Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2017-09-05T20:45:02Z No. of bitstreams: 1 2016 - Daniel Castro dos Santos.pdf: 2955105 bytes, checksum: f979a756e7825e9d12a172baf71e4498 (MD5) / Made available in DSpace on 2017-09-05T20:45:02Z (GMT). No. of bitstreams: 1 2016 - Daniel Castro dos Santos.pdf: 2955105 bytes, checksum: f979a756e7825e9d12a172baf71e4498 (MD5) Previous issue date: 2016-04-19 / The objective of this research is to analyze what the ideological discourse of the linked advertising on social networking site Facebook, a Brazilian beer brand. In seeking to achieve this goal, it was possible to question about the relations of power, which in this context are related to the way that an alcoholic beverage demand advertising set up on the receiving audience. If dealing with a product that can cause addiction, social problems and be consumed by an underage audience, it is very important to understand what discursive strategies are employed by the brand. For theoretical foundation was made a literature review about advertising & advertising, online social media, consumer, discourse and ideology. The sources were obtained through desk research of qualitative nature, which lasted two years and six months, starting in January 2013 and ending in June 2015. The research corpus was composed of advertisements with more tanned in each semester , distributed through institutional page of Skol beer brand on Facebook, which totaled ten ads compounds for image and text multimodality. For ideology of identification were categorized eight discursive objects that make up three discursive formations, which are: positioning, educating consumers and consumption as entertainment. The analysis method was Discourse Critical Analysis focused on three-dimensional model of discourse proposed by Fairclough (2001), along with multimodal analysis Machin & Mayr (2012). The results suggest that the Skol beer brand, seeks to sustain consumerism speech order, or market ideology. / O objetivo desta pesquisa consiste em analisar qual o discurso ideol?gico da publicidade vinculada no site de rede social Facebook, de uma marca de cerveja brasileira. Ao buscar alcan?ar esse objetivo, foi poss?vel problematizar sobre as rela??es de poder, que neste contexto est?o relacionadas aos sentidos que uma publicidade de bebida alco?lica procura instaurar no p?blico receptor. Se tratando de um produto que pode causar depend?ncia, problemas sociais e ser consumido por um p?blico menor de idade, ? de grande import?ncia entender quais estrat?gias discursivas s?o empregadas pela marca. Para fundamenta??o te?rica foi feita uma revis?o da literatura sobre publicidade & propaganda, m?dias sociais online, consumo, discurso e ideologia. As fontes foram obtidas por meio de pesquisa documental de cunho qualitativo, que abrangeu dois anos e seis meses, iniciando em Janeiro de 2013 e terminando em Junho de 2015. O corpus de pesquisa foi composto pelas pe?as publicit?rias com maior n?mero de curtidas em cada semestre, distribu?da atrav?s da p?gina institucional da marca de cerveja Skol no Facebook, o que totalizou dez an?ncios compostos pela multimodalidade de imagem e texto. Para identifica??o da ideologia foram categorizados oito objetos discursivos que comp?em tr?s forma??es discursivas, que s?o: posicionamento, educando o consumidor e consumo como entretenimento. O m?todo de an?lise foi a An?lise Cr?tica de Discurso com enfoque no modelo tridimensional de discurso proposto por Fairclough (2001), junto a an?lise multimodal de Machin & Mayr (2012). Os resultados obtidos sugerem, que a marca de cerveja Skol, procura sustentar a ordem do discurso do consumismo.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-10-11T20:26:15Z No. of bitstreams: 1 GuianezzaMescherichiaDeGoisSaraivaMeira_TESE.pdf: 2819422 bytes, checksum: 9cf8c37817977b92201e3ffabf0604c7 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-10-13T20:00:14Z (GMT) No. of bitstreams: 1 GuianezzaMescherichiaDeGoisSaraivaMeira_TESE.pdf: 2819422 bytes, checksum: 9cf8c37817977b92201e3ffabf0604c7 (MD5) / Made available in DSpace on 2016-10-13T20:00:14Z (GMT). No. of bitstreams: 1 GuianezzaMescherichiaDeGoisSaraivaMeira_TESE.pdf: 2819422 bytes, checksum: 9cf8c37817977b92201e3ffabf0604c7 (MD5) Previous issue date: 2016-04-19 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / Os pap?is assumidos pelas mulheres na modernidade recente (MOITA LOPES, 2013) despertaram o interesse de in?meros pesquisadores nacionais e internacionais. O termo emancipa??o tem sido gerador de discord?ncias e pol?micas, tendo-se em conta o fato de que a mulher, mesmo havendo ingressado no mercado de trabalho, continua a exercer os pap?is socialmente impostos ? o de m?e, esposa e dona de casa. Em paralelo, as revistas femininas, em especial a revista Claudia, assumiram o prop?sito de orientar as mulheres no desempenho de suas muitas fun??es: como educar os filhos, como cuidar do lar, como agradar o c?njuge, e at? como ter sucesso na carreira profissional. Circunscrita nesse contexto, esta tese visa revelar as perman?ncias e as rupturas que se manifestam nos discursos femininos registrados na fanpage Claudia online, testemunhando como os pap?is sociais e as rela??es de poder influenciam na (trans)forma??o das identidades femininas. Em fun??o desse alcance, buscou-se uma sustenta??o te?rica nos postulados da An?lise Cr?tica do Discurso (ACD); mais especificamente, na Abordagem Sociol?gica e Comunicacional do Discurso (ASCD) ?, que, por sua vez, est? sendo desenvolvida na Universidade Federal do Rio Grande do Norte, em concomit?ncia com a Universidade Federal de Sergipe, sob a coordena??o da professora Dr.? Cleide Em?lia Faye Pedrosa (PEDROSA, 2012). Tamb?m se fez ancoragem, neste percurso investigativo, em saberes da Lingu?stica Sist?mico-Funcional (LSF); especialmente, no que concerne ao Sistema de Avaliatividade; na Sociologia para Mudan?a Social e nos Estudos Culturais. A ancoragem metodol?gica firma-se no paradigma qualitativo-interpretativista (MOITA LOPES, 2006), circunscrito ?s Ci?ncias Humanas e Sociais, com foco na Lingu?stica Aplicada (LA). O corpus comp?e-se de vinte e quatro postagens, divididas em seis tem?ticas recorrentes na fanpage Claudia online. Os resultados indicam que a fanpage Claudia online discute, de fato, os pap?is que as mulheres exercem em nosso meio social. Observa-se, ainda, que alguns desses pap?is foram solidificados devido aos par?metros conservadores da sociedade, perpetuando-se por muitas gera??es e sendo naturalizados ao sexo feminino. A constata??o ?, pois, a de que h? perman?ncia dos pap?is impostos, e de que, na modernidade recente, as mulheres passaram a exercer outros tantos pap?is, merecendo