Global ETD Search

161	The relationship between above-the-line advertising and below-the-line promotion spending in the marketing of South African products and services Tustin, Deon Harold 11 1900 (has links) The rapid increase in the expenditure on below-the-line promotions (consumer and trade promotions, direct marketing, sponsorship and public relations) relative to above-the-line advertising (television, radio, print, outdoor and cinema) in South Africa has earmarked a new era of integrated marketing communication strategies across all sectors. Ultimately, this strategic shift has brought about a need to better understand the relationship between above-the-line advertising and below-the-line promotions and to measure the impact of such changes on company sales/profits over the long-term. In the research undertaken amongst 250 senior marketing, brand and product managers of South African brand-owned companies, the relationship between above-the-line advertising and below-the-line promotions in the marketing of South African products and services was investigated across six different economic sectors. It was evident from the findings that most brand-owned companies currently integrate above-the-line advertising and below-the-line promotion activities. The study shows that most brand-owned companies in South Africa combine press, radio and television (above-the-line) with consumer promotions (below-the-line). The most frequently used above-the-line advertising medium is television, which is also seen as the most important mode to support long-term brand building amongst consumers. In turn, print is regarded as the most important above-the-line mode to support trade franchise building. Most frequently used below-the-line modes include direct marketing and public relations. Direct mail and cooperative advertising are seen as the most important below-the-line consumer and trade franchise building modes respectively. Although marketing communication expenditure is positively skewed towards above-the-line adverstising, most recent trends show a gradual increase in the use of below-the-line promotions. To prevent a brand's sales/profits from decreasing over the long-term due to too high below-the-line promotional expenditure, the study encourages a sound balance between above-the-line advertising and below-the-line promotions. Although the ideal ratio of above-the-line advertising to below-the-line promotions is related to the nature of the product and service being marketed, the extent of competitive activity in the market and the frequency of purchase, amongst many other salient factors, the study regards a 60/40 ratio as the most ideal for building long-term brands. On the other hand, a ratio of 35/65 is regarded as the critical point at which company sales/profits may deteriorate because of too high below-the-line promotional spending. In conclusion it can be said that the marketing communication industry of South Africa has entered a period of integrated marketing communication practices which requires sound marketing communication budget strategies conducive to the long-term survival of South African products and services. / Business Management / D. Com. (Marketing Communication) Marketing communication Marketing communication strategies Marketing communication expenditure Above-the-line advertising Below-the-line promotions Consumer franchise building Trade franchise building Advertising tools Promotional tools Advertising budgets Promotional budgets Advertising expenditure Promotional expenditure Brand-image building Long-term brand-building Advertising/promotions ratio Television Radio Print media Outdoor Cinema Consumer promotions Trade promotions Direct marketing Public relations Sponsorship On-line advertising 659.10968 Advertising -- South Africa Marketing -- South Africa Sales promotion -- South Africa
162	Fundamental concepts of Limba traditional religion and its effects on Limba Christianity and vice versa in Sierra Leone in the past three decades Conteh, Prince Sorie 30 June 2004 (has links) This study is the product, chiefly, of fieldwork, undertaken in Sierra Leone, which sought to interview and experience contemporary Limba religio-cultural practices. Using a systematic approach, the goal was to provide a broader understanding of Limba religion, as well as to discover the effect of Limba religiosity, and the tenacity with which the Limba hold to their culture and religion, on the National Pentecostal Limba Church (NPLC) over the past three decades. The study begins with an introduction, which outlines its objectives and structure, the research methods, and its general outline. This is followed by a basic introduction to the socio-history of the Limba people, their origin, environment, language, politics, economy and other socio-cultural characteristics, in order to provide an understanding of the background on which their religion is formed. The heart of the study is a detailed examination of Limba religious beliefs and their intersection with Christianity. It includes a definition of Limba religion and its components. This seeks to identify the current state of Limba religion amidst the changes it has experienced and continues to experience as a result of internal and external influences, and to provide a template for this study, an analysis of the Limba belief in a supreme creator God whom they call Kanu Masala, his epithets, attributes and activities, Limba worship and worship methods, the Limba understanding of the spirit world, humankind, sin and salvation, and the roles of sacred specialists. The study concludes with an examination of the causes of the tenacious loyalty with which some Limba Christians hold to their traditional religious beliefs and practices, their reluctance to part with them, and the effects of their dual religiosity on the NPLC, as well as the church's response, and the resulting reciprocal effects over the past three decades in Sierra Leone. This study fills a gap in the extant literature about the ethno-theological landscape of Sierra Leone, and provides a detailed study on the intersection of African Traditional Religion and Christianity. / Philosophy, Practical and Systematic Theology / D.Th. (Systematic Theology) Witchcraft Western Area Tenacious Spirits Sin Sierra Leone Syncretism Supreme Being Salvation Sacrifice Provinces Sacred Specialists Priests Prayers Paramount Chief Offences Non-ancestral spirits National Pentecostal Limba Church Limba Religion Limba Libation Kanu Limba Christian Herbalists God Below God Above Abortion African Traditional Religion Ancestral spirits Angels Autochthonous Chief Chiefdom Christianity Christian Limba Culture Dialects Diviners Dual religionist Ecology Forgiveness Freetown 299.6864 Christianity -- Sierra Leone Sierra Leone -- Religion
163	Řešení dopravy v centru Havlíčkova Brodu / Traffic situation in the city centre of Havlíčkův Brod and its solution Tobek, Miroslav January 2013 (has links) The aim of this diploma thesis is the solution of the traffic situation in the city center of Havlíčkův Brod. Mainly the ground road number II/150 adjustment, which consist in the modification of the two-way traffic to one-way traffic organization in the streets Dolní, Žižkova and Na Ostrově by using the analogy of a roundabout layout, is solved within this thesis. All mentioned modifications simplify the traffic situation, improve the orientation and increase the security and the traffic flow mainly in relation to pedestrians and cyclists. Another part of this thesis is focused on revitalization of the public spaces in front of the community center called Ostrov and junction of existing cycle tracks situated on the both banks of the Sázava river. In relation to this topic the adjustment of rainwater sewerage system, low-voltage above ground network, public lighting, communication electric cables, fire brigade signal lights and low-pressure gas pipeline is also solved.
