The purpose of this study is to explore how good User Experience (UX) in web design leads to increased possibilities for conversion rate. By using specific design elements and applying them with a UX perspective on the web design for Aller Media's new recipe site Stowe, high conversion rates would be expected. As a member of the Stowe project group, I have developed different sketches. Theoretical basis for this has been literature with a focus on conversion optimization, UX and web design. Based on that, I have created the design for several web pages of the Stowe site using the graphic design software Sketch. Accordingly, my part was to decide how different design elements could be used to improve the possibilities of high conversion and offer good UX, and also how this could be implemented into factual design. In so doing I have followed the process of web design from beginning to end. The result of this was an in detail sketch of Stowe's landing page, an onboarding flow and sketches of several different Stowe pages, some of which were a collection page and a recipe page. / Syftet med denna studie är att utforska hur man men hjälp av bra användarupplevelse (UX) skapa webbdesign med ett konverteringsperspektiv. Genom att applicera UX på specifika designelement i webbdesignen för Aller Medias nya recepttjänst Stowe förväntas vissa konverteringsmål nås. Som medlem i Stowe's projektgrupp har jag analyserat och gjort efterforskningar och utifrån dessa skapat olika skisser. Litteratur som behandlar konverteringsoptimering, UX och webbdesign har utgjort den teoretiska basen för studien. Utifrån det har jag sedan skapat design för flertalet olika sidor för Stowe's hemsida i programmet Sketch. Således var min roll att avgöra hur olika designelement kunde användas för att skapa förutsättningar för konvertering och erbjuda bra UX samt att implementera detta i faktisk design. På så sätt har jag följt processen för webbdesignen från början. Resultatet blev en detaljerad skiss av Stowe's landningssida, ett onboarding flow samt flera olika sidor till tjänstens hemsida, där ibland receptsida och samlingssida.

The electronic commerce, or e-commerce, grows each year and with this type of commerce comes unique problems that regular commerce does not have to deal with. E-commerce means that consumers cannot physically touch goods nor have face to face conversations with the retailer. Thus e-commerce involves unique trust issues compared to regular commerce. A key factor for the success of e-commerce is actively working towards gaining consumers trust and one aiding tool to do just that is using web design to gain it. The purpose of this study has been to generate a greater understanding of how web design influences consumer trust towards e-shops. To answer the studies research questions a literature review combined with a group interview and a survey has been carried out. The conclusion of this study points toward that concepts within web design influences consumer trust by various degree. Structure and layout were concepts of e-shops design that is of most importance for gaining consumer trust, even if the aesthetic appearance of e-shops is important.

ARGENT SOUND RECORDINGS explores the integration of visual, written and sonic elements to tell a story. "The Silver Bell," a fairy tale, is delivered through the internet – providing users an opportunity to experience and interpret a constructed narrative under the guise of an independent record label website.

Enterprises utilize information and communication technology, including websites, to market themselves and expand their businesses. However, employing this technology is not always a guarantee of success, especially for small enterprises. This is often due to limited resources and to the extent of having web skills present within the enterprise. Deciding who will design the website for a small enterprise is therefore of importance since a well designed website is a requirement to attract interest in visitors. The design of a website is also a main factor for the first impression to a visitor, a website that is visually appealing tends to give a greater confidence at first glance. This thesis is based on the interest of small enterprises considerations about what website design development characteristics and objective characteristics is generating more positive first impressions. To find this out, interviews together with subjective and objective measures of visual aesthetics were conducted to immerse in the aesthetics of small enterprise websites. The methods implemented gave variables to test in a correlation analysis. This correlation analysis showed that two web development characteristics had strong correlations with users' perception of visual aesthetics. None of the objective aesthetic attributes based on previous theories gave any strong correlations. These characteristics were therefore supplemented with other objective characteristics, which gave two strong correlations. / Företag använder sig informations- och kommunikationsteknik, inklusive hemsidor, för att marknadsföra sig själva och för att växa som företag. Användandet av denna teknik är dock inte alltid en garanti för framgång, särskilt inte för småföretag. Detta beror ofta på begränsade resurser och i den utsträckning att det finns kompetens inom webbprogrammering i företaget. Beslutet att bestämma vem som ska design hemsidan för ett litet företag är därför av stor betydelse, eftersom en väl designad hemsida är ett krav för att locka intresse för besökare på hemsidan. En hemsidas design är också en viktig faktor för det första intrycket hos en besökare av en hemsida. Hemsidor som är visuellt tilltalande tenderar att ge större förtroende vid första anblicken. Denna masteruppsats bygger på intresset hos småföretags överväganden om vilka webutvecklingsegenskaper och objektiva estetiska egenskaper i en webbdesign som genererar mer positiva första intryck. För att ta reda på detta, genomfördes intervjuer samt subjektiva och objektiva mätningar av visuell estetik för att fördjupa sig i estetiken hos småföretags hemsidor. De genomförda metoderna gav variabler att testa i en korrelationsanalys. Denna korrelationsanalys visade att två utvecklingsegenskaper hade starka korrelationer med användares perception av visuell estetik. Ingen av de objektiva estetiska egenskaperna baserade på tidigare teorier gav starka korrelationer. Därför kompletterades dessa med andra objektiva egenskaper där två av dem gav starka korrelationer.

