El presente trabajo analiza al youtuber e influencer Kenrovlogs con la finalidad de explicar las interacciones con sus seguidores en Youtube e Instagram. Se describirán las características narrativas de sus videos que funcionan como detonante de las interacciones con sus fans, se explicarán las formas de interacción digital que surgen entre él y sus seguidores a partir de la publicación de estos vlogs; finalmente se identificará el perfil de los usuarios peruanos que consumen y se fidelizan a sus vlogs. La investigación sigue un diseño cualitativo, se empleará la técnica de entrevista semiestructurada al youtuber Kenrovlogs, realizando preguntas abiertas sobre su canal, sus vlogs, su personaje y la interacción que tiene con sus seguidores. Asimismo, se realizará un análisis de contenido de los vlogs del mencionado youtuber, estableciendo categorías por temática, tales como “familia”, “amigos” y “k-pop”. El contenido ha sido seleccionado en base a la cantidad de visualizaciones, revisándose los 5 videos más vistos respecto a cada temática, en total 15 videos serán analizados. Por último, se empleará la técnica del focus group aplicada en fans, seleccionadas por su medio a alto nivel de interacción con el youtuber y su participación en el club de fans. / This paper analyzes the youtuber and influencer Kenrovlogs in order to explain the interactions with his followers on YouTube and Instagram. The narrative characteristics of his videos that act as a trigger for interactions with his fans will be described, the forms of digital interaction that arise between him and his followers from the publication of these vlogs will be explained and the profile of the Peruvian users who consume his vlogs will be identified. The research follows a qualitative design, a semi-structured interview technique will be used with Kenrovlogs, asking open-ended questions about his channel, his vlogs, his character and the interaction he has with his followers. Also a content analysis of the vlogs of the mentioned youtuber will be carried out, establishing categories by theme, such as "family", "friends" and "k-pop". The content has been selected based on the number of views, reviewing the 5 most viewed videos on each theme, in total 15 videos will be analyzed. Finally, a focus group technique applied to fans will be used, selected for their high level of interaction with the youtuber and their participation in the fan club. / Trabajo de investigación

El presente trabajo analiza las nuevas narrativas empleadas en los videoclips de reggaetón con la finalidad de explicar la representación y visibilización de la mujer en dichos productos audiovisuales producidos por artistas de habla hispana desde un enfoque de género. Se describirá cómo se están construyendo el perfil de los personajes femeninos en los videoclips de reggaetón; asimismo, se analizará la visibilización de los personajes femeninos a partir de sus acciones en las historias contadas en los videoclips de reggaetón. Finalmente, se busca explicar cómo son las historias en las cuales se visibiliza a los personajes femeninos en los videoclips de reggaetón. La investigación tiene un enfoque cualitativo y se empleará una técnica de análisis de contenido, analizando distintos videos de reggaetón de los últimos cinco años. El contenido ha sido seleccionado en base al rol protagónico y popularidad que han tenido las artistas femeninas de habla hispana en diversos videos de reggaetón. / This paper analyzes the new narratives used in reggaeton video clips in order to explain the representation and visibility of women in these audiovisual products produced by Spanish-speaking artists from a gender perspective. The profile of the female characters in the reggaetón video clips will be described; Likewise, the visibility of the female characters will be analyzed based on their actions in the stories told in the reggaetón video clips. Finally, it seeks to explain how the stories in which the female characters are visible in reggaetón video clips are. The research has a qualitative focus and a content analysis technique will be used, analyzing different reggaeton videos from the last five years. The content has been selected based on the leading role and popularity that Spanish-speaking female artists have had in various reggaeton videos. / Trabajo de investigación