destacar o fato de que, hoje, a mulher trabalha fora, investe na forma??o acad?mica, frequenta academia diariamente, dirige autom?vel, participa das reuni?es escolares dos filhos, vai ao sal?o de beleza, administra o pr?prio sal?rio, delega fun??es ? secret?ria dom?stica; enfim, executa muitas tarefas concomitantemente, configurando-se, assim, o ac?mulo de fun??es exercidas pelas mulheres, o que justifica a atribui??o do r?tulo de ?mulher maravilha?, e leva ? ruptura nos padr?es e na execu??o dos pap?is femininos. / The roles played by women in late modernity (MOITA LOPES, 2013) encouraged the interest of a great number of national and international researchers. The term emancipating in anyway has been of disagreement and controversy, taking into account the fact that the woman, even though has conquered the labor market, continues to play the roles imposed by society ? of mother, wife and of housewife. At the same time, women's magazines, mainly Claudia magazine, have assumed the purpose to guide women in the performance of their multiple functions: how to educate their children, how to take care of their home, how to please their spouse, and even how to succeed in their professional careers. Circumscribed in this context, this thesis aims at investigating the permanence and the ruptures that are expressed in women's speeches posted in the fan page of Claudia magazine online, testifying how social roles and power relations influence the (trans)formation of female identities. Due to this scope, this research is based on the theoretical framework postulated by the Critical Discourse Analysis (CDA); specifically, in the Sociological and Communication of Discourse Approaches (ASCD) ? that is being developed at the Universidade Federal do Rio Grande do Norte, in partnership with the Universidade Federal de Sergipe, coordinated by the PhD Profesor Cleide Emilia Faye Pedrosa (Pedrosa, 2012). This study is also based, during the investigation, on knowledge of Systemic Functional Linguistics (SFL); especially regarding to the Appraisal System; in Sociology for Social Change and Cultural Studies. Methodologically, the research is anchored in the qualitative-interpretative paradigm (MOITA LOPES, 2006), circumscribed to Human and Social Sciences, focusing on Applied Linguistics (LA). The data of this research is made up of twenty-four postings, divided into six recurring themes, in the fan page of Claudia Magazine online. The results show that the fan page Claudia online, in fact, discusses the roles that women play in our social context. It is also observed that some of these roles were solidified due to conservative parameters of society, perpetuating itself for many generations and being naturalized to female gender. The finding is, therefore, that there is a permanence of the imposed roles, and that, in late modernity, women have come to play so many other roles, deserving to highlight the fact that nowadays the woman works outside, invests in academic education, visits regularly the gym, drives a car, attends the school meetings of their children, frequents beauty salon, manages their own incomes, delegates household jobs to the housemaid; finally, she carries out many tasks simultaneously, establishing thus the accumulation of positions held by women, which justifies the label attributes of "wonder woman", and leads to disruption in patterns and in the implementation of women's roles.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-04-23T00:13:57Z No. of bitstreams: 1 DanielleBritoDaCunha_DISSERT.pdf: 1591365 bytes, checksum: 223e5d411d1f2a7d0d01cb2ea49108b9 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-04-23T00:32:47Z (GMT) No. of bitstreams: 1 DanielleBritoDaCunha_DISSERT.pdf: 1591365 bytes, checksum: 223e5d411d1f2a7d0d01cb2ea49108b9 (MD5) / Made available in DSpace on 2016-04-23T00:32:47Z (GMT). No. of bitstreams: 1 DanielleBritoDaCunha_DISSERT.pdf: 1591365 bytes, checksum: 223e5d411d1f2a7d0d01cb2ea49108b9 (MD5) Previous issue date: 2015-05-14 / A viol?ncia tem sido utilizada como instrumento de manuten??o do regime Patriarcal que ainda assombra nossa sociedade. Inserido e legitimado em/por nossa cultura, o regime patriarcal considera a mulher como um ser inferior que deve ser subjugado e dominado, inclusive, pela for?a. Neste contexto, O objetivo dessa pesquisa ? investigar, no ?mbito das pr?ticas discursivas e sociais, os processos de (des)(re)constru??o identit?ria em produ??es de narrativas de mulheres v?timas de viol?ncia de g?nero, contra a mulher. Para tanto, buscaremos verificar estudos de outras ?reas, tais como, Estudos Culturais, Sociologia, Feminismo, dentre outros. Por isso, entendemos que essa disserta??o est? situada nos estudos de Lingu?stica Aplicada e apresenta uma perspectiva indisciplinar (MOITA-LOPES, 2006). Al?m das ?reas j? mencionadas, dialogaremos com a An?lise Cr?tica do Discurso, a Sociologia para Mudan?a Social, e a Lingu?stica Sist?mico-Funcional. Para an?lise em torno de a postura indisciplinar em Lingu?stica Aplicada, utiliza-se a metodologia qualitativa/interpretativa (MAGALH?ES, 2001). A fim de examinar narrativas do ?eu? de mulheres v?timas de viol?ncia, recorremos ? narrativas expostas na internet, por serem de dom?nio p?blico. Dessa forma, pesquisamos apenas os relatos presentes nessa ferramenta (coment?rio) locada em reportagens do site do G1, mais especificamente, as reportagens sobre viol?ncia de g?nero feitas no ano de 2014, em duas capitais do Nordeste, Piau? e Rio Grande do Norte, e em uma reportagem feita no programa ?Profiss?o Rep?rter?, em 2011. Para fundamenta??o da pesquisa, enquanto m?todo de estudo e teoria social, utilizamos a Abordagem Sociol?gica e Comunicacional do Discurso, corrente vinculada aos pressupostos da An?lise Cr?tica do Discurso (PEDROSA, 2012a). Os dados evidenciam que as narrativas do ?eu? na ferramenta ?coment?rio? dividem-se em dois grandes grupos: narrativas de desist?ncia e narrativas de persist?ncia. Percebemos tamb?m os sujeitos se movimentando nas Esferas identit?rias de acordo com os contextos da narrativa. A pesquisa nos permitiu ainda inferir que existe uma possibilidade de mudan?a social a partir da narrativiza??o das tens?es identit?rias e reconhecimento das desigualdades nas rela??es de poder. / La violence a ?t? utilis?e comme un outil de maintenance du syst?me patriarcal qui hante encore notre soci?t?. In s?r? et l?gitim? dans / par notre culture, le r?gime patriarcal consid?re la femme comme un ?tre inf?rieur qui doit ?tre subjugu? et ma?tris?, y compris par la force. Cette recherche a pour d'?tudier, dans les pratiques discursives et sociales, les process us de (d?) (re)construction de l?identit? dans les productions