164	Nadstandardní rodinný dům v Křelově - stavebně technologický projekt / Above-standard family house in Krelov - constructionally technological project Ježowiczová, Barbora January 2015 (has links) Subject of this work is pursuance technology of above-standard family house. This diploma thesis contains construction and technology report, technological prescriptions for important parts of buildings, technology report of plant building site, concepts of mechanical assembly, inspection and test plan, technology report of health and safety on the construction site. Budget, calculation and time planning, a drawing of the facilities of the construction site, description of transport relations is included in addendum. Work also contains part about use of Calcium silicate masonry and its comparation.
165	Penzion pro seniory / Senior house Voráč, Roman January 2016 (has links) Content of this thesis is proces and structural layout design of subject „SENIORS’ BOARDINGHOUSE“. It’s a wide subject, which south wing is designed as single-storey with cellarage, central subject is two-storeyd without cellarage. Wooden shelters are connected to north and south wing. Architecture has been chosen in order to make a subject evoking calm and positive impression for retirement aged persons living. Roof structure is double-pitched shape with two main skylights. Roof is red coloured and a facade is white. Interior space of subject is designed to satisfy a demands for comfortable living of single persons (one-room flats) as well as retirement aged couples (2+KK flats). Round the subject there are situated further tinier subjects there designed for utilization by seniors, but for those who are still active. Subject is brick, founded on continuous footing and spreading slab. Roof structure is constructed of wooden bearing rafter framework which is, in case of main object, designed with central binding rafter and collar roof in case of north and south wing. Subject is insulated with External Thermal Insulation Composite System, roof is covered by ceramic roof covering in combination with folded sheet metal covering. Main living quarters is situated in first and second above-ground storey of central subject, restaurant with background lie in south wing and wellness available for public as well is situated in north wing. In basement of south wing there is technical background of whole subject situated there as is garage, technical room, service room, bicycle room and storage. Next the kitchen staff background including storages for kitchen lie here.
166	Untersuchungen zur Verbreitung ausgewählter Pflanzenarten im Erzgebirge und Hügelland unter besonderer Berücksichtigung veränderter Klimaverhältnisse Lohse, Holger 31 August 2017 (has links) In der Dissertation wird untersucht, ob die bereits eingetretenen Änderungen des Klimas und weiterer Standortsfaktoren im Erzgebirge und vorgelagertem Hügelland zu Verlagerungen der Verbreitungsschwerpunkte von Pflanzenarten in ihrer Höhenverbreitung geführt haben. Eine weitere Untersuchungsfrage ist die Begünstigung oder Gefährdung bestimmter Arten infolge der Standortsänderungen. Betrachtet werden 27 Pflanzenarten, sowohl Baum- und Straucharten als auch krautige Pflanzen. Zur Klärung der Fragen werden die Zeiträume 1946 – 1980 und 1981 – 2015 verglichen. Die Auswertung erfolgt auf der Basis von Messtischblatt-Viertelquadranten für die Standortsfaktoren mittlere Meereshöhe, Jahresmitteltemperatur, durchschnittlicher Jahresniederschlag sowie vorherrschender Bodentyp. In der Diskussion werden zusätzlich die Veränderungen in der Land-, Forst- und Jagdwirtschaft sowie die Wirkungen der Immissionsbelastungen und Bodenschutzkalkungen betrachtet. Schwerpunkte umfangreicher statistischer Auswertungen sind die Analyse der Verbreitung in den Untersuchungszeiträumen und die Ermittlung der Wahrscheinlichkeit von Artvorkommen. Eine gesonderte Fragestellung ist die genetische Untersuchung von Prunus padus. Dazu wurden Vorkommen im Tief-, Hügel- und Bergland ausgewählt. Der bisherige Anstieg der Jahresmitteltemperaturen hat nicht grundsätzlich zu einer Verschiebung der Verbreitungsschwerpunkte in höhere Gebirgslagen geführt. Die Pflanzenarten können hinsichtlich ihrer Verbreitung sowie im Vergleich der Untersuchungsperioden in Gruppen geordnet werden. Bei einigen Pflanzenarten, die in höhere Lagen des Untersuchungsgebietes vordringen, fällt eine enge Bindung der Vorkommenswahrscheinlichkeit an den Faktor Jahresmitteltemperatur auf. Andererseits werden bislang submontan bis montan verbreitete Arten nicht generell in die Hochlagen zurückgedrängt. Die Wirkungen der Klimaänderung können deshalb nicht losgelöst von anderen Faktoren beurteilt werden. info:eu-repo/classification/ddc/630 ddc:630
