O objetivo da pesquisa é verificar a relevância do processo de comunicação para a construção de uma cultura voltada à sustentabilidade em uma amostra de micro, pequenas e médias empresas (MPMEs) brasileiras mediante quatro questões: a) as MPMEs consideram a comunicação um processo estratégico para a sustentabilidade de seus negócios? b) quais são os meios e ferramentas de comunicação utilizados pelos empreendedores para divulgarem seus produtos e serviços? c) como as MPMEs se relacionam com seus stakeholders? d) comunicação e sustentabilidade estão inter-relacionadas no ambiente das empresas pesquisadas? Para atender aos objetivos propostos, o estudo foi desenvolvido em três etapas. A primeira fase consistiu em uma revisão da literatura sobre comunicação, sustentabilidade e MPMEs. Essa busca foi complementada pela investigação em sites, publicações na mídia e estudos a respeito dos temas citados. Em seguida, foi realizada uma pesquisa de campo com a utilização de dois instrumentos complementares, o questionário e a entrevista em profundidade. Nessa etapa foram abordadas 79 MPMEs, que atenderam aos critérios da pesquisa, sendo que 40 responderam o questionário. As empresas foram classificadas de acordo com práticas de comunicação colaborativas e unilaterais, elaboradas com base nos modelos simétricos e assimétricos de relações públicas de Grunig e Hunt (1984 apud Grunig, 2011). Para determinar o grau de sustentabilidade das organizações estudadas foram definidos cinco estágios: transformador, integrado, mercadológico, ecoeficiente e rudimentar. Os estágios foram determinados a partir dos conceitos de Mirvis e Googins (2006); Lauriano, Bueno, Spitzeck (2014); Willard (2005, apud IBGC, 2007); Nidumolu, Prahalad e Rangaswami (2009) e Amato Neto (2011). Por último, as empresas foram posicionadas na Matriz Balizadora das Informações da Pesquisa, de acordo com as suas práticas de comunicação (eixo vertical) e estágio de sustentabilidade (eixo horizontal). Constatou-se que 33 empresas (82,5%) adotam comunicação colaborativa e apenas sete (17,5%) unilateral. Em relação à sustentabilidade, 29 MPMEs (72,5%) estão no estágio transformador, o mais avançado de todos, oito (20%) estão no estágio integrado, duas estão no mercadológico e uma no ecoeficiente. Concluiu-se que as organizações estudadas são muito ativas em ações de comunicação e relacionamento mesmo que não disponham de recursos financeiros ou equipes dedicadas a essas funções. As atividades de comunicação costumam ser lideradas, geridas ou executadas pelo empreendedor com elevada intenção estratégica. As ferramentas digitais conferem agilidade, flexibilidade e autonomia na interação com os stakeholders. No caso específico das micro e pequenas empresas (MPEs), viabilizaram o acesso à comunicação como meio de fortalecimento e sustentabilidade da empresa. / The purpose of the study is to ascertain the relevance of the communication process in the construction of a sustainability-based culture in a sample of Brazilian MSMEs by weighing the answers to four questions: a) do those MSMEs consider communication a strategic process in the promotion of their business sustainability?; b) what are the communication means and the tools adopted by the entrepreneurs to promote their products and services?; c) how do the MSMEs relate with their stakeholders? and d) are communications and sustainability interrelated in the environment of the surveyed enterprises? To pursue the proposed objectives, the study was segmented into three stages. The first stage encompassed a review of the available literature on communication, sustainability and MSMEs. This research was supplemented by on-site surveys, media publications and studies on the topics in question. Next, a field survey was carried out adopting two tools that complement each other: a questionnaire and an in-depth interview. During this stage, 79 MSMEs that met the survey criteria were approached; of that total, 40 enterprises completed the questionnaire. The companies were ranked on the basis of their communication - collaborative and unilateral, following the symmetric and asymmetric public relations models suggested by Grunig and Hunt (1984 apud Grunig, 2011) To pinpoint the degree of sustainability within an organization, five levels were defined: transformer, integrated, marketing-based, eco-efficient and frail. The levels were defined on the basis of the work developed by Mirvis and Googins (2006); Lauriano, Bueno, Spitzeck (2014); Willard (2005, apud IBGC, 2007); Nidumolu, Prahalad and Rangaswami (2009) and Amato Neto (2011). Thirdly, the companies were positioned in a matrix capturing the data gathered in the survey, according to their communication practices (vertical axle) and their level of sustainability (horizontal axle) We found that 33 companies (82.5%) adopt the collaborative communication approach, whereas only 7 (17.5%) adopt the unilateral approach. With regard to sustainability, 29 MSMEs (72.5%) are on the transformer level, the most advanced of all; 8 are on the integrated level, 2 in the marking-based stage, and 1 on the eco-efficient level. Conclusively, the surveyed enterprises are highly active as far as communication initiatives and relationships are concerned, even in those cases where financial resources or dedicated teams are not available. The communication activities are usually led, managed or carried out by the entrepreneur with a high strategic vision. The digital tools lend \"promptness, flexibility and autonomy in the interaction with the stakeholders. In the case of micro and small enterprises (MSEs) specifically, the access to communication has been understood as a means of strengthening the company.