de r?cits de femmes victimes de violence sexiste. Par cons?quent, nous nous efforcerons de v?rifier les ?tudes d'autres domaines tels que les ?tudes culturelles, la sociologie, le f?minisme, en tre autres. De ce fait, nous croyons que ce m?moire se trouve dans les ?tudes de Linguistique Appliqu?e et dispose d'un point de vue interdisciplinaire (MOITA - LOPES, 2006), en plus des domaines ?num?r?s, nous utiliserons l?analyse critique du discours, la sociologie pour le changement social et linguistique syst?mique fonctionnelle. Pour l'analyse autour de la posture interdisciplinaire en Linguistique Appliqu?e, on utilise la m?thodologie qualitative/ interpr?tative (Magalh?es, 2001). Afin d'examiner les r ?cits du ?je? de femmes victimes de violence, nous nous sommes servie des r?cits expos?s sur Internet, puisqu'ils sont du domaine public. Ainsi, nous avons ?tudi? que les rapports trouv?s sur l?outil ? commentaire ? pr?sents dans les rapports du site G1, p lus sp?cifiquement, les rapports sur la violence de genre r?alis?s en 2014 dans deux villes du nord - est : Piau? et Rio Grande do Norte, et dans une d?claration faite dans le programme "Profession Reporter" en 2011. Pour asseoir notre recherche, comme une m ?thode d'?tude et de th?orie sociale, nous utilisons l'Approche Sociologique Communicationnel du Discours, courant li? aux hypoth?ses de l?Analyse Critique du Discours (Pedrosa, 2012a). Les donn?es montrent que les r?cits du ?je? dans l'outil ?commentaire? sont divis?s en deux groupes principaux: les r?cits de renonciation et les r?cits de persistance. Nous r?alisons ?galement que les sujets se d?placent dans les sph?res d'identit? selon leurs contextes narratifs. La recherche nous a permis de d?duire enco re qu'il y a une possibilit? de changement social ? partir de la narrativisation des tensions identitaires et la reconnaissance des in?galit?s dans les relations de pouvoir.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-07-20T21:39:19Z No. of bitstreams: 1 SilvioLuisDaSilva_TESE.pdf: 2142651 bytes, checksum: 3b6edf52cb57457e9a61d014fe4dccb0 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-07-21T18:45:47Z (GMT) No. of bitstreams: 1 SilvioLuisDaSilva_TESE.pdf: 2142651 bytes, checksum: 3b6edf52cb57457e9a61d014fe4dccb0 (MD5) / Made available in DSpace on 2016-07-21T18:45:47Z (GMT). No. of bitstreams: 1 SilvioLuisDaSilva_TESE.pdf: 2142651 bytes, checksum: 3b6edf52cb57457e9a61d014fe4dccb0 (MD5) Previous issue date: 2016-02-04 / Este trabalho toma como objeto de estudo uma pr?tica social: a escravid?o moderna dos trabalhadores da cana de a??car, e busca apresentar uma reflex?o a respeito da manuten??o, extirpa??o ou modifica??o dessa pr?tica. Essa reflex?o parte das concep??es de discurso e proposta anal?tica da An?lise Cr?tica do Discurso (FAIRCLOUGH, 2001, 2003, 2006 e CHOULIARAKI; FAIRCLOUGH, 1999) associadas ?s propostas do Interacionismo Sociodiscursivo (BRONCKART, 1999, 2006, 2008), e ? no??o de Figuras de A??o, proposta por Bulea (2010). Seguem-se, portanto, os cinco passos descritos em Chouliaraki e Fairclough (1999): a) ?nfase em um problema social, b) apresenta??o e discuss?o a respeito dos obst?culos vinculados ao problema, c) considera??es a respeito da rede de pr?ticas e sua necessidade do problema, d) identifica??o das possibilidades se suplantar o problema, e) reflex?o sobre o papel do analista em rela??o ao problema social que aborda. Para atender ao passo (b) no que diz respeito especificamente ? an?lise material do discurso, foram identificados o conte?do tem?tico, os tipos de discurso, os mecanismos enunciativos e as figuras de a??o de depoimentos de trabalhadores da cana de a??car e de outros sujeitos envolvidos com o problema dos document?rios Baga?o (2006) e Tabuleiro de Cana, Xadrez de Cativeiro (2006). Esses document?rios trazem para as telas um pouco da realidade dos cortadores de cana, dentro de um universo de superexplora??o, desrespeito aos direitos humanos e trabalho for?ado. A an?lise de aspectos textuais-discursivos dos depoimentos mostrou como a (des)constru??o das representa??es do agir dos trabalhadores da cana escravizados permitem entender como o problema surge e como se encontra enraizado na organiza??o da vida social. Os resultados gerais da reflex?o apontam para a internaliza??o de pr?ticas sociais e discursivas sedimentados a partir de avalia??es do mundo subjetivo do trabalhador da cana e de valores, opini?es e regras do mundo social. Identificou-se que, em seus discursos, os trabalhadores assumem a sua escravid?o ora consciente, ora inconscientemente, mas apenas enunciam uma rea??o ? opress?o que lhes imp?e porque a sua escraviza??o foi internalizada e naturalizada. / This work has as object of study a social practice: modern slavery of workers in the sugar cane, and aims to present a reflection on maintenance, eradication or modification of this practice. This reflection bases itself upon the concepts of discourse advocated by Critical Discourse Analysis (Fairclough, 2001, 2003, 2006 and Chouliaraki; Fairclough, 1999) associated with Sociodiscursive Interactionism (Bronckart, 1999, 2006, 2008), and the concept of action figures, proposed by Bulea (2010). We follow the five steps outlined in Chouliaraki and Fairclough (1999): a) emphasis on a social problem, b) introduction and discussion of obstacles to tackle the problem, c) considerations concern the problem in practice d) identifying possible ways to past the obstacles, and e) reflection about the analyst role within the problem. In order to achieve step (b) in its discourse materiality axis, it has been identified the thematic content, discourse types, enunciative mechanisms and action figures of testimonials of sugar cane workers and other subjects involved with the problem in the documentaries Baga?o (2006, and Tabuleiro de Cana, Xadrez de Cativeiro (2006). These documentaries bring to the screen a little of sugar cane workers reality within an overexploitation, human rights disrespects and forced work. The analysis of textual/discursive aspects of testimonials has shown the ways in which the (de)construction of the representation of sugar cane action allows understanding of how the problem emerges and how it is rooted in the organization of social life. The general result of this reflection point to the internalization of social practices deep-rooted in evaluations of the sugar cane worker subjective world and from social world values, opinions and rules. The results also show that, in their discourse, workers assume their slavery sometimes consciously, sometimes unconsciously, but only suggest a reaction against the oppression imposed on them because they have internalized and naturalized their enslavement.

