Submitted by Marlene Santos (marlene.bc.ufg@gmail.com) on 2017-08-15T17:42:46Z No. of bitstreams: 2 Dissertação - Michel Soares do Carmo - 2017.pdf: 2980402 bytes, checksum: c55fe77ed254b34176677e0132b1f9c6 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2017-08-16T12:29:32Z (GMT) No. of bitstreams: 2 Dissertação - Michel Soares do Carmo - 2017.pdf: 2980402 bytes, checksum: c55fe77ed254b34176677e0132b1f9c6 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-08-16T12:29:33Z (GMT). No. of bitstreams: 2 Dissertação - Michel Soares do Carmo - 2017.pdf: 2980402 bytes, checksum: c55fe77ed254b34176677e0132b1f9c6 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-07-10 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The gay closet has been considered a dispositif of sexuality control in scholarship in diverse researching areas. In this research, we intend to study it from a language studies perspective, more specifically, from the field of study of the metapragmatics of the language in use. For that, through a digital ethnographic approach, we chose a YouTube humour channel directed to the gay public, named Põe na Roda. It was selected all videos in which the gay closet appeared implicitly or explicitly published during the two first years of the channel, from April 04th of 2014 to April 24th of 2016. We can assert the gay closet is an important element in the entextualization processes which occur in the select videos. It presents metapragmatic functions and is central in metapragmatic discourses articulated to gender, and to the hierarchized binary “outside X inside”. The channel makes use of diverse semiotic resources to give support to indexicalization processes and metapragmatic discourses and evaluations, which try to present the gay closet as an uniform and simple set. Such strategies indicate a series of historical accruals that, besides helping to organize practices related to gay performances and identities, can be associated with determined forms of homosexual subjectivation, at the same time in which they reveal certain communicable cartographies about these processes of subjectivation and about what is possible to communicate concerning the gay closet in this specific context The argumentative line is, therefore, that indexicality and metapragmatic construal in these evaluations work to produce and communicate modes of being in the language and in sexuality. In this sense, production of gays subjectivities, rather, is, simultaneously, presupposed and projected in relations involving both being in the gay closet and coming out. / O armário gay tem sido considerado um dispositivo de controle de sexualidade em pesquisas em diversas áreas do conhecimento. Neste estudo, pretende-se estudá-lo a partir de um ponto de vista dos estudos sobre linguagem, mais especificamente, o campo dos estudos das metapragmáticas da língua em uso. Para tal, por meio de uma abordagem etnográfica digital, foi escolhido um canal de humor do YouTube voltado para o público gay chamado Põe na Roda. Foram selecionados para análise todos os vídeos em que o tema do armário gay aparecesse implícita ou explicitamente no período dos dois primeiros anos do canal, 15/04/2014 a 24/04/2016. Pode-se dizer que o armário é um elemento importante nos processos de entextualização que ocorrem nestes vídeos. Ele também apresenta função metapragmática e é central em discursos metapragmáticos articulados a gênero e ao binarismo hierarquizado “fora X dentro”. O canal apresenta o uso de diversos recursos semióticos para dar suporte a processos de indexicalização e discursos e avaliações metapragmáticas, que tentam apresentar o armário como um conjunto uniforme e simples. Tais estratégias indiciam uma série de acúmulos históricos que, além de ajudarem a organizar práticas vinculadas a performances e identidades gays, podem ser associados a determinadas formas de subjetivação homossexual, ao mesmo tempo em que revelam certas cartografias comunicáveis sobre estes processos de subjetivação e sobre o que é possível dizer sobre o armário neste contexto específico. O argumento é, portanto, que tanto a indexicalidade como a construção metapragmática dessas avaliações funcionam para produzir e comunicar modos de ser na linguagem e na sexualidade. Neste sentido, a produção de subjetividades gays é tanto pressuposta quanto projetada nas relações que envolvem tanto o se manter dentro quanto o sair do armário.

Ett av de mest populära community:n på internet och en av världens mest populärastewebbplats i dag är videotjänsten YouTube. Strömmande tjänster blir alltmer efterfrågade i taktmed att tekniken utvecklas och bandbreddens prestationsförmåga inte längre är en begränsning.Inte minst har strömmande tjänster, i synnerhet YouTube, blivit populärt på grund av desskopierade innehåll av användare, i motsats till det egenskapade. Många av de uppladdadevideoklippen är upphovsrättsskyddade och just sådana videoklipp har visat sig tendera att varasärskilt efterfrågade bland användarna.I den här uppsatsen tittar jag på användarnas beteenden på YouTube i form av en observationnär de laddar upp upphovsrättsskyddat material. Jag undersöker hur användare ställer sig tillupphovsrätten och de regler som råder på YouTube genom en enkätundersökning. Slutligenintervjuar jag två advokater specialiserade inom området för att ta del av deras professionellasynsätt. Uppsatsen presenterar de observerade användarstrategierna och reflektionerna.

YouTube is a great place for attention and discussion. Individuals and companies canuse the context and the system for branding of their content. Previous research in thearea has had a larger focus on mass statistics and social patterns on YouTube asequations, rather than as a social platform with people using it. Our research focusedon the users and why they choose to involve themselves with the content of theSwedishMealTime channel on YouTube and what we could do as a producer to createa more established channel, since we run it ourselves. This gave us an opportunity toextract data from the statistics on both YouTube and the corresponding Facebookpage of SwedishMealTime. We sent out an online survey to our subscribers withquestions revolving around the channel and content, in order to gain more insight ofwhat kind of content they prefer. A netnographic study was made in combinationwith a survey to collect the data for the analysis. Our results suggest that a regularupload scheme, communication and interaction with subscribers and establishment ofthe channel increases the sense of belonging, which in turn increases the exposure ofthe channel and the number of users subscribing to it. Future research will requireinformation about more channels, to identify behaviour between them, and if thereare any patterns for a viral success.

