during the spring semester of 2022, I combine three of my competencies: Applied knowledge in industrial design, textile and pattern construction and textile materials science. The project was carried out in contact with many different actors, in the industrial design field as well as the textile field. 92% of the garments we wash, we wash unnecessarily. Many garments are washed after just one use. Washing less reduces the wear and tear of the fabric. If we extend the life of the garment by one year, we can reduce our carbon footprint by 25%. Sweat is one of the main reasons why we wash, although the whole fabric does not need to be cleaned. Based on the collected user data, the armpit was identified as one of the primary problem areas. I am developing an absorbent patch for the armpit. This product consists of circular textile materials, in symbiosis with function and shape. The product’s imprint is traceable, as well as transparent in manufacturing. With this absorbing patch, I want to contribute to a sustainable change in the fast-fashion industry by affecting design thinking, demand and consumerism. This project focuses on how we can practice washing less, by identifying behavior patterns, material research in textiles and circular design in product development. Last but not least it is a close study of a product category and how it can be developed. Hence the title: VETT. - “common sense”.

The lack of existing guides or recommendations to design for touch is the cause of an opportunity to create a more efficient process for people designing a touch-based system. Today the process is highly time consuming and leads to inconsistency between products which impacts the user experience in a negative way. Therefore, the aim of this thesis is to create tools to help UX-designers or developers in the process of constructing touch-based systems with consistency in between platforms. However, challenges arise in consideration of the degree of structure the guide should give to achieve a general yet user friendly experience, specifically in terms of the medical imaging field. To fulfill the aim, the approach of Research through Design is applied throughout the process, with a focus on user testing with the users in healthcare to validate the pairing of touch gestures in a medical imaging system. The conclusion of this thesis includes how to generally use touch gestures in different fields and the process of deciding which functions to assign a gesture to. The knowledge is applied in the result of the thesis work, which is the guidelines and the information cards, that concludes how to support UX-designers and developers in their work with touch gestures.

There are many positive aspects of electronic voting systems: security, verifiability, convenience, resource conservation, and the like. However, there is still lack of trust for electronic voting systems within the public. One of the reasons could be that the notions involved in electronic voting are challenging to understand for the general public. In this project, we tried to create public trust through an explanation system. An explanation system was made to explain how a modern electronic voting system works. User testing was performed after that, to verify whether this explanation system is able to increase people’s trust in electronic voting system. After analysing the data collected through the user testing, we got promising results to believe that this explanation can be used to create public trust in electronic voting systems. / Det finns många positiva aspekter av elektroniska röstningssystem: säkerhet, verifierbarhet, bekvämlighet, resursbesparingar, och liknande. Emellertid så saknas det fortfarande hos allmänheten tillit till elektroniska röstningssystem. Ett av skälen till detta skulle kunna vara att idéerna i samband med elektronisk röstning är utmanande att förstå för allmänheten. I detta projekt har vi försökt att skapa allmän tillit med hjälp av ett förklaringssystem. Ett förklaringssystem tillverkades för att förklara hur ett modernt elektroniskt röstningssystem fungerar. Användartester utfördes därefter, för att verifiera huruvida detta förklaringssystem förmådde öka människors tillit till elektroniska röstningssystem. Efter analys av data insamlade genom användartesterna, fick vi lovande resultat som gav oss anledning att tro att detta slags förklaring kan användas för att skapa allmän tillit till elektroniska röstningssystem.

Walter is a new Swedish investment service website that uses famous people to represent investment securities. It differs from other websites that typically do not use human as investment options. Previous research exhibits that some users use professional financial advisers that they know as trusted sources; that incorporated information relates to user's investing and information seeking behaviour; and that usability of a website can affect perceived trustworthiness, ease of use, and ease of understandability. Therefore, this study aims to investigate how the profiles of famous people affect the decision making process in long-term investment service website and what information should be incorporated with the profiles. Heuristic evaluation, user testing with think aloud protocol, and interview are used to collect data from both usability experts and end users. Avanza website is used as an example of other websites to compare with Walter. The results show that the profiles can gain participants' interest and the participants tend to be positive towards them. They perceive the profiles as investment options and consider financial information together with their personalities. Additionally, financial information is still necessary for investment and it affects the perception of ease of use, trustworthiness, and understandability of the website. When comparing, Walter seems to be easier to use because of the lower amount of information, but Avanza seems to be more trustworthy because of the higher amount of information and the traditional look. The high amount of information affects the perceived understandability both positively and negatively depending on an individual. Lastly, half of the participants prefer to use Avanza due to the usability issues in Walter. / Walter är en ny svensk investeringstjänst på webben som använder kända personer för att representera värdepapper för investeringar. Den skiljer sig från andra webbplatser som vanligtvis inte använder människor som investeringsalternativ. Tidigare forskning visar att vissa användare använder professionella finansiella rådgivare som de känner till som betrodda källor; den inkorporerade informationen avser användarens investerings- och informationssökande beteende; och att användbarheten hos en webbplats kan påverkaupplevd trovärdighet, användarvänlighet och enkel förståelse. Därför syftar denna studie till att undersöka hur kända personers profiler påverkar beslutsprocessen på lång sikt i en sådan investeringstjänst, samt vilken information som ska införlivas med profilerna. Heuristisk utvärdering, användartest med tänka-högt protokoll och intervju används för att samla in data från både användbarhetsexperter och slutanvändare. Webbplatsen Avanza används som ett exempel på andra webbplatser att jämföra med Walter. Resultaten visaratt profilerna kan få deltagarnas intresse och deltagarna tenderar att vara positiva mot dem. De uppfattar profilerna som investeringsalternativ och överväger finansiell information tillsammans med deras personligheter. Dessutom är finansiell information fortfarande nödvändig för investeringar och det påverkar uppfattningen om användarvänlighet, tillförlitlighet och förståelse för webbplatsen. Vid jämförelse verkar Walter vara lättare att använda på grund av att mindre information visas, men Avanza verkar vara mer pålitligpå grund av att mer informationen visas i samband med det mer traditionella utseendet. Den höga mängden information påverkar den uppfattade förståelsen både positivt och negativt beroende på en individ. Slutligen föredrar hälften av deltagarna att använda Avanza på grund av användbarhetsfrågorna i Walter.