Social Network Sites have rapidly become intertwined with people’s core habits of daily life, and are often subliminal inputs during decision making processes when it comes to the area of Tourism. With this rapid shift in consumer opportunities, both in availability and exposure to information, people are faced with the challenge of accurately assessing current trends in order to best predict future outcomes for businesses and consumers alike. Although there is existing literature examining current tendencies for Social Network Sites and Tourism, the extrapolation of this data in a feasible way for the emerging Millennial generation is lacking. This is integral to forming a proper understanding of the future trends of global tourist communication as dictated by the usage of Social Network Sites. Through the use of interview discussions centered on two focus groups of an all Millennial composition, the semi-structured interview approach was used. This to sought at a fundamental level to provide a better understanding of how Social Network Sites are used by tourists. Of particular focus within the research process was the specifics of tourist utilization of Social Network Sites. Further addressed, is the concept of the usage of electronic Word of Mouth and how this has allowed for a modification to the experience of tourism. The spoken word has been updated to an electronic Word of Mouth, and with it the Millennial generation has been raised into a world of information opportunity like none ever before. Understanding these trends allows for continued progression for both the consumer and business alike within the tourist business.

Introduction: Eosinophilic Esophagitis (EoE) is a rare allergic inflammatory disease affecting approximately 1-4 in every 10,000 individuals in the United States. With the dramatic increase in prevalence of EoE in recent years and the increasing use of the internet as a source of health care information, we sought to evaluate the educational quality of EoE videos on YouTube. Methods: We performed a YouTube search using the keyword “eosinophilic esophagitis” from September 8-27, 2016. All available videos were included and analyzed for video characteristics, source, and content. Source was further classified as health-care provider, alternative-medicine provider, patient and/or patient's parents, company, media, or professional society. A scoring system was created based on current guidelines to evaluate the quality of information (-10 to +30 points).Negative points were assigned for misleading information. Six blinded reviewers scored each video independently. Results: Two hundred and nine videos were analyzed, with a median of 507 views, 1 like, 0 dislikes, and 0 comments. More video presenters were male (50.9%), and the most commonly depicted race was Caucasian (73.6%). The most common type of video source was professional society (39.7%), and the least represented video source was company and media (8.6%). Among the four video sources, the mean scores showed a statistically significant difference from each other (pConclusion: Youtube videos on EoE were shown to be a poor source of valid health care information. Videos by health care providers were a better source of information compared to other sources. This study reiterates the need for higher quality educational videos on EoE by the medical community.

Introduction: Irritable Bowel Syndrome (IBS) is estimated to affect 11% of the population globally with a significant female predominance. IBS appears to afflict all age groups and socioeconomic conditions, thus making it a disease that permeates a very large part of society. While often debilitating, only 30% of those with IBS will indeed visit their physician. In an era dominated by social media, it is no surprise that 40% of all consumers report that online information affects the way they deal with their health. YouTube is one of the top 5 most accessed online resources for medical information. The strong reliance on online information as well as the rising prevalence of IBS has prompted us to determine the educational quality of IBS YouTube videos. Methods: We performed a YouTube search using the keywords “Irritable Bowel Syndrome” from September 3-25, 2016. The top 297most viewed videos were included and analyzed for characteristics, source, as well as content. The source was classified as healthcare provider, alternative medicine provider, patient and/or parents, company, media, or professional society. Content was further classified as medical professional education, advertisement, personal experience, patient education, alternative treatment or increase awareness. A scoring system was designed based on current accepted guidelines from multiple professional and academic societies to evaluate quality (-10 to +25 points). Negative points were assigned for misleading information. Videos were also scored by a global quality score. Six blinded reviewers were asked to view the videos and score each video independently. Results: A total of two hundred and ninety-seven videos were analyzed, with a median of 6,671 views, 25 likes, and 2 dislikes. Females were most commonly depicted (36.4%). The most commonly depicted race was White/Caucasian (62.0%). Among video sources, alternative medicine was most represented (32.3%) with treatments that included water fasting, yoga, hypnotherapy, frequency healing, massage therapy, and essential oil therapy. The least represented source was professional societies such as hospitals (5.4%). Mean scores were statistically different from each other (pConclusion: YouTube videos on IBS are mostly produced by alternative treatment sources with often controversial treatments that did not align with Page 16 2017 Appalachian Student Research Forum current evidence based guidelines. Furthermore, videos from healthcare professionals provided better and more accurate quality of information compared to other sources.

Abstract available on the publisher's website.