El cine asiático, puede tomarse como un tipo de paradigma que se ha tratado de alejar del establecido por la casi monopólica industria del cine hollywoodense. Este cine se ha etiquetado eurocéntricamente como “cine periférico”, todo esto a causa de la simplificación a la que a veces se somete a estas cinematografías, desdibujando su rica diversidad. A veces un cine cargado de sensualidad cinematográfica pero no explícita necesariamente, sino más bien sutil. Desarrollan tramas no tan complejas, o en ocasiones si, pero que emplean un ritmo cinematográfico lánguido con elementos visuales y auditivos que atraen al público a comprometerse con el encuentro en la sala de cine. Expresando la figura de la mujer alejada de la idea falocentrista y del constructo estereotipado de: la buena (la virgen y la madre) y la mala (la prostituta y la femme fatal), la virtuosa (la acompañante fiel) y la viciosa (quien aparece como presa fácil de cualquier hombre). Todo lo que en occidente ha sido tratado desde la perspectiva del hombre, en su papel de guionista, director de cine, productor o crítico. / Asian cinema can be taken as a type of paradigm that has tried to move away from the one established by the almost monopolistic Hollywood film industry. This cinema has been labeled Eurocentrically as "peripheral cinema", because of the simplification that these cinematography’s are sometimes subjected to, deleting their rich diversity. Sometimes this type of cinema is loaded with cinematographic sensuality not necessarily explicit, but rather subtle. They develop plots that are not so complex, or sometimes they are, but totally inversed in a languid cinematographic rhythm that uses visuals and sounds elements that try to make the public committed with the experience of their movies. This cinema also, show us the figure of a woman far away from the phallocentric idea and the stereotypical construct of: the good woman (the virgin and the mother) and the bad woman (the prostitute and the femme fatal), the virtuous (the faithful partner) and the vicious (who appears as easy prey to any man). Everything that in the West has been telled from the perspective of man, in his role as screenwriter, film director, producer or critic. / Trabajo de investigación

Comment la liberté de communication audiovisuelle peut-elle prétendre à une forme de reconnaissance constitutionnelle dans la mesure où elle semble fragile – l’exercice de la liberté dépend d’un procédé technique – et bientôt dépassée – l’attention doit être portée sur les nouveaux médias ? La liberté de communication audiovisuelle tire sa force constitutionnelle, d’une part, de son rattachement à l’article 11 de la Déclaration de 1789 et, d’autre part, du principe de pluralisme des courants de pensée et d’opinion qui impose de prendre en considération la liberté du public. Les conséquences de ce rattachement constitutionnel ont conduit le législateur à faire le choix d’une autorité administrative indépendante à qui il revient de développer les outils de la régulation pour donner à la liberté sa pleine effectivité. L’approche constitutionnelle va permettre d’incorporer dans le champ de la communication audiovisuelle une partie des nouveaux acteurs de la convergence technologique. La liberté constitutionnelle de communication audiovisuelle doit également être conciliée avec d’autres libertés et droits fondamentaux. C’est ainsi qu’au nom du pluralisme les libertés économiques vont être réduites, notamment sous l’effet de la législation anticoncentration et des formes modernes d’intervention du régulateur qui intègre aux préoccupations du droit de la concurrence l’intérêt du public. Par ailleurs, dans la mesure où elle renvoie à l’expérience collective et au consensus social, la communication audiovisuelle est portée par certaines exigences traduites en droit constitutionnel. La liberté d’autrui et l’exigence première de dignité de la personne humaine doivent s’imposer. / How can the broadcast freedom claim constitutional principle in so far as it seems fragile – the exercise of this freedom depends on a technical process – and soon outdated – the attention must be focused on the new medias? The freedom of broadcasting activities pulls its constitutional strength, on one hand, of its link connection with article 11 of the Declaration of human rights of 1789 and, on the other hand, the principle of pluralism which imposes to consider the freedom of the audience. The consequences of this constitutional links led the legislator to choose an independent authority to develop the tools of regulation in order to give the freedom effectiveness. The constitutional approach allows to bring new actors of the technological convergence into the scope of broadcasting activities. The constitutional freedom of broadcasting must also be balanced with other rights and freedoms. This is how, in the name of pluralism, the economic freedoms are going to be reduced, in particular under anti trust law and modern forms of regulation which integrate public interest into the competition law. Besides, as far as it deals with the collective experience and social consensus, the broadcasting activities are influenced by certain requirements translated into constitutional main principles. The freedom of others and the first key principle of human dignity should prevail.

