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ABSTRACT           Date:   2023-05-31      Level:   Bachelor thesis in Business Administration, 15cr      Institution:   School of Business, Society and Engineering, Mälardalen University Authors:     Malin Godenius (95/10/06)   Victoria Karlson (94/04/01)   Sophia Röse (99/12/06)      Title:   Unravelling the Dynamics of Managerial Attention Allocation: Exploring the Impact of Digital Technologies and Heuristics      Supervisor:   Edward Gillmore      Keywords:   Attention-Based View, Heuristics, Digital Technologies, Digital Transformation, Attention Allocation, Managers      Research questions:  RQ1: What effect do digital technologies have on managers' attention allocation? RQ2: How do digital technologies substitute or complement managers' heuristics?      Purpose:   This study aims to explore and understand how increased access to digital technologies influences managers' attention allocation. The primary purpose is to investigate how digital technologies may substitute or complement managers' heuristics. Consequently, this can aid organisations' awareness of the potential impact to effectively adopt specific approaches to improve managers' decision-making and avoid information overload.      Method:   An exploratory, qualitative multiple case study consisting of six interviews was conducted to align with the purpose. The data was gathered through semi-structured interviews with managers at several companies within the energy and power industry. The data collection focuses on the three elements digital technologies, heuristics, and the attention-based view, which are then analysed through thematic analysis to identify their influence on one another.      Conclusion:   This study identifies the effect of digital technologies on attention allocation and heuristics. Attention allocation is negatively and positively impacted through digital technologies, allowing managers to, e.g., access an abundance of information which in turn can lead to information overload. Digital technologies additionally have a complementary effect on heuristics, the degree of which differs depending on several factors and situations. A substitutional effect is not as common and appears in combination with process automation.

The need to focus and economize on scarce attention is increasingly being acknowledged within management accounting and control literature. The aim of this study is to investigate how practitioners go about creating new concepts and measurements to induce attention towards new issues and as-pects of strategic importance for the organization. In this case study, we follow a project group in a Swedish municipality, creating a management control model of employee health. A close-up view is provided through a narrative approach, based on filming and participant observation, illustrating the highly situated and contextual character of atten-tion in sensemaking processes. The naming of the concepts of management control was found to be associated with a science-framing, while references to local practices of management control induced practice-framing strongly de-emphasizing characteristic features of management control. Line-managers of the study accepted the framework without demands for indica-tors or predictive models. This outcome is in line with a practice notion of management control and a language-game understanding of human communication: management control systems are part of the practices defining meaning and directing at-tention towards different aspects of any situation. Rather than being a lan-guage, management control concepts and measurement may not provide much more than the phonetics of business. Consequently, it may be ques-tioned whether what gets measured automatically gets managed. In line with the attention-based view of the firm and a practice notion of management control, this study suggests that new attention is created through the naming and framing of management control ideals, and as a result of the expressions of managerial intent through practices.

Pour les robots mobiles autonomes conçus pour partager notre environnement, la sécurité et l'efficacité de leur trajectoire ne sont pas les seuls aspects à prendre en compte pour la planification de leur mouvement: ils doivent respecter des règles sociales afin de ne pas gêner les personnes environnantes. Dans un tel contexte social, la plupart des techniques de planification de mouvement actuelles s'appuient fortement sur le concept d'espaces sociaux; de tels espaces sociaux sont cependant difficiles à modéliser et ils sont d'une utilisation limitée dans le contexte d'interactions homme-robot où l'intrusion dans les espaces sociaux est nécessaire. Ce travail présente une nouvelle approche pour la planification de mouvements dans un contexte social qui permet de gérer des environnements complexes ainsi que des situation d’interaction homme-robot. Plus précisément, le concept d'attention est utilisé pour modéliser comment