This thesis explores the relation between technology and the social, how they determine and naturalize each other, by examining YouTube's socio-technical infrastructure. YouTube is theorized as a dispositif that produces regimes of knowledge, power and subjectification within "control societies" characterized by an informational mode of production. Utilizing a media archaeological and materialist, critical theoretical approach, I analyze YouTube's database, interface, users, algorithms and protocols alongside economic factors, media, advertising and intellectual property laws, as technical and social forces of production in which power relations arise. I find that YouTube incites users to make themselves visible through information inputs, processed by database algorithms to produce outputs as inevitable representations of user actions. On the interface, this is translated as a sequence of algorimages, defined by what is "up next", in accordance with an information and "attention economy" extracting revenue by capturing and commodifying users' attention into hierarchies of value. I conclude that algorimages, whether of cats or political violence, are made homogeneous by the execution of an algorithmic command of continual update, propagating them through their destruction as necropower in a necropolitical regime of visibility, producing YouTube as an "ecology of finitude" and control societies as an inevitable, "third nature".

Made available in DSpace on 2015-03-05T17:55:10Z (GMT). No. of bitstreams: 0 Previous issue date: 4 / Nenhuma / Esta pesquisa objetiva, a partir da proposição de um olhar comunicacional, compreender o modo como a web se constitui como mídia tendo como base o exame das principais lógicas operativas de dois casos paradigmáticos de websites que apresentam vídeos em suas interfaces: Globo Media Center/Globo Vídeos, originado de um grupo de mídia fortemente estabelecido e de extrema relevância no Brasil, em grande parte devido à sua presença televisiva (as Organizações Globo) e YouTube, de caráter nativo à web em relação ao seu surgimento. Para o exame dessa questão, inicialmente desenvolvemos considerações sobre a relação do campo da Comunicação com os fenômenos da Internet, com ênfase na World Wide Web (web), localizando o surgimento de nossos observáveis e propondo três facetas para angulação de nosso olhar: banco de dados, mídia e ambiente de relacionamento. Após essas definições, partimos para a compreensão do papel do vídeo nas mídias e das trajetórias dos websites escolhidos e explicitação de suas lógicas operativas / The objective of this research is to understand how the web constitutes itself as a medium based on a proposition of a communicational approach and the exam of the most relevant proprieties of two paradigmactical cases of websites that present videos on their interfaces: Globo Media Center/Globo Vídeos, originated from a strong brazilian media group, whose importance is mostly related to their television presence (Organizações Globo) and YouTube, a website already originated in the web. In order to do this, we start by presenting issues regarding the relationship between the field of Communcation studies and the objects presented in the Internet, most likely the World Wide Web (web), pointing the moment that these websites appeared and indicating three sides that form our angle of observation: database, media and relationship environment. After these considerations, we move forward in order to place the role of video in media and understand the development of our chosen websites in time and present their prop

O presente estudo teve por objetivo analisar a influência do conteúdo de divulgação científica publicado pelo canal Minutos Psíquicos do YouTube sobre a formação do capital social. O objeto de estudo foi analisado com o aporte da Teoria Fundamentada, uma ferramenta metodológica que tem sido recomendada por pesquisadores brasileiros e estrangeiros para o estudo das mídias sociais e das redes sociais na internet. O corpus de análise foi constituído pelo vídeo mais popular do canal selecionado e pelos comentários relacionados. Para a análise dos comentários foram utilizadas as três técnicas de codificação da Teoria Fundamentada: a codificação aberta, a codificação axial e a codificação seletiva. Ao final da pesquisa, foram identificadas três práticas discursivas que contribuem para a formação do capital social e de valores relacionados no contexto de estudo: a autoexpressão, as reações do canal e o suporte social. As formas de capital social que apareceram com maior frequência são o capital relacional, o capital cognitivo e a confiança no ambiente social. Porém, também foi possível constatar a presença do capital normativo e de indícios do capital institucional. Entre os valores construídos pelos usuários em suas práticas discursivas estão a visibilidade, a legitimação e o suporte social. Esse último merece destaque por perpassar todas as categorias principais. O intercâmbio de informações foi uma prática pouco expressiva naquele contexto. Por fim, conclui-se que o conteúdo publicado pelo canal funciona como um vetor para as diferentes formas de comportamento social que contribuem para a formação do capital social. / The objective of this study was to analyze the influence of the content of scientific divulgation published by YouTube Minutos Psíquicos channel on the formation of social capital. The object of study was analyzed with the contribution of Grounded Theory, a methodological tool that has been recommended by Brazilian and foreign researchers for the study of social media and social networks on the internet. The analysis corpus consisted of the most popular video of the selected channel and related comments. For the analysis of the comments the three coding techniques of the Grounded Theory were used: open coding, axial coding and selective coding. At the end of the research, three discursive practices were identified that contribute to the formation of social capital and related values in the study context: self-expression, channel reactions and social support. The forms of social capital that have appeared most often are relational, cognitive, and trustworthiness of social environment. However, it was also possible to verify the presence of normative capital and evidence of institutional capital. Among the values built by the users in their discursive practices are visibility, legitimation and social support. The latter deserves special mention because it covers all the main categories. The information exchange was not very expressive in that context. Finally, it is concluded that the content published by the channel works as a vector for the different forms of social behavior that contribute to the formation of social capital.