Ao longo do tempo atribuiu-se a geração de valor econômico-financeiro às organizações empresariais atuantes no mercado das relações capitalistas e a geração de valor social às organizações do terceiro setor. Essa aparente dualidade vem sendo questionada no âmbito do empreendedorismo, provocando o surgimento do fenômeno do investimento de impacto como uma alternativa que possibilita a alocação de capital em iniciativas e empreendimentos, os chamados negócios sociais, que visam criar impacto social positivo acompanhado de retorno financeiro. A emergência de investidores e empreendedores de negócios sociais tem provocado polêmicas e reflexões acerca da avaliação de impacto, da taxa de retorno do investimento de impacto e também de conceitos essenciais para fundamentar as operações de investimento, como valor social e impacto socioambiental. Neste cenário, o presente trabalho teve como objetivo analisar as percepções dos diferentes grupos de atores do ecossistema brasileiro de negócios sociais e investimento de impacto sobre esses temas e sobre suas experiências no setor - desafios, oportunidades e aprendizados. Foi desenhada uma pesquisa exploratória de abordagem qualitativa, cujo problema de investigação foi o levantamento de opiniões, percepções e expectativas de representantes de três grupos de atores desse ecossistema: investidores interessados em negócios sociais; empreendedores e executivos de negócios sociais; e representantes de organizações intermediárias, como aceleradoras e fundos de investimento. A partir da construção de um referencial teórico e da análise de dados secundários sobre o fenômeno estudado, realizou-se o levantamento de dados primários aplicando-se um roteiro para entrevista semiestruturada em uma amostra intencional composta por dezoito pessoas. A análise das respostas evidenciou que há uma grande diversidade de entendimentos sobre o conceito de valor social e que alguns entrevistados tendem a usar esse termo como sinônimo de impacto social. A maioria dos entrevistados ressaltou elementos relacionados ao acesso à educação, aos serviços de saúde e aos direitos de cidadania. Mas nenhum se referiu à gestão de resíduos sólidos como elemento gerador de valor social. Talvez por se tratar de empreendimentos relativamente recentes, não foi possível identificar em que grau os investidores de impacto estão contribuindo para que esses negócios potencializem a geração de valor social aos beneficiários finais. No entanto, todos os negócios sociais que receberam investimento de impacto afirmaram que os investidores estão contribuindo para o desenvolvimento de seus negócios. Sobre a taxa de retorno do investimento, as opiniões dos entrevistados divergiram, mas a maioria deles entende que, no médio e longo prazo, as taxas de retorno deveriam seguir as taxas médias de mercado. A avaliação de impacto pré-investimento ainda é mais aproximativa do que baseada em indicadores de impacto social, porém todos os atores dos grupos de oferta de capital e demanda de capital que receberam investimento afirmaram que a geração de valor social é monitorada pelos investidores após o aporte de recursos. Os principais desafios apontados foram o acesso e o volume de capital, as restrições próprias do contexto econômico brasileiro e a imaturidade do setor. Todos consideram, porém, que o setor de negócios sociais e os investimentos de impacto têm futuro promissor no Brasil, seja pela necessidade de resolução dos inúmeros problemas sociais e ambientais, seja pelo tamanho do mercado de potenciais beneficiários dessas iniciativas. Nesse sentido, o presente trabalho espera contribuir para o avanço teórico e prático das questões e dilemas enfrentados pelo empreendedorismo social e pelo setor de investimento de impacto, bem como para fomentar o ecossistema brasileiro de Finanças Sociais. / Commonly, the creation of economic and financial value has been attributed to companies acting in the capitalist market relations while the creation of social value has been attributed to third sector organizations. This seeming duality is being questioned in the light of entrepreneurship, causing the emergence of the impact investing phenomenon as an alternative that allows capital to be allocated to initiatives and ventures, the so-called social businesses, which aim to create positive social impact together with financial returns. The rise of investors and entrepreneurs of social businesses has caused controversies and reflections about the impact evaluation, the rate of return for impact investments, and also the core concepts that support investment operations, such as social value and socio-environmental impact. In this scenario, this study aimed to analyze the perceptions of different groups of actors within the Brazilian social business and impact investing ecosystem related to these themes and their experiences in the sector - challenges, opportunities, and learnings. An exploratory research of qualitative approach has been designed, which research problem was a survey of opinions, perceptions and expectations of representatives of three groups of actors of this ecosystem: investors interested in social businesses; entrepreneurs and executives from social businesses; and representatives from intermediary organizations, such as accelerators and investment funds. Based on the construction of a theoretical framework and the analysis of secondary data on the studied phenomenon, a primary research has been conducted applying a script for semi-structured interview in an intentional sample of eighteen people. The analysis of the answers showed that there is a great diversity of understandings about the concept of social value and that some interviewees tend to use this term as a synonym for social impact. Most of the interviewees highlighted elements related to access to education, health services, and citizenship rights. But none of them referred to the solid waste management as a generator of social value. Perhaps because these are relatively recent ventures, it was not possible to identify the extent to which impact investors are contributing to the growth of social value creation to the final beneficiaries. However, all social businesses that received impact investments stated that investors are contributing to the development of their businesses. Regarding the rate of return on investment, the respondents\' opinions diverged, but most of them understood that, in the medium and long term, rates of return should follow average market rates. The pre-investment impact evaluation is still more approximate than based on social impact metrics, but all actors from the groups of investors and of social businesses which received investments stated that the generation of social value is monitored by investors after capital contribution. The main challenges are the access and volume of capital, the constraints of the Brazilian economic context, and the immaturity of the sector. However, all of them consider that the social business sector and impact investments have a promising future in Brazil, whether due to the need to solve the numerous social and environmental problems or due to the size of the market of potential beneficiaries of these initiatives. In this sense, this work hopes to contribute to the theoretical and practical advancement of the issues and dilemmas faced by the social entrepreneurship and the impact investment sector, as well as to foster the Brazilian Social Finance ecosystem.