Made available in DSpace on 2014-12-17T15:07:08Z (GMT). No. of bitstreams: 1 RodrigoSR_DISSERT.pdf: 1151164 bytes, checksum: 1af4b5fa820e612af2aadc1cfd8c0592 (MD5) Previous issue date: 2014-01-22 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / Brazilian constitution says that all Brazilians have basic survival rights such as education, sanitation and food, but these basic rights are luxury for some. So, thinking about this, this paper aims to develop a critical analysis about the (re)production of the discourse on poverty, and consequently on the poor, given by the federal government, through the official website of the program Brazil Without Poverty (Brasil Sem Pobreza), the media, represented by Veja magazine, and by those who affirm to be representatives of the poor; like the Single Central Slums (Central ?nica das Favelas CUFA). Our aim is to present a critical reflection on the discourses about the poverty in the voices of the government, Veja magazine (media representative) and CUFA (poor representative) and their contribution to the development of the meanings of the theme in Brazilian society. In order to do so, we have identified categories based upon Bajoit (2006a) to classify which the author calls faces of poverty . We have used the Sociological and Communicational Discourse Approach (ASCD) as developed by Pedrosa (2012a, 2012b, 2012c), within the Critical Discourse Analysis as theoretical apparatus, and also the studies in which the ASCD is built upon such as Sociology for Social Change (BAJOIT, 2006), the Cultural Studies (HALL, 2005), and the Functional Systemic Linguistic, especially the Evaluating System (MARTHIN & WHITE, 2005, VIAN JR et al, 2011). Thus, the discourse on poverty or on fighting poverty, extracted from news, chronicles and other genres of the mentioned vehicles, are taken as object of study to understand identities that are created and renewed on poverty and on the Brazilian poor, as their dependence on the government and civil society, their exploitation by the economy, and even the media that sometimes features them as delinquent / A nossa Constitui??o prega que todo brasileiro possui direitos b?sicos ? sua sobreviv?ncia, como educa??o, saneamento b?sico e comida, no entanto, este direito ? um luxo para alguns. Pensando nisso, este trabalho se prop?e a desenvolver uma an?lise cr?tica a respeito da (re)produ??o do discurso sobre a pobreza, e, consequentemente, sobre o pobre, proferido pelo governo federal, atrav?s do site oficial do plano Brasil Sem Mis?ria; pela m?dia, representada pela revista Veja; e pelos que se afirmam os representantes do pobres; como a Central ?nica das Favelas CUFA. Nosso objetivo ? apresentar uma reflex?o cr?tica acerca dos discursos sobre a pobreza na voz do governo, da Veja (representante da m?dia) e do CUFA (representante do pobre) e suas contribui??es para a constru??o das significa??es do tema na sociedade brasileira. Para tanto, identificamos categorias, baseados em Bajoit (2006a), para classificar o que o autor chama de rostos da pobreza . Utilizamos, desta maneira, a Abordagem Sociol?gica e Comunicacional do Discurso, ASCD, de acordo com Pedrosa (2012a, 2012b, 2012c), dentro do quadro da An?lise Cr?tica do Discurso como aparato te?rico, al?m dos estudos que fundamentam a ASCD como corrente da ACD, tal qual a Sociologia para a Mudan?a Social (BAJOIT, 2006b); os estudos culturais (HALL, 2005); e a Lingu?stica Sist?mico-Funcional, sobretudo o Sistema de Avaliatividade (MARTIN & WHITE, 2005; VIAN JR et al., 2011). Deste modo, o discurso sobre a pobreza ou de combate ? mis?ria, extra?do de not?cias, cr?nicas e demais g?neros dos referidos ve?culos, serve de objeto para a compreens?o das identidades que se criaram e se renovam sobre a pobreza e sobre os pobres brasileiros, como a sua depend?ncia do governo e da sociedade civil, da sua explora??o pela economia, e, inclusive, pela m?dia, que o caracteriza, algumas vezes, como delinquente

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-10-11T20:26:15Z No. of bitstreams: 1 JoaoBatistaDaCostaJunior_TESE.pdf: 2332714 bytes, checksum: d50260663c559b11dcde3201e7bc4a16 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-10-13T20:18:48Z (GMT) No. of bitstreams: 1 JoaoBatistaDaCostaJunior_TESE.pdf: 2332714 bytes, checksum: d50260663c559b11dcde3201e7bc4a16 (MD5) / Made available in DSpace on 2016-10-13T20:18:48Z (GMT). No. of bitstreams: 1 JoaoBatistaDaCostaJunior_TESE.pdf: 2332714 bytes, checksum: d50260663c559b11dcde3201e7bc4a16 (MD5) Previous issue date: 2016-04-18 / O debate cient?fico sobre o fen?meno popula??o em situa??o de rua tem permeado as agendas de investiga??o de algumas ?reas do conhecimento humano, sobretudo, as arenas de estudo das ci?ncias humanas e sociais. Algumas pesquisas nacionais apontam que o fen?meno ? complexo, mesclado por processos sociais, psicol?gicos, objetivos e subjetivos (ROSA, 2005) e compreende uma s?ntese de m?ltiplas determina??es inerentes ? sociedade capitalista (SILVA, 2009). Diante disso, esta tese objetiva apresentar uma an?lise cr?tico-discursiva do trabalho de constru??o identit?ria individual de pessoas que viveram ou est?o em situa??o de rua na cidade de Natal/RN, consoante suas pr?prias hist?rias de vida, configuradas por narrativas do ?eu?. Para construir a an?lise, tomamos como foco tr?s objetivos espec?ficos: a) identificar redes de socializa??o representativas do trabalho