l'influence de l'environnement dans son ensemble affecte la manière dont le mouvement du robot est perçu par les personnes environnantes. Un nouveau modèle attentionnel est introduit qui estime comment nos ressources attentionnelles sont partagées entre les éléments saillants de notre environnement. Basé sur ce modèle, nous introduisons le concept de champ attentionnel. Un planificateur de mouvement est ensuite développé qui s'appuie sur le champ attentionnel afin de produire des mouvements socialement acceptables. Notre planificateur de mouvement est capable d'optimiser simultanément plusieurs objectifs tels que la sécurité, l'efficacité et le confort des mouvements. Les capacités de l'approche proposée sont illustrées sur plusieurs scénarios simulés dans lesquels le robot est assigné différentes tâches. Lorsque la tâche du robot consiste à naviguer dans l'environnement sans causer de distraction, notre approche produit des résultats prometteurs même dans des situations complexes. Aussi, lorsque la tâche consiste à attirer l'attention d'une personne en vue d'interagir avec elle, notre planificateur de mouvement est capable de choisir automatiquement une destination qui exprime au mieux son désir d'interagir, tout en produisant un mouvement sûr, efficace et confortable. / For autonomous mobile robots designed to share their environment with humans, path safety and efficiency are not the only aspects guiding their motion: they must follow social rules so as not to cause discomfort to surrounding people. Most socially-aware path planners rely heavily on the concept of social spaces; however, social spaces are hard to model and they are of limited use in the context of human-robot interaction where intrusion into social spaces is necessary. In this work, a new approach for socially-aware path planning is presented that performs well in complex environments as well as in the context of human-robot interaction. Specifically, the concept of attention is used to model how the influence of the environment as a whole affects how the robot's motion is perceived by people within close proximity. A new computational model of attention is presented that estimates how our attentional resources are shared amongst the salient elements in our environment. Based on this model, the novel concept of attention field is introduced and a path planner that relies on this field is developed in order to produce socially acceptable paths. To do so, a state-of-the-art many-objective optimization algorithm is successfully applied to the path planning problem. The capacities of the proposed approach are illustrated in several case studies where the robot is assigned different tasks. Firstly, when the task is to navigate in the environment without causing distraction our approach produces promising results even in complex situations. Secondly, when the task is to attract a person's attention in view of interacting with him or her, the motion planner is able to automatically choose a destination that best conveys its desire to interact whilst keeping the motion safe, efficient and socially acceptable.

[ES] Hoy en día, la sociedad tiene acceso y posibilidad de contribuir a grandes cantidades de contenidos presentes en Internet, como redes sociales, periódicos online, foros, blogs o plataformas de contenido multimedia. Todo este tipo de medios han tenido, durante los últimos años, un impacto abrumador en el día a día de individuos y organizaciones, siendo actualmente medios predominantes para compartir, debatir y analizar contenidos online. Por este motivo, resulta de interés trabajar sobre este tipo de plataformas, desde diferentes puntos de vista, bajo el paraguas del Procesamiento del Lenguaje Natural. En esta tesis nos centramos en dos áreas amplias dentro de este campo, aplicadas al análisis de contenido en línea: análisis de texto en redes sociales y resumen automático. En paralelo, las redes neuronales también son un tema central de esta tesis, donde toda la experimentación se ha realizado utilizando enfoques de aprendizaje profundo, principalmente basados en mecanismos de atención. Además, trabajamos mayoritariamente con el idioma español, por ser un idioma poco explorado y de gran interés para los proyectos de investigación en los que participamos. Por un lado, para el análisis de texto en redes sociales, nos enfocamos en tareas de análisis afectivo, incluyendo análisis de sentimientos y detección de emociones, junto con el análisis de la ironía. En este sentido, se presenta un enfoque basado en Transformer Encoders, que consiste en contextualizar \textit{word embeddings} pre-entrenados con tweets en español, para abordar tareas de análisis de sentimiento y detección de ironía. También proponemos el uso de métricas de evaluación como funciones de pérdida, con el fin de entrenar redes neuronales, para reducir el impacto del desequilibrio de clases en tareas \textit{multi-class} y \textit{multi-label} de detección de emociones. Adicionalmente, se presenta una