167	Development of Sensors and Microcontrollers for Underwater Robots Jebelli, Ali January 2014 (has links) Nowadays, small autonomous underwater robots are strongly preferred for remote exploration of unknown and unstructured environments. Such robots allow the exploration and monitoring of underwater environments where a long term underwater presence is required to cover a large area. Furthermore, reducing the robot size, embedding electrical board inside and reducing cost are some of the challenges designers of autonomous underwater robots are facing. As a key device for reliable operation-decision process of autonomous underwater robots, a relatively fast and cost effective controller based on Fuzzy logic and proportional-integral-derivative method is proposed in this thesis. It efficiently models nonlinear system behaviors largely present in robot operation and for which mathematical models are difficult to obtain. To evaluate its response, the fault finding test approach was applied and the response of each task of the robot depicted under different operating conditions. The robot performance while combining all control programs and including sensors was also investigated while the number of program codes and inputs were increased. AUV Autonomous Underwater Vehicles ADC Analog to Digital Converter Cd Drag coefficient of the object DOF Degree of Freedom KT Thrust coefficient Fd Force of drag g Acceleration of gravity h Height of the fluid above the object KQ Torque coefficient mb Buoyant mass NN Neural network P Proportional controller PI Proportional-integral controller PID ρ Density of the fluid Q Torque of the propeller ROV Remotely Operated Vehicles RPM Speed of the motor or propeller SDO Serial data output SMC Sliding mode control Measured thrust T° Temperature v AV Advance speed of the propeller
168	Modernizace bytového domu Vlhká 22, Brno / Modernization of apartment house Vlhká 22, Brno Neduchal, Zbyněk January 2020 (has links) The diploma thesis processes project documentation in the stage of construction for modernization of an apartment house near the center on the street Vlhká 22 in Brno. The building is divided into four residential floors and nonresidential basement and attic. On the first floor there are two residential units and the other four residential units. The foundation structures are made of solid bricks. The vertical load-bearing and non-load-bearing structures are also made of solid bricks. Exceptionally drywall partitions. In the basement, the ceiling structures are made of brick barrel vaults, above the above-ground floors there are wooden beamed ceilings. The roof structure of the building is made of purlin system with standing stool and covering of ceramic roof tiles. Three additional housing units will be built in the attic. In the basement, the masonry will be undercut by a chain saw, partly by pressure grouting and partly by a new layer with a waterproofing layer. All wood-beamed ceilings will be replaced with prefabricated ceiling beams with aerated concrete inserts without overhead slab. The garden part of the building will be insulated with mineral wool. The roof structure will be constructed from the street side as a shed roof and in the garden part a flat roof with a gradient layer of expanded polystyrene thermal insulation and a waterproofing layer of thermoplastic poleolefin.
169	Analýza developerského projektu na výstavbu administrativního objektu v Brně / Analysis of the development project for the construction of an administrative building in Brno Kolařík, Jan January 2015 (has links) The aim of this diploma thesis is determine feasibility and profitability of property development project at particular lands in Brno. Solution of problem includes both, the legislative part that determines possibility lands focused on change of territorial plan and the financial part that estimates costs and revenues in project balance and potencial profits for investor, if project will be realized. Main result of this diploma thesis is to answer the question, if property development project should be realized at particular lands in question and estimate future value of lands and project. Diploma thesis \uv{Analysis of the development project for the construction of an administrative building in Brno} is useful for everyone, who needs estimate potential of a land for profit from realization of property development project.
170	Polyfunkční dům ve Strakonicích / Multifunctional house in Strakonice Kolesa, Jiří January 2017 (has links) The subject of this thesis is the design and project documentation of a new multifunctional house in Strakonice. The building has four floors, without basement, and is located on a slightly sloping land in the suburban part of the town of Strakonice. It is based on shallow foundations and covered with a flat roof. It is a transverse wall structural system, build with clay block masonry, with the semi-assembled ceiling structures of ceramic and concrete beams and inserts. It is conceived as a double-aisle layout. The ground floor of each wing consists of the establishment of shops and house facilities. The overground floors are designed as six residential units of varying size category. Both tracts have separate entrances to both the residential portion and to individual businesses. The building is designed from traditional building materials. In addition to the architectural construction and civil-engineering design, a part of this project is also a fire safety design and an assessment from the perspective of building physics.

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