A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. Therefore the issue to communicate in a consistent appearance within all channels is an increasing challenge. This thesis work studies the matter of how companiesare working with brand consistency in their business in physical and virtual environments. This was done to analyze the consequences of the problem when a brand isinconsistent in its messages to the customer and in its operations. For this work the qualitative research method and a case study have been chosen. The case study includes observations of three physical Stadium stores, located in the centre of Gothenburg, Sweden and Stadium’s website. This was chosen to analyze this matter in real life in both environments. The theoretical framework consists of two main areas: These are branding and relationship marketing, which support this research. Brand includes the theories of brand identity and brand image, and relationship marketing comprises the theories of customer loyalty, brand communities and additional value. These areas have been used throughout the whole work as tools to research the issue of brand consistency. The empirical data has also been recorded according to these areas. As the conclusion, the findings of the thesis work have shown that brand consistency builds an important part in a company’s communication channels. For the case of Stadium it can be stated that it has positive approaches in working with brand consistency but also points out parts that are lacking and indicating inconsistency. / Program: Magisterutbildning i Fashion Management

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Submitted by Marcia Silva (marcia@latec.uff.br) on 2016-10-19T18:23:01Z No. of bitstreams: 1 Dissert Pedro Paulo Silveira Felicíssimo.pdf: 2519035 bytes, checksum: 23d5c78d7f6eb64ebc2c2ea24e489d84 (MD5) / Rejected by Biblioteca da Escola de Engenharia (bee@ndc.uff.br), reason: Favor acertar o nome do autor na ficha catalográfica e incluir folha de rosto. Atenciosamente, Catarina Ribeiro Bibliotecária BEE - Ramal 5992 on 2017-01-27T10:56:25Z (GMT) / Submitted by Marcia Silva (marcia@latec.uff.br) on 2017-02-08T17:37:49Z No. of bitstreams: 1 Dissert Pedro Paulo Silveira Felicíssimo.pdf: 2519035 bytes, checksum: 23d5c78d7f6eb64ebc2c2ea24e489d84 (MD5) / Rejected by Biblioteca da Escola de Engenharia (bee@ndc.uff.br), reason: Favor incluir no trabalho a folha de rosto (elemento obrigatório), antes da ficha catalográfica. Obs.: Na ficha catalográfica, o nome do autor está incompleto. Atenciosamente, Catarina Ribeiro Bibliotecária BEE - Ramal 5992 on 2017-02-15T11:58:04Z (GMT) / Submitted by Marcia Silva (marcia@latec.uff.br) on 2017-05-09T19:55:21Z No. of bitstreams: 1 Dissert Pedro Paulo Silveira Felicíssimo.pdf: 2519035 bytes, checksum: 23d5c78d7f6eb64ebc2c2ea24e489d84 (MD5) / Approved for entry into archive by Biblioteca da Escola de Engenharia (bee@ndc.uff.br) on 2017-05-15T12:51:46Z (GMT) No. of bitstreams: 1 Dissert Pedro Paulo Silveira Felicíssimo.pdf: 2519035 bytes, checksum: 23d5c78d7f6eb64ebc2c2ea24e489d84 (MD5) / Made available in DSpace on 2017-05-15T12:51:46Z (GMT). No. of bitstreams: 1 Dissert Pedro Paulo Silveira Felicíssimo.pdf: 2519035 bytes, checksum: 23d5c78d7f6eb64ebc2c2ea24e489d84 (MD5) Previous issue date: 2016-05-05 / Este trabalho de pesquisa apresenta uma avaliação das dimensões estratégicas para proposição de um índice de valor adicional sustentável para avaliação de projetos de reciclagem de alumínio. Para este propósito, utilizou-se as metodologias do tipo qualitativa com revisão da literatura sobre os modelos, dimensões e indicadores de sustentabilidade mais utilizados por empresas, aplicando-se a pesquisa quantitativa, a partir das análises dos relatórios de sustentabilidade e das práticas reais de benchmarking do mercado de reciclagem de alumínio. O método difuso complementa a pesquisa na observação e comprovação dos comportamentos dos indicadores ambientais, econômicos, sociais e normativos, frente às adições crescentes de conteúdo reciclado no produto final. As conclusões da aplicação dos métodos qualitativo, quantitativo e difuso, sinalizam um papel preponderante da dinâmica da dimensão social do modelo para a adição de valor e de sustentabilidade aos processos da logística reversa do alumínio. O acréscimo da dimensão normativa ao modelo proposto, permite aos pesquisadores, questões e perspectivas de futuros estudos para a identificação de estratégias, padrões e parâmetros das empresas na inclusão da reciclagem ao final do ciclo de vida dos produtos. / This research presents an assessment of the strategic dimensions to propose an index of sustainable additional value for the evaluation of aluminum recycling projects. For this purpose, methods of qualitative type was used with literature review of models, dimensions and sustainability indicators most used by companies, to applying quantitative research, from the analysis of sustainability reports and the actual practices of benchmarking aluminum recycling market. The fuzzy method complements research on observation and verification of the behavior of environmental indicators, economic, social and normative, front of increasing additions of recycled content in the final product. The conclusions of the application of qualitative methods, quantitative and fuzzy, signal an important dynamic role of the social dimension of the model for adding value and sustainability to the processes of reverse logistics aluminum. The addition of the normative dimension to the proposed model, allows researchers, questions and prospects of future studies to identify strategies, standards and parameters of the companies in the inclusion of recycling at the end of life product cycle