especialización de BERT tanto para el idioma español como para el dominio de Twitter, que tiene en cuenta la coherencia entre tweets en conversaciones de Twitter. El desempeño de todos estos enfoques ha sido probado con diferentes corpus, a partir de varios \textit{benchmarks} de referencia, mostrando resultados muy competitivos en todas las tareas abordadas. Por otro lado, nos centramos en el resumen extractivo de artículos periodísticos y de programas televisivos de debate. Con respecto al resumen de artículos, se presenta un marco teórico para el resumen extractivo, basado en redes jerárquicas siamesas con mecanismos de atención. También presentamos dos instancias de este marco: \textit{Siamese Hierarchical Attention Networks} y \textit{Siamese Hierarchical Transformer Encoders}. Estos sistemas han sido evaluados en los corpora CNN/DailyMail y NewsRoom, obteniendo resultados competitivos en comparación con otros enfoques extractivos coetáneos. Con respecto a los programas de debate, se ha propuesto una tarea que consiste en resumir las intervenciones transcritas de los ponentes, sobre un tema determinado, en el programa "La Noche en 24 Horas". Además, se propone un corpus de artículos periodísticos, recogidos de varios periódicos españoles en línea, con el fin de estudiar la transferibilidad de los enfoques propuestos, entre artículos e intervenciones de los participantes en los debates. Este enfoque muestra mejores resultados que otras técnicas extractivas, junto con una transferibilidad de dominio muy prometedora. / [CA] Avui en dia, la societat té accés i possibilitat de contribuir a grans quantitats de continguts presents a Internet, com xarxes socials, diaris online, fòrums, blocs o plataformes de contingut multimèdia. Tot aquest tipus de mitjans han tingut, durant els darrers anys, un impacte aclaparador en el dia a dia d'individus i organitzacions, sent actualment mitjans predominants per compartir, debatre i analitzar continguts en línia. Per aquest motiu, resulta d'interès treballar sobre aquest tipus de plataformes, des de diferents punts de vista, sota el paraigua de l'Processament de el Llenguatge Natural. En aquesta tesi ens centrem en dues àrees àmplies dins d'aquest camp, aplicades a l'anàlisi de contingut en línia: anàlisi de text en xarxes socials i resum automàtic. En paral·lel, les xarxes neuronals també són un tema central d'aquesta tesi, on tota l'experimentació s'ha realitzat utilitzant enfocaments d'aprenentatge profund, principalment basats en mecanismes d'atenció. A més, treballem majoritàriament amb l'idioma espanyol, per ser un idioma poc explorat i de gran interès per als projectes de recerca en els que participem. D'una banda, per a l'anàlisi de text en xarxes socials, ens enfoquem en tasques d'anàlisi afectiu, incloent anàlisi de sentiments i detecció d'emocions, juntament amb l'anàlisi de la ironia. En aquest sentit, es presenta una aproximació basada en Transformer Encoders, que consisteix en contextualitzar \textit{word embeddings} pre-entrenats amb tweets en espanyol, per abordar tasques d'anàlisi de sentiment i detecció d'ironia. També proposem l'ús de mètriques d'avaluació com a funcions de pèrdua, per tal d'entrenar xarxes neuronals, per reduir l'impacte de l'desequilibri de classes en tasques \textit{multi-class} i \textit{multi-label} de detecció d'emocions. Addicionalment, es presenta una especialització de BERT tant per l'idioma espanyol com per al domini de Twitter, que té en compte la coherència entre tweets en converses de Twitter. El comportament de tots aquests enfocaments s'ha provat amb diferents corpus, a partir de diversos \textit{benchmarks} de referència, mostrant resultats molt competitius en totes les tasques abordades. D'altra banda, ens centrem en el resum extractiu d'articles periodístics i de programes televisius de debat. Pel que fa a l'resum d'articles, es presenta un marc teòric per al resum extractiu, basat en xarxes jeràrquiques siameses amb mecanismes d'atenció. També presentem dues instàncies d'aquest marc: \textit{Siamese Hierarchical Attention Networks} i \textit{Siamese Hierarchical Transformer Encoders}. Aquests sistemes s'han avaluat en els corpora CNN/DailyMail i Newsroom, obtenint resultats competitius en comparació amb altres enfocaments extractius coetanis. Pel que fa als programes de debat, s'ha proposat una tasca que consisteix a resumir les intervencions transcrites dels ponents, sobre un tema determinat, al programa "La Noche en 24 Horas". A més, es proposa un corpus d'articles periodístics, recollits de diversos diaris espanyols en línia, per tal d'estudiar la transferibilitat dels enfocaments proposats, entre articles i intervencions dels participants en els debats. Aquesta aproximació mostra millors resultats que altres tècniques extractives, juntament amb una transferibilitat de domini molt prometedora. / [EN] Nowadays, society has access, and the possibility to contribute, to large amounts of the content present on the internet, such as social networks, online