Numera är multimedia på webbsidor mycket vanligt. Användare kan tillexempel se på filmer på sinadagstidningars webbsidor. Webbsidor har också blivit mer interaktiva. Detta beror dels på de högahastigheterna användare har på sina internetuppkopplingar, som tillåter tyngre multimedia påwebbsidorna, så som video. Teknikerna bakom de här multimedia webbsidorna heter HTML 5 ochFlash Player. Flash Player har varit en standard för multimedia upplevelser på Internet ett tag nu mendet finns brister i tekniken. Och utmanaren heter HTML 5. HTML 5 erbjuder nya funktioner som kanunderlätta både för utvecklare och användare. Denna studie syftar att skapa förståelse om bägge dessatekniker. Och även att jämföra aktuella begrepp som möjliggör en jämförelse mellan teknikerna föratt ta fram styrkor/svagheter och möjligheter/hot för de bägge teknikerna. Hur påverkar respektiveteknik användare och utvecklare? Har teknikerna någon påverkan på Smartphones och webbläsareeller tvärtom. Vi har gjort en litteraturundersökning och en empirisk undersökning och därmed arbetatefter att få reda dessa styrkor/svagheter och möjligheter/hot. Kommer det bli ett skifte av teknik föratt utveckla multimedia webbplatser? Slutsatser som vi har kommit fram till är baserade på analysenav litteraturstudien och den empiriska undersökningen. Många faktorer spelar in i vårt resultat.HTML 5 är inte en beprövad teknik men som dock har en del fördelar och möjligheter. HTML 5 hartill exempel stora företag i ryggen som YouTube och Apple. Men det finns även nackdelar och risker.Till exempel så saknar HTML 5 stöd från vissa webbläsare. Flash Player är däremot en beprövadteknik som når många användare. Men Flash Player har dock nackdelar i bland annatstabilitetsproblem och dessutom är Flash Player resurskrävande. Men även Flash Player har fördelaroch möjligheter. Bland annat så bygger många företag sina koncept kring Flash Player. MenHTML 5 tåget går för fullt och många ser ut att hoppa på det. Bland annat YouTube har redanlanserat en demo webbsida där HTML 5 testas för att spela upp video, dock krävs det enwebbläsare med stöd för HTML 5. Det här eventuella skiftet lär dock inte ske idag, HTML 5kommer behöva tid för att etablera sig som en tydlig standard på nätet. / Program: Systemvetarutbildningen