Small businesses have an important role to play in the U.S. economy. However, employee fraud can jeopardize the sustainability of small businesses. Grounded on Cressey's fraud triangle theory, the purpose of this multiple case study was to explore strategies used by selected managers and owners of small retail businesses to detect and prevent employee fraud. Ten participants from 5 small retail businesses participated in the study. Nine participated in a face-to-face semistructured interview, and 1 participated in a telephone interview. These participants included 5 owners and 5 managers of small retail businesses in the state of Michigan in the United States who have implemented strategies to detect and prevent employee fraud. Through a process of methodological triangulation, casual observations and documentary evidence supplemented data collected through semistructured interviews. Using thematic analysis by coding narrative segments, the research findings included themes of controls and communication, cash register accountability, segregation of duties, monitoring, and action against perpetrators. Managers and owners of small businesses may benefit from the findings of this study by gaining awareness of the need to detect and prevent employee fraud. The implications for positive social change may include the potential to increase appropriate controls over employee fraud, thus enabling owners of small retail business an opportunity to operate effectively and efficiently, which could increase employment opportunities. Increased employment opportunities could create a positive effect on other small retail businesses and allow local communities to prosper.

Business leaders lack strategies to implement the employer shared responsibility provision of the Patient Protection and Affordable Care Act (ACA). Small businesses pay approximately 18% more than larger companies for the same health coverage. Within a conceptual framework of management by objectives, the purpose of this qualitative multiple case study was to explore the strategies small business leaders use to implement the employer shared responsibility provision of the ACA. Data were gathered from the review of company documents, observations, and semistructured interviews with 5 senior business leaders from small business organizations in the Mid-Atlantic region of the United States. Data were coded via Atlas.ti to identify themes from the narative segments. Key themes that emerged from the study included business cost, lack of transparency, and consultation. Recommendations include examining alternative health providers to reduce company health premiums to improve business costs, network with other small businesses for ACA clarity, and work with health consultants for new business processes. Implications for social change include contributing to the effective implementation of the employer shared responsibility provision of the ACA that can improve the economic well-being of small businesses.