de constru??o identit?ria individual; b) apontar as percep??es de cada indiv?duo diante do fen?meno popula??o em situa??o de rua, e c) Discutir a identifica??o e a caracteriza??o que cada indiv?duo faz diante de suas rela??es com o fen?meno popula??o em situa??o de rua. A fim de alcan?armos nossos objetivos, ancoramo-nos nos postulados te?ricos da An?lise Cr?tica do Discurso - ACD (FAIRCLOUGH, 2001, 2006), especificamente em sua Abordagem Sociol?gica e Comunicacional do Discurso - ASCD (PEDROSA, 2014, 2015), que abrange a Sociologia para a Mudan?a Social (BAJOIT, 2006, 2008, 2013) e a Lingu?stica Sist?mico-Funcional, esta ?ltima, contemplando o Sistema de Transitividade (HALLIDAY, 1985, 1994; HALLIDAY e MATHIESSEN, 2004 e CUNHA e SOUZA, 2011). Metodologicamente, trata-se de uma pesquisa de natureza qualitativa (descritiva e interpretativa), ancorando-se na Lingu?stica Aplicada (CELANI, 1992; SIGNORINI e CAVALCANTI, 1998; SIGNORINI, 1998; MOITA LOPES, 1990, 1996, 1998, 2006 e 2013). O corpus est? organizado por cinco hist?rias de vida. As hist?rias foram constitu?das por meio da oficina Linguagem e Identidade: ?Letras nas ruas?, aplicada durante o II Semin?rio Potiguar de Popula??o em Situa??o de Rua e por meio do acesso ? comunidade virtual Natal Invis?vel. Ante um contexto de aparta??o social, configurado pelas agruras vividas e alijamento de direitos humanos, os resultados salientam que a constru??o identit?ria individual de pessoas que viveram ou est?o em situa??o de rua em Natal/RN compreende um trabalho do indiv?duo enquanto sujeito de si mesmo frente ? constru??o de identidade de resist?ncia, de projeto e de pol?tica. Essas identidades revelam uma vontade ontol?gica direcionada ? emancipa??o do sujeito em situa??o de rua, um sujeito politicamente consciente de seus direitos e deveres que caminha em dire??o ao seu empoderamento cidad?o, reclamando promo??o efetiva de pol?ticas p?blicas destinadas a sua reinser??o social. Uma vez que as identidades individuais s?o constru?das por meio de posicionamentos ideol?gicos que alicer?am vozes contra-hegem?nicas e contribuem para a supera??o de assimetrias sociais, infere-se que os sujeitos, ao construir suas identidades, podem promover mudan?a social e cultural, posto que deslegitimam os estigmas sociais negativos associados ?s pessoas em situa??o de rua em Natal/RN. / The scientific debate concerning the population phenomenon on the streets has permeated the research agendas of some areas of human knowledge, especially the study of arenas of human and social sciences. Some national researches show that the phenomenon is complex, mixed by social, psychological, objective and subjective processes ( ROSA , 2005) and comprises a synthesis of multiple determinations inherent in capitalist society (SILVA, 2009). Therefore, this thesis aims to present a critical- discursive analysis of individual identity construction work of people who have lived or are living on the streets in the city of Natal / RN, based on their own life stories, set by narratives of "I " . To build the analysis, we focus on three specific objectives: a) to discuss the representative socialization networks of individual identity construction work; b ) to characterize the perceptions of each individual concerning the population phenomenon on the streets, and c ) To examine the identification and characterization that each individual makes of his relations with the population phenomenon on the streets. In order to achieve our goals, we followed the theoretical postulates of Critical Discourse Analysis - ACD (Fairclough, 2001, 2006), specifically in its Sociological and Communicational Approach to Speech - ASCD (PEDROSA, 2014, 2015), which covers the sociology for Social Change (BAJOIT , 2006, 2008 , 2013) and Systemic Functional Linguistics, the latter, considering the Transitive system (HALLIDAY , 1985 , 1994; Halliday and Mathiessen , 2004 and CUNHA and SOUZA, 2011). Methodologically, it is a qualitative research (descriptive and interpretative), anchored on Applied Linguistics (CELANI, 1992; SIGNORINI and Cavalcanti, 1998; SIGNORINI 1998; MOITA LOPES, 1990 , 1996, 1998 , 2006 and 2013 ). The corpus is based on five life stories which were recorded during the Language and Identity Workshop : " Letters on the streets " , applied during the II Population Potiguar Seminar on the homeless and through the access to the Hidden Natal virtual community. In light of a context of social apartheid, set up by experienced hardships and jettisoning of human rights, the results point out that the individual identity construction of people who have lived or are on the streets in Natal / RN comprises a work of the individual as the subject himself in light of the construction of identity resistance, and design policy. These identities reveal an ontological will directed to the emancipation of the subjects on the streets, a politically conscious subject of rights and duties that works towards one's citizen empowerment, demanding effective promotion of public policies aimed at their social reintegration. Once the individual identities are constructed by ideological positions that underpin voices counterhegemonic and contribute to overcoming social inequalities, it appears that the subject, to build their identities, can promote social and cultural change, once delegitimizes the negative social stigmas associated with the homeless in Natal/RN.