KRY is a health-related app that provides a conversation with a doctor or psychologist through an app. KRY has chosen to market themselves through influencer marketing at different platforms like for instance Youtube. When influencers market KRY they encourage their followers to pay money for something that plays an important role regarding their own health. The purpose of this thesis is to answer the questions: What communicational strategies do influencers use to market KRY through sponsored video-vlogs? And how does the brand KRY get communicated through influencer marketing in sponsored video-vlogs? The thesis is considered relevant and is contributing to existing field of research because of the fact that much of the already existing research regarding influencer marketing is examining marketing of physical products. In other words, there exists lots of research regarding influencer marketing, but not much research focusing of influencer marketing of health-related services. This is the knowledge gap that this thesis aims to fill. The method the thesis is using is a multimodal analysis in combination with a rhetorical method. The material consists of the three vlogs in collaboration with KRY on Youtube which have the most views. The result shows that influencers market KRY by focusing on the intimacy between themselves and the viewers, talking about their own experience of using KRY, using emotion-related arguments and customizing the marketing after their own brand and their specific target groups of viewers. KRY as a brand did not get communicated very clearly, but could be distinguished by the fact that the influencers showed the app in their vlogs and that the brand KRY got related to positive emotions and words by all the influencers.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-12-20T08:46:33Z No. of bitstreams: 1 Ivana Soares Paim.pdf: 6891293 bytes, checksum: b7d32c745fe946f89bd0dddaf46b2dc9 (MD5) / Made available in DSpace on 2017-12-20T08:46:33Z (GMT). No. of bitstreams: 1 Ivana Soares Paim.pdf: 6891293 bytes, checksum: b7d32c745fe946f89bd0dddaf46b2dc9 (MD5) Previous issue date: 2017-12-11 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This research studies the image of the Devil, which is taken from the stages of the Universal Church of the Kingdom of God (UCKG) to the YouTube, according to the context of the communications that take place in the socialnetworks. The corpus of this work is made by an assemblage of scenes of exorcisms spreaded on YouTube, from 2010 through 2014, years of continuous expansion of this Church. This study aims to investigate the elements that build the representation of the Devil in the rituals of exorcism at the UCKG. These elements come from the Christian imaginary as well as from that of the Afro-Brazilian religions; they also come from the relations between the television and the religious practices, and consequently, from the marketing strategies developed by this Church. This research works with the hypothesis that the image of the Devil at the UCKG is an instrument of advertisement, part of the revival of the buzz marketing at the video sharing media and its use by religious institutions, in case, the UCKG. As an instrument of advertisement for this Church, the image of the Devil is represented in a fearful way and takes some characteristics of the Afro-Brazilian divinities by a hybridization process between these two religious imaginaries, conditioned to the UCKG’s movement of updating itself in search for recognition in a society that belongs to the web era. To develop this study, this research will consider the ideas of Hans Belting and Lúcia Santaella about the fields in which images can be classified into, as well as Gilbert Durand’s theories about the imaginary, that enable us to understand the building of images or representations as a product resulted from the interaction between an individual and his culture. It will also consider the concept of provoqued event by Patrick Charaudeau, who thinks the mediatic image is a programmed and an expected construction, whose purpose is to “reveal a truth” by persuasion and emotional appeal with obvious advertising intentions. In addition, other references will be considered for this research, such as studies about religion and more specifically about some Afro-Brazilian religions, in order to make comparisons between representations of different divinities and that of the Christian Devil. It will also consider studies about the buzz marketing that consists of an advertising strategy that makes the clients advertise the product by motivating them to talk about it with friends and acquaintances. We believe that the importance of this work relies on its contribution for the studies around the religious marketing in the time of web communication, since religious institutions have taken profit from the convergent media like YouTube to update their strategies in search for visibility and more followers / No contexto das comunicações realizadas por redes sociais de compartilhamento de informação, esta pesquisa estuda a imagem do Diabo levada dos palcos da Igreja Universal do Reino de Deus (IURD) para o YouTube. Mais especificamente, examina a produção dessa imagem diabólica nos discursos verbais, imagéticos e corporais de sujeitos presumidamente possuídos em rituais de exorcismo apresentados naquele site. O corpus do trabalho constitui-se de uma amostra de registros desses exorcismos divulgados no YouTube, postados no período de 2010 a 2014, anos de contínua expansão dessa Igreja. Esta pesquisa tem por objetivo investigar os elementos constitutivos da representação do Diabo nos rituais de exorcismo da IURD que partem do imaginário cristão e do imaginário das religiões afro-brasileiras, das relações entre as mídias televisivas e as práticas religiosas, e consequentemente, das estratégias de propaganda desenvolvidas por essa igreja. A pesquisa trabalha com a hipótese de que a imagem do Diabo na IURD é um instrumento de propaganda, parte da retomada do buzz marketing pelas mídias de compartilhamento de vídeo e de seu uso por instituições religiosas, no caso, a IURD. Como instrumento de propaganda dessa igreja, a imagem do Diabo é amedrontadora e se recobre de algumas características das divindades afro-brasileiras por um processo de hibridação entre esses imaginários religiosos, condicionados ao movimento de atualização da Universal e a sua busca por reconhecimento em uma sociedade inserida na era da web. Em plano teórico, mobilizar-se-ão os estudos de Hans Belting e Lúcia Santaella sobre os campos divisórios da imagem, assim como as teses sobre o imaginário de Gilbert Durand, que levam em consideração a interação do indivíduo com sua cultura, e o conceito de acontecimento provocado de Patrick Charaudeau, que considera a imagem midiática como uma construção esperada e programada, cuja finalidade é “revelar uma verdade” por meio da persuasão e do apelo emotivo, com fins claramente propagandísticos. Subsidiariamente, outros referenciais teóricos serão estudos abalizados sobre as religiões, inclusive as afro-brasileiras, que permitam estabelecer comparações entre representações de diferentes divindades àquelas do Diabo cristão, como também, trabalhos em torno do buzz marketing, uma técnica de propaganda que faz dos clientes os disseminadores de um produto ao estimulá-los a compartilhar informações sobre ele; o chamado boca-a-boca. Acreditamos que a relevância do trabalho está em contribuir com as reflexões voltadas ao marketing religioso na era da internet, do qual as igrejas vêm lançando mão cada vez mais para atualizar suas estratégias de busca por visibilidade e angariar mais fiéis