Unfiltered online language use is most visible where social media sites highlight power injustices such as racism, homophobia, feminism and sexism, which in turn sometimes promotes behavior such as cyber-bullying or internet-trolling. Women have been explicit targets for cyber-bullying and internet-trolling. The linguistic sub-field of gender and language considers questions of how language is used by and about men and women. This is a language and gender study with focus on a gender vocabulary and gendered language use in an online social media forum. This study aims to reveal the linguistic patterns in the discussions about genders. This was represented by YouTube video where one man and one woman, engaged in a debate on misogyny in comedy. The research was done through a qualitative and a quantitative research, by studying the comment section regarding the YouTube video. The results show that there are two different ways of how and what people tend to focus on when talking about men and women. For a woman, her appearance will most likely be in focus while, when talking about a man, it is the man’s performance that is of relevance. The asymmetry is that men are discussed with regards to what they are saying while women are evaluated for how they are saying it, and what they look like saying it.

This thesis analyzes the YouTube service and describes its main deficiencies. Based on theoretical methods and analyses, its main goal is to design a service that will solve the main YouTube problems, build a company around this service and introduce this service to the market. This service will not replace YouTube, but it will supplement it. Further, this work will suggest a possible structure, strategy and information strategy of this new company and its estimated financial results in the first few years.

This master thesis looks into the way of the taxation of people earning money on the internet via YouTube. Taking videos and subsequent publishing on YouTube channel is becoming increasingly popular not only among the huge number of spectators and youtubers but also among companies that see how influential and powerful youtubers are and cooperate with them. Many Czech youtubers have above-average income which is usually from three sources: directly from YouTube (more precisely from Google) from AdSense account, from sales of promotional materials (merchandising) and also from product placement. The outcome of this master thesis is the application of the tax laws - personal income tax law and value added tax law - to the situation of youtubers, determination youtubers´ lack of knowledge of taxation and creation of a model example, which describes the process of taxation of entities doing business on the internet from registration through periodical filing to the deregistration.

This master's thesis deals with luxury brand marketing communication within social networks. The subject reacts to the dynamic growth regarding the importance of social networks that bring many changes and opportunities to marketing communication conductive to the customer. Its purpose is to use theoretical knowledge about luxury brand marketing within social networks such as Facebook, Instagram, Pinterest, Twitter, and Youtube; presented in its first part, for the analysis and evaluation of the current activities on social media of the luxury Czech glass company LASVIT. Based on the findings from the analysis, the final part of this thesis presents my recommendations and concrete proposals concerning the expansion of current marketing communication activities of LASVIT within it's domain of social platforms.

The aim of the Master of Thesis is to recommend the most appropriate combination of tools of various social networks to support the business activities in the Real estate market. The theoretical part of the work acquaints with the principles of social networking and the reason for its use in business. In addition to the positive impact of using social networks while implementing business the work also describes their negatives. Despite the fact that social networks are very popular nowadays, their use is not suitable for presentation of all kinds of business activities. The work includes a chapter dealing with the specifics of the real estate market and a chapter introducing tools of the selected social networks, which are mainly used by the estate agents to support their business activities. This is due to ability to assess the connection in using social networks in the real estate business. The practical part of the work deals with analysis of using particular tools of four social network sites -- Facebook, Google Plus, Twitter and YouTube by twenty leading Czech real estate companies. Based on the received results and the author's own practical experience, the work suggests recommendation of an appropriate combination of the social network tools that in practice lead to the efficiency increase in communication with customers and to the transparency increase of companies in general.

The diploma thesis deals with the problem of social networking in banking sector of the Czech Republic. The goal of the thesis is to define a set of best practices for successful activity of banks on social networks, based on own research of current activity of selected Czech banks in social networks environment. The thesis is divided into four main chapters. The first chapter summarizes the findings of previous theses, which dealt with similar topic. The second chapter deals with the problem of social networking theoretically, describes the actual most important social networks in the world, suggests their division according to typical attributes and describes the most important ways of social networking usage for business. The third chapter contains own research of social networks usage by Czech banks, definition of criteria for evaluation of the research and the evaluation itself. The final chapter contains the set of best practices based on the research, which can be used for successful activity of banks in social networks environment. Keywords

Travel vloggers are a relatively new phenomenon that appeared around 2016. These are travelers who share their experiences in a video format, mostly on YouTube. Whereas their motives might be out of self interest - in reality they market the destination they are in, drawing attention to new potential destinations for the viewer. The aim of this study is to examine the relevance of travel vloggers as a tourist research method. More specifically regarding tourists visiting Georgia, if travel vloggers are beeing used before departure, if it influences the tourists' perception of Georgia and what they want to experience when they visit. The study also intends to examine what travel vloggers show in their videos of Georgia. To analyze the results theories regarding guided tourism, cognitive distance and youth tourism will be used. The results indicate that travel vloggers are established as a tourist research method and that it does affect what tourist want to experience when they visit. It also shows that travel vloggers show what is considered not typical tourist attractions, differentiating them from more traditional means of research. The results could be linked with the theories regarding guided- and youth tourism, however not with cognitive distance.