Made available in DSpace on 2014-12-17T15:06:55Z (GMT). No. of bitstreams: 1 JoaoBCJ_DISSERT.pdf: 943593 bytes, checksum: d28d49da9db8c1860d7e8754ffc3a90a (MD5) Previous issue date: 2012-02-27 / Universidade Estadual do Rio Grande do Norte / In the context of late modernity, the socio-cultural transformations established new social practices which corroborate discursive changes in dialectic movements, contributing to the order of the educational discourses to be more and more affected by typical market discourses and values which are covered by ideologies, hegemonic struggles and power relations. In this sense, this research study, which is based on the theoretical tenets of the Critical Discourse Analysis in its interdisciplinary branch (FAIRCLOUGH, 2006; ORMUNDO, 2010; PEDROSA, 2010; RAMALHO E RESENDE, 2011), aims at discussing how the sociocultural changes in the context of private education interact with the market proposal of neoliberal and economical policies. The research was methodologically based on the qualitative approach (CHIZZOTTI, 1991; BOGDAN e BIKLEN, 1994; MINAYO, 1994), especially on the principles of contemporary Applied Linguistics (SIGNORINI, 1998; MOITA-LOPES, 2006; MENEZES, SILVA, GOMES, 2009). Data were gathered from advertisements used in campaigns by private educational institutions and agencies in Natal/RN; the advertisements were collected in primary and secondary levels and in language courses from October to December, 2010. The data analysis indicate that education, in the context of globalization and late modernity, has become a market agency and that the new face of the educational discourse of private institutions is interwoven with a social representation of education as a site of struggle and hegemonic dispute. Therefore, the research leads us to infer that, as the educational public policies based on hegemonic economy and on ideological assumptions of international agents (Global Bank, FMI, etc.) have become widespread, education has become an arena of dispute and a powerful economic product to the market of cultural and commercial industry, thus emphasizing a society in which everything is economically based / No contexto atual da modernidade tardia, as mudan?as socioculturais instauram novas pr?ticas sociais que corroboram mudan?as discursivas em movimentos dial?ticos, contribuindo para que a ordem de discursos educacionais seja cada vez mais contaminada pelos discursos e valores t?picos de mercado revestidos por ideologias, lutas hegem?nicas e rela??es de poder. Nesse sentido, esta pesquisa, ancorada no aporte te?rico-anal?tico da An?lise Cr?tica do Discurso (ACD), em sua vertente transdisciplinar, (FAIRCLOUGH, 2006; ORMUNDO, 2010; PEDROSA, 2010; RAMALHO E RESENDE, 2011), tem como objetivo discutir como as mudan?as socioculturais, via o momento discursivo, no contexto da educa??o privada em Natal/RN, dialogam com a proposta mercadol?gica da pol?tica econ?mica neoliberal. A pesquisa se constituiu metodologicamente numa abordagem de natureza qualitativo-interpretativista (CHIZZOTTI, 1991; BOGDAN e BIKLEN, 1994; MINAYO, 1994), assentando-se nos pressupostos da Lingu?stica Aplicada contempor?nea (SIGNORINI, 1998; MOITALOPES, 2006; MENEZES, SILVA, GOMES, 2009). O corpus analisado concentrou-se numa compila??o de 11 an?ncios publicit?rios usados nas campanhas publicit?rias de institui??es privadas de ensino bem como de ag?ncia de fomento ao cr?dito estudantil em Natal/RN, desde a educa??o b?sica a cursos de idiomas, no per?odo de outubro a dezembro de 2010. Os dados evidenciam que a educa??o, no contexto da globaliza??o da modernidade tardia, configura-se como uma ag?ncia mercadol?gica e que a nova face do discurso educacional das institui??es privadas de ensino est? imbricada a uma representa??o social de educa??o associada a campo de luta e disputa hegem?nica. Portanto, a pesquisa autoriza a inferir que, com a propaga??o de pol?ticas p?blicas educacionais referendadas no ide?rio hegem?nico da economia neoliberal e nos pressupostos ideol?gicos dos agentes financeiros internacionais (Banco Mundial, FMI dentre outros), a educa??o tornou-se arena de disputa, um poderoso produto rent?vel para o mercado da ind?stria cultural, midi?tica e mercantilista, intensificando a constitui??o de uma sociedade na qual tudo ? medido economicamente

Made available in DSpace on 2014-12-17T15:07:16Z (GMT). No. of bitstreams: 1 DerliMO_TESE.pdf: 3084784 bytes, checksum: 94db9c6aa7de820af00856e8957f6505 (MD5) Previous issue date: 2013-04-08 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / Situated on Applied Linguistics (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008, 2009), this thesis, which is inscribed in a qualitative-interpretative approach of a critical analysis perspective , lies on the speech of social responsibility and the way like that is employed in seeking for legitimacy and prestige within the neopentecostal brazilian religious field, more specifically of the Universal Church of the Kingdom of God. The general goal of this research is t reflect upon the speech on social responsibility and the rethoric of selfpromotion of the Universal Church through the role of social actors in the making of his her identities, materialized in the newspaper Folha Universal. In order to achieve that, we have conjugated, in this research, social and discursive analysis. On the linguistic-discursive approach, the research is based on the Critical Analysis of Discourse (ACD), specially in Fairclough (2001, 2003, 2006), a proposal that provides theoretical-methodological tools to investigate the language beyond the linguistic structures , that is, the discourse, social practices in which it occurs and more ample structures. Theoretical assumptions were also used of Sistemico-Functional Linguistics(LSF), matching with categories of the Transitivity System of Halliday (1994, 2004), of the forms of representation of social actors in the socioeconomic perspective by Van Leeuwen (1997, 2008) and of the Appraisal system by Martin and White (2005). As we develop the argumentation on thesobre social role of religion in this thesis, we make use of the authors such as Freston (1994), Oro (1997, 2003), Campos (1996, 1999), Mariano (1999), Meneses (2008), among several ones. We have also used a series of concepts and categories coming from the field of communication and marketing on the business social responsability and social marketing . In this area, we take as references the contributions of Bueno (2003), Foss? and Sartoretto (2003) and Zenone (2006). The corpus of the work is framed by news taken at the newspaper Folha Universal, in which are given the social responsibility actions of the church . The timeframe used was on the editions of 2010 thru 2012. Results found at he analysis of the News lead to