Para alcançar diferentes círculos sociais aumentando a qualidade e os resultados na educação em saúde, é preciso identificar os arquétipos culturais para adequar as evidências científicas que comporão o núcleo central do conteúdo educacional. Essa pesquisa de doutorado desenvolveu um modelo e a produção de uma série audiovisual mesclando conteúdos científicos e estórias de ficção para produzir vídeos flexíveis que possibilitou entretenimento com educação formal, promoção de saúde e redução de riscos e agravos para adolescentes sobre Sexualidade, Doenças Sexualmente Transmissíveis, Saúde Oral e Saúde Nutricional. Os conteúdos científicos foram integrados a roteiros de ficção e dramaturgia baseados em situações reais (aprendizado vivencial), documentários interativos (debates com diferentes olhares), depoimentos de especialistas (consolidação do conhecimento), e unidades de conhecimento (computação gráfica 3D do corpo humano com narração). Os vídeos foram transmitidos por canal de televisão e utilizados integralmente em plataforma educacional para realização de curso de difusão à distância em nível nacional para promoção de saúde nas escolas com realização de 2 edições consecutivas / To reach different social circles keeping the raise of quality and results in health education, it is necessary to identify cultural archetypes to adequate the communication of scientific evidences, which will represent the central core of educational content. The present PhD research has developed a video based model, and produced a TV Show integrating scientific guidelines and fiction screenplays to produce flexible entertainment videos, resulting in entertainment with formal education, health promotion, and reduction of hazards and risks among teenagers about sexuality, sexual transmitted infections, oral health, and nutritional health. The scientific contents were integrated to fiction screenplays inspired in real life facts (experimental learning process), interactive documentaries (debates with different points of view), specialists\' statements (knowledge consolidation), and knowledge units (3D computer graphics of the human body). The video units were broadcast in national television, and fully applied in an educational platform as a distancelearning course with national range to promote education in health in schools for two consecutive years

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-10-06T12:50:13Z No. of bitstreams: 1 Eliane Vasconcelos Diógenes.pdf: 3108183 bytes, checksum: 799042cd1b7a2f61cc07232723b962e8 (MD5) / Made available in DSpace on 2017-10-06T12:50:13Z (GMT). No. of bitstreams: 1 Eliane Vasconcelos Diógenes.pdf: 3108183 bytes, checksum: 799042cd1b7a2f61cc07232723b962e8 (MD5) Previous issue date: 2017-09-19 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This research analyzes significance and singularity of the current communication phenomenon in which documentary filmmakers, under the influence either of death trauma or the absence of a person from their family group, aim to recover their stories and their memories through moviemaking. We scrutinize how such intimate, tragic and personal family narratives turn into attractive documentaries that are becoming increasingly prestigious in the audiovisual scene. The first stage of the research consisted in investigating designations and concepts of the documentary with autobiographical narrative. Then, we ascertained about some family stories in the history of documentary cinema, exploring traditions and changes and, subsequently, we examined (auto)biographical narratives in media culture. After that, we analyzed the searching experience for the other through documentary (the interlace between memory and fantasy, mourning preparation and the ethical question between public and private tensions), and at last we explored the aesthetic experiences (creation and reception) implied in this type of documentary. For the dissertation corpus, we selected only the Brazilian feature documentaries exhibited in film festivals that had an impact in specialized criticism. The documentaries are: Diário de uma busca (Flávia Castro, 2010), Elena (Petra Costa, 2012), Mataram meu irmão (Cristiano Burlan, 2013) and Os dias com ele (Maria Clara Escobar, 2013). This research is theoretically based in the interdisciplinary perspective originated from the interface between communication and psychoanalysis. From the studies of documentary film in the communication area, we highlight the following themes: the documentary concept, the history of documentary, the family film, the use of archive image, alterity, ethics and aesthetics. From the psychoanalitic theory, concerning Sigmund Freud and Jacques Lacan’s paradigm, we approach the following concepts: subject, memory, fantasy, family romance, mourning, ethics, sublimation and relation between the subject and the image. In terms of methodology, the research is characterized as bibliographic research and as film analysis, presenting an investigation about narration, image, connections between image and sound and montage. In these Brazilian (auto)biographical documentaries, we watch a performing mode to narrate the story of the other who had gone. The documentary filmmaker’s subjectivity interferes decisively in this narrative which memory and fantasy interlace, resulting in an engaging narrative that has its own hybrid language. Therefore, these stories are no longer intimate and particular, they also become public and universal in a public-private-shared-collective metamorphic state of flux. The complexity of life is contemplated, when the borders of documentary advance on the limits of art and its creative possibilities / Esta pesquisa analisa a significação e a singularidade do fenômeno comunicacional atual, no qual o documentarista, sob efeito do trauma da morte ou da ausência de uma pessoa do seu complexo familiar, busca recuperar suas histórias e suas memórias por meio da realização do filme. Examinamos como essas narrativas familiares tão íntimas, trágicas e particulares se transformam em documentários atraentes e cada vez mais prestigiados no cenário audiovisual. A primeira etapa da pesquisa consistiu em investigar nomeações e conceitos de documentário com narrativa autobiográfica. Em seguida, averiguamos histórias de família na história do cinema documental, explorando tradições e transformações e, posteriormente, examinamos narrativas (auto)biográficas na cultura midiática. Após isso, analisamos a experiência de busca do outro por meio do documentário (entrelaçamento entre memória e fantasia, elaboração do luto e questão da ética nas tensões entre o privado e o público) e, por fim, exploramos as experiências estéticas (criação e recepção) implicadas nesse tipo de documentário. Para o corpus deste trabalho, selecionamos apenas os documentários brasileiros de longa-metragem exibidos em festivais de cinema e que tiveram repercussão na crítica especializada. São eles: Diário de uma busca (Flávia Castro, 2010), Elena (Petra Costa, 2012), Mataram meu irmão (Cristiano Burlan, 2013) e Os dias com ele (Maria Clara Escobar, 2013). Esta pesquisa fundamenta-se teoricamente na perspectiva interdisciplinar a partir da interface entre comunicação e psicanálise. Dos estudos provenientes da área da comunicação sobre cinema documentário, destacamos os seguintes temas: conceito de documentário, história do documentário, filme de família, uso de imagem de arquivo, alteridade, ética e estética. A partir da teoria psicanalítica, por meio do paradigma de Sigmund Freud e de Jacques Lacan, abordamos os seguintes conceitos: sujeito, memória, fantasia, romance familiar, luto, ética, sublimação e relação entre sujeito e imagem. Quanto à metodologia, a pesquisa se caracteriza como pesquisa bibliográfica e como análise fílmica, apresentando a investigação sobre narração, imagem, relações entre imagem e som e montagem. Nos documentários (auto)biográficos brasileiros, assistimos ao modo performático de narrar a história do outro, que partiu. A subjetividade do documentarista interfere decisivamente nessa narrativa, em que memória e fantasia se entrelaçam, resultando numa narrativa envolvente, com linguagem própria e híbrida. Desse modo, essas histórias deixam de ser apenas íntimas e particulares, passando também a ser públicas e universais, no fluxo das metamorfoses público-privado-compartilhado-coletivo. A complexidade da vida está contemplada, quando as fronteiras do documentário avançam os limites da arte e suas possibilidades criativas