newspapers, forums, blogs, or multimedia content platforms. These platforms have had, during the last years, an overwhelming impact on the daily life of individuals and organizations, becoming the predominant ways for sharing, discussing, and analyzing online content. Therefore, it is very interesting to work with these platforms, from different points of view, under the umbrella of Natural Language Processing. In this thesis, we focus on two broad areas inside this field, applied to analyze online content: text analytics in social media and automatic summarization. Neural networks are also a central topic in this thesis, where all the experimentation has been performed by using deep learning approaches, mainly based on attention mechanisms. Besides, we mostly work with the Spanish language, due to it is an interesting and underexplored language with a great interest in the research projects we participated in. On the one hand, for text analytics in social media, we focused on affective analysis tasks, including sentiment analysis and emotion detection, along with the analysis of the irony. In this regard, an approach based on Transformer Encoders, based on contextualizing pretrained Spanish word embeddings from Twitter, to address sentiment analysis and irony detection tasks, is presented. We also propose the use of evaluation metrics as loss functions, in order to train neural networks for reducing the impact of the class imbalance in multi-class and multi-label emotion detection tasks. Additionally, a specialization of BERT both for the Spanish language and the Twitter domain, that takes into account inter-sentence coherence in Twitter conversation flows, is presented. The performance of all these approaches has been tested with different corpora, from several reference evaluation benchmarks, showing very competitive results in all the tasks addressed. On the other hand, we focused on extractive summarization of news articles and TV talk shows. Regarding the summarization of news articles, a theoretical framework for extractive summarization, based on siamese hierarchical networks with attention mechanisms, is presented. Also, we present two instantiations of this framework: Siamese Hierarchical Attention Networks and Siamese Hierarchical Transformer Encoders. These systems were evaluated on the CNN/DailyMail and the NewsRoom corpora, obtaining competitive results in comparison to other contemporary extractive approaches. Concerning the TV talk shows, we proposed a text summarization task, for summarizing the transcribed interventions of the speakers, about a given topic, in the Spanish TV talk shows of the ``La Noche en 24 Horas" program. In addition, a corpus of news articles, collected from several Spanish online newspapers, is proposed, in order to study the domain transferability of siamese hierarchical approaches, between news articles and interventions of debate participants. This approach shows better results than other extractive techniques, along with a very promising domain transferability. / González Barba, JÁ. (2021). Attention-based Approaches for Text Analytics in Social Media and Automatic Summarization [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/172245

Different road users follow different behaviors and intentions in the trajectories that they traverse. Predicting the intent of these road users at intersections would not only help increase the comfort of drive in autonomous vehicles, but also help detect potential accidents. In this thesis, the research objective is to build models that predicts future positions of road users (pedestrians,cyclists and autonomous shuttles) by capturing behaviors endemic to different road users.  Firstly, a constant velocity state space model is used as a benchmark for intent prediction, with a fresh approach to estimate parameters from the data through the EM algorithm. Then, a neural network based LSTM sequence modeling architecture is used to better capture the dynamics of road user movement and their dependence on the spatial area. Inspired by the recent success of transformers and attention in text mining, we then propose a mechanism to capture the road users' social behavior amongst their neighbors. To achieve this, past trajectories of different road users are forward propagated through the LSTM network to obtain representative feature vectors for each road users' behaviour. These feature vectors are then passed through an attention-layer to obtain representations that incorporate information from other road users' feature vectors, which are in-turn used to predict future positions for every road user in the frame. It is seen that the attention based LSTM model slightly outperforms the plain LSTM models, while both substantially outperform the constant velocity model. A comparative qualitative analysis is performed to assess the behaviors that are captured/missed by the different models. The thesis concludes with a dissection of the behaviors captured by the attention module.