Entrepreneurship represents a means of increasing personal freedom and designing an attendant lifestyle. The purpose of this multiple case study was to explore strategies sole proprietors used to sustain their small business operations beyond five years and attain profitability levels necessary for freedom and autonomy. Data collection involved semi-structured interviews of 10 entrepreneurs who answered open-ended interview questions, granted access to archival documents, and direct observation of their business operations. The conceptual framework was emancipation theory addressing personal freedom through business autonomy. With the modified van Kaam method, the identification of emerging themes involved identifying groupings, clusters, and unrelated antecedents all of which yielded such themes as customer service, personal control, and creativity. The customer service theme was prevalent throughout the interview. The personal control theme arose from participants' perceptions of emancipation, business autonomy, and personal freedom. The creativity theme appeared through the comments of all participants; each participant alluded to the power of creativity and vision. Determination mattered to all the participants. The participants harped on the need for inward strength necessary to overcome all obstacles. Results from this study may contribute to social change assisting sole proprietors in strategies to grow their businesses to profitability, attain personal freedom, and contribute to community economic development which in turn would extend to benefits a stable economy across the community for a safe and progressive society.

There are over 615,000 women military spouses and 1,786 known military spouse business owners who relocate every 2 to 3 years to follow their active duty spouse. The research problem addressed was the lack of strategies military spouse small business owners used to sustain their business during a mandatory military relocation. The purpose of this multiple case study was to explore the strategies that 5 women military spouse small business owners, located near Shaw Air Force Base or Fort Jackson, South Carolina, used to sustain their businesses during a relocation. The sampling method used was census sampling. The systems theory was the conceptual framework of this research supported by sustainability theory, strategic management theory, and event system theory. In-depth semistructured interviews and archival documentations (e.g., pamphlets, flyers, websites) were the chosen methods of data collection. A CADQAS software program was used to organize the data and content analysis method was to analyze the data gathered from the interviews and documents. The emergent themes were small businesses, work-life balance, business finance, barrier to business ownership, initiatives to support military spouses, and personal finances quality of life. For the military spouse small business owners or other potential business owners, a simple and accessible method to obtain information and access to government grants could assist the implication for positive social change to create new employment opportunities, growth, and innovation in communities and the economy. Additionally, the results from the study may provide insight and strategies to assist other military spouse business owners or other business owners in sustaining their business when relocating.

Thesis (MBA) --University of Limpopo, 2010 / Governments worldwide have acknowledged the impact of Small, Micro and Medium (SMME) organisations on job creation, improvement of people’s standards of living and hence an overall impact on the economy. Women are playing an important role in contributing to countries’ economic development and better governance, and the well-being of their communities and households. In March 2007, about 45% of women were owning and managing a business. In a country like South Africa with a high unemployment rate a provision of better opportunities for women could lead to improvements in poverty reduction and accelerated economic growth. However in South Africa women involvement in entrepreneurship has remained constant despite a number of initiatives by the government. The existence of gender-related barriers thwarts the economic potential of women as entrepreneurs and workers. Such barriers have an adverse impact on enterprise development, productivity, and competitiveness in the economy. Consequently, addressing gender-specific barriers and other challenges to entrepreneurship and leveraging the full participation of women in the development of South Africa together represents a significant opportunity to unleash productive potential and to strengthen economic growth. It is therefore important to understand the environment in which these women operate and the challenges they face. The literature indicates that despite significant progress in creating an enabling environment for SMMEs, much work remains, with a majority of enterprises remaining in the nascent and 'baby business' phases (less than 3.5 years in existence). Research by the Global Entrepreneurship Monitor (GEM) suggests that the survival rate for start-ups in South Africa is low and that the opportunity forentrepreneurial activity is the lowest of all the reviewed developing countries (Allen et al, 2007:8; the DTI, 2008:48) A quantitative study design was employed for this project. A closed-ended questionnaire was sent out, focusing on women in small business in Capricorn District Municipality as a unit of analysis. Capricorn District Municipality has one thousand four hundred 1400 registered women business. One-hundred-and-fifty (150) questionnaires were sent out to the respondents and fifty two (52) questionnaires were returned. The research findings indicated that 29% of the women sought advice from business development services and from local business support centre respectively. While 23% of the women sought advice from business women association and 17% sought advice from other sources. 27% of the women indicated lack of business skills as the main stumbling block in the establishment of business while 23% indicated that they encountered inadequate access to finance and credit facility as the main problem of starting business. Most of the women consulted were from small and micro-enterprise, the writer could not get their views of the experiences in other sectors. The other challenges were that the sample was relatively small due to difficulties experienced in getting the number of women in small business in the Capricorn District Municipality.