Para alcançar diferentes círculos sociais aumentando a qualidade e os resultados na educação em saúde, é preciso identificar os arquétipos culturais para adequar as evidências científicas que comporão o núcleo central do conteúdo educacional. Essa pesquisa de doutorado desenvolveu um modelo e a produção de uma série audiovisual mesclando conteúdos científicos e estórias de ficção para produzir vídeos flexíveis que possibilitou entretenimento com educação formal, promoção de saúde e redução de riscos e agravos para adolescentes sobre Sexualidade, Doenças Sexualmente Transmissíveis, Saúde Oral e Saúde Nutricional. Os conteúdos científicos foram integrados a roteiros de ficção e dramaturgia baseados em situações reais (aprendizado vivencial), documentários interativos (debates com diferentes olhares), depoimentos de especialistas (consolidação do conhecimento), e unidades de conhecimento (computação gráfica 3D do corpo humano com narração). Os vídeos foram transmitidos por canal de televisão e utilizados integralmente em plataforma educacional para realização de curso de difusão à distância em nível nacional para promoção de saúde nas escolas com realização de 2 edições consecutivas / To reach different social circles keeping the raise of quality and results in health education, it is necessary to identify cultural archetypes to adequate the communication of scientific evidences, which will represent the central core of educational content. The present PhD research has developed a video based model, and produced a TV Show integrating scientific guidelines and fiction screenplays to produce flexible entertainment videos, resulting in entertainment with formal education, health promotion, and reduction of hazards and risks among teenagers about sexuality, sexual transmitted infections, oral health, and nutritional health. The scientific contents were integrated to fiction screenplays inspired in real life facts (experimental learning process), interactive documentaries (debates with different points of view), specialists\' statements (knowledge consolidation), and knowledge units (3D computer graphics of the human body). The video units were broadcast in national television, and fully applied in an educational platform as a distancelearning course with national range to promote education in health in schools for two consecutive years