semantic features of Assessment of Affection, Judgment and Appreciation, many times followed by Gradation, and the Attribution, one of the subsystems of the Attachment, are evidence of positive assessments for the Universal Church and its agents and make up rethorical elements which provide structure for the discourse of the Universal Church at the newspaper Folha Universal consisted of its image (style) of social responsibility . Results show that the most frequente social actors of the discourse are, on one hand, the Universal Church itself and its volunteers, famous (actors, actresses, presenters), politicians and authorities, on the other hand, the population which was helped by the Church social projects . The first group seems to be Always activated, however the second one, most of the time rather passive. These are also represented by assimilation in most of the occurrences, however the other ones by individualization and nomination entitled by honorification, except for the volunteers that are represented either as an individual, or as a group / Situada na Lingu?stica Aplicada (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008, 2009), esta tese, que se inscreve em uma abordagem qualitativo-interpretativista de perspectiva analista critico, se debru?a sobre o discurso da responsabilidade social e a forma como este ? empregado na busca por legitima??o e prest?gio dentro do campo religioso neopentecostal brasileiro, mais especificamente da Igreja Universal do Reino de Deus. O objetivo geral desta pesquisa ? refletir sobre o discurso da responsabilidade social e a ret?rica da autopromo??o da Igreja Universal atrav?s do papel dos atores sociais na constru??o de sua(s) identidade(s), materializados no jornal Folha Universal. Para isso, conjugamos, nesta pesquisa, an?lises sociais e discursivas. Na faceta lingu?stico-discursiva, a pesquisa se baseou na An?lise Cr?tica do Discurso (ACD), principalmente em Fairclough (2001, 2003, 2006), uma proposta que fornece ferramentas te?rico-metodol?gicas para investigar a linguagem al?m das estruturas lingu?sticas, ou seja, o discurso, as pr?ticas sociais nas quais ele ocorre e as estruturas sociais mais amplas. Tamb?m foram utilizados pressupostos te?ricos da Lingu?stica Sist?mico-Funcional (LSF), combinando categorias do Sistema de Transitividade de Halliday (1994, 2004), das formas de representa??o de atores sociais na perspectiva s?ciosem?ntica de van Leeuwen (1997, 2008) e do Sistema de Avaliatividade de Martin e White (2005). Ao desenvolvermos a argumenta??o sobre a fun??o social da religi?o nesta tese, servimo-nos de autores como Freston (1994), Oro (1997, 2003), Campos (1996, 1999), Mariano (1999), Meneses (2008), entre outros. Utilizamos tamb?m uma s?rie de conceitos e categorias advindas do campo da comunica??o e marketing sobre a responsabilidade social empresarial e o marketing social. Nesta ?rea, tomamos como refer?ncias as contribui??es de Bueno (2003), Foss? e Sartoretto (2003), Bonotto e Peruzzolo (2003) e Zenone (2006). O corpus do trabalho ? constitu?do por not?cias veiculadas no jornal Folha Universal, nas quais s?o noticiadas as a??es de responsabilidade social da igreja. O recorte temporal estabelecido ficou sobre as edi??es dos anos de 2010 a 2012. Os resultados encontrados na an?lise das not?cias sinalizam que os tra?os sem?nticos de Avaliatividade do tipo Afeto, Julgamento e Aprecia??o, muitas vezes acompanhados de Grada??o, e a Atribui??o, um dos subsistemas do Engajamento, evidenciam avalia??es positivas para a Igreja Universal e seus agentes e constituem elementos ret?ricos estruturadores do discurso da Igreja Universal no jornal Folha Universal constitutivos da sua imagem (estilo) de responsabilidade social. Os resultados mostram que os atores sociais mais frequentes no discurso s?o, de um lado, a pr?pria Igreja Universal e seus volunt?rios, os famosos (atores, atrizes, apresentadores), pol?ticos e autoridades, e de outro, a popula??o assistida pelos projetos sociais da Igreja. O primeiro grupo aparece sempre ativado, j? esse ?ltimo, na maioria das vezes, passivado. Estes tamb?m s?o representados por assimila??o em boa parte das ocorr?ncias, j? aqueles por individualiza??o e nomea??o titulada por honorifica??o, com exce??o dos volunt?rios que ora s?o representados de forma individualizada, ora como grupo

Made available in DSpace on 2014-12-17T15:07:16Z (GMT). No. of bitstreams: 1 TaysaMSSD_TESE.pdf: 2195309 bytes, checksum: a266a98b550772b0149c51f892b1ff8d (MD5) Previous issue date: 2013-04-29 / According to the studies in Applied Linguistics, this thesis is based on an interdisciplinary perspective (Critical Discourse Analysis, Sociology towards Social Change, Cultural Studies and Systemic-Functional Linguistics). The overall objective of the research was to analyze the discourses of Elementary School teachers in the state of Sergipe, by means of the discursive representations of the social actors, the processes of subjectivity and their fragmented identities in the context of standardized evaluations before the requirements of globalized pedagogical practices, based on the result-based management. The critical analysis of such discourses was motivated by the rapid pace with which the demands of innovation become part of the classroom, aiming at reaching the target in what concerns the indexes of the rankings which characterize the globalized discourse of the national education management, like Ideb (Basic Education Development Index), which makes teachers change their discourses, become silent or keep resistant. The work was initially endorsed by the theoretical lines of the Critical Discourse Analysis (FAIRCLOUGH, 2001, 2006), and poses a proposal for such purpose: the ASCD Discourse Sociological and Communicative Approach (PEDROSA, 2012, 2013). This is an interpretative-qualitative study of the Critical Discourse Analysis (FAIRCLOUGH, 2001, 2003; RAMALHO ; RESENDE, 2011) and to carry it out, semi-structured interviews were used as instruments of data generation (BAUER; GASKELL, 2011; GILL, 2011). Its corpus is composed of thirteen accounts of teachers from the Elementary school who teach Portuguese and work in the fifteen schools which were chosen to be the universe of the research at the Regional Board of Education (02) in the state of Sergipe. Such narratives are related to their impressions, expectations and actions which favor the management of results to which they have to submit themselves. The analytical overview of sociological and discursive line comes from the pan-semiotic categories (Inclusion and Exclusion) which appear in the theory of Representation of Social Actors (VAN LEEUWEN, 1997, 2008). To present the processes of subjectivity of these teachers, this work is based on the socio-analytical proposal of the classification