The construction industry contributes to a large part of emissions and for that particular reason a new law about climate declarations will be enforced from the Swedish National Board of Housing, Building and Planning. Climate declarations present emissions for building materials, building parts or even for a complete building.  Climate data computed in climate declarations are based on life–cycle assessments (LCA). LCA describes environmental impacts which material has during its whole lifespan, from “cradle to grave”. An environmental product declaration (EPD) presents results from a life–cycle assessment in a more compressed matter.  Meanwhile the interest in sustainability increases, the automation within the construction industry continues, as well as various programs, which are being developed to obtain sustainability data. Construction companies do not usually present information containing climate data in their construction documents, therefore Geosigma Konstruktion aims to offer this information to its customers. This information can be provided by making one of BIM’s software programs – Revit more efficient and as well as integrating it with sustainability.  The purpose of this thesis is to generate climate data from a parametrically driven template, this can offer an additional value to the customers. This climate data displays values of emissions in a schedule format for framing materials. The schedules are created in the Revit program and are categorised after materials’ strength class, profiles, types and building parts within building constructions. A survey is also conducted and sent out to Geosigma Konstruktion's customers, in order to answer the questions in this study.  The results of this study show that the parametrically driven template with climate data will provide additional value for the customers. Furthermore, this template can be used as a basis while determining the structural framing. / Byggbranschen står idag för en stor andel av utsläppen och av denna anledning kommer en ny lag om klimatdeklaration från Boverket att träda i kraft. Klimatdeklaration är ett sätt att redovisa klimatutsläpp för byggmaterial, byggdelar eller en hel byggnad.  Beräkningar för klimatdata utförs genom att ta hänsyn till miljövarudeklarationer (EPD) som grundar sig på en livscykelanalys (LCA). En LCA redovisar miljöpåverkan för ett materials hela livslängd från ”vaggan till graven”. I en EPD framförs ett mer komprimerat resultat för materialets livscykel.  Samtidigt som intresset för hållbarheten ökar, fortsätter automatiseringen inom byggsektorn, där flertal programvaror utvecklas för att få fram hållbarhetsdata. Konstruktionsföretag tar inte alltid med information kopplat till klimatdata i sina handlingar, därför vill Geosigma Konstruktion erbjuda detta till sina kunder. Detta görs genom att BIM – programmet Revit effektiviseras och integreras tillsammans med hållbarhet.  Syftet med examensarbetet är att framställa klimatdata från en parameterstyrd mall för att kunna skapa ett mervärde till kunden. Klimatdata från den parameterstyrda mallen redovisar värden för utsläpp i tabellformat för olika stommaterial.  Dessa tabeller skapas i programmet Revit och indelas efter materials hållfasthetsklasser, profiler, sorter samt olika byggdelar inom huskonstruktion. En undersökning görs även i form av en enkät och skickas ut till Geosigma Konstruktions kunder, för att kunna bidra till att besvara frågeställningarna.  Resultatet visar att den parameterstyrda mallen med klimatdata skapar ett mervärde för kunden vid leveransen. Dessutom kan denna mall–fil användas som ett underlag vid val av stomlösning.

Purpose: In this project work, the purpose is to perform an LCA as well as an LCC on two concept preschools, one with a wooden frame and one with a concrete frame. The result from the LCA is going to highlight, which of the building frames have the lowest environmental impact. In addition to the environmental impact, the project work  is going to include indoor climate together with energy use to get a broader view of the building’s overall performance. Method: This project work is in collaboration with Futurum Fastigheter i Örebro AB, where the authors have been instructed to perform an LCA on two concept preschools. One preschool has a wooden frame and the other has a concrete frame. The objective is to find out which of the buildings has the largest environmental footprint. In addition to this, the authors have evaluated an LCC together with an additional value tool. There are many tools to analyze the consequences from an environmental as well as an economic perspective. The report includes an LCA, LCC and an additional value tool. Result: The results show that the impact on CO2e/m2 for Bettorp was lower than Silva. Furthermore, the comparison between both preschools illustrated that Bettorp had lower emissions in all greenhouse categories except for carbon storage. The additional value tool portrays positive values for each preschool, although they differ. Conclusion: With the help of the software "One Click LCA" and "Visualisering och kvantifiering av mervärden vid energieffektivisering i offentlig sektor", the questionnaire has been answered and they all point to the wooden frame having a less environmental impacts along with a lower social cost of coal. The additional value tool was answered with the help of three employees at Futurum Fastigheter i Örebro AB. One of the participants concluded that there was no difference with regard to additional value between the preschools. The other two participants agreed that the preschool with a wooden frame provided a higher additional value compared to the other preschool.