Internet está siendo testigo de la legitimación y desarrollo de un nuevo formato audiovisual, el tube, que se diferencia de otros por su fuerte interacción con el público, la participación democrática y la espontaneidad de un contenido pensado especialmente para un tipo de consumidor que llamaremos vlog-adicto. Este análisis indaga la manera como tres Youtubers o videoblogers desarrollan su narrativad, dándole interés al recurso del monólogo, para ello se abordan los siguientes casos del Perú: ?What da faq Show?, ?Andynsane? y ?Bruno Acme?, a través de los cuales revisamos tanto conceptos tradicionales como novedosas aplicaciones e influencias. / Trabajo de investigación

El presente trabajo analiza la influencia que tienen las películas en la creación de comunidades, usando cómo referencia el caso de la película “Call me by your name” y la creación del grupo de Facebook: “Call me by your name global”. Asimismo, se analizarán las características que comparten los integrantes del grupo, los valores y normas creados a partir del fanatismo hacia la película y la interacción que se mantiene presente entre los participantes que provienen de diferentes culturas y países desde el año 2017 / 2018. La investigación tiene un diseño etnográfico y de tipo cualitativo, y se pondrá en práctica a través de entrevistas a los participantes de la comunidad virtual en Facebook: Call me by your name global. A partir del grupo de Facebook analizado: “Call me by your name global”, se pudo observar que la comunidad de fans se mantiene unida y activa a través de los años debido a su fanatismo por la película y que comparten valores y normas especificadas al momento de entrar al grupo y a través de diferentes publicaciones. En síntesis, la investigación demuestra que las películas tienen una gran influencia en la creación de comunidades formadas por los fans, sobre todo de manera online. / This investigation analyzes the influence that films have on the creation of communities, using as a reference the case of the film “Call me by your name” and the creation of the Facebook group: “Call me by your name global”. Likewise, the characteristics shared by the members of the group, the values ​​and norms created from the fanaticism towards the film and the interaction that remains present between the participants who come from different cultures and countries since 2017/2018 will be analyzed. The research has an ethnographic and qualitative design, and will be put into practice through interviews with the participants of the virtual community on Facebook: Call me by your name global. From the analyzed Facebook group: "Call me by your name global", it was observed that the fan community remains united and active over the years due to their fanaticism for the film and that they share values ​​and norms specified when entering the group and through different publications.In summary, the research shows that films have a great influence on the creation of communities formed by fans, especially online. / Trabajo de investigación

Las series juveniles junto al feminismo son temas que a lo largo del tiempo han ido ganando mayor presencia en el mundo televisivo. Con el presente trabajo se busca desarrollar una investigación que determine cómo se complementan ambos temas para favorecer el empoderamiento femenino. A través de las representaciones femeninas de la serie Euphoria, se busca determinar desde un punto de vista femenino como se construyen estos personajes y cuales son las principales características o estereotipos que se presentan. Por otro lado, la serie es catalogada por los medios como feminista, por ello es importante realizar un análisis de contenido para identificar las principales contradicciones que puedan ir en contra del discurso feminista. Del mismo modo, otro punto a considerar son los recursos simbólicos que brindan estas producciones juveniles, pues a través de estos se genera la identificación de la audiencia. Existen muchos factores que favorecen este proceso, pues ambas partes suelen compartir rasgos y experiencias. Por ello, en el presente trabajo se realizará un reconocimiento de cuales son de los principales símbolos que sirven como medio de identificación en Euphoria. / The youth tv shows together with feminism are topics that have been gaining more presence in the television world over time. The present work seeks to develop a research that determines how both themes complement each other in order to favor female empowerment. Through the female representations of the series Euphoria, we seek to determine from a female point of view how these characters are constructed and what are the main characteristics or stereotypes that are presented. On the other hand, the series is catalogued by the media as feminist, so it is important to carry out a content analysis to identify the main contradictions that may go against the feminist discourse. In the same way, another point to consider is the symbolic resources that these youth productions offer, because through them the identification of the audience is generated. There are many factors that favor this process, since both parties usually share traits and experiences. Therefore, in this work we will recognize which are the main symbols that serve as a means of identification in Euphoria. / Trabajo de investigación