of the subjects, which stems from the individual s work in the Gest?o Relacional de Si , which comes from the Applied Sociology (towards) Social Change (BAJOIT, 2006, 2009). The discursive analyses were guided word for word, in their majority, by having the Systemic Functional Grammar as their theoretical basis, specifically by the processes of the Transitivity System postulated by Halliday, (1985); Halliday and Mathiessen, (2004); Eggins (2004); Cunha and Souza (2011). The work makes the field of Cultural Studies emerge towards the dialogue and the presentation of the fragmented identities of the teachers in the context of late modernity (GIDDENS, 2002; HALL, 2011). The thesis promoted a reflection over the teacher s condition, who is immerse in this context of knowledge construction of the present Brazilian educational system, the standardized evaluations, the indexes of development, the targets and the rankings. The considerations and outcomes of such a research dealt with the teachers emerging social practices and the need of planned initial and continuing teacher education towards the new moment which is foreseeable / Situada nos estudos de Lingu?stica Aplicada, esta tese se apresenta em uma perspectiva interdisciplinar (An?lise Cr?tica do Discurso, Sociologia para Mudan?a Social, Estudos Culturais e Lingu?stica Sist?mico-Funcional). O objetivo geral da pesquisa foi analisar os discursos de professores do Ensino Fundamental em Sergipe, a partir das representa??es discursivas dos atores sociais, dos processos de subjetiva??es e suas identidades fragmentadas, no contexto de avalia??es estandardizadas, ante os requerimentos de pr?ticas pedag?gicas globalistas, pautadas pela gest?o de resultados. A an?lise cr?tica desses discursos foi motivada pela rapidez com que as exig?ncias da inova??o adentram na sala de aula, visando ao alcance de metas nos ?ndices dos rankings que configuram o discurso globalista da gest?o nacional da educa??o, a exemplo do Ideb (?ndice de Desenvolvimento da Educa??o B?sica), fazendo com que os docentes modifiquem seus discursos, silenciem ou resistam. O trabalho foi endossado inicialmente pelas linhas te?ricas da An?lise Cr?tica do Discurso (FAIRCLOUGH, 2001, 2006) e traz uma proposta para esse fim: a ASCD Abordagem Sociol?gica e Comunicacional do Discurso (PEDROSA, 2012, 2013). O estudo ? de cunho qualitativo-interpretativo da An?lise Cr?tica do Discurso (FAIRCLOUGH, 2001, 2003; RAMALHO; RESENDE,2011) e para tal, foram utilizadas entrevistas semiabertas como instrumento de gera??o dos dados (BAUER; GASKELL, 2011; GILL, 2011). O corpus comp?e-se de treze relatos de docentes de L?ngua Portuguesa no Ensino Fundamental, que atuam nas quinze escolas elencadas como recorte para a pesquisa na Diretoria Regional de Ensino (02) - estado de Sergipe. As narrativas desses professores tratam das impress?es, expectativas e a??es destes em prol da gest?o de resultados que os mesmos est?o submetidos. O panorama anal?tico de linha sociol?gica e discursiva parte das categorias pan-semi?ticas (Inclus?o e Exclus?o) constantes teoria da Representa??o dos Atores Sociais (VAN LEEUWEN, 1997). Para apresenta??o dos processos de subjetiva??o desses professores, o trabalho se vale da proposta socioanal?tica de classifica??o dos Sujeitos, fruto do trabalho do indiv?duo na Gest?o Relacional de Si , oriunda da Sociologia para Mudan?a Social (BAJOIT, 2006, 2009). As an?lises discursivas foram textualmente orientadas, em sua maioria, pelo aporte da Gram?tica Sist?mico Funcional, especificamente pelos processos do Sistema de Transitividade postulado por Halliday, (1985); Halliday e Mathiessen, (2004); Eggins (2004); Cunha e Souza (2011). O trabalho trouxe o campo dos Estudos Culturais para o di?logo e apresenta??o das identidades fragmentadas dos docentes no contexto da modernidade tardia (GIDDENS, 2002; HALL, 2011). A tese proporcionou uma reflex?o sobre a condi??o do docente, imerso nesse contexto de constru??o de saberes do atual sistema educacional brasileiro, as avalia??es estandardizadas, os ?ndices de desenvolvimento, as metas e os rankings. As considera??es e desdobramentos desta pesquisa versaram sobre as emergentes pr?ticas sociais dos professores e a necessidade de forma??o docente inicial e continuada planejadas para o novo momento que se delineia

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-07-04T13:54:59Z No. of bitstreams: 1 JulianaSampaioPedrosoDeHolanda_DISSERT.pdf: 2880107 bytes, checksum: ed485fef9bbe5efe4aa75abfcb8b2f91 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-07-12T15:04:30Z (GMT) No. of bitstreams: 1 JulianaSampaioPedrosoDeHolanda_DISSERT.pdf: 2880107 bytes, checksum: ed485fef9bbe5efe4aa75abfcb8b2f91 (MD5) / Made available in DSpace on 2017-07-12T15:04:30Z (GMT). No. of bitstreams: 1 JulianaSampaioPedrosoDeHolanda_DISSERT.pdf: 2880107 bytes, checksum: ed485fef9bbe5efe4aa75abfcb8b2f91 (MD5) Previous issue date: 2017-03-14 / O presente estudo analisa o modo como o jornal impresso potiguar Tribuna do Norte acompanhou as mudan?as da matriz energ?tica do Rio Grande do Norte, com a implanta??o do primeiro parque e?lico no estado, em janeiro de 2004. Para isso, analisam-se as publica??es sobre o tema entre o per?odo de janeiro de 2003 a janeiro de 2004, utilizando a An?lise Cr?tica do Discurso, sob a ?tica de Norman Fairclough, como instrumento metodol?gico para an?lise de texto e a semi?tica de Roland Barthes para an?lise de imagem. De acordo com os crit?rios jornal?sticos de noticiabilidade e de agendamento, entende-se que o per?odo estudado foi prop?cio para a divulga??o da tem?tica e?lica na m?dia potiguar. O estudo mostra que a quest?o foi subutilizada e que as publica??es priorizaram debates econ?micos ante a pauta ambiental. Avalia-se que as aus?ncias e os silenciamentos midi?ticos n?o foram casuais, mas produtos de interesses pol?ticos e econ?micos. / The present study analyses the way in which the newspaper Tribuna do Norteaccompanied the changes in the energy matrix of Rio Grande do Norte, following the implementation of the first wind farm in the state, in January 2004. For this, the texts published about the theme between January 2003 and January 2004 are analysed, using the Critical Discourse Analysis, according to Norman Fairclough's point of view, as a methodological tool for text analysis and Roland Barthes's semiotics for image analysis. According to the journalistic criteria of noticiability and agenda, it is understood that the period studied was favorable to the dissemination of the wind issue in the media. The study shows that the subject was underutilized and that the publications prioritised economic debates before the environmental agenda. It is evaluated that the absences and the media silences were not casual, but products of political and economic interests.