In the fast-paced technological revolution, technology has formed itself differently to facilitate the way to users to get their needs. As a matter of fact, people nowadays rely to a great extent on the smart devices as one of the essential creations of technology. They tend to access any website or web-application(s) through these devices fast and easily. Thus, paying enough attention to the design of any website or web-application is a major issue. This thesis project discusses the Responsive and Adaptive Design Methods as two important methods in terms of Websites and Web-Design. The methods have been theoretically discussed and explained to present the essential differences between them. Moreover, MyMusiC website has been implemented to show the differences between these methods practically. The prominent difference between the Responsive and Adaptive de-signs of the website makes it easy for the users to figure out the difference between the two design methods in terms of accessibility and ease of navigation. The results showed that the Responsive design is more user-friendly and more preferred by the users than the Adaptive design, as the users tend to use their smart devices first when they want to access a website than the computers.

For companies operating on the web, a high usability on their website are of outmost importance for customers to keep using their services. Over the years many usability principles and methods have been developed to help companies to achieve a high usability on their systems. This thesis aims to help Beebyte identify usability problems on their website, find out how users perceive its usability, and then come up with recommendations on how to improve it. To do this a heuristic evaluation and a user test were conducted. Each user test session was accompanied by a questionnaire and a post-test interview. The result presents several of usability problems found by the heuristic evaluation and the user tests, and a summary of the post-test interviews and questionnaires. The sources of the problems are then analysed, and recommendations are presented based on established usability principles, my own experience in the area and the test participants opinions from the post-test interviews. The questionnaire answers are discussed and analysed to get a better idea on how they rank the website from a usability perspective.

CATME (Comprehensive Assessment of Team Member Effectiveness) is a web-based platform that is intended to improve team experiences for students and faculty in higher education. The goal of this study is to redesign the user interface for CATME employing User-centered Design (UCD) framework. The design process consists of four phases: discover, define, develop, and validate. This study examines the current website to discover potential usability problems by conducting different methodology. Then it moves into robust user research to define the user’s pain points need to be addressed to improve user experience. In order to tackle the usability issues, design solutions are created and evaluated with real users. The result of the study is redesigned UI (user interface) for CATME’s three key pages, the homepage, activity wizard, and data dashboard.

O presente trabalho reúne conceitos utilizados no desenho de interfaces de documentos hipermídia e conceitos de psicologia relacionados ao aprendizado e à cognição, identificando características correlacionadas. A preocupação da pesquisa está em oferecer uma referência organizada para o desenvolvimento de interfaces de documentos hipermídia que serão utilizados em sistemas educacionais. Para tanto, é realizado um estudo de fatores humanos relacionados à aprendizagem e de fatores relacionados ao desenvolvimento de interfaces Web e, em seguida, identificada a intersecção entre estes conjuntos, que consiste em elementos relacionados com a interface gráfica que são relevantes para o aprendizado. O texto apresenta também propostas para a utilização destes aspectos. / This work combines concepts used in interface design of hypermedia documents and psychology notions related to learning and cognition, identifying correlated characteristics. The research done is concerned in offering an organized reference to interface development of hypermedia documents used in educational systems. This research contains a study about two sets of factors, one related to human learning and the other related to Web interface design. The intersection of these two sets consists of related elements with the graphic interface that are relevant to learning. In addition, the text presents proposals for using these concepts.

Práce je rozdělena do čtyř hlavních kapitol. První pojednává z psychologického hlediska o vizuálním vnímání a využití poznatků při designu webových stránek a tvorbě reklamy. Druhá je zaměřena na sociální komunikaci a aplikaci poznatků při prezentování. V třetí části je vysvětlen význam podnikové identity ? podnikové komunikace, podnikového designu a podnikového jednání. V poslední části je navržena metodika pro hodnocení firemních webů a její aplikace.

In recent years with the increasingly world-wide introduction of the Internet, the use of online questionnaires has increased dramatically. However in Thailand, there has been only very limited systematic research on web-based design in Thailand, including for Thai undergraduates who are the biggest group of Thai internet users. The particular characteristics of the Thai language (e.g. no capital letters, no break between words, Thai script etc.) present some interesting challenges for online Thai surveys. This experimental study investigated web-based survey design principles based on an English language background trial at a Thai university with individual interviews and focus groups with the use of think aloud and other research techniques. The findings of two types of web usability tests revealed that the scrolling web-based format was the most suitable for conducting surveys and that such surveys are most likely to attract higher response rates when endorsed by a trusted organization, when instructions are short, simple and specific, when closed and dichotomous questions provide sufficient answer options and when matrix and semantic differential questions are limited. Research also indicates that the font, Ms Sans Serif of size