The small business sector has become an increasingly important segment of the Australian economy since the 1970s. Industrial relations in the sector have been assumed to be harmonious. However, to a large extent this belief about industrial relations is based on conventional wisdom rather empirical evidence. Industrial relations research in Australia has concentrated on medium to large businesses because the centralised nature of the industrial relations system encouraged a collective emphasis. This collective emphasis ensured peak representative bodies and larger organisations had a tendency to dominate while small enterprises and their employees were, to a large extent, excluded. The perceived non-problematic nature of industrial relations in the small business sector was another reason for the lack of focus on the sector. The low incidence of strike activity and the low levels of trade union membership have meant research has been concentrated on the more "difficult" areas of industrial relations. The lack of empirical research into industrial relations in the sector is an important shortcoming. There are a number of commentators who suggest that it is too simplistic to assume harmonious relations. It is likely that there is a range of industrial relations in small business, depending on a number of variables including the personality of the owner/manager and employees, the type of business and the current economic climate. The legislative framework will also have an important affect on industrial relations. This study addresses the lack of empirical research in industrial relations in the small business sector by examining the differences between small and large registered clubs in NSW. Registered clubs have an unusual ownership structure and unusual business goals. They are also unusual since they are non-profit organisations formed by groups of people who share a common interest and who have come together to pursue or promote that interest. Registered clubs are governed by a board of directors who are responsible for the formulation of policy and for ensuring that management carries out these policies. This study found that there were significant differences in regards to some aspects of employment relations. For example, small clubs were more likely to have lower rates of unionisation than large clubs. They were also likely to have lower levels of informal bargaining than large clubs. The methods of communication within the workplace were likely to be more informal in small clubs and they were less likely to have communications with a trade union. Despite this greater degree of informality in employment relations, small clubs were more likely to use award provisions to determine wages for their managers and employees. Interestingly, despite the lower level of unionisation and the greater use of awards by smaller clubs there were no significant differences between small and large club managers' perception of the impact of awards and trade unions on club flexibility. The findings from this study suggest the deregulation of the Australian industrial relations system may not have any significant benefits for small business.

The focus of this inquiry is “New Zealand small business employers’ perspectives of the important factors in return-to-work (RTW) of an employee following a musculoskeletal injury or an illness”. Whilst worldwide there is an increasing amount of attention focused on the RTW process in large organisations, there continues to be little understanding of this phenomenon in small businesses. I chose to use a social constructivist theoretical framework drawing on grounded theory methodology to construct some understanding of the employers’ perspectives of the RTW process. Eight small business employers from Auckland and Christchurch participated in this research. Data were gathered using semi-structured interviews. Constant comparative analysis, theoretical sampling and thematic analysis were used to construct two themes from the data. The findings showed that small business employers prefer informal organisational approaches, rely on close working relationships with their staff, are generally wary of bureaucracy and often must run their businesses with limited staff and financial resources. Having an employee off work for a prolonged period of time creates a sizable gap in the staff resources that keep the business running. The employer has responsibility to fill this gap while maintaining a productive business. In the absence of formal injury management practices an ad hoc approach was taken to the RTW process. A number of the employers felt undervalued by key stakeholders, such as doctors, treatment providers, Accident Compensation Corporation and in some cases RTW co-ordinators. Health and safety was a risk all employers appeared to take seriously whereas injury management information and support seemed less of a focus. This research suggests there may be little focus on injury management in small businesses by employers and, that employers perceive greater government emphasis on injury prevention. The extent and associated costs of work disability in small businesses is as yet unknown, but it is likely to be significant. How to support and encourage the uptake of injury management in small businesses in the long term warrants further investigation. Understanding that employers may well lack injury management expertise, experience and resources requires stakeholders to make specific effort with the employer, at the workplace, to facilitate the RTW process.

<p>This thesis is an effort to analyze the importance of business network partners for successful participation in trade shows for small firms to grow more in international markets. This study would be helpful to demonstrate the value of trade shows. Trade shows provide the opportunities to introduce new products, expand network connection, and enhancing firm’s corporate image. To participate in any trade show may be a very lucrative process, but there are many challenges and tasks which are to be met to get the maximum share of international market. </p><p>To analyse the effectiveness of business network for successful participation in trade shows, I have included one case study of trade shows, named Beauty World 2009, held at Frankfurt Germany. In this show, among the firms from all over the world, 16 small companies manufacturing beauty instruments, companies from my home city, namely Sialkot, Pakistan, also participated. Their experiences, participation, views and observation will also be used to analyze the importance of trade show for creating new business networks through this show.</p><p>This research indicates the effectiveness of network member providing support to small and growing firms for successful participation in trade shows. With the help of these network members, trade shows can be used as exclusive platforms to introduce new firms, as well as products, to potential consumers. In general, we can indicate that existing network partners, if mobilized accordingly, have the ability to reduce the overall cost incurred at trade shows.</p>