<p>The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.</p><p>Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.</p><p>This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:</p><p><em>“- What distinguish the market communication in a private respective a public organisation?”</em></p><p>We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.</p><p>Our research highlights important differences between private and public organisations in matter of tactics in market communication.</p><p>In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation.</p>

<p>The survey takes its starting point in a critical evaluation of recent phenomenological approaches to rock art in landscape studies, foremost the works of Chris Tilley. The purpose is to present a phenomenological theory, based on the philosophy of Maurice Merleau-Ponty, which includes both motives, places and landscapes in a holistic interpretation. Bronze age rock art around Motala ström and the city of Norrköping is used to exemplify the theoretical discussion. When presenting the framework, emphasis is being laid on the bodily experience of rock art and place through the process of phenomenological intersubjectivity.</p>

<p>The social elite on Öland and in Möre in the south east of Sweden during the Iron Age is described on the basis of the archaelogical record, such as graves, settlements and traces of pre-Christian central places. The material is discussed to see if traces of an elite are to be found. The power configuration between Öland and Möre is also discussed.</p><p> </p>

<p>The conversion in the Viking Age and the High Middle Agea in Scandinavia and how this affected women is discussed. Did women get a better life when the people had converted to Christianity or not. Our written sources are later than the conversion to Christianity. Instead the material culture, graves, grave goods and runic stones, can help us understand the life of women. Nordic mythology presents a contrast between faith in the Viking Age and Christianity.</p>

<p>In this essay I aim to examine how the landscape of Mönsterås might have looked like during the Bronze age in order to get a better understanding of the house urn that C J Ekerot found in a cairn in Fälle. Mönsterås is an area which has a quality of permanence, from Stone Age to Iron Age with its culmination during the Bronze Age. I will discuss the use and symbolic meaning of the house urn. The house as a symbol during the Bronze Age seemed to have had an important place in the cosmology. I will also discuss the importance of cairns, especially in the archipelago areas. The cairns have had an obvious connection to the sea throughout the Bronze age and scientist have argued that one of the reason could be that the sea was associated with the dead.</p>

<p>The aim of this work is to give a broader and more nuanced picture of the use of locks and keys during the Iron Age, in particular the late Iron Age, in the Lake Mälaren region. This has been done by comparing two buildings: the hall on Helgö and the living quarters in the garrison on Birka. Here we can see two very different areas where locks and keys were important parts of the daily life. The study also includes a typology of padlocks based on the findings from the same places as the building study and their surroundings.</p>

<p>This paper discusses runic inscriptions from the middle ages on Gotland and how they portray social structure. It focuses on three themes: (1) fixed time and space, (2) women and the nuclear family and (3) profession and social status/structure. It also discusses changes brought on by a more structured and established Christianity, as well as differences between medieval rune stones on Gotland and their predecessors Viking Age rune stones in the Mälar Valley.</p>

<p>This paper addresses the need to review the modern presentation of textile archaeology in museums. It is time to look at textiles in archaeology with new eyes. The reality behind archaeological textilestudy is holistic, embracing many different aspects of society. The presentation of textiles has in my opinion become old-fashioned. I will show in my paper that Jonathan Adams’ `seven constraints´ model, developed for research on ancient ships, can also be applied to textile research. I will also show that it is obvious that all seven constraints or`aspects´ as I call them - namely purpose, technology, traditions,material resources, economy, environment and ideology - and the connections between them should be taken up in museum displays. It is first then that we can obtain a holistic view of what textiles have meant to people over time.</p>

<p>In this bachelor essay an attempt is done, to recreate a probable Bronze Age landscape on Gotland, with GIS as a tool. The landscape on Gotland is situated with many different monuments dated Bronze Age, such as cairns and stone ships. In creating of the maps, two possible shorelines contemporary with the Bronze Age have been calculated and marked on the maps. Furthermore, peat lands have been drawn upon the maps, by using the information from geological maps.</p><p>A landscape variable have been compared between Bronze Age places and Early Iron Age houses; the soil type. On Bronze Age places gravel is the most common, while moraine marl is the most common on places with Early Iron Age houses.</p><p>From a selection that were made, all Bronze Age places where within 3 km from the water, either the recreated shoreline or peat land. On the maps both Early Iron Age houses and Bronze Age places seemed to have a connection with water.</p>

<p>This thesis discusses the differences between how archaeologists and cultural geographerdescribe the early Iron Age on Gotland. What objects, phenomenon and arguments do theyuse to describe this period. Four publications have been analysed in this study, two written byarchaeologists, two by geographers.The differences in how they describe the period in question are significant. Both disciplinesgive a very fragmentary description of the older Iron Age in Gotland.</p>