Internet and websites are today one of the most important communication channels of almost all companies. They offer a simple, fast and effective way of communication, which is also available worldwide in a few seconds. With the globalization of market, more and more companies try to expand their business beyond the territory of the home state. In the current time of start-ups is the Internet also often a medium that allows formation of new spheres of business for which the website is absolutely essential channel. This type of business is internet based and has very often international ambitions from the very beginning. Given that each country (or region) can be seen as distinctive culture, it is advisable to locate websites for the needs of the foreign country. This is exactly the theme of this thesis. The concrete objective of this thesis is to offer a methodology for website localization in terms of webdesign. The basic building block is the delimitation of a multidisciplinary theoretical framework that examines the concept of culture and extensive literature review allowing current insight into the linking of website and culture, i.e. cultural website localization. Suitable method for gripping such a complex concept as a culture emerge from a theoretical framework as well. As the most appropriate method were determined Hofstedes cultural dimensions, which are then used for the analysis of cultural determination of web elements. Data collection for the purpose of analysis of web elements cultural determination is performed using a content analysis of websites from nine different countries. The results of the analysis are compared and synthesized with the findings stemming from a literature review. The final artifact of this thesis, a methodology for website localization from the perspective of web design, is based on this ground. Validation of the proposed methodology is done on the basis of assessment of the methodology for a domain of web design. This assessment is based on interviews with experts from different countries as well as presentation of concrete example of methodology use within a midsize website.

В диссертации изучаются структурно-содержательные, визуально-функциональные и рекламно-маркетинговые составляющие посадочных страниц. На основе анализа и систематизации информации о посадочных страницах автор разработал посадочную страницу книжного издания. Новизна ВКР заключается в определении критериев создания максимально конверсионной посадочной страницы и формулировке рекомендаций по методике разработки посадочных страниц для продвижения в сети Интернет издательской продукции. Работа состоит из двух частей, содержит 83 страницы, 3 таблицы, 31 рисунок. В списке литературы содержится 50 библиографических единиц и 12 электронных источников. / The master's thesis studies structurally-meaningful, visual-functional and advertising-marketing components of landing pages. On the basis of the analysis and systematization of information about the landing pages, the author developed the landing page of the book publication. The novelty of the master's thesis lies in determining the criteria for creating the most conversion landing page and formulating recommendations on the methodology for developing landing pages for promoting publishing products on the Internet. The work consists of two parts, contains 83 pages, 3 tables, 31 images. The bibliography contains 50 bibliographic units and 12 electronic sources.

Responsive design is a common expression at the web today. This thesis was about learning about responsive web design in order to apply it to Windows 8 applications created in C# and XAML. The purpose of this thesis was to learn if responsive design can be used in such applications. This was done by first learning about responsive design through a literature study about responsive web design and then specifying responsive application design. How responsive design can be used in applications was found through research and creation of an example application. No literature was found about responsive design for Windows 8 applications in C# and XAML and therefore most of the results came from own ideas and partly solutions found on different forums. The thesis was performed at Infor in Kista. The example application was a social application which was connected to a social web service developed by Infor. Responsive web design is a technique used for making webpages adapt to the size and resolution of the viewport. This is done by creating a structured, fluid layout by using a flexible grid and flexible images. Media queries are used to set up different states for presenting the page in different ways for different sizes and resolutions of the viewport. In the different states parts of the content can for example be hidden or styled. The number of columns of information can also be set to adapt to make the page easier to view. Responsive design for applications should make the layout of the application adapt to fit the application window of the device used depending on its resolution. One way to specify a responsive design for Windows 8 applications could be to create only one application which could be used on all different Windows 8 platforms, such as phones, tablets and computers. It is probably not possible today to create this one application for different Windows 8 platforms. Another way of specifying responsive design for application is to create a responsive user interface which could be shared and used in the different Windows 8 applications. The latter was the chosen definition for this thesis. The scope of this thesis was limited to only research for responsive design in Windows Store apps and Windows Phone 8 applications. Windows Phone 8 applications are applications used on smartphones with Windows Phone 8 as operating system while Windows Store applications are used on computers with Windows 8 as operating system. Other Windows 8 devices were not included in this thesis. The final conclusion of this thesis was that although it is complicated to use responsive application design it can be used for most of the user interface. A responsive user interface for the applications can be created separately, but some parts of the application pages cannot be shared between the different platforms. This results in a mostly responsive sharable user interface.

Studentkonsultprojekt gör det möjligt för studenter att applicera sin kunskap i näringslivet samtidigt som det blir mindre kostsamt för företagen att anlita konsulter. Då jobbsökande via internet blir allt vanligare finns det ett behov av en webbapplikation för konsultuppdrag som kopplar samman studenter och företag. En av de viktigaste aspekterna för att skapa en konkurrenskraftig webbapplikation är användbarheten. Således är intentionen med denna studie att undersöka Hur kan en webbapplikation för konsultuppdrag mellan företag och studenter implementeras för att uppfattas som användbar av studenter? För att besvara frågeställningen har en webbapplikation för förmedling av konsulttjänster mellan företag och studenter utvecklats. Webbapplikationen baseras på en teoretisk grund där olika dimensioner av begreppet användbarhet analyserats. De dimensioner som lyfts är effektivitet, ändamålsenlighet och tillfredsställelse. I tillägg till detta har vikten av att specificera användare och de estetiska aspekternas påverkan på användbarhet behandlats. För att utvärdera om webbapplikationen upplevs som användbar testas den på tre testgrupper i tre olika skeden för att undersöka deras upplevelse av webbapplikationen. Testerna utgår från metoden thinking aloud tillsammans med enkäterna System Usability Scale (SUS) och Visual Aesthetics of Websites Inventory Short (VisAWI-S). SUS- och VisAWI-S-enkäterna gav indikationer på en starkt användbar applikation genom hela utvecklingsprocessen. Detta utifrån implementation av en design som främst utgick från principerna enkelhet och färgrikedom samt fokusområdena Synlighet av systemstatus, Igenkänning istället för återkallande, Flexibilitet och effektiv användning och Estetisk och minimalistisk design. Genom att analysera resultaten från thinking aloud-testerna kunde en tydlig minskning av negativa kommentarer identifieras mellan användartest 1-3. Utifrån dessa testresultat, dras slutsatserna att genom återkoppling relaterad till utförda aktioner, implementation av markörer och färgval med hänsyn till kontraster kan en webbapplikation för konsultjobb implementeras för att uppfattas som användbar av studenter. / Studentconsulting makes it possible for students to use their knowledge in business cases. In addition to this it also reduces the cost for enterprises when hiring consultants. As job hunting via the internet becomes more common there is a need for a web application that connects company projects with students who are interested in consulting. One of the most prominent aspects for a web application to be competitive is usability. The intention with this study is to examine How can a webapplication for consulting jobs between enterprises and students be implemented to be perceived as useful by students? To answer this question a web application for intermediation of consulting jobs between enterprises and students has been developed. The web application is developed on a theoretical basis where the different dimensions of the term usability has been analysed. These dimensions are efficiency, effectiveness and satisfaction. In addition to this the importance of specifying users and the aesthetic aspects effects on usability has been discussed. To evaluate if the web aplication is perceived as useful it is tested on three groups of people on three different occasions to examine their perception of the web application. The tests are based on the thinking aloud method together with the questionnaires System Usability Scale (SUS) and Visual Aesthetics of Websites Inventory Short (VisAWI-S). The SUS and VisAWI-S questionnaires indicated that the web application had a high level of usability throughout the development process. This was achieved through implementing a design based on simplicity and colorfulness as well as the principles Visibility of system status, Recognition rather than recall, Flexibility and efficiency of use and Aesthetic and minimalist design. By analysing the results from the thinking aloud tests a reduction in negative comments between test 1 and 3 could be identified. From the test results, the conclusion is that through responses related to completed actions, implementation of markers, and contrasting colors a web application for consulting jobs between enterprises and students can be